There is a new way to opt out of email marketing when it gets into your inbox in New York. LiveIntent is a company that serves ads into email newsletters that delivers on demand ads to your inbox; as you open your email, it serves you an ad based on your location and time of day, etc. LiveIntent now supports AdChoices, which embeds an AdChoice logo into the email, that, when clicked on, takes the user to the LiveIntent AdChoices page which then explain why and how the ads were given to and lets the users opt out if desired.

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LiveIntent Announces Support for AdChoices; Incorporates Consumer Notification Into Banner Ads Served in Email

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