In recent years, online video streaming has been one of the most effective vehicles for delivering entertainment, sports, and advertisements directly to target audiences. Popular sites such as Youtube, MySpace, Yahoo, and Time Warner provide video streaming features that attract many users on a consistent basis. ITFacts.biz released a study indicating that three out of every five U.S. internet users streamed or downloaded videos during the month of July 2006. According to MediaPostPublication.com, online video advertising is expected to grow 29.9% this year and will experience an 85% growth between 2006 and 2009. This growth reflects the current trend in using the Internet to advertise to the mass audience watching online video on a daily basis.

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	Iain Molland

The creation of online video streaming has been an attractive concept for advertisers despite some limitations. The ability to broadcast to millions of people simultaneously has been challenging at best to video streaming companies; however, this has not stopped the demand and use for video streaming nor people's involvement in it. More sites are including video streaming applications, such as Facebook and Microsoft, and studies continue to reflect its growing popularity.

In most cases, downloads are required for video streaming and may not be compatible for all computers. Other setbacks, such as low quality picture, pop-up ads, and unprotected content have kept online video streaming second best to television viewing. Despite these challenges, businesses are still attracted to the online video streaming market. Since the internet easily allows site tracking and measurable viewer stats, advertisers can better gauge the effectiveness of their campaign and track the most favorable videos. As this market grows, where is technology headed, and can it keep up with the demands?

We at Vividas specialize in video streaming technology. VivStream is revolutionizing online video streaming by offering high-quality, cost effective, full-screen capability to reach audiences worldwide. When users stream video through Vividas technology, they are able to do so in a matter of seconds without the need to download any external players or viewing software. Vividas technology also offers advertisers the flexibility to provide content to audiences in either a full-screen function without distractions from pop-ups, banners, or other forms of interruptive advertising or in a webpage-embedded experience with the advertiser's messages surrounding the video. Additionally, where there is a possibility that content may be illegally copied, Vividas can provide digital rights management to its clients, which offer a higher level of protection than other formats.

An effective utilization of Vividas technology was showcased during the Foster's Carlton Draught Beer campaign. Back in September 2006, Foster's Group, the makers of Fosters Beer, was seeking to harness the Internet as a means of releasing commercials with maximum reach and minimum frequency, as well as generating brand exposure and maximizing the impact of their television advertising. Vividas technology provided the solution that made sending, receiving, and viewing the adverts quick and simple without impacting the quality of the video content.

Similar success was seen when the producers of The Secret knew they had a great movie with a large target audience but lacked "Hollywood" appeal to take the movie out on general release. Our VivStream product brought the film to thousands of viewers in over 45 countries within the first 48 hours from launch. The technology gave movie fans the opportunity to access The Secret in a very high-quality presentation from their own personal computers anywhere in the world. Vividas has aligned itself with this growing trend to present better opportunities for everyone interested in consuming and distributing online videos.

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