07/30/07

Manhattan ad agency to develop interactive campaigns for Amazon.com
Amazon.com has roped in Manhattan-based ad agency Fly Communications (formerly RowenWarren) to create interactive campaigns for several of its categories. Fly is managing the creative and is also handling media buying for campaigns on behalf of Amazon.com's grocery category; Unbox, a digital category product; and Endless.com, an online site for shoes and handbags. Its work for Amazon.com categories will include pre-roll videos, rich-media banners, traditional banners, and blogads. These ads will appear on well-known web sites. Fly Communications, founded in 2001, is a boutique agency with a satellite office in Los Angeles. The agency has 60 employees and deals with clients in industries ranging from media to financial services, retail, and sports.

Google to sell print ads for newspapers
Google, Inc. has expanded its Print Ads, which will help subscribers to its AdWords program purchase print advertising from a large network of newspapers. Now any advertiser with a Google AdWords account can buy print advertising from sources including newspapers from publishers such as The New York Times and The Washington Post. Google Print Ads, started in November 2006, began with 50 newspapers and now has more than 225 newspapers available for agencies and advertisers. The large newspaper network is located in 32 out of the 35 biggest U.S. metropolitan markets with a circulation of almost 30 million subscribers.

Microsoft partners with JiWire to deliver Wi-Fi ads
Microsoft and JiWire—a San Francisco-based provider of mobile broadband advertising—have signed an agreement to deliver advertising combined with location-based content from Microsoft's MSN portal. The advertising will be seen in several ways, a MSN-based page being the most evident one. Users will be able to view these ads once they log into Wi-Fi networks by MetroFi and MichTel Communications. JiWire, which also has an advertising appliance running on the network, allows network operators to provide ads via Wi-Fi users' sessions.

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