- Advertising Industry News
Ads have recently taken a shift in a different direction, one with a result that isn’t too clear. These ads are posted, but user has actually seen the ad or not. Because some time these are not in a viewable position to the end-user or fail to fully load on the screen. For example, if 10 people went to Site A, but 6 of them left Site A immediately, just because they started loading up the page, it still counts their numbers as viewed. Only 4 have actually seen the ad, but it counts it as 10 total. Another example is 5 different ads on one page. One may not even see all of them, and yet it still counts all 5 as seen. Another problem occurs with the current measurement system. There is a need of better way to define and measure it.
Read the full article here:
When an Ad Impression Really Isn’t an Impression
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article ID: 170693 http://www.advertisingcrossing.com/article/170693/Over-counting-of-False-Impressions-Is-Killing-Online-Advertising/  article title: Over-counting of False Impressions Is Killing Online Advertising
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