An advertising agency media director is responsible for the advertising agency media department. They are ultimately responsible for managing the client's media buying and planning within the advertising campaign. Advertising agency media directors must ensure the clients happiness. Some other responsibilities for an advertising agency media director is they are responsible for placing advertisement in the proper advertising medium such as television, radio, newspapers, billboards and magazines. The advertising media director follows the carefully calculated media plan, which is developed by researching and analyzing the target audience, client's goals and budget. It is sometimes thought an advertising agency media director is the same job and responsibilities as the advertising agency media buyer or media planner. This is not the case; an advertising agency media director manages the media department and is over the media buyers and planners. The advertising agency media buyers and planners only handle a few accounts where on the other hand the advertising agency media director is responsible for all the accounts they media department handles.

In order to become an advertising agency media director one must have a bachelor's degree and experience. Most companies ask for at least five years of experience in a media planning and buying career, but in order to make the high end of the pay scale usually ten years experience is necessary. There are very key traits an advertising agency media director must have include: excellent communication skills, the ability and desire to work with a wide range of people from clients to advertising agency personal. An advertising agency media director must be able to analyze research data to determine best advertising placement for the client’s advertising campaign and budget; they need to carry a professional appearance and a management style personality. Advertising agency media directors must be well-organized, must be able to work long hours, must be able to handle pressure extremely well with tight deadlines looming.

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