The article writes about new and creative approach adopted by CEOs on hiring chief marketer. It explains that a chief marketer is not only managing in the marketing department but is required as a “seat-at-the-table” business partner. The article is supported with Motion’s hire of Roger Baxter and his thoughtful abilities that is helpful in revamping brands. The new marketing approach adopted earlier is discussed with its positive effect today.

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Change Gauge: 20 Key Marketing Moves

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