Tom Sullivan argues that, rather than playing conservatively to try to keep customers, advertising agencies should try to be more adaptable to an ever-changing market, more aggressive in how they go after their competitors, and more confident in their positions on the products they’re selling. Just as a political candidate does not shy from using an opponent’s gaffe against him, advertising agencies should not be afraid to capitalize on their opponents weaknesses.

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What Ad Agencies Should Be Cribbing from the Campaign Trail

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