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February 17, 2007
Host: Heather Jung
Guest: Jay Schwartz
In this podcast, Heather Jung talks with Jay Schwartz, owner and CEO of IdeaWork Studios, whose advertising campaigns won seven awards at the ADDY ® Awards this year. Schwartz discusses the company's online advertising tactics to promote companies such as the Hard Rock Hotel and Casino, Barona Valley Ranch Resort and Casino, and Pink Taco Restaurant. Schwartz also discusses how his degree in fine art eventually led him to his fifteen-year career in advertising, as well as the creation of IdeaWork Studios.
Duration: 00:10:55
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