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		<title>ADVERTISINGCROSSING ARTICLES</title>
		<link>http://www.advertisingcrossing.com/lcarticlearchive.php</link>
		<description>ADVERTISINGCROSSING ARTICLES SECTION</description>
		<language>en-us</language>
		<copyright><![CDATA[&copy; 2009 AdvertisingCrossing. All rights reserved. Office: 175 S. Lake Avenue, Suite 200, Pasadena, CA 91101]]></copyright>
		<managingEditor>admin@advertisingcrossing.com(AdvertisingCrossing)</managingEditor>
		<webMaster>admin@advertisingcrossing.com</webMaster>
		<pubDate>Tue, 07 Feb 2012 02:00:02 CST</pubDate>
		<category>ARTICLES</category>
		<ttl>60</ttl>
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			<title>ADVERTISINGCROSSING ARTICLES</title>
			<link>http://www.advertisingcrossing.com/lcarticlearchive.php</link>
		</image>
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			<title><![CDATA[PR Advertising Jobs - How to Exceed Expectations in PR Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170704/PR-Advertising-Jobs-How-to-Exceed-Expectations-in-PR-Advertising/</link>
			<description><![CDATA[The job market is very tight with tough competition prevailing everywhere. In order to succeed in any profession, you must be brilliant at it. Therefore, it is mandatory that you select your field carefully. Choose a job that you can accomplish flawlessly and smoothly....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170704/PR-Advertising-Jobs-How-to-Exceed-Expectations-in-PR-Advertising/</guid>
			<pubDate>Sat, 20 Aug 2011 00:00:00 CDT</pubDate>
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			<title><![CDATA[Ad Jobs - Top 10 Skills Needed for Advertising Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170705/Ad-Jobs-Top-10-Skills-Needed-for-Advertising-Jobs/</link>
			<description><![CDATA[Many people are taking up advertising jobs these days. Therefore, a lot of competition prevails in the world of advertising. In order to survive this intense competition, you must be the best and you must outshine the others who work in this field along with you....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170705/Ad-Jobs-Top-10-Skills-Needed-for-Advertising-Jobs/</guid>
			<pubDate>Sat, 20 Aug 2011 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertiser - 7 Steps to Gaining an Audience as an Advertiser]]></title>
			<link>http://www.advertisingcrossing.com/article/170706/Advertiser-7-Steps-to-Gaining-an-Audience-as-an-Advertiser/</link>
			<description><![CDATA[Irrespective of the medium in which you are giving your advertisement, you have one objective - to capture the attention of your target audience so that they get inspired. You must you must know the ways how to do so....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170706/Advertiser-7-Steps-to-Gaining-an-Audience-as-an-Advertiser/</guid>
			<pubDate>Sat, 20 Aug 2011 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Manager - Common Mistakes Made in Advertising Manager Job Opportunities]]></title>
			<link>http://www.advertisingcrossing.com/article/170707/Advertising-Manager-Common-Mistakes-Made-in-Advertising-Manager-Job-Opportunities/</link>
			<description><![CDATA[Like everyone else, advertising managers also commit some mistakes here are a list of the common mistakes that advertising managers quite often commit.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170707/Advertising-Manager-Common-Mistakes-Made-in-Advertising-Manager-Job-Opportunities/</guid>
			<pubDate>Sat, 20 Aug 2011 00:00:00 CDT</pubDate>
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			<title><![CDATA[Tips To Get A Job At An Ad Agency]]></title>
			<link>http://www.advertisingcrossing.com/article/170672/Tips-To-Get-A-Job-At-An-Ad-Agency/</link>
			<description><![CDATA[Getting a job at an advertising agency is an excellent move for anyone who wants to have a successful career in graphic design or publicity. There are a few things that you can do to help yourself stand a better chance of landing a good job at an ad agency, and ad agency careers are a great way to make money doing something you love if you are talented with graphic design....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170672/Tips-To-Get-A-Job-At-An-Ad-Agency/</guid>
			<pubDate>Fri, 06 May 2011 00:00:00 CDT</pubDate>
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			<title><![CDATA[Jobs Creative Director]]></title>
			<link>http://www.advertisingcrossing.com/article/170671/Jobs-Creative-Director/</link>
			<description><![CDATA[If you're looking for fun and exciting jobs creative director might be exactly what you need. A creative director is responsible for all of the creative advertising within a company. It is their job to write copy, design headlines, draw advertisement storyboards, develop creative programs that meet the requirements of the organization, supervise other creative staff, work with the account team, and much more....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170671/Jobs-Creative-Director/</guid>
			<pubDate>Wed, 20 Apr 2011 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Effectiveness Of Subliminal Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170669/The-Effectiveness-Of-Subliminal-Advertising/</link>
			<description><![CDATA[Used in advertising to create familiarity with new products, subliminal messages make familiarity into a preference for the new products. In subliminal advertising, visual stimuli may be quickly flashed before an individual may process them, or flashed and then masked, thereby interrupting the processing. Audio stimuli may be played below audible volumes, similarly masked by other stimuli, or recorded backwards in a process called backmasking....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170669/The-Effectiveness-Of-Subliminal-Advertising/</guid>
			<pubDate>Thu, 03 Mar 2011 00:00:00 CST</pubDate>
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			<title><![CDATA[How To Create An Iconic Brand Identity]]></title>
			<link>http://www.advertisingcrossing.com/article/170670/How-To-Create-An-Iconic-Brand-Identity/</link>
			<description><![CDATA[Iconic brands are defined as having aspects that contribute to consumer's self-expression and personal identity. Brands whose value to consumers comes primarily from having identity value are said to be ''identity brands.''...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170670/How-To-Create-An-Iconic-Brand-Identity/</guid>
			<pubDate>Thu, 03 Mar 2011 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising Manager - Top 10 Advertising Manager Job Opportunities]]></title>
			<link>http://www.advertisingcrossing.com/article/170668/Advertising-Manager-Top-10-Advertising-Manager-Job-Opportunities/</link>
			<description><![CDATA[In general, the job of an advertising manager pertains to publicizing the services or goods of a company. Generally, people working within this area work in technical, sales, and business areas. Increasingly, jobs in the advertising market have continued to grow. An online advertising manager and advertising project manager are two examples of the many careers available today. Here you will learn more about the top 10 careers in advertising management today....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170668/Advertising-Manager-Top-10-Advertising-Manager-Job-Opportunities/</guid>
			<pubDate>Thu, 24 Feb 2011 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170666/Advertising-Jobs/</link>
			<description><![CDATA[With the advancement of media as a powerful tool in the world, vacancies in the advertising sector grow bigger and more competitive than before.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170666/Advertising-Jobs/</guid>
			<pubDate>Wed, 12 Jan 2011 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising Career &quot; A Giant Leap]]></title>
			<link>http://www.advertisingcrossing.com/article/170667/Advertising-Career--A-Giant-Leap/</link>
			<description><![CDATA[A successful advertising career is the result of talent and hard work. To start off the career from a leading position you need to acquire a professional degree in advertising.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170667/Advertising-Career--A-Giant-Leap/</guid>
			<pubDate>Wed, 12 Jan 2011 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising Jobs - How to Prepare for Advertising Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170665/Advertising-Jobs-How-to-Prepare-for-Advertising-Jobs/</link>
			<description><![CDATA[Those who are looking for a new career might be interested in advertising jobs. The thing about advertising careers is that you are going to have to make sure that you are well prepared for it. Even with the entry level advertising jobs, you have to have some sort of education to back you up. Without that, you are going to find that it is going to be fairly difficult to find the work that will truly be a stable career for you....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170665/Advertising-Jobs-How-to-Prepare-for-Advertising-Jobs/</guid>
			<pubDate>Sat, 08 Jan 2011 00:00:00 CST</pubDate>
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			<title><![CDATA[Ad Jobs - How to Find Ad Jobs Online]]></title>
			<link>http://www.advertisingcrossing.com/article/170663/Ad-Jobs-How-to-Find-Ad-Jobs-Online/</link>
			<description><![CDATA[Advertising jobs are highly competitive with many wanting to be successful and yet many failing to do so. The good news is that plenty of ad jobs can be found online, too, which means that there are more opportunities for an advertising newbie or veteran to find recognition, income and fulfillment in the industry. Most professionals will Google ad jobs, thus, making the search easier and faster as well as giving them higher chances at actually landing employment....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170663/Ad-Jobs-How-to-Find-Ad-Jobs-Online/</guid>
			<pubDate>Wed, 05 Jan 2011 00:00:00 CST</pubDate>
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			<title><![CDATA[Jobs in Advertising - 7 Steps to Success in Advertising Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170664/Jobs-in-Advertising-7-Steps-to-Success-in-Advertising-Jobs/</link>
			<description><![CDATA[In most aspects, the jobs in advertising rightfully deserve their tough-as-nails reputation from the hiring process to actual employment and advancement. Many have even characterized the careers in advertising as a dog-eat-dog world where success can be had only by those who worked hard and fought equally hard for it. But no matter which of the types of jobs in advertising you choose to apply for, the following 7 steps will stand in good stead. Just remember that the most important trait for ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170664/Jobs-in-Advertising-7-Steps-to-Success-in-Advertising-Jobs/</guid>
			<pubDate>Wed, 05 Jan 2011 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising Agency Jobs - How to Reach Out and Get Noticed by an Ad Agency]]></title>
			<link>http://www.advertisingcrossing.com/article/170662/Advertising-Agency-Jobs-How-to-Reach-Out-and-Get-Noticed-by-an-Ad-Agency/</link>
			<description><![CDATA[There is a tremendous benefit to working in an advertising agency. Some may think advertising agency jobs are mostly about sales and marketing. On a very basic level, this is accurate. However, there is still much more to working in advertising agency positions than merely looking to &amp;quot;sell things&amp;quot;. Rather, there is a great deal of creativity associated with working in the world of advertising. That is why so many people look towards signing on with an excellent ad agency that can help them me...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170662/Advertising-Agency-Jobs-How-to-Reach-Out-and-Get-Noticed-by-an-Ad-Agency/</guid>
			<pubDate>Fri, 19 Nov 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising Jobs - How to Obtain Advertising Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170661/Advertising-Jobs-How-to-Obtain-Advertising-Jobs/</link>
			<description><![CDATA[Here is a serious question: what would our world be without advertising? Some might consider this a fairly over the top statement. In reality, it isn't. Advertising literally makes the world go round. Why is this? In the simplest terms, advertising entails guiding people towards the things they truly need as well as infusing a need into them that may not previously existed. Ultimately, these two modes of advertising psychology promote the sale of any and all products and services. Without adv...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170661/Advertising-Jobs-How-to-Obtain-Advertising-Jobs/</guid>
			<pubDate>Mon, 18 Oct 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Media Manager Jobs - Mistakes to Avoid in Media Manager Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170660/Media-Manager-Jobs-Mistakes-to-Avoid-in-Media-Manager-Jobs/</link>
			<description><![CDATA[Businesses today can scarcely ignore the media. Indeed, organizations must not only know how to relate to the press, but they must also know how to use the media to their advantage. Persons holding media manager jobs are the ones tasked with managing the entire spectrum of an organization's use of print and electronic media to further its business. A media manager's role will usually cover developing media campaign strategies, sourcing advertising space and overseeing the design of the advert...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170660/Media-Manager-Jobs-Mistakes-to-Avoid-in-Media-Manager-Jobs/</guid>
			<pubDate>Wed, 06 Oct 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Agency Careers]]></title>
			<link>http://www.advertisingcrossing.com/article/170657/Advertising-Agency-Careers/</link>
			<description><![CDATA[Advertising is a fascinating field to work in and for those with the right combination of skills and experience, there are a great many different positions to choose from. From art direction and graphic design to copywriting, storyboarding and any number of other responsibilities, advertising agency careers offer a lot of challenges as well as rewards....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170657/Advertising-Agency-Careers/</guid>
			<pubDate>Fri, 24 Sep 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Careers]]></title>
			<link>http://www.advertisingcrossing.com/article/170658/Advertising-Careers/</link>
			<description><![CDATA[Advertising careers are full of challenge and rewards for people who have the necessary blend of raw talent, ambition, and preferably experience in the advertising or marketing industry. There are a lot of different kinds of advertising jobs at a typical advertising firm, with different skill sets and experience needed to meet the demands of each. This kind of versatility allows agencies to fulfill a wide variety of client needs and of course, for you as a job seeker, means that there are man...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170658/Advertising-Careers/</guid>
			<pubDate>Fri, 24 Sep 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Firm Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170659/Advertising-Firm-Jobs/</link>
			<description><![CDATA[While it isn't always the easiest thing in the world to get your foot in the door at an agency, advertising firm jobs represent an excellent opportunity for those people who happen to have the talent, experience, and drive to succeed in the fields of advertising and marketing. With a wide range of different areas within the industry to specialize in, there are plenty of opportunities for advertising firm employment available to those individuals who are qualified for these jobs....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170659/Advertising-Firm-Jobs/</guid>
			<pubDate>Fri, 24 Sep 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Employment: Things That You Need To Know]]></title>
			<link>http://www.advertisingcrossing.com/article/170654/Advertising-Employment-Things-That-You-Need-To-Know/</link>
			<description><![CDATA[Advertising is a profession that the majority of people consider to be fairly glamorous and high profile. However, the real attraction for people is the creativity that any role in the advertising industry demands from candidates. If you are looking for a way to enter the profession of advertising then you should know that there are a lot of advertising jobs available all over the world. Still, in order to succeed in your search for advertising employment, you need to understand the basics of...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170654/Advertising-Employment-Things-That-You-Need-To-Know/</guid>
			<pubDate>Thu, 02 Sep 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Everything There Is To Know About Advertising Manager Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170655/Everything-There-Is-To-Know-About-Advertising-Manager-Jobs/</link>
			<description><![CDATA[As the name suggests, advertising managers are those people who oversee any kind of advertising campaign. The role of an advertising manager is not limited to any one industry and, in fact, they are employed in a wide range of sectors. An advertising manager coordinates with the other departments of the company in order to improve the sales and reputation of the company in the public. If you are looking for advertising manager jobs, then you will need to be abreast of everything there is to k...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170655/Everything-There-Is-To-Know-About-Advertising-Manager-Jobs/</guid>
			<pubDate>Thu, 02 Sep 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Why Advertising Resumes Is So Important To Standout from the Crowd]]></title>
			<link>http://www.advertisingcrossing.com/article/170656/Why-Advertising-Resumes-Is-So-Important-To-Standout-from-the-Crowd/</link>
			<description><![CDATA[When you are looking for a job in advertising then it would be fairly foolhardy and ironic that you do not know how to advertise your resume. Hence, if you have decided to enter the advertising industry, then advertising resumes has to be the first thing you should learn about. Needless to say, any advertising agency would, at the very least, expect each and every candidate applying to understand the importance of advertising something. The reason for this is simple. When you advertise your r...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170656/Why-Advertising-Resumes-Is-So-Important-To-Standout-from-the-Crowd/</guid>
			<pubDate>Thu, 02 Sep 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Find Creative Director Work with An Ad Agency]]></title>
			<link>http://www.advertisingcrossing.com/article/170651/How-to-Find-Creative-Director-Work-with-An-Ad-Agency/</link>
			<description><![CDATA[When you are attempting to find creative director work with an ad agency, it is important to have the necessary qualifications. In general, the creative director is one of the most important people within the agency. Therefore, when you are looking for creative directing employment it is important to consider a number of things....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170651/How-to-Find-Creative-Director-Work-with-An-Ad-Agency/</guid>
			<pubDate>Tue, 20 Jul 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Learn: The Different Areas You Will Find Creative Director Employment]]></title>
			<link>http://www.advertisingcrossing.com/article/170652/Learn-The-Different-Areas-You-Will-Find-Creative-Director-Employment/</link>
			<description><![CDATA[Finding creative director employment can become difficult at times. Especially since, it seems as if there is a shortage of creative director jobs out there today. Ultimately, it is important to know where to look in addition to what is required for these types of jobs....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170652/Learn-The-Different-Areas-You-Will-Find-Creative-Director-Employment/</guid>
			<pubDate>Tue, 20 Jul 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[A Guide to Creative Director Careers]]></title>
			<link>http://www.advertisingcrossing.com/article/170653/A-Guide-to-Creative-Director-Careers/</link>
			<description><![CDATA[If you are looking to obtain one of the many creative director careers that are out there, then you should know what it takes to become one. Some of the things that you do can help you along the way. Here you will find the information that you need in order to make it easier for you to get creative director work....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170653/A-Guide-to-Creative-Director-Careers/</guid>
			<pubDate>Tue, 20 Jul 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Future is in Internet Marketing Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170648/The-Future-is-in-Internet-Marketing-Jobs/</link>
			<description><![CDATA[The internet has drastically changed the business landscape, particularly marketing. Using the internet expanded the marketing reach of corporations and small businesses.  These businesses need people to handle their internet marketing. What does it take to get a chance at internet marketing jobs or internet communications work?...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170648/The-Future-is-in-Internet-Marketing-Jobs/</guid>
			<pubDate>Fri, 21 May 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[What to Expect from Advertising Work]]></title>
			<link>http://www.advertisingcrossing.com/article/170649/What-to-Expect-from-Advertising-Work/</link>
			<description><![CDATA[The glitz and the glam of advertising work drive young people to this career path. It pays well too. But behind the scenes are long hours of hard work and brain picking. If this is your dream job, do you know what you're up for?...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170649/What-to-Expect-from-Advertising-Work/</guid>
			<pubDate>Fri, 21 May 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Get the Competitive Edge for Creative Director Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170650/Get-the-Competitive-Edge-for-Creative-Director-Jobs/</link>
			<description><![CDATA[The CLIO Awards is the most sought prize in the advertising industry, especially for creative directors. This is a reward for creative excellence in the field of advertising and design and places emphasis on the importance of creative director jobs or design director positions....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170650/Get-the-Competitive-Edge-for-Creative-Director-Jobs/</guid>
			<pubDate>Fri, 21 May 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Job Overview]]></title>
			<link>http://www.advertisingcrossing.com/article/170645/Advertising-Job-Overview/</link>
			<description><![CDATA[The best priced, most attractive, and effective product in the world would still have a very low customer base were it not for the dedicated people in the advertising job. The advertising departments are the beginning and they are the people who make sure consumers know of a product, its benefits, how attractive it is and what a buy it is. They use many methods to get this message across to a consumer, everything from product testimonials and infomercials on televisions to billboard and magaz...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170645/Advertising-Job-Overview/</guid>
			<pubDate>Sat, 15 May 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Facts About Advertising Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170646/The-Facts-About-Advertising-Jobs/</link>
			<description><![CDATA[Advertising directly influences almost every product and their ultimate success or failure as a commercial enterprise. Though advertising can not make a product better than it is, it can make sure the consumer knows about the product and is motivated to try it and to do that requires a multitude of talented people in advertising jobs from the creative to the administrative....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170646/The-Facts-About-Advertising-Jobs/</guid>
			<pubDate>Sat, 15 May 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[What Are Advertising Director Jobs?]]></title>
			<link>http://www.advertisingcrossing.com/article/170647/What-Are-Advertising-Director-Jobs/</link>
			<description><![CDATA[Advertising director jobs are those executives who are in charge of a company's advertising campaigns oversees all of the artwork billboards, and other materials and ensures that they are consistent with the thrust of the campaign. They may also prepare budgets, coordinate in company advertising and also communicate with the outside advertising firms if those are contracted....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170647/What-Are-Advertising-Director-Jobs/</guid>
			<pubDate>Sat, 15 May 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Production Manager Jobs In The Advertising And Media Industry]]></title>
			<link>http://www.advertisingcrossing.com/article/170642/Production-Manager-Jobs-In-The-Advertising-And-Media-Industry/</link>
			<description><![CDATA[Production manager jobs are an integral part of the advertising industry. Whether it is a production manager working in a mainstream media company or one working within an advertising agency or even a freelancer, the production manager is an important cog in the wheel of the advertising film and TV program arena. This the persons tasked with making sure everything within say and advert shoot is done within budget and achieves the overall intended goal. Production manager work requires one to ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170642/Production-Manager-Jobs-In-The-Advertising-And-Media-Industry/</guid>
			<pubDate>Mon, 03 May 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Different Aspects Of Advertising Hire]]></title>
			<link>http://www.advertisingcrossing.com/article/170643/The-Different-Aspects-Of-Advertising-Hire/</link>
			<description><![CDATA[The field of advertising has as many different job types and often each job type comes with unique academic, experience and personal skills requirements. Advertising hire can take place either in advertising agencies or as an advertising department within a larger media or non-media organization. One thing that anyone in the United States needs to bear in mind is that the largest concentration of advertising agencies is in California or New York.  But this is understandable when one considers...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170643/The-Different-Aspects-Of-Advertising-Hire/</guid>
			<pubDate>Mon, 03 May 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Understanding Production Manager Employment]]></title>
			<link>http://www.advertisingcrossing.com/article/170644/Understanding-Production-Manager-Employment/</link>
			<description><![CDATA[Whenever one hears the term production manager, a lot of different careers come to mind. One industry where production manager careers can be found in abundance is the media and advertising industry. A good example to demonstrate the characteristics of production manager careers in the media and advertising arena is the role of a television production manager. A television production manager will involved in many diverse areas of television programming ranging from current affairs to situatio...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170644/Understanding-Production-Manager-Employment/</guid>
			<pubDate>Mon, 03 May 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Steps To Take When Finding Production Manager Work]]></title>
			<link>http://www.advertisingcrossing.com/article/170639/Steps-To-Take-When-Finding-Production-Manager-Work/</link>
			<description><![CDATA[Production manager work is definitely possible to find, as long as you have the proper job search resources. This is a very difficult career to get started in, as not only do you have to have a strong educational background, but you also must have the right amount of experience to be considered for any production manager jobs. There are many different ways to get your start in this line of work, but it is wise to begin by applying to some of the top advertising schools in the country and hopi...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170639/Steps-To-Take-When-Finding-Production-Manager-Work/</guid>
			<pubDate>Wed, 14 Apr 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Finding A Production Manager Job]]></title>
			<link>http://www.advertisingcrossing.com/article/170640/Finding-A-Production-Manager-Job/</link>
			<description><![CDATA[Anyone who is looking for a production manager job should know as much as possible about what it takes to get involved with this extremely rewarding career. The first thing that you need to know is that this is not an easy career to get started in, as you must put in your dues before you will even be considered for one of these management positions. You must also develop many different skills over the years that will help you considerably as you attempt to move up in the company. No one becom...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170640/Finding-A-Production-Manager-Job/</guid>
			<pubDate>Wed, 14 Apr 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Production Manager Careers Are Possible To Find]]></title>
			<link>http://www.advertisingcrossing.com/article/170641/Production-Manager-Careers-Are-Possible-To-Find/</link>
			<description><![CDATA[Anyone who is interested in production manager careers has probably heard many stories about how difficult this career can be to get involved in. While this might be true, it is not impossible if you know enough about the industry and are prepared to work hard in order to maximize your chances. If you are content with your current job, simply continue on your current path and you will probably be happy. If you want more out of your career, however, work as hard as you can while learning as mu...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170641/Production-Manager-Careers-Are-Possible-To-Find/</guid>
			<pubDate>Wed, 14 Apr 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Effective Advertising with Outdoor Digital]]></title>
			<link>http://www.advertisingcrossing.com/article/170638/Effective-Advertising-with-Outdoor-Digital/</link>
			<description><![CDATA[Advertising a medium
Working on advertising jobs you must have noticed that producing a product and directly going to sale in the market is not a very effective way of functioning. It is important to advertise and make people aware about the benefits associated with it....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170638/Effective-Advertising-with-Outdoor-Digital/</guid>
			<pubDate>Wed, 31 Mar 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Preparing for a Job as an Account Executive in Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170636/Preparing-for-a-Job-as-an-Account-Executive-in-Advertising/</link>
			<description><![CDATA[One doesn't become an Account Executive at an Advertising Agency overnight. For that matter, no one takes any of the myriad management jobs without a large amount of work. To work in any aspect of the sales management jobs industry, one has to be committed. On the other hand, with this kind of experience, a challenging management career could be in a devoted worker's future....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170636/Preparing-for-a-Job-as-an-Account-Executive-in-Advertising/</guid>
			<pubDate>Tue, 23 Mar 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Routine of an Advertising Account Executive]]></title>
			<link>http://www.advertisingcrossing.com/article/170637/Routine-of-an-Advertising-Account-Executive/</link>
			<description><![CDATA[Role of Advertising Account Executives
Advertising account executives do work as a mediator between clients and the advertising agency. Advertising account executives usually report to the account manager and they are responsible for their daily running of their clients' interests....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170637/Routine-of-an-Advertising-Account-Executive/</guid>
			<pubDate>Tue, 23 Mar 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Myths Regarding Advertising Careers]]></title>
			<link>http://www.advertisingcrossing.com/article/170635/Myths-Regarding-Advertising-Careers/</link>
			<description><![CDATA[Advertising is a huge industry and there are many talented people with jobs in advertising. Advertising careers are challenging and require people who are motivated, creative and hard working. There are many myths regarding advertising careers that may make you nervous about pursing jobs in advertising....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170635/Myths-Regarding-Advertising-Careers/</guid>
			<pubDate>Sat, 20 Mar 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Careers are really Creative]]></title>
			<link>http://www.advertisingcrossing.com/article/170634/Advertising-Careers-are-really-Creative/</link>
			<description><![CDATA[Introduction
The need of creative people in the advertising employment is increasing rapidly which means you have many choices to choose from and achieve a successful position. Before you aim at getting a prosperous career in the field of advertising jobs, you must acquire certain skills and qualifications....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170634/Advertising-Careers-are-really-Creative/</guid>
			<pubDate>Fri, 19 Mar 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations, Advertising &amp;amp; Marketing]]></title>
			<link>http://www.advertisingcrossing.com/article/170633/Public-Relations-Advertising-Marketing/</link>
			<description><![CDATA[Duties in Advertising Career
Public Relations, Advertising and Marketing is the job where executives do work as a mediator between the advertising agencies and the executives who work for them....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170633/Public-Relations-Advertising-Marketing/</guid>
			<pubDate>Wed, 17 Mar 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Use Social Networking to Jumpstart Your Self-Publishing Career]]></title>
			<link>http://www.advertisingcrossing.com/article/170632/How-to-Use-Social-Networking-to-Jumpstart-Your-Self-Publishing-Career/</link>
			<description><![CDATA[To Start With
Self-Publishing has been made so convenient that today anyone who can write a book can publish it. They even have outlets like Amazon to distribute it. This has not always been true....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170632/How-to-Use-Social-Networking-to-Jumpstart-Your-Self-Publishing-Career/</guid>
			<pubDate>Thu, 11 Mar 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Building a Business without Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170631/Building-a-Business-without-Advertising/</link>
			<description><![CDATA[It is not a joke to start a business. It needs lots of hard work, dedication, and investment. There are people who spend more money for advertising their business. Some do it with a shoe string budget. But can you believe me if I say that it is possible to build your business without advertising? Yes. That is true....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170631/Building-a-Business-without-Advertising/</guid>
			<pubDate>Mon, 22 Feb 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Careers in Advertisement, Graphic Design &amp;amp; Research]]></title>
			<link>http://www.advertisingcrossing.com/article/170630/Careers-in-Advertisement-Graphic-Design-Research/</link>
			<description><![CDATA[There are currently two media jobs that are ranked on 2010's Top 10 Careers: Advertising and Graphic Design &amp;amp; Research.  Both of these media jobs allow creative people a chance to bring their talents to the table and are highly regarded in today's workforce....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170630/Careers-in-Advertisement-Graphic-Design-Research/</guid>
			<pubDate>Fri, 12 Feb 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising Opportunities]]></title>
			<link>http://www.advertisingcrossing.com/article/170629/Advertising-Opportunities/</link>
			<description><![CDATA[Almost everything you touch, or look at on a daily basis is created, made, or somehow connected to the advertising industry. Advertising careers are abundant and can vary a lot. Almost every business that isn't an advertising business will still use advertising. There are so many projects daily that keep the advertising industry growing....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170629/Advertising-Opportunities/</guid>
			<pubDate>Fri, 05 Feb 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising Careers and More about It]]></title>
			<link>http://www.advertisingcrossing.com/article/170627/Advertising-Careers-and-More-about-It/</link>
			<description><![CDATA[Advertising is a much grown and developed industry. The advertising industry is full of opportunities. The advertising industries are mainly formed with an intention to facilitate communication. Through advertising the companies communicate with customers. Advertising gives knowledge and awareness about the product or service. The advertising acts as a channel of communication. The advertising helps the world in many aspects. The advertising helps the world in getting knowledge and awareness ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170627/Advertising-Careers-and-More-about-It/</guid>
			<pubDate>Tue, 02 Feb 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising Jobs in Print]]></title>
			<link>http://www.advertisingcrossing.com/article/170628/Advertising-Jobs-in-Print/</link>
			<description><![CDATA[Advertising is also a vast agency. The advertising field comes under the marketing field. The advertising is that field which involves the activities and functions of giving publicity and awareness to the world. Advertising is an agency which undertakes the job of giving marketing and publicity to the people. The advertising is a channel of communication between the company and the customer. The advertising helps in providing awareness of different products and services. The advertising agenc...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170628/Advertising-Jobs-in-Print/</guid>
			<pubDate>Tue, 02 Feb 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Ad Agency Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170626/Ad-Agency-Jobs/</link>
			<description><![CDATA[Even though advertising jobs require that you put in a long work week as well being competitive to keep yourself in good standing, people still desire to move into this field of work.  To get an advertising job you must be at the top of your game at all times and show your skills and abilities to prospective employers....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170626/Ad-Agency-Jobs/</guid>
			<pubDate>Wed, 20 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[A Low Cost Advertising for Your Small Business]]></title>
			<link>http://www.advertisingcrossing.com/article/170625/A-Low-Cost-Advertising-for-Your-Small-Business/</link>
			<description><![CDATA[If you have a small business, you need low cost advertising methods to spread the word about what you have to offer. Here is an idea that will work overtime.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170625/A-Low-Cost-Advertising-for-Your-Small-Business/</guid>
			<pubDate>Thu, 07 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Job Description of a Fundraising Coordinator]]></title>
			<link>http://www.advertisingcrossing.com/article/170623/Job-Description-of-a-Fundraising-Coordinator/</link>
			<description><![CDATA[Have you ever considered getting into a fundraising job? A fundraising coordinator has many responsibilities, namely to raise funds. Okay so maybe that sounded a little corny, but in all honesty that is what the job entails. In many fundraiser jobs you will find that you are given enormous tasks which are a huge burden on you. The question is whether or not you will keep...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170623/Job-Description-of-a-Fundraising-Coordinator/</guid>
			<pubDate>Tue, 29 Dec 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[How to Fundraise Money for a Non-Profit Organization]]></title>
			<link>http://www.advertisingcrossing.com/article/170624/How-to-Fundraise-Money-for-a-Non-Profit-Organization/</link>
			<description><![CDATA[If you are considering fundraising jobs with non-profit organizations, you might wonder what methods are best for raising money, funds which help keep the companies productive. Fundraising methods can differ depending on the specific employee duties, of course. Some employees are required to go door ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170624/How-to-Fundraise-Money-for-a-Non-Profit-Organization/</guid>
			<pubDate>Tue, 29 Dec 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[The Advertising Institutes in USA]]></title>
			<link>http://www.advertisingcrossing.com/article/170622/The-Advertising-Institutes-in-USA/</link>
			<description><![CDATA[The advertising industry is a very booming industry today. The media has expanded its coverage and so the advertising filed is also expanded. The advertising jobs are available in abundance. The advertising has good career scope....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170622/The-Advertising-Institutes-in-USA/</guid>
			<pubDate>Thu, 24 Dec 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[CAD Designing Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170621/CAD-Designing-Jobs/</link>
			<description><![CDATA[Computer aided design jobs are some of the most rewarding job types in the industry. Not only do you get to design things but in many cases you get to see your designs brought to life. CAD jobs also offer great advancement opportunities provided you have the skills to earn them. A good CAD developer that knows what they are doing is a rare commodity these days....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170621/CAD-Designing-Jobs/</guid>
			<pubDate>Tue, 22 Dec 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Working in Advertising Institutes in India]]></title>
			<link>http://www.advertisingcrossing.com/article/170620/Working-in-Advertising-Institutes-in-India/</link>
			<description><![CDATA[If you are interested in advertising jobs, you should know that these jobs are becoming readily available in India, as the country's economy is expanding at an extremely fast pace. Countless businesses are now opening up satellite hubs within the country because there are so many workers available, which means that the need for advertising experts will also increase in the area substantially. These companies, howeve...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170620/Working-in-Advertising-Institutes-in-India/</guid>
			<pubDate>Mon, 21 Dec 2009 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[How can I prepare for a Career in Advertising?]]></title>
			<link>http://www.advertisingcrossing.com/article/170618/How-can-I-prepare-for-a-Career-in-Advertising/</link>
			<description><![CDATA[While securing a good advertising education is a start, a degree alone will not guarantee your success at finding a job or excelling in a career in advertising. Instead, you must prepare yourself with more than a good college education....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170618/How-can-I-prepare-for-a-Career-in-Advertising/</guid>
			<pubDate>Fri, 18 Dec 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Becoming a Marketing Copywriter]]></title>
			<link>http://www.advertisingcrossing.com/article/170619/Becoming-a-Marketing-Copywriter/</link>
			<description><![CDATA[Are you someone who is interested in getting started with a writing career? Do you feel that one of your top strengths is going to be your skill with the written word? When you are thinking about getting started with advertising jobs and marketing jobs, you know that pictures are going to be important, but so are the words underneath. Consider the kind of]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170619/Becoming-a-Marketing-Copywriter/</guid>
			<pubDate>Fri, 18 Dec 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertise For a Successful Yard Sale]]></title>
			<link>http://www.advertisingcrossing.com/article/170617/Advertise-For-a-Successful-Yard-Sale/</link>
			<description><![CDATA[Prior to having your yard sale, make sure you check out the Wanted to buy web site, there may be a collector looking for exactly what you are selling!]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170617/Advertise-For-a-Successful-Yard-Sale/</guid>
			<pubDate>Thu, 10 Dec 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[An Advertising Account Executive]]></title>
			<link>http://www.advertisingcrossing.com/article/170614/An-Advertising-Account-Executive/</link>
			<description><![CDATA[Account management is a lucrative field that has created many job opportunities for all aspiring candidates. An advertising account executive is the main link between the agency and the client. He or she is responsible for providing reports to the account manager. All client ad campaigns are the responsibility of the advertising account executive. For campaign coordination, he or she acts as a liaison between ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170614/An-Advertising-Account-Executive/</guid>
			<pubDate>Wed, 09 Dec 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising Institutes in India]]></title>
			<link>http://www.advertisingcrossing.com/article/170615/Advertising-Institutes-in-India/</link>
			<description><![CDATA[Advertising is a field that involves a lot of creativity. There is a lot one can get to learn in the field of advertising. The best way to learn this subject is to take up an advertising course with any of the advertising institutes in India. Many students are now inclined towards this course that gives kn...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170615/Advertising-Institutes-in-India/</guid>
			<pubDate>Wed, 09 Dec 2009 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[How to Become a Marketing Copywriter]]></title>
			<link>http://www.advertisingcrossing.com/article/170616/How-to-Become-a-Marketing-Copywriter/</link>
			<description><![CDATA[Advertising and marketing departments can be found in most of the businesses today. The advertising department has a number of professionals who work on different aspects of advertising and marketing. One of the core areas of advertising is copy writing. Most of the companies have marketing copywriters who indulge in writing sales and promotional copies. The advertising cop...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170616/How-to-Become-a-Marketing-Copywriter/</guid>
			<pubDate>Wed, 09 Dec 2009 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Is an Advertising Career Suitable for You?]]></title>
			<link>http://www.advertisingcrossing.com/article/170613/Is-an-Advertising-Career-Suitable-for-You/</link>
			<description><![CDATA[You have probably seen a TV commercial or heard a radio advertisement where you thought to yourself you could do better than that. It just may be the case that a career in advertising is perfect for you. The advertising sector offers a large variety of job opportunities, depending on your ability, skills, education and other factors. Y...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170613/Is-an-Advertising-Career-Suitable-for-You/</guid>
			<pubDate>Wed, 25 Nov 2009 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[How to Approach Advertising Companies]]></title>
			<link>http://www.advertisingcrossing.com/article/170612/How-to-Approach-Advertising-Companies/</link>
			<description><![CDATA[Marketing and advertising form an important aspect of all businesses. If advertising is effective, the message is delivered to the right target market successfully. For this most large corporations avail the services of advertising companies to devise new advertising strategies and improve existing ones. Ad firms may be required to design a complete ad campaign for your client including video commercials, radio...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170612/How-to-Approach-Advertising-Companies/</guid>
			<pubDate>Mon, 23 Nov 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[A career in advertising: The ABCs]]></title>
			<link>http://www.advertisingcrossing.com/article/170611/A-career-in-advertising-The-ABCs/</link>
			<description><![CDATA[Advertising is a broad profession and the number of job types in advertising is broad. One of the key traits that somebody getting into advertising will require is a flair for creativity and an ability to think on one's feet. People in advertising marketing jobs must constantly deliberate on how to better promote the services and products of their clients or organizations....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170611/A-career-in-advertising-The-ABCs/</guid>
			<pubDate>Fri, 20 Nov 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Know More about Interactive Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170610/Know-More-about-Interactive-Advertising/</link>
			<description><![CDATA[When you are ready to land the best advertising jobs and when you like the idea of jobs in advertising, you will find that you need to look into how the Internet has affected everything. Advertising has so much more to do with the Internet now than it ever did, and though print media and television are still important, the prevalence of interactive advertising is growing up....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170610/Know-More-about-Interactive-Advertising/</guid>
			<pubDate>Fri, 13 Nov 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[All You Need to Know About Copywriting Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170608/All-You-Need-to-Know-About-Copywriting-Jobs/</link>
			<description><![CDATA[Copywriting is an essential part of advertising and acts as a base for creating branding about a particular product or service. For promoting the product better, business owners are looking for ways to stand outside the crowd. The need of creating awareness for products has given rise to demand for good copywriters....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170608/All-You-Need-to-Know-About-Copywriting-Jobs/</guid>
			<pubDate>Tue, 10 Nov 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Graphic Designing Jobs - A Lucrative Career Option]]></title>
			<link>http://www.advertisingcrossing.com/article/170609/Graphic-Designing-Jobs-A-Lucrative-Career-Option/</link>
			<description><![CDATA[The main aim of advertisements is to attract the attention of the customers and create an urge to buy the particular product. Graphics and images play a vital role in giving final shape to the advertisements. The role of graphic designers is thus an important one. They can find placement in an advertising company or a design house....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170609/Graphic-Designing-Jobs-A-Lucrative-Career-Option/</guid>
			<pubDate>Tue, 10 Nov 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Secret While Working In an Advertising Agency]]></title>
			<link>http://www.advertisingcrossing.com/article/170606/Marketing-Secret-While-Working-In-an-Advertising-Agency/</link>
			<description><![CDATA[Congratulations on getting your first level entry job in advertising! You have taken the first step on the ladder of advertising jobs and can now begin to climb your way to the top. However, if you want to be sure of becoming a success then this article is here to let you in on a little known marketing secret that is never taught in the industry, despite being so highly effective and guaranteeing you advertising marketing jobs success from your first day in the office....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170606/Marketing-Secret-While-Working-In-an-Advertising-Agency/</guid>
			<pubDate>Wed, 04 Nov 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Direct Response Radio for Marketing Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170607/Direct-Response-Radio-for-Marketing-Jobs/</link>
			<description><![CDATA[Advertising is a common venture for many businesses seeking to promote their products or services. One of the oldest forms of advertising deals with placing spots on commercial radio. In fact, the early ''Golden Age'' of radio was the era in which the groundwork was performed for what has evolved into modern media advertising. While many of the basic components of radio advertising have remained quite constant, certain innovations and changes have frequently occurred. Some of these innovation...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170607/Direct-Response-Radio-for-Marketing-Jobs/</guid>
			<pubDate>Wed, 04 Nov 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Challenges Faced by Right-Brained Job Seekers]]></title>
			<link>http://www.advertisingcrossing.com/article/170604/Challenges-Faced-by-Right-Brained-Job-Seekers/</link>
			<description><![CDATA[Do you want to know, who is a right-brained job seeker? This individual is very creative, likes to share ideas, and wants to have a grandiose idea of their materials. With this in mind, many of today's advertising jobs demand these characteristics as a necessity to its industry....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170604/Challenges-Faced-by-Right-Brained-Job-Seekers/</guid>
			<pubDate>Thu, 29 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Getting Wireless]]></title>
			<link>http://www.advertisingcrossing.com/article/170605/Advertising-Getting-Wireless/</link>
			<description><![CDATA[Whether you're planning out an advertising strategy for your business or you're thinking about a career in advertising marketing jobs; what usually comes to mind is radio and television advertising, billboard signs, mailings, or even the Yellow Pages. These forms of advertising were great before the 21st Century; however, a wireless advertising solution is what is needed for any company that is serious about expanding their business and reaching more of their target market....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170605/Advertising-Getting-Wireless/</guid>
			<pubDate>Thu, 29 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Get a Freelance Job with an Ad Agency]]></title>
			<link>http://www.advertisingcrossing.com/article/170602/How-to-Get-a-Freelance-Job-with-an-Ad-Agency/</link>
			<description><![CDATA[Professional freelance writers and graphic designers are integrating their skills with that of advertising agencies around the world. This new dependence on freelance talent comes from a lack of staff budgeting as well as the demand for highly talented concepts from third parties. The majority of today's top advertising agencies seek freelance talent on a consistent basis to fill their voids. Freelancers are ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170602/How-to-Get-a-Freelance-Job-with-an-Ad-Agency/</guid>
			<pubDate>Tue, 20 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Start a Career in Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170603/How-to-Start-a-Career-in-Advertising/</link>
			<description><![CDATA[If you have flair for words and for entertaining people then a career in advertising may be the path for you. It is very important to have your finger on the pulse of the people if you want to be successful in such a field....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170603/How-to-Start-a-Career-in-Advertising/</guid>
			<pubDate>Tue, 20 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Get Advertising Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170600/How-to-Get-Advertising-Jobs/</link>
			<description><![CDATA[Advertising can be a great career for people to opt for. With the growth of the worldwide economy, a lot of money is being spent by the companies on the promotion and advertising techniques with a view to catch the attention of the customers....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170600/How-to-Get-Advertising-Jobs/</guid>
			<pubDate>Mon, 19 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Obtaining a Career in Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170601/Obtaining-a-Career-in-Advertising/</link>
			<description><![CDATA[Jobs in the field of advertising are extremely competitive but they are comprised of positions in marketing, management, and public relations. These jobs can present travel opportunities, far reaching hours, evening and weekend work, as well as high incomes. Speaking generally, there is a requirement of a degree to start an advertising career but most of the people proceed in it from the associated areas o...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170601/Obtaining-a-Career-in-Advertising/</guid>
			<pubDate>Mon, 19 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Move from Radio to Internet]]></title>
			<link>http://www.advertisingcrossing.com/article/170599/The-Move-from-Radio-to-Internet/</link>
			<description><![CDATA[There was once a time when instead of gathering around a television in the evening, families would instead gather around a radio. The radio told them everything they could ever want to know. There was news, there were radio shows, music, and there were even advertisements for products. Aside from the newspapers, this was the only way that families would be able to receive information regarding new products, though that would change eventually....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170599/The-Move-from-Radio-to-Internet/</guid>
			<pubDate>Thu, 15 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing on a Shoestring]]></title>
			<link>http://www.advertisingcrossing.com/article/170598/Marketing-on-a-Shoestring/</link>
			<description><![CDATA[Many advertising professionals today are asked by their companies to provide full scale marketing campaigns on budgets that most departments would consider less than adequate. However, there are a great many advertising options available for those who have chosen marketing as their career. Advertising jobs tend to be fast paced and also quite rewarding if approached creatively....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170598/Marketing-on-a-Shoestring/</guid>
			<pubDate>Mon, 12 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Becoming an Advertising Copywriter]]></title>
			<link>http://www.advertisingcrossing.com/article/170597/Becoming-an-Advertising-Copywriter/</link>
			<description><![CDATA[Advertising jobs can be particularly difficult, but when you break into the realm of copyright advertising, you are in for a whole different world of difficulty. You're going to need a lot more than a resume when it comes to this type of work. In fact your resume is going to need to be the best there is. How exactly do you get the attention of Creative Directors? It sounds very difficult, and considering the profession that you are going for, it certainly is, so let's talk about a few ways yo...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170597/Becoming-an-Advertising-Copywriter/</guid>
			<pubDate>Fri, 09 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising and the Opportunities it Offers]]></title>
			<link>http://www.advertisingcrossing.com/article/170595/Advertising-and-the-Opportunities-it-Offers/</link>
			<description><![CDATA[For those creatively inclined, a career in advertising is the best option one can opt for, especially if one is looking for job satisfaction, remuneration, and a great career growth. Advertising is basically a service industry, which deals with promoting a brand or service to people across the world, executed through cre...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170595/Advertising-and-the-Opportunities-it-Offers/</guid>
			<pubDate>Fri, 02 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Becoming an Advertising Media Planner]]></title>
			<link>http://www.advertisingcrossing.com/article/170596/Becoming-an-Advertising-Media-Planner/</link>
			<description><![CDATA[For the creative minded, for the dreamer, for the person who visualizes, a career in advertising is the best option to go for in life. Especially if one is looking for job satisfaction, reward, and great career growth. And those creatively inclined and looking for success and money should consider taking up advertising as a care...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170596/Becoming-an-Advertising-Media-Planner/</guid>
			<pubDate>Fri, 02 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising to Drive the World]]></title>
			<link>http://www.advertisingcrossing.com/article/170593/Advertising-to-Drive-the-World/</link>
			<description><![CDATA[The recent economic credit crunch notwithstanding, there has never been a better time for advertising than now. This is because it is harder for a company or organization to market itself and its products without advertising....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170593/Advertising-to-Drive-the-World/</guid>
			<pubDate>Thu, 24 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Your Local Advertising Club and Plum Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170594/Your-Local-Advertising-Club-and-Plum-Jobs/</link>
			<description><![CDATA[You have sent out your resume to various companies but so far, it has not borne any fruit. You have browsed for a guide on how to perfect your job search in the media and advertising industry but no advertising jobs are coming your way. Neither have you received any promising responses from media jobs that you want. We would like to put an end to that....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170594/Your-Local-Advertising-Club-and-Plum-Jobs/</guid>
			<pubDate>Thu, 24 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Effects of Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170591/Effects-of-Advertising/</link>
			<description><![CDATA[Jobs in advertising can be tough, especially when it comes to the actual advertising. It might even seem to be useless after a while, which brings us to the question of what does advertising actually do. Those who have been in advertising jobs for a while know quite well what it does, and obviously they'll swear by the results. So what are those results?...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170591/Effects-of-Advertising/</guid>
			<pubDate>Thu, 17 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Copywriter]]></title>
			<link>http://www.advertisingcrossing.com/article/170592/Advertising-Copywriter/</link>
			<description><![CDATA[The career choice of an advertising copywriter can be a step to a higher level copywriter. Making a salary in excess of $75,000 per year is possible in some areas of the country. There is definitely room for advancement if the advertising copywriter is dedicated to their job....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170592/Advertising-Copywriter/</guid>
			<pubDate>Thu, 17 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[What to Expect From Graphics Design Careers]]></title>
			<link>http://www.advertisingcrossing.com/article/170590/What-to-Expect-From-Graphics-Design-Careers/</link>
			<description><![CDATA[A graphic designer is someone who uses images, symbols, and words to create the best way to convey an idea. They work on websites, product package designs, advertisements, and layouts for books, book covers, magazines, and all kinds of media. Graphic designers are responsible for making company logos, helping create branding, and getting information to printers and other producers in order to make sure the product is right. They work extensively in programs such as Photoshop, Flash, InDesign,...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170590/What-to-Expect-From-Graphics-Design-Careers/</guid>
			<pubDate>Fri, 11 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[What is a Fashion Photographer?]]></title>
			<link>http://www.advertisingcrossing.com/article/170588/What-is-a-Fashion-Photographer/</link>
			<description><![CDATA[Photography is a very colorful business, both literally and figuratively. One has to deal with the business of setting still figures into a single portrait of captured time, and the varieties in which one can do so is something that makes the business all the more technical and difficult. There are different schools of photography to focus and ho...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170588/What-is-a-Fashion-Photographer/</guid>
			<pubDate>Thu, 03 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[What Is Commercial Art?]]></title>
			<link>http://www.advertisingcrossing.com/article/170589/What-Is-Commercial-Art/</link>
			<description><![CDATA[Commercial art is a field referring to any art done primarily for commercial purposes. This is usually advertising work, but it also refers to book illustration, work for hire, and many other creative service...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170589/What-Is-Commercial-Art/</guid>
			<pubDate>Thu, 03 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Part-Time Graphic Design Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170586/Part-Time-Graphic-Design-Jobs/</link>
			<description><![CDATA[Parttime graphic design jobs are becoming more and more readily available as the financial situation causes larger numbers of employers to look for costcutting alternatives to hiring fulltime employees to do their design work. While there may be a shortage of funds for many of us, there's still no shortage of need for skilled visual workers to ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170586/Part-Time-Graphic-Design-Jobs/</guid>
			<pubDate>Mon, 24 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Starting a Career in Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170587/Starting-a-Career-in-Advertising/</link>
			<description><![CDATA[When considering a career in advertising, most of these jobs will require a liberal arts background. A bachelor's degree in philosophy, psychology, sociology, or literature is often an acceptable educational background. However, different jobs require different criteria. The business of advertising allows a company to market their products in order to mak...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170587/Starting-a-Career-in-Advertising/</guid>
			<pubDate>Mon, 24 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How You Can Sell with Words]]></title>
			<link>http://www.advertisingcrossing.com/article/170584/How-You-Can-Sell-with-Words/</link>
			<description><![CDATA[If you've got a great vocabulary, if you are a whiz with English words, or if you just have a talent for getting words down on the page, you'll find that you can turn this talent into cash! There are many peo...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170584/How-You-Can-Sell-with-Words/</guid>
			<pubDate>Wed, 19 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Job Duties of a Graphic Designer]]></title>
			<link>http://www.advertisingcrossing.com/article/170585/The-Job-Duties-of-a-Graphic-Designer/</link>
			<description><![CDATA[A graphic designer is a person who is responsible for the creation of graphics for commercial or non-commercial groups. These are the people who get to make ads and commercials, design layouts, and have all kinds of fun putting together promotions and piecing them together....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170585/The-Job-Duties-of-a-Graphic-Designer/</guid>
			<pubDate>Wed, 19 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Write Ads]]></title>
			<link>http://www.advertisingcrossing.com/article/170582/How-to-Write-Ads/</link>
			<description><![CDATA[If you go outside and look at your surroundings or stay indoors and watch TV or go online in the Internet, most likely you have come across a few advertisements that try to convince you to buy a certain product or service. Some of these advertisements have wonderful execution, while others could be plain boring and you might be thinking of ways you could make those boring ads better....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170582/How-to-Write-Ads/</guid>
			<pubDate>Thu, 13 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Write Advertising Copy]]></title>
			<link>http://www.advertisingcrossing.com/article/170583/How-to-Write-Advertising-Copy/</link>
			<description><![CDATA[The advertising industry is very popular among job seekers, and it is no wonder. The top agencies pay quite well, the work is very creative, and the job itself is considered to be somewhat high profile and glamorous. However, we can't all land a prime position on Madison Avenueat least not at first. If you are new to the advertising industry and wan...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170583/How-to-Write-Advertising-Copy/</guid>
			<pubDate>Thu, 13 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Work in Print Production]]></title>
			<link>http://www.advertisingcrossing.com/article/170580/How-to-Work-in-Print-Production/</link>
			<description><![CDATA[The print production field can be an excellent choice for someone who is interested in printing, publishing, design, and even]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170580/How-to-Work-in-Print-Production/</guid>
			<pubDate>Wed, 05 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Work with an Ad Agency]]></title>
			<link>http://www.advertisingcrossing.com/article/170581/How-to-Work-with-an-Ad-Agency/</link>
			<description><![CDATA[When you are looking at a specific type of job that you might consider doing, there are always going to be a few things that you can do to make sure that you end up in the right position. When it comes to working with an ad agency, there are always going to be a few things that you might find yourself ready and able to do. For many people, this will mean that you are going to be looking at a specific way to fix things so that you get the job of your dreams and that you get everything you were...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170581/How-to-Work-with-an-Ad-Agency/</guid>
			<pubDate>Wed, 05 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Becoming an Advertising Marketing Manager]]></title>
			<link>http://www.advertisingcrossing.com/article/170578/Becoming-an-Advertising-Marketing-Manager/</link>
			<description><![CDATA[An advertising marketing manager is responsible for getting and developing the advertising strategies of a company and influencing the business by playing a key role in ensuring the company's revenues. Along with the help of the assistants, the marketing manager designs as well as implements the marketing plans of the c...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170578/Becoming-an-Advertising-Marketing-Manager/</guid>
			<pubDate>Tue, 04 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[What does it take to be an Advertising Copywriter?]]></title>
			<link>http://www.advertisingcrossing.com/article/170579/What-does-it-take-to-be-an-Advertising-Copywriter/</link>
			<description><![CDATA[An advertising copywriter is the person who is responsible for writing copy for ads, brochures and similar marketing literature. If you are into the job all you need to do is be creative with your thoughts and ideas and put them into pen and paper. Advertising copywriters have an excellent job of eliciting the creativity of th...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170579/What-does-it-take-to-be-an-Advertising-Copywriter/</guid>
			<pubDate>Tue, 04 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Work From Home as an Advertising Sales Representative]]></title>
			<link>http://www.advertisingcrossing.com/article/170576/How-to-Work-From-Home-as-an-Advertising-Sales-Representative/</link>
			<description><![CDATA[Many of the leading businesses in the world couldn't have made it to the top of the corporate ladder without the dedicated work of their advertising sales representatives who are striving to spread the word to consumers. Because they deserve a lot of credit in getting the word out, advertising sales representatives get paid fairly well, making it a great jo...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170576/How-to-Work-From-Home-as-an-Advertising-Sales-Representative/</guid>
			<pubDate>Tue, 28 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Work In Commercial Production]]></title>
			<link>http://www.advertisingcrossing.com/article/170577/How-to-Work-In-Commercial-Production/</link>
			<description><![CDATA[There are many different various jobs that you might find yourself interested in, or that you might feel like you want to do. Doing production jobs, video editing jobs, or jobs deal...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170577/How-to-Work-In-Commercial-Production/</guid>
			<pubDate>Tue, 28 Jul 2009 00:00:00 CDT</pubDate>
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		<item>
			<title><![CDATA[How to Sell Advertising Ideas]]></title>
			<link>http://www.advertisingcrossing.com/article/170574/How-to-Sell-Advertising-Ideas/</link>
			<description><![CDATA[Internet business marketing is a tough business to crack into, and if you are in a place where you are trying to sell advertising ideas, you are probably going to end up having more problems than you think...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170574/How-to-Sell-Advertising-Ideas/</guid>
			<pubDate>Wed, 22 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Sell Billboard Space]]></title>
			<link>http://www.advertisingcrossing.com/article/170575/How-to-Sell-Billboard-Space/</link>
			<description><![CDATA[Billboards are an extremely popular way for organizations of all kinds to advertise themselves and their services. Whether its a business, social services, a religious organization, or any other kind of group that needs the public to know what they do, a billboard can help with their advertising. However, in order for a business to get the word out,...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170575/How-to-Sell-Billboard-Space/</guid>
			<pubDate>Wed, 22 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Make an Advertising Portfolio]]></title>
			<link>http://www.advertisingcrossing.com/article/170572/How-to-Make-an-Advertising-Portfolio/</link>
			<description><![CDATA[There are many ways that you can be sure you have had a chance to be all that you can be when it comes to your job. In order to get a job in design and marketing, there are a few things that you want to be sure you are...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170572/How-to-Make-an-Advertising-Portfolio/</guid>
			<pubDate>Wed, 15 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Put Together Your Artistic Portfolio]]></title>
			<link>http://www.advertisingcrossing.com/article/170573/How-to-Put-Together-Your-Artistic-Portfolio/</link>
			<description><![CDATA[You're getting ready to graduate. You've got a degree in a visual art related field, and now you're ready to put yourself on the job market. Or maybe you've been working for a while and are looking to transition into another job. What you need is a solid, professional portfolio that will make your potential employer excited to put you on the team. Depending on your craftwhether you are trained in photography, graphic design, or another form of artthe details of constructing your persona...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170573/How-to-Put-Together-Your-Artistic-Portfolio/</guid>
			<pubDate>Wed, 15 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Learn More about Media Careers]]></title>
			<link>http://www.advertisingcrossing.com/article/170570/How-to-Learn-More-about-Media-Careers/</link>
			<description><![CDATA[There are lots of careers available in media, whether it's online, in broadcasting, advertising, writing, or PR departments. Media employment just keeps growing. However, not many of us know a lot about it, even if we're interested in the media field. That's why learning more about jobs in the media industry is the first step toward getting one of them. If yo...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170570/How-to-Learn-More-about-Media-Careers/</guid>
			<pubDate>Mon, 06 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Make a Design Portfolio]]></title>
			<link>http://www.advertisingcrossing.com/article/170571/How-to-Make-a-Design-Portfolio/</link>
			<description><![CDATA[If you're thinking about working in the design field, you're not going to get far without a good portfolio. A quality design portfolio will help you open doors and take advantage of opportunities. It will tell prospective employers what kind of skills and abilities you have and will show what you've learned. If you've recently come out of school, you'll be ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170571/How-to-Make-a-Design-Portfolio/</guid>
			<pubDate>Mon, 06 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Hire an Advertising Agency]]></title>
			<link>http://www.advertisingcrossing.com/article/170568/How-to-Hire-an-Advertising-Agency/</link>
			<description><![CDATA[Even if you have a very small business, chances are that you advertise. You may think that your business is not big enough, rich enough, or powerful enough to need an advertising agency, but marketing should be a part of every business plan. Often ad agencies can maximize a small business's results for its marketing budget. Also, advertising can take up a lot of time. If you are spending significant time meeting with ad agencies, studying rates, and selecting]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170568/How-to-Hire-an-Advertising-Agency/</guid>
			<pubDate>Thu, 02 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Learn Copywriting]]></title>
			<link>http://www.advertisingcrossing.com/article/170569/How-to-Learn-Copywriting/</link>
			<description><![CDATA[People need to be convinced that something is good or bad, and a copywriter is someone who uses words to reach this objective....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170569/How-to-Learn-Copywriting/</guid>
			<pubDate>Thu, 02 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Can You Create Better Business Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170565/Can-You-Create-Better-Business-Advertising/</link>
			<description><![CDATA[Have you ever watched TV, for instance, and seen absolutely abominable business advertising for a company? Perhaps it was for a restaurant, yet the advertising had absolutely nothing to do with neither food nor the ambiance of the restaurant. It did not even include a location, as if ''everyone'' would know where it is. Thus, did you say to yourself, ''I could create a much better ad if I worked for them?''...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170565/Can-You-Create-Better-Business-Advertising/</guid>
			<pubDate>Wed, 01 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Copywriter]]></title>
			<link>http://www.advertisingcrossing.com/article/170566/Advertising-Copywriter/</link>
			<description><![CDATA[Advertising copywriters are generally employed in an inventive partnership along with an art director in order to conceive, produce and develop effective advertisements....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170566/Advertising-Copywriter/</guid>
			<pubDate>Wed, 01 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Media Planners]]></title>
			<link>http://www.advertisingcrossing.com/article/170567/Media-Planners/</link>
			<description><![CDATA[Media planners facilitate their clients in maximizing the consequential effect of their promotional campaigns in the course of the utilization of a series of media. With a view to guarantee that the campaigns achieve their prospective audiences as efficiently as possible, they relate knowledge of communication and media platforms to recognize the most suitable vehicle for fabricating awareness of the brand...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170567/Media-Planners/</guid>
			<pubDate>Wed, 01 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Get a Job at an Advertising Agency as a Copywriter]]></title>
			<link>http://www.advertisingcrossing.com/article/170563/How-to-Get-a-Job-at-an-Advertising-Agency-as-a-Copywriter/</link>
			<description><![CDATA[Working as an advertising copywriter can be one of the most exciting, creative, satisfying jobs there is. It is the creative team of the copywriter and art director who get down to the business of creating ads. While it may not be possible to escape your general style as a writer, you do need to have enough flexibility to handle a broad range of topics with v...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170563/How-to-Get-a-Job-at-an-Advertising-Agency-as-a-Copywriter/</guid>
			<pubDate>Mon, 22 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Get a Magazine Advertising Job]]></title>
			<link>http://www.advertisingcrossing.com/article/170564/How-to-Get-a-Magazine-Advertising-Job/</link>
			<description><![CDATA[There are many ways that you might be able to get the type of job that you are searching for. If you are looking for a magazine advertising job, there are a few things that you can do to enhance the way that you'll go abou...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170564/How-to-Get-a-Magazine-Advertising-Job/</guid>
			<pubDate>Mon, 22 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Build a Billboard Structure]]></title>
			<link>http://www.advertisingcrossing.com/article/170561/How-to-Build-a-Billboard-Structure/</link>
			<description><![CDATA[Outdoor advertising is one excellent way to attract people to your business, but it's not something you can do without putting a lot of thought in it. Every billboard you see along the road has had a lot of thought and careful design put into it. A billboard structure is designed to last through all four seasons, and building one isn't necessarily easy. However, it's still something you can do on your own. Build and design a billboard structure, and you'll have a new place to promote your bus...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170561/How-to-Build-a-Billboard-Structure/</guid>
			<pubDate>Mon, 15 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Develop a Portfolio for a Copywriting Job]]></title>
			<link>http://www.advertisingcrossing.com/article/170562/How-to-Develop-a-Portfolio-for-a-Copywriting-Job/</link>
			<description><![CDATA[In copywriting, you will need to advertise yourself as much as the products that you make copy for. The competition to get into the copywriting business and getting higher positions can be tough, so you need to present yourself in the best possible way to catch the attention of potential employers. This is what a portfolio is about: catching the right kind of attention....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170562/How-to-Develop-a-Portfolio-for-a-Copywriting-Job/</guid>
			<pubDate>Mon, 15 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Put Together Your Artistic Portfolio]]></title>
			<link>http://www.advertisingcrossing.com/article/170558/How-to-Put-Together-Your-Artistic-Portfolio/</link>
			<description><![CDATA[You are ready to make a change in your life.  Perhaps you're a recent grad with a degree in a visual art related field, and you're ready to put yourself on the job market. Or maybe you've been working for a while and are looking to transition into another job. Whatever the case, in order to land that great job, you will need a solid, professional portfolio that will make your potential employer e...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170558/How-to-Put-Together-Your-Artistic-Portfolio/</guid>
			<pubDate>Wed, 10 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Become a Graphic Designer in Chicago]]></title>
			<link>http://www.advertisingcrossing.com/article/170559/How-to-Become-a-Graphic-Designer-in-Chicago/</link>
			<description><![CDATA[There are many things that are important to talk about when it comes to the creative design jobs within the graphic designer field. You want to be sure that you are finding the right]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170559/How-to-Become-a-Graphic-Designer-in-Chicago/</guid>
			<pubDate>Wed, 10 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Become a Marketing Consultant]]></title>
			<link>http://www.advertisingcrossing.com/article/170560/How-to-Become-a-Marketing-Consultant/</link>
			<description><![CDATA[The world of marketing is a very competitive and cut-throat one. It takes a lot of blood, sweat, and tears for a person to break into that world and come out a successful winner. But it is very easy to make one mistake and the results of that one mistake in the world of marketing can and will cause even the most well-established marketing firm to come crashing down on its heels....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170560/How-to-Become-a-Marketing-Consultant/</guid>
			<pubDate>Wed, 10 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Getting Work as a Successful Graphic Artist]]></title>
			<link>http://www.advertisingcrossing.com/article/170555/Getting-Work-as-a-Successful-Graphic-Artist/</link>
			<description><![CDATA[So many people think that there is no money in art and that you cannot make a living at it. The truth is that there is a lot of call for people who can create art and who can think creatively and visually. This is where becoming a successful graphic artist can come into mind....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170555/Getting-Work-as-a-Successful-Graphic-Artist/</guid>
			<pubDate>Mon, 01 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Become a Commercial Art Director]]></title>
			<link>http://www.advertisingcrossing.com/article/170556/How-to-Become-a-Commercial-Art-Director/</link>
			<description><![CDATA[Are you a creative, energetic person who likes to call the shots? If you are looking to expand your artistic skills into an exciting and financially lucrative field that will stretch your imaginative and leadership capabilities, Commercial Art Director may be the job for you. This article will help you understand what it means to be a Commercial Art Director, will tell you what training you need, and will provide you with a roadmap for success in the industry as a Commercial Art Director....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170556/How-to-Become-a-Commercial-Art-Director/</guid>
			<pubDate>Mon, 01 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[About Advertising Careers]]></title>
			<link>http://www.advertisingcrossing.com/article/170553/About-Advertising-Careers/</link>
			<description><![CDATA[Breaking into an advertising career is not as easy of a task as most people think. Most advertising jobs require not only a college degree, but also internships and workrelated experiences. Aside from these, having experience selling retail is a plus factor in acquiring advertising employment. To help you get started with an advertising job, you must first know the basics of this career....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170553/About-Advertising-Careers/</guid>
			<pubDate>Tue, 26 May 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertisement, Graphics Design, and Research Careers]]></title>
			<link>http://www.advertisingcrossing.com/article/170554/Advertisement-Graphics-Design-and-Research-Careers/</link>
			<description><![CDATA[The field of advertising covers the art and science of selling things to a particular audience. Advertising can make or break a business. Advertising lets consumers know what is being offered, what its features are, and why they should want one. For those who are already in the market for some productbe it a car, suitcase, or box of cookiesadvertising is a way of persuading those consumers toward a particular brand. Successful advertising combines cuttingedge creativity with the scie...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170554/Advertisement-Graphics-Design-and-Research-Careers/</guid>
			<pubDate>Tue, 26 May 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Production Manager, Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170557/Production-Manager-Advertising/</link>
			<description><![CDATA[Coordinates activities of design, illustration, photography, pasteup...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170557/Production-Manager-Advertising/</guid>
			<pubDate>Fri, 22 May 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Supervisor, Advertising, Material Distributors]]></title>
			<link>http://www.advertisingcrossing.com/article/170552/Supervisor-Advertising-Material-Distributors/</link>
			<description><![CDATA[Supervises and coordinates activities of crew of workers engaged...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170552/Supervisor-Advertising-Material-Distributors/</guid>
			<pubDate>Wed, 06 May 2009 00:00:00 CDT</pubDate>
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		<item>
			<title><![CDATA[]]></title>
			<link>http://www.advertisingcrossing.com/article/170549/LayOut-Former/</link>
			<description><![CDATA[Prepares advertising layout for reproduction according to customer specifications, utilizing knowledge of display techniques...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170549/LayOut-Former/</guid>
			<pubDate>Fri, 01 May 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Leasing Agent, Outdoor Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170550/Leasing-Agent-Outdoor-Advertising/</link>
			<description><![CDATA[Obtains leases to sites for outdoor advertising...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170550/Leasing-Agent-Outdoor-Advertising/</guid>
			<pubDate>Fri, 01 May 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Manugrapher]]></title>
			<link>http://www.advertisingcrossing.com/article/170551/Manugrapher/</link>
			<description><![CDATA[Traces and paints advertising material on poster paper, using projector, brushes, and drawing instruments...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170551/Manugrapher/</guid>
			<pubDate>Fri, 01 May 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Manager]]></title>
			<link>http://www.advertisingcrossing.com/article/170548/Advertising-Manager/</link>
			<description><![CDATA[Plans and executes advertising policies of organization. Confers with department heads to discuss possible new accounts and to outline new policies or sales promotion campaigns...

Production Manager, Advertising

Coordinates activities of design, illustration, photography, pasteup, and typography personnel to prepare advertisements for publication, and supervises ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170548/Advertising-Manager/</guid>
			<pubDate>Sat, 14 Mar 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing Directors Have got it made!]]></title>
			<link>http://www.advertisingcrossing.com/article/170546/Marketing-Directors-Have-got-it-made/</link>
			<description><![CDATA[Marketing directors have a very prominent position in the advertising world. They deal with the high profile clients and work with advertising teams to come up with a pitch that will satisfy those clients. They are in command and get to see great results come from a great advertising team. It's a great advertising job, so if you're interested in jobs in advertising, marketing directors for either advertising sales jobs or online advertising jobs are a great position to aspire to....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170546/Marketing-Directors-Have-got-it-made/</guid>
			<pubDate>Sat, 21 Feb 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[What to expect with Advertising Manager Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170547/What-to-expect-with-Advertising-Manager-Jobs/</link>
			<description><![CDATA[When you're looking for advertising jobs and you're interested in management, you'll find that managing an advertising team isn't the same as managing a sales team. As a manager, you won't have a typical advertising job, but you'll still be in advertising and will need to know all about jobs in advertising, regardless of whether it's advertising sales jobs or some form of online advertising jobs. As manager, you'll need to know how to direct a team of people just like in any other industry, o...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170547/What-to-expect-with-Advertising-Manager-Jobs/</guid>
			<pubDate>Sat, 21 Feb 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertise Yourself]]></title>
			<link>http://www.advertisingcrossing.com/article/170545/Advertise-Yourself/</link>
			<description><![CDATA[Advertising is a billion-dollar industry. So how does somebody get a job in advertising? Well, to get the job (to get any job, really) they have to be good at advertising themselves! People in advertising positions have acquired the needed skill sets for the job and are comfortable with themselves and with what they know they are able to achieve. Jobs at an advertising agency may include employment opportunities in sales jobs, marketing jobs, finance jobs, design jobs, copywriting jobs, and m...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170545/Advertise-Yourself/</guid>
			<pubDate>Fri, 13 Feb 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Who Got Commission for Those &amp;amp;#36 3 Million Super Bowl Ads]]></title>
			<link>http://www.advertisingcrossing.com/article/170544/Who-Got-Commission-for-Those-36-3-Million-Super-Bowl-Ads/</link>
			<description><![CDATA[In 2009, television ad space for Super Bowl XLII sold for a whopping $3 million dollars for a thirty&quot;second spot. NBC says that most of the advertising spots were sold before September 2008. The people playing this high&quot;roller game of company marketing and sponsorship are ad sales representatives. Do they make some sort of commission on that $3 million bank roll? You bet....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170544/Who-Got-Commission-for-Those-36-3-Million-Super-Bowl-Ads/</guid>
			<pubDate>Thu, 05 Feb 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[How to Break Into Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170543/How-to-Break-Into-Advertising/</link>
			<description><![CDATA[Those who are looking to work in advertising will find that there is a great deal of competition for the top jobs.  It is helpful to know what the best advertising agencies are looking for in their new employees and you can use this information to help you develop your skills and land that great new job....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170543/How-to-Break-Into-Advertising/</guid>
			<pubDate>Sat, 24 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Looking for a Home&quot;Based Job? Work in Online Advertising Sales!]]></title>
			<link>http://www.advertisingcrossing.com/article/170540/Looking-for-a-HomeBased-Job-Work-in-Online-Advertising-Sales/</link>
			<description><![CDATA[Making money with online employment can come from many sources and a lot of different, interesting choices for career paths. One of the most interesting home jobs is doing Internet advertising sales. Most Internet advertising jobs involve selling the services of other companies or selling advertising space in publication vehicles like print magazines or newspapers. This is a natural opportunity for people who have good business and communication skills to make a decent income from home....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170540/Looking-for-a-HomeBased-Job-Work-in-Online-Advertising-Sales/</guid>
			<pubDate>Tue, 13 Jan 2009 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Opportunities for Advertising Writing Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170541/Opportunities-for-Advertising-Writing-Jobs/</link>
			<description><![CDATA[If you are sick of the same old receptionist jobs or other positions you have been taking, it might be time to look into advertising positions. You do not have to be outgoing and extroverted for all of the media advertising jobs out there, though a little bit of that helps. There are plenty of Internet marketing jobs for writers and other creative types out there. You create the content for some of the most useful advertising campaigns there are. To do it, you will need to be able to write gr...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170541/Opportunities-for-Advertising-Writing-Jobs/</guid>
			<pubDate>Tue, 13 Jan 2009 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Want to Work in the Media? Advertising Is for You!]]></title>
			<link>http://www.advertisingcrossing.com/article/170542/Want-to-Work-in-the-Media-Advertising-Is-for-You/</link>
			<description><![CDATA[Did you know that movie advertising jobs and radio advertising jobs could be the perfect choice for your career? Advertising is a great way to get a job in the media. If you are social and love promoting things, these positions could be just what you are looking for. If you would like to check out advertising jobs in media fields, consider the following....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170542/Want-to-Work-in-the-Media-Advertising-Is-for-You/</guid>
			<pubDate>Tue, 13 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[The Power of Advertising, One Campaign at a Time]]></title>
			<link>http://www.advertisingcrossing.com/article/170539/The-Power-of-Advertising-One-Campaign-at-a-Time/</link>
			<description><![CDATA[Any successful business owner will tell you the power of advertising.  A solid advertising campaign is one of the wisest and most important investments any business can make, whether it's a small local hardware store or a global conglomerate that sells billions of burgers a day.  Brand recognition is what sets companies apart from the competition and as such, every business owner must build that recognition by launching one advertising campaign at a time....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170539/The-Power-of-Advertising-One-Campaign-at-a-Time/</guid>
			<pubDate>Thu, 08 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Who Put The ''Happy'' In Happy Meal?]]></title>
			<link>http://www.advertisingcrossing.com/article/170536/Who-Put-The-Happy-In-Happy-Meal/</link>
			<description><![CDATA[You ever wonder why kids who can barely talk somehow manage to utter the word, ''McDonald's''? No matter how sophisticated their palate, kids from all walks of life can always manage to point at the golden arches and yell out, ''Happy Meal!'' You may feed them filet mignon at home, but the only way to get a little peace on the excruciatingly long ride to Grandma's is a four&amp;amp;ndash;piece Chicken Mcnugget Happy Meal with, of course, the toy....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170536/Who-Put-The-Happy-In-Happy-Meal/</guid>
			<pubDate>Sat, 13 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Welcome to the World of Alternative Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170537/Welcome-to-the-World-of-Alternative-Advertising/</link>
			<description><![CDATA[To discuss alternative advertising, we must begin to understand the core group of consumers who are best reached through unconventional advertising methods. The challenge is that the target group of consumers is highly resistant to traditional advertising and now, more than ever, they are demanding that we step into their world....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170537/Welcome-to-the-World-of-Alternative-Advertising/</guid>
			<pubDate>Sat, 13 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Promotional Campaigns with Pizzazz]]></title>
			<link>http://www.advertisingcrossing.com/article/170538/Promotional-Campaigns-with-Pizzazz/</link>
			<description><![CDATA[In an increasingly tough economy, top brands are challenged to find inexpensive yet creative ways to cut through the clutter and distinguish their products among the masses. To aid in this endeavor, savvy advertisers are turning to the power of promotional advertising and its ability to uniquely connect to consumers. As the only advertising medium capable of engaging all five senses, promotional products have the distinct ability to turn an ordinary message into a marketing experience consume...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170538/Promotional-Campaigns-with-Pizzazz/</guid>
			<pubDate>Sat, 13 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Finding the Best Advertising Marketing Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170535/Finding-the-Best-Advertising-Marketing-Jobs/</link>
			<description><![CDATA[It is very important for you to find a career that you can do for a long time and that suits you. It is vital to have a career that you can trust and depend on. If you are in marketing, then it is important for you to make sure that you do all you can to find the right marketing jobs....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170535/Finding-the-Best-Advertising-Marketing-Jobs/</guid>
			<pubDate>Fri, 12 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Profile of Ad Sales Jobs and their Role in the Industry]]></title>
			<link>http://www.advertisingcrossing.com/article/170532/Profile-of-Ad-Sales-Jobs-and-their-Role-in-the-Industry/</link>
			<description><![CDATA[There are many different types of advertising jobs; the field of advertising and marketing is a large one, with a wide variety of different roles to be played.  Copywriters, art directors, traffic and project managers, graphic artists, layout personnel and of course, advertising sales personnel.  For those who have a strong set of people skills and a gift for gab, these advertising sales positions are among the best advertising jobs available.  Even within these]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170532/Profile-of-Ad-Sales-Jobs-and-their-Role-in-the-Industry/</guid>
			<pubDate>Sat, 06 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Requirements for Getting Advertising Communications Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170533/Requirements-for-Getting-Advertising-Communications-Jobs/</link>
			<description><![CDATA[Every industry has managed to commercialize almost every occasion of the year, convincing people of the need to buy products and various services. Thanks to these companies' great teams of advertising specialists, they continually enjoy millions and billions of dollars of sales in every quarter of the year. Advertising jobs covers the jobs that focus on advertising, marketing, promoting, and managing products and services, ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170533/Requirements-for-Getting-Advertising-Communications-Jobs/</guid>
			<pubDate>Sat, 06 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[The Role of Advertising Account Manager Jobs in the Current Job Market]]></title>
			<link>http://www.advertisingcrossing.com/article/170534/The-Role-of-Advertising-Account-Manager-Jobs-in-the-Current-Job-Market/</link>
			<description><![CDATA[An advertising account manager job involves many aspects of advertising. This could include practically anything that one uses as an advertising medium, for example, newspapers, radio, television, the Internet, and circulars. The main objective in advertising is to get the word out about whatever it is you are trying to sell. Advertising agency jobs employ people who will put out the information about a product or products ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170534/The-Role-of-Advertising-Account-Manager-Jobs-in-the-Current-Job-Market/</guid>
			<pubDate>Sat, 06 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Online advertising job profile]]></title>
			<link>http://www.advertisingcrossing.com/article/170531/Online-advertising-job-profile/</link>
			<description><![CDATA[No doubt about it, the advent of the internet and its reach into nearly every home has changed almost everything about the world, especially the way that business is conducted.  Since every business with the resources to do so has built or is planning to build a website, there is a global, 24/7 marketplace which every business now has access to &amp;amp;mdash; the problem of course, as it always has been is to reach this market and convey a marketing message effectively to them.  The internet has cha...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170531/Online-advertising-job-profile/</guid>
			<pubDate>Sat, 22 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Getting advertising publishing jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170530/Getting-advertising-publishing-jobs/</link>
			<description><![CDATA[Jobs at advertising agencies are widely promoted which should not come as a surprise given that they are in the business of marketing promotion to begin with!...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170530/Getting-advertising-publishing-jobs/</guid>
			<pubDate>Fri, 21 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Getting Advertising Sales Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170529/Getting-Advertising-Sales-Jobs/</link>
			<description><![CDATA[There are many jobs that are out there on the market today, and all of these are jobs that you might be considering depending on the skills that you have and on your own abilities.  It is going to be easy for you to choose jobs that you can do well based on these things, and if you are good at advertising or have found that advertising might be a good match for you, there are plenty of great jobs for you.  One of the best ways to get involved in advertising is to look at]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170529/Getting-Advertising-Sales-Jobs/</guid>
			<pubDate>Wed, 19 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising Media: One of Today's Most Exciting Career Fields]]></title>
			<link>http://www.advertisingcrossing.com/article/170528/Advertising-Media-One-of-Today-s-Most-Exciting-Career-Fields/</link>
			<description><![CDATA[If you enjoy communicating with people and like variety, advertising could provide the perfect career for you. In today's fast-paced world, media are changing almost daily.  The range of media outlets, for example, used to be limited to newspapers, radio, and TV, but today the Internet dominates the media scene....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170528/Advertising-Media-One-of-Today-s-Most-Exciting-Career-Fields/</guid>
			<pubDate>Fri, 14 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Getting an Advertising Intern Job: A Brief Guide]]></title>
			<link>http://www.advertisingcrossing.com/article/170526/Getting-an-Advertising-Intern-Job-A-Brief-Guide/</link>
			<description><![CDATA[Say you have a keen interest in the fields of marketing and advertising. You may have earned a degree in an applicable area, have work experience which is relevant to the world of advertising, or simply have a strong desire to get your foot in the door at an advertising agency. Whatever your motive, if youre in search of entry-level advertising jobs, then there are several tools that you can use to achieve your goal and land those]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170526/Getting-an-Advertising-Intern-Job-A-Brief-Guide/</guid>
			<pubDate>Wed, 12 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[AdvertisingCrossing Membership Provides Free Access to 100-Plus Niche Job Boards]]></title>
			<link>http://www.advertisingcrossing.com/article/170527/AdvertisingCrossing-Membership-Provides-Free-Access-to-100-Plus-Niche-Job-Boards/</link>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170527/AdvertisingCrossing-Membership-Provides-Free-Access-to-100-Plus-Niche-Job-Boards/</guid>
			<pubDate>Wed, 12 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Getting an Advertising Consultant Job]]></title>
			<link>http://www.advertisingcrossing.com/article/170525/Getting-an-Advertising-Consultant-Job/</link>
			<description><![CDATA[Everywhere you turn, there is media.  Without its presence, television, radio, magazines, and newspapers would not be able to survive on the air or in print.  A successful business would not function as well without effective marketing.  A great public image is vital to get the attention of people to expand your business.  And more business owners are using advertising/marketing consultants to get that attention....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170525/Getting-an-Advertising-Consultant-Job/</guid>
			<pubDate>Sat, 08 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[What are Media Jobs?]]></title>
			<link>http://www.advertisingcrossing.com/article/170524/What-are-Media-Jobs/</link>
			<description><![CDATA[Media jobs can be found in any number of industries. One of the most ubiquitous throughout industries is the graphic artist. Graphic artists can work in digital media utilizing new technology to produce multidimensional art or pictures. This is a very creative yet disciplined process to follow, since most graphic artists work in high-pressure situations with exact deadlines. Nonetheless, this and other]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170524/What-are-Media-Jobs/</guid>
			<pubDate>Fri, 07 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Finding Advertising Job Opportunities]]></title>
			<link>http://www.advertisingcrossing.com/article/170521/Finding-Advertising-Job-Opportunities/</link>
			<description><![CDATA[The advertising industry is looking for people with skills, talent, and enthusiasm. These are the traits that you need to use to your advantage when you begin looking for jobs in advertising.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170521/Finding-Advertising-Job-Opportunities/</guid>
			<pubDate>Fri, 07 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to Get a Graphic Designer Job]]></title>
			<link>http://www.advertisingcrossing.com/article/170522/How-to-Get-a-Graphic-Designer-Job/</link>
			<description><![CDATA[Imagine two bars of red conjoined in the middle, set perpendicular to each other against the background of white.  What you will have pictured then is the universal logo of health care, also known as the ''Red Cross''.  A simple walk down the street requires proper maneuver and guidance.  Hence we have the traffic control signals, like the 'zebra walk','stop' or 'go' signs etc....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170522/How-to-Get-a-Graphic-Designer-Job/</guid>
			<pubDate>Fri, 07 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to Get an Account Manager Job]]></title>
			<link>http://www.advertisingcrossing.com/article/170523/How-to-Get-an-Account-Manager-Job/</link>
			<description><![CDATA[Your Master's in Business Administration degree could make you far more valuable to employers.  This degree will say to potential employers that you are prepared to handle any management role found in a corporation or organization in media employment.  The kind of jobs suited for a graduate depends on the type of Masters in Business Administration degree he/she earned....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170523/How-to-Get-an-Account-Manager-Job/</guid>
			<pubDate>Fri, 07 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Getting an Advertising Agency Job]]></title>
			<link>http://www.advertisingcrossing.com/article/170517/Getting-an-Advertising-Agency-Job/</link>
			<description><![CDATA[When you are considering being in a place where you can think about getting jobs in advertising, you will find that there are many things that you should be aware of.  As you may already know, advertising jobs are highly competitive, both in terms of your performance of duties, and also in terms of getting them.  Whether yo...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170517/Getting-an-Advertising-Agency-Job/</guid>
			<pubDate>Mon, 03 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Top Advertising Jobs in India]]></title>
			<link>http://www.advertisingcrossing.com/article/170518/Top-Advertising-Jobs-in-India/</link>
			<description><![CDATA[Like many other industries, the advertising industry is a voracious consumer of talent and creativity, meaning there are many jobs in this quickly growing arena.  In India, though the industry is less developed than in many other countries, it's continuing to grow quickly, meaning many positions are available.  That means that the top advertising jobs in India are within the reach of trained and talented people in advertising field. This industry needs talent, and is sometimes so short on it ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170518/Top-Advertising-Jobs-in-India/</guid>
			<pubDate>Mon, 03 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Applying for the Top Media Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170519/Applying-for-the-Top-Media-Jobs/</link>
			<description><![CDATA[Today, job boards which operate online like AdvertisingCrossing are becoming increasingly popular job searching and finding venues with both employers and employees.  When you sign up for one or more these online services, you are instantly broadening your job prospects.  This increases the chances of finding the jobs that interest you most.  AdvertisingCrossing, for example, will send you emails and you are able to find out instantly about the latest and best jobs in your field.  Advertising...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170519/Applying-for-the-Top-Media-Jobs/</guid>
			<pubDate>Mon, 03 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Getting a Marketing Advertising Job]]></title>
			<link>http://www.advertisingcrossing.com/article/170520/Getting-a-Marketing-Advertising-Job/</link>
			<description><![CDATA[There are many job opportunities in the marking/ advertising field that need to be filled with highly qualified candidates.  Having a bachelor s degree is preferred and a master s degree will increase your chances of consideration for many positions.  A college degree does not always have to be in your resume for you to be seriously considered for a job in advertising....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170520/Getting-a-Marketing-Advertising-Job/</guid>
			<pubDate>Mon, 03 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Find a PR Manager Job]]></title>
			<link>http://www.advertisingcrossing.com/article/170516/Find-a-PR-Manager-Job/</link>
			<description><![CDATA[There are plenty of jobs that you can do today that will help you achieve your goals of working with people and working to provide them with the best chance for success when it comes to the way that they are seen by the public. PR manager jobs are these types of jobs. With the right PR manager jobs, you can be at the forefront of how a client or company is seen in the public eye, and you can be the reason for their success or for their failure to succeed. Therefore, the PR manager jobs that a...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170516/Find-a-PR-Manager-Job/</guid>
			<pubDate>Mon, 27 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Sales Agent Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170514/Advertising-Sales-Agent-Jobs/</link>
			<description><![CDATA[Advertising sales agent jobs are very appealing to many individuals.  If you are one who enjoys the company of others, has a creative spark, and loves to educate and inform this may be the ideal career for you!  There are many different types of media companies that hire these types of agents.  These include those in radio, television, Internet, and more!  In this informative career guide, you will learn all about the position of a sales agent that works in advertising!...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170514/Advertising-Sales-Agent-Jobs/</guid>
			<pubDate>Tue, 21 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Apply for Copywriting Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170515/How-to-Apply-for-Copywriting-Jobs/</link>
			<description><![CDATA[Copywriting is basically a type of writing that includes coming up with verbiage for marketing and coming up with sales copy. You'll find this type of writing in magazine ads, sales flyers, catalogues, direct mail packages, and even on company websites as well.  Today you'll find that there are more copywriting jobs than ever before, especially with the rise of the Internet.  So, if you are interested in a career in copywriting, this is definitely a wonderful time to be looking for work. Ther...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170515/How-to-Apply-for-Copywriting-Jobs/</guid>
			<pubDate>Tue, 21 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[It's the Empathy...Stupid!]]></title>
			<link>http://www.advertisingcrossing.com/article/170513/It-s-the-Empathy-Stupid/</link>
			<description><![CDATA[Carville was so right in 1992 to focus on the single minded message of the economy.  It was obviously not the only thing the Clinton campaign thought was important, but it was the most important.  Because without fixing it, without people believing he knew &quot; above anything else &quot; that it needed to be fixed and that he was the guy to fix it, nothing else really mattered....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170513/It-s-the-Empathy-Stupid/</guid>
			<pubDate>Mon, 20 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Agency Producer]]></title>
			<link>http://www.advertisingcrossing.com/article/170511/The-Agency-Producer/</link>
			<description><![CDATA[People always ask me, ''What does an agency producer do?''

They just assume we sit around all day drinking lattes and planning lunches.  What we really do is make things happen.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170511/The-Agency-Producer/</guid>
			<pubDate>Mon, 13 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Photography: A Unique, Rewarding Career]]></title>
			<link>http://www.advertisingcrossing.com/article/170512/Advertising-Photography-A-Unique-Rewarding-Career/</link>
			<description><![CDATA[If you enjoy taking pictures, you will undoubtedly thrive in a career as an advertising photographer because it's like getting paid for a hobby that you enjoy.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170512/Advertising-Photography-A-Unique-Rewarding-Career/</guid>
			<pubDate>Mon, 13 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Job Profile of Advertising Copywriters]]></title>
			<link>http://www.advertisingcrossing.com/article/170359/Job-Profile-of-Advertising-Copywriters/</link>
			<description><![CDATA[Advertising Copywriting Jobs

There are numerous different fields of specialization that a copywriter can go into, and writers who are interested in advertising jobs can take on advertising copywriting as a specialty for their career. Writers who have a knack for advertising copy can go far in the advertising copywriting field. Aspiring advertising copywrit...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170359/Job-Profile-of-Advertising-Copywriters/</guid>
			<pubDate>Mon, 06 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[You Can Become a Mind Reader &quot; as a Professional Market Research Analyst]]></title>
			<link>http://www.advertisingcrossing.com/article/170508/You-Can-Become-a-Mind-Reader--as-a-Professional-Market-Research-Analyst/</link>
			<description><![CDATA[Market research analysts are the masters of reading the minds of their customers, using sophisticated survey methods, and other research tools to gather information on what the customer wants.  Market research analysts are in the business of understanding what customers think. They collect information through surveys, focus groups, and other methods to determine what kind of products people want and how those products can be best presented to potential buyers. Marketing research analysts ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170508/You-Can-Become-a-Mind-Reader--as-a-Professional-Market-Research-Analyst/</guid>
			<pubDate>Mon, 06 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[PR vs. Marketing &quot; In with the New and out with the Old]]></title>
			<link>http://www.advertisingcrossing.com/article/170509/PR-vs-Marketing--In-with-the-New-and-out-with-the-Old/</link>
			<description><![CDATA[MJM Communications (owner of www.prinabox.ca) has landed media in the Associated Press, CTV, Citytv, Globe and Mail, Atlanta Journal-Constitution, the Los Angeles Times and even Dr. Phil all using these methods.  Companies like 1-800-GOT-JUNK?, Genesis Security and Fitness on the Go have all benefited from www.prinabox.ca.
In today's frenzied marketing world, it's not worth it to s...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170509/PR-vs-Marketing--In-with-the-New-and-out-with-the-Old/</guid>
			<pubDate>Mon, 06 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Careers in Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170510/Careers-in-Advertising/</link>
			<description><![CDATA[Advertising is a vitally important part of commerce in general, and many businesses rely heavily upon it to increase their revenues. It is through advertising that the vast majority of businesses in most industries make themselves known to people in the first place, and likewise how they inform them in a concise, exciting, and (hopefully) accurate way about the products and/or services that they offer. Advertising also serves as a reminder to people about what a business offers and that i...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170510/Careers-in-Advertising/</guid>
			<pubDate>Mon, 06 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Use Key Marketing Tools for Success on the Job Market]]></title>
			<link>http://www.advertisingcrossing.com/article/170507/How-to-Use-Key-Marketing-Tools-for-Success-on-the-Job-Market/</link>
			<description><![CDATA[Marketing is an important part of any successful organization.  In fact, no matter how good a product or service is, without good marketing, it's doomed to failure.  Marketing helps define the distinctive benefits of any product or service, set's the price, and communicates to viewers and readers what they should know.  How does that apply to job seekers?  Just like a service or product, you need to market yourself to employers....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170507/How-to-Use-Key-Marketing-Tools-for-Success-on-the-Job-Market/</guid>
			<pubDate>Mon, 22 Sep 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[To Add for Ad or Not to Add for Ad? That Is the Question]]></title>
			<link>http://www.advertisingcrossing.com/article/170506/To-Add-for-Ad-or-Not-to-Add-for-Ad-That-Is-the-Question/</link>
			<description><![CDATA[Finance director?  For an advertising agency?  I had to let that thought rattle around in my head for a while.  I'd spent my entire career in multibillion-dollar manufacturing companies, although, frankly, the ''big company'' experience was wearing thin.  I had moved to Albuquerque to work for a company that then decided they would rather be in China.  The next company I worked for decided to leave New Mexico for good.  So maybe it was time for a change?...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170506/To-Add-for-Ad-or-Not-to-Add-for-Ad-That-Is-the-Question/</guid>
			<pubDate>Mon, 15 Sep 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Networking's Top Ten Clues to Use]]></title>
			<link>http://www.advertisingcrossing.com/article/170500/Networking-s-Top-Ten-Clues-to-Use/</link>
			<description><![CDATA[People are very busy, especially working professionals. While these professionals are happy to help people they know, or who have done a fine job of introducing themselves via their own connections, they really aren't happy at all about having their own precious time wasted. They also aren't pleased with being made to feel like they're just some kind of tool that you can pick up, misuse, put down, and pick back up at will....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170500/Networking-s-Top-Ten-Clues-to-Use/</guid>
			<pubDate>Mon, 25 Aug 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Keith Reinhard]]></title>
			<link>http://www.advertisingcrossing.com/article/170501/Keith-Reinhard/</link>
			<description><![CDATA[Every organization has set goals, a vision and a mission statement that guide the organization as it strives to achieve its objectives. However, for a company to be able to achieve that, several things must be put in place. For instance, it is imperative that the organization has proper management. On top of that there are other departments that an organization must have that contribute to the success of the organization. Some of these departments are sales and marketing, public and custo...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170501/Keith-Reinhard/</guid>
			<pubDate>Mon, 25 Aug 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Sales Agent Jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170502/Advertising-Sales-Agent-Jobs/</link>
			<description><![CDATA[Advertising sales agents are in charge of selling or soliciting advertisements, typically for websites, radio, television, newspapers, journals, direct mail, directories, or outdoor advertisements. They are sometimes referred to as advertising sales representatives or account executives. Since much of the revenue generated by media outlets comes from advertising, advertising sales agents are an important part of the firm as they play a critical role in their success....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170502/Advertising-Sales-Agent-Jobs/</guid>
			<pubDate>Mon, 25 Aug 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Modern Advertising Manager]]></title>
			<link>http://www.advertisingcrossing.com/article/170503/The-Modern-Advertising-Manager/</link>
			<description><![CDATA[An advertising manager is responsible for coordinating their company's advertising and promotional strategies.  They usually oversee a staff of other advertising professionals, and work closely with the company's top management to promote the company's image, or brand.  They typically have at least a bachelor's degree, with an emphasis on marketing.  Ability, experience, and leadership are keys for advancing in the organization's management structure....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170503/The-Modern-Advertising-Manager/</guid>
			<pubDate>Mon, 25 Aug 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Account Executives]]></title>
			<link>http://www.advertisingcrossing.com/article/170504/Account-Executives/</link>
			<description><![CDATA[The major aim for which a business is established is to make profits. All measures and efforts are geared to ensure that the business thrives by incurring low costs on production thus making great profits. For a business to run well and consequently achieve its goals of making profits, there are several departments that are created. Some of these departments include marketing, public and customer relations, human resource and advertising. Advertising by definition is creating awareness of...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170504/Account-Executives/</guid>
			<pubDate>Mon, 25 Aug 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Considering an Advertising Career?]]></title>
			<link>http://www.advertisingcrossing.com/article/170505/Considering-an-Advertising-Career/</link>
			<description><![CDATA[If you've thought about pursuing an advertising career, don't jump in until you've done a little more research on the field. Although there are definite advantages to advertising jobs, including lucrative salaries and creative work, there are some drawbacks you might want to keep in mind. On the bright side, the field looks to be hitting a high note in terms of growth but don't be too pleased with the news. More and more people are going to be fighting for those available advertising jobs...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170505/Considering-an-Advertising-Career/</guid>
			<pubDate>Mon, 25 Aug 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Preparing For a Job Interview]]></title>
			<link>http://www.advertisingcrossing.com/article/170498/Preparing-For-a-Job-Interview/</link>
			<description><![CDATA[Anxiety about an upcoming job interview is normal. Everyone is uneasy about being scrutinized and judged. Nerves are compounded by fear of the unknown. You can ease your nerves by knowing what to expect in the interview and by being prepared....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170498/Preparing-For-a-Job-Interview/</guid>
			<pubDate>Mon, 18 Aug 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Copywriting: What's Out There, and What Do I Need to Know?]]></title>
			<link>http://www.advertisingcrossing.com/article/170499/Copywriting-What-s-Out-There-and-What-Do-I-Need-to-Know/</link>
			<description><![CDATA[If you are someone who has a flair for writing and are looking for work, you should certainly consider giving copywriting a try.  At the most basic level, a copywriter is someone who creates the words and passages that are necessary to convey the gist of a product or service to a customer, but the truth goes much further than that.  If you are considering copywriting as a career, you'll find that there are many different ways for you to pursue it.  By learning a little more about what the...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170499/Copywriting-What-s-Out-There-and-What-Do-I-Need-to-Know/</guid>
			<pubDate>Mon, 18 Aug 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Promotional Products: Sensible. Memorable. Affordable.]]></title>
			<link>http://www.advertisingcrossing.com/article/170497/Promotional-Products-Sensible-Memorable-Affordable/</link>
			<description><![CDATA[Advertising is a highly competitive business, and career-minded individuals must stay abreast of its many vicissitudes as technological advances alter the landscape of what was once a much simpler profession. In order to sustain and advance their careers, advertisers must adapt to the changes and find ways to promote their products among the myriad of entertainment venues available to consumers. Advertisers need to be savvy about getting their messages out there, as there are now many way...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170497/Promotional-Products-Sensible-Memorable-Affordable/</guid>
			<pubDate>Mon, 04 Aug 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Key Ingredient to Integrated Marketing]]></title>
			<link>http://www.advertisingcrossing.com/article/170496/The-Key-Ingredient-to-Integrated-Marketing/</link>
			<description><![CDATA[Advertising is a highly competitive business, and career-minded individuals must stay abreast of its many vicissitudes as technological advances alter the landscape of what was once a much simpler profession. In order to sustain and advance their careers, advertisers must adapt to the changes and find ways to promote their products among the myriad of entertainment venues available to consumers. Advertisers need to be savvy about getting their messages out there, as there are now many way...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170496/The-Key-Ingredient-to-Integrated-Marketing/</guid>
			<pubDate>Mon, 04 Aug 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Pursuing a Career in Advertising Sales]]></title>
			<link>http://www.advertisingcrossing.com/article/170495/Pursuing-a-Career-in-Advertising-Sales/</link>
			<description><![CDATA[Advertising sales offers great prospects for finding steady employment and making a handsome amount of money.  At the same time, advertising sales jobs can be very stressful and demanding.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170495/Pursuing-a-Career-in-Advertising-Sales/</guid>
			<pubDate>Mon, 28 Jul 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Dovya Friedman:  Advertising Job Star]]></title>
			<link>http://www.advertisingcrossing.com/article/170494/Dovya-Friedman-Advertising-Job-Star/</link>
			<description><![CDATA[Dovya Friedman is currently working as the Director of New Business at McKee Wallwork Cleveland, and she has had a career that has seen many tangents, as well as many pleasant surprises.  She came into the world of advertising almost by accident, and says she fell in love with it and has stayed with it ever since.  She has held a myriad of jobs in advertising and marketing communications, and has a vast and thorough knowledge of the business....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170494/Dovya-Friedman-Advertising-Job-Star/</guid>
			<pubDate>Mon, 28 Jul 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Ad Sales Agent: A Job Profile]]></title>
			<link>http://www.advertisingcrossing.com/article/170491/The-Ad-Sales-Agent-A-Job-Profile/</link>
			<description><![CDATA[Ad sales agents are responsible for selling or soliciting the sale of advertising space in a variety of mediums. These include, but are not limited to, television, radio, newspapers, and websites. People with ad sales jobs can also work with either local or national clients. In either case, they are expected to work closely with advertising agency executives in order to complete deals that benefit the companies they represent....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170491/The-Ad-Sales-Agent-A-Job-Profile/</guid>
			<pubDate>Mon, 14 Jul 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Worst. Ad Campaign. Ever.]]></title>
			<link>http://www.advertisingcrossing.com/article/170492/Worst-Ad-Campaign-Ever/</link>
			<description><![CDATA[[Cue sneering announcer guy voice...]

Are you an obnoxious jerk?

Are you too lazy or stupid to cook a halfway decent meal yourself?

Do you eat like a pig at a trough?

Well then you'll love the new [insert unappetizing sandwich name here] from Carl's Jr....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170492/Worst-Ad-Campaign-Ever/</guid>
			<pubDate>Mon, 14 Jul 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Sarah Biondi:  Senior Account Executive at the McKee Wallwork Cleveland Ad Agency]]></title>
			<link>http://www.advertisingcrossing.com/article/170493/Sarah-Biondi-Senior-Account-Executive-at-the-McKee-Wallwork-Cleveland-Ad-Agency/</link>
			<description><![CDATA[Sarah Biondi will test this summer for her third-degree black belt in the American style of Kenpo Karate.  She has been studying and teaching kenpo for many years and says that she often feels as though she has just begun to scratch the surface.  She adds that throughout her training she has been guided by some basic principles that she finds useful to develop better habits as an account supervisor....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170493/Sarah-Biondi-Senior-Account-Executive-at-the-McKee-Wallwork-Cleveland-Ad-Agency/</guid>
			<pubDate>Mon, 14 Jul 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Introductions]]></title>
			<link>http://www.advertisingcrossing.com/article/170490/Introductions/</link>
			<description><![CDATA[Why me?

Now, I'm not saying I stress out about everything &amp;amp;mdash; I just don't take things lightly, and I don't take them for granted.  So when Steve McKee offered me the job of director of introductions, I was both terribly flattered and absolutely baffled.  I've been a fan of McKee Wallwork Cleveland since they first opened their doors in 1997.  But I've never done business development....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170490/Introductions/</guid>
			<pubDate>Mon, 07 Jul 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Where Should You Be: Online or Off?]]></title>
			<link>http://www.advertisingcrossing.com/article/170489/Where-Should-You-Be-Online-or-Off/</link>
			<description><![CDATA[Online presence is a must for any business. However, traditional offline advertising is still more effective than online advertising for most businesses. Cost-effective and offering a better reach, offline advertising remains a must for almost any business....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170489/Where-Should-You-Be-Online-or-Off/</guid>
			<pubDate>Mon, 30 Jun 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Best Ads of the Year? Really?]]></title>
			<link>http://www.advertisingcrossing.com/article/170487/The-Best-Ads-of-the-Year-Really/</link>
			<description><![CDATA[The 49th Annual Clio Awards ceremony was held in a Miami hotel recently, and accordingly, the ad world held its collective breath as envelope after precious envelope was torn open.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170487/The-Best-Ads-of-the-Year-Really/</guid>
			<pubDate>Mon, 23 Jun 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Considering a Job as an Advertising Account Executive?  Here's What You Need to Know]]></title>
			<link>http://www.advertisingcrossing.com/article/170488/Considering-a-Job-as-an-Advertising-Account-Executive-Here-s-What-You-Need-to-Know/</link>
			<description><![CDATA[One of the most important advertising jobs is that of advertising account executive.  In the advertising world the account executive is relied on as a ''performer'' &amp;amp;mdash; he or she handles the most practical and often most important aspects of advertising work....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170488/Considering-a-Job-as-an-Advertising-Account-Executive-Here-s-What-You-Need-to-Know/</guid>
			<pubDate>Mon, 23 Jun 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[''Doubles with the Yellows'': A Classic Commercial Deconstructed]]></title>
			<link>http://www.advertisingcrossing.com/article/170485/Doubles-with-the-Yellows-A-Classic-Commercial-Deconstructed/</link>
			<description><![CDATA[The other day, for no reason in particular (or at least none that I can recall), a classic commercial from my youth popped unbidden into my mind. With considerable amusement I recounted to my girlfriend this legendary bit of chocolatey agitprop: ''I hit singles when I eat the brown ones, doubles with the yellows, orange &quot; triples. And with the green ones, I take the ball downtown.''...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170485/Doubles-with-the-Yellows-A-Classic-Commercial-Deconstructed/</guid>
			<pubDate>Mon, 19 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Don't Advertise to Unprofitable Customers]]></title>
			<link>http://www.advertisingcrossing.com/article/170483/Don-t-Advertise-to-Unprofitable-Customers/</link>
			<description><![CDATA[In this article, Robert Gordman discusses how to advance your advertising career by recognizing different types of advertising customers and knowing which ones are the most valuable.  To excel in your advertising firm and boost profits, you must focus on retaining ''core customers'' and attracting ''must-have'' customers.  This allows you to use your time and advertising resources effectively.  Gordman also discusses conducting online surveys to identify different types of customers.  Fro...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170483/Don-t-Advertise-to-Unprofitable-Customers/</guid>
			<pubDate>Mon, 05 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Real Creativity]]></title>
			<link>http://www.advertisingcrossing.com/article/170484/The-Real-Creativity/</link>
			<description><![CDATA[How many times have you seen a commercial you liked, but when you told a friend about it, you couldn't remember what it was for? The spot was so funny and so original, yet later you thought, ''Was it for IBM, or E-trade, or some kind of tech company?''...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170484/The-Real-Creativity/</guid>
			<pubDate>Mon, 05 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Slump in 2007:  Hiring of Advertising Professionals May Slow in 2008]]></title>
			<link>http://www.advertisingcrossing.com/article/170478/Advertising-Slump-in-2007-Hiring-of-Advertising-Professionals-May-Slow-in-2008/</link>
			<description><![CDATA[TNS Media Intelligence released a report indicating recession fears have impacted advertising. The current economic crisis has affected the advertising industry, and the slowdown may spill into advertising jobs.  Expenditures on advertising in 2007 increased by a negligible amount, though some sectors within advertising show promise....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170478/Advertising-Slump-in-2007-Hiring-of-Advertising-Professionals-May-Slow-in-2008/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Agency Angle &amp;amp;mdash; Karate and the Art of Account Management]]></title>
			<link>http://www.advertisingcrossing.com/article/170467/The-Agency-Angle-mdash-Karate-and-the-Art-of-Account-Management/</link>
			<description><![CDATA[This summer I will test for my third degree black belt in the American style of Kenpo Karate.  I have been studying and teaching Kenpo for many years and often feel that I have just begun to scratch the surface. Throughout my training I have been guided by some basic principles, and, oddly enough, I find myself using these principles to develop better habits as an account supervisor....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170467/The-Agency-Angle-mdash-Karate-and-the-Art-of-Account-Management/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[How Advertisers Can Thrive in the Advertising Industry: An Advertising Profile on Todd Grant, Creator of the Budweiser Lizards Campaign]]></title>
			<link>http://www.advertisingcrossing.com/article/170468/How-Advertisers-Can-Thrive-in-the-Advertising-Industry-An-Advertising-Profile-on-Todd-Grant-Creator-of-the-Budweiser-Lizards-Campaign/</link>
			<description><![CDATA[In this article, you'll discover how advertiser Todd Grant shot to the top in his profession by studying hard, becoming an executive creative director, and creating award-winning campaigns.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170468/How-Advertisers-Can-Thrive-in-the-Advertising-Industry-An-Advertising-Profile-on-Todd-Grant-Creator-of-the-Budweiser-Lizards-Campaign/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Job Profile:  Working as an Advertising Account Executive]]></title>
			<link>http://www.advertisingcrossing.com/article/170469/Advertising-Job-Profile-Working-as-an-Advertising-Account-Executive/</link>
			<description><![CDATA[An advertising account executive holds a job that includes a lot of duties, along with a wide variety of responsibilities. Below, I will discuss what it takes to be an advertising account executive and what the future holds for advertising account executives within the communications sector....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170469/Advertising-Job-Profile-Working-as-an-Advertising-Account-Executive/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Digital and Alternative Media:  Sales Boom, and a New Advertising Age Is Born]]></title>
			<link>http://www.advertisingcrossing.com/article/170470/Digital-and-Alternative-Media-Sales-Boom-and-a-New-Advertising-Age-Is-Born/</link>
			<description><![CDATA[PQ Media forecasts expenditures on alternative media will continue to boom in the next four years, reaching $160.8 billion. PQ Media's report defines this new advertising medium and analyzes spending on alternative media in recent years. Job prospects look strong for advertising professionals working with alternative media....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170470/Digital-and-Alternative-Media-Sales-Boom-and-a-New-Advertising-Age-Is-Born/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Teach an Old Dog New Tricks:  Media Professionals and New Digital Media]]></title>
			<link>http://www.advertisingcrossing.com/article/170471/How-to-Teach-an-Old-Dog-New-Tricks-Media-Professionals-and-New-Digital-Media/</link>
			<description><![CDATA[Digital media is the up-and-coming sector in the advertising industry.  Spending on digital media is forecasted to increase more than 50% in the next three years. Experienced advertising professionals are advised to learn about digital media to become more marketable during job searches as well as enhance their advertising careers....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170471/How-to-Teach-an-Old-Dog-New-Tricks-Media-Professionals-and-New-Digital-Media/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[7 Tips That Will Help You Land That Advertising Job by First Landing the Interview]]></title>
			<link>http://www.advertisingcrossing.com/article/170472/7-Tips-That-Will-Help-You-Land-That-Advertising-Job-by-First-Landing-the-Interview/</link>
			<description><![CDATA[Before you can land that advertising dream job, you must first land the interview. By utilizing the seven interview tips mentioned below, which include maintaining realistic expectations and refusing to give up if the search becomes difficult, you will ensure that you achieve success in your next job hunt....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170472/7-Tips-That-Will-Help-You-Land-That-Advertising-Job-by-First-Landing-the-Interview/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Land Your Dream Advertising Job and Thrive in the Industry: Advertising Advice from the Professionals!]]></title>
			<link>http://www.advertisingcrossing.com/article/170473/How-to-Land-Your-Dream-Advertising-Job-and-Thrive-in-the-Industry-Advertising-Advice-from-the-Professionals/</link>
			<description><![CDATA[If you're trying to break into the advertising industry, you're in luck. In this article, I've complied a list of advice from professional advertisers who cover everything about the advertising industry from education and passion to experience....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170473/How-to-Land-Your-Dream-Advertising-Job-and-Thrive-in-the-Industry-Advertising-Advice-from-the-Professionals/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Use Your Advertising Skills When Writing Your Advertising Resume:  A Guide to Advertising Resume Writing]]></title>
			<link>http://www.advertisingcrossing.com/article/170474/How-to-Use-Your-Advertising-Skills-When-Writing-Your-Advertising-Resume-A-Guide-to-Advertising-Resume-Writing/</link>
			<description><![CDATA[Advertising professionals may not realize it, but if they're talented at advertisement writing, they are most likely going to be brilliant advertising resume writers.  Resumes, in essence, are just extensive advertisements for job candidates.  They must communicate key information about products (i.e., job seekers) in a short amount of time and space.  Some key elements that good advertising resumes share with good advertisements are a variety of active verbs, the ability to urge the read...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170474/How-to-Use-Your-Advertising-Skills-When-Writing-Your-Advertising-Resume-A-Guide-to-Advertising-Resume-Writing/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Seven Trends That Will Impact Your Digital Advertising Job in 2008]]></title>
			<link>http://www.advertisingcrossing.com/article/170475/Seven-Trends-That-Will-Impact-Your-Digital-Advertising-Job-in-2008/</link>
			<description><![CDATA[In 2008, several trends are expected to take place in the advertising industry that will impact digital advertisers' jobs. For example, employers will begin to offer unique job perks, such as flexible work schedules, in hopes of retaining their specialist workforce....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170475/Seven-Trends-That-Will-Impact-Your-Digital-Advertising-Job-in-2008/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Create an Advertising Resume That Will Land You Your Dream Advertising Job]]></title>
			<link>http://www.advertisingcrossing.com/article/170476/How-to-Create-an-Advertising-Resume-That-Will-Land-You-Your-Dream-Advertising-Job/</link>
			<description><![CDATA[Before you submit your advertising resume, be sure to list your accomplishments, focus your resume, and include educational experiences such as course work. By doing this, you'll be well on your way to crafting an advertising resume that will land you your dream advertising job....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170476/How-to-Create-an-Advertising-Resume-That-Will-Land-You-Your-Dream-Advertising-Job/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Seven Useful Advertising Resume Tips:  The Advertising Resume You Need to Have]]></title>
			<link>http://www.advertisingcrossing.com/article/170477/Seven-Useful-Advertising-Resume-Tips-The-Advertising-Resume-You-Need-to-Have/</link>
			<description><![CDATA[Having a great resume is important for any job.  If you are an advertising professional, it's important to follow the steps to creating a fantastic advertising resume outlined below. Read on for some suggestions that will help you compose an advertising resume that represents your skills and your future goals....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170477/Seven-Useful-Advertising-Resume-Tips-The-Advertising-Resume-You-Need-to-Have/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Top Four Tips for Advertising Your Client's Small Business]]></title>
			<link>http://www.advertisingcrossing.com/article/170479/The-Top-Four-Tips-for-Advertising-Your-Client-s-Small-Business/</link>
			<description><![CDATA[Ever wonder where to get started when you first enter the advertising business?  Many entry-level advertising professionals have a lot to learn about the advertising business; however, with tips based on experience, many advertising professionals can progress more easily in their careers.  Read on for a few suggestions aimed at helping you on your advertising job journey....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170479/The-Top-Four-Tips-for-Advertising-Your-Client-s-Small-Business/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[An Advertising Job That Will Bring Out Your Imaginative Side:  Profile of an Advertising Creative Director]]></title>
			<link>http://www.advertisingcrossing.com/article/170480/An-Advertising-Job-That-Will-Bring-Out-Your-Imaginative-Side-Profile-of-an-Advertising-Creative-Director/</link>
			<description><![CDATA[Advertising agency creative director jobs are great for professionals who excel at leadership, management, communication, presentation, and, of course, formulating creative and innovative ideas and concepts.  In addition to these necessary skills, the job of an advertising creative director usually requires a college education and experience as a copywriter or art director....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170480/An-Advertising-Job-That-Will-Bring-Out-Your-Imaginative-Side-Profile-of-an-Advertising-Creative-Director/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Jobs Plummet in 2007, Expected to Continue Dropping in 2008]]></title>
			<link>http://www.advertisingcrossing.com/article/170481/Advertising-Jobs-Plummet-in-2007-Expected-to-Continue-Dropping-in-2008/</link>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170481/Advertising-Jobs-Plummet-in-2007-Expected-to-Continue-Dropping-in-2008/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Enjoying the Freedom of Autonomy: The Freelance Copywriter]]></title>
			<link>http://www.advertisingcrossing.com/article/170482/Enjoying-the-Freedom-of-Autonomy-The-Freelance-Copywriter/</link>
			<description><![CDATA[Advertising professionals looking to pursue an advertising career outside of an agency may be interested in a job as a freelance copywriter.  Some job perks include: the ability to be your own boss, create your own schedule, and work from home....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170482/Enjoying-the-Freedom-of-Autonomy-The-Freelance-Copywriter/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Chrysler Ad Nauseam]]></title>
			<link>http://www.advertisingcrossing.com/article/170486/Chrysler-Ad-Nauseam/</link>
			<description><![CDATA[A few weeks ago, I read about some research that highlights the enormous potential for online advertising. According to a study produced by the folks at comScore and Media Contacts, while around 50% of online video viewers still watch only about six minutes of online content per month, about 20% are already watching an average of 841 minutes. In other words, there are already plenty of ''targets'' for online ads, and no doubt the number will only increase. That said, I have noticed a particul...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170486/Chrysler-Ad-Nauseam/</guid>
			<pubDate>Fri, 28 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brandon English:  Copywriter for McKee Wallwork Cleveland]]></title>
			<link>http://www.advertisingcrossing.com/article/170464/Brandon-English-Copywriter-for-McKee-Wallwork-Cleveland/</link>
			<description><![CDATA[''When I was in college, I tried out five different majors and wanted to make sure I got my degree in something I loved,'' says Brandon English, copywriter for ad agency McKee Wallwork Cleveland.  Kinesiology, psychology, accounting, religion, English.  None, however, snagged his attention like writing did....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170464/Brandon-English-Copywriter-for-McKee-Wallwork-Cleveland/</guid>
			<pubDate>Mon, 17 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Three More Common Radio Advertising Mistakes]]></title>
			<link>http://www.advertisingcrossing.com/article/170465/Three-More-Common-Radio-Advertising-Mistakes/</link>
			<description><![CDATA[1. Not Knowing the Difference between a Newspaper Ad and a Radio CommercialEvery day, all over the world, thousands of radio station and ad agency ''account executives'' take their clients' local newspaper ads and hand them to thousands of copywriters....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170465/Three-More-Common-Radio-Advertising-Mistakes/</guid>
			<pubDate>Mon, 17 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Are You Sure Your Feet Should Go There?]]></title>
			<link>http://www.advertisingcrossing.com/article/170466/Are-You-Sure-Your-Feet-Should-Go-There/</link>
			<description><![CDATA[I love what I do.  I can take a concept, fill in missing information and elements, and make adjustments on the fly if and when needed until the product comes to life.  I'm tenacious when it comes to finding a solution to a project when all the elements are set out in front of me.  I also love that great sense of satisfaction when a piece comes together nicely.  And I'm good at doing all this....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170466/Are-You-Sure-Your-Feet-Should-Go-There/</guid>
			<pubDate>Mon, 17 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[AdvertisingCrossing's Affiliate, EmploymentCrossing, Unveils Its Brand-New Website Design]]></title>
			<link>http://www.advertisingcrossing.com/article/170463/AdvertisingCrossing-s-Affiliate-EmploymentCrossing-Unveils-Its-Brand-New-Website-Design/</link>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170463/AdvertisingCrossing-s-Affiliate-EmploymentCrossing-Unveils-Its-Brand-New-Website-Design/</guid>
			<pubDate>Thu, 13 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Two More Common Radio Advertising Mistakes]]></title>
			<link>http://www.advertisingcrossing.com/article/170459/Two-More-Common-Radio-Advertising-Mistakes/</link>
			<description><![CDATA[1. Not Painting Pictures...or Painting the Wrong Pictures
Radio is a visual medium.  Although the message initially is delivered auditorily &quot; via sound waves &quot; for that message to make a conscious impact on the targeted listener, the listener almost invariably must convert those sound waves into mental pictures....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170459/Two-More-Common-Radio-Advertising-Mistakes/</guid>
			<pubDate>Mon, 10 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Immigration Projected to Drive America's Population Growth]]></title>
			<link>http://www.advertisingcrossing.com/article/170460/Immigration-Projected-to-Drive-America-s-Population-Growth/</link>
			<description><![CDATA[By the midpoint of this century, America will look much like California does today as it morphs into a far more racially and ethnically diverse nation that will owe most of its population growth to immigrants and their offspring, according to a recent report....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170460/Immigration-Projected-to-Drive-America-s-Population-Growth/</guid>
			<pubDate>Mon, 10 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Christians Embrace Lesson of Humility Jesus Taught Disciples]]></title>
			<link>http://www.advertisingcrossing.com/article/170461/Christians-Embrace-Lesson-of-Humility-Jesus-Taught-Disciples/</link>
			<description><![CDATA[Jamie Patton was nervous.
She doesn't get her feet washed &quot; by someone else &quot; every day.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170461/Christians-Embrace-Lesson-of-Humility-Jesus-Taught-Disciples/</guid>
			<pubDate>Mon, 10 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[In It for the Long Run:  Ignasi Puig]]></title>
			<link>http://www.advertisingcrossing.com/article/170462/In-It-for-the-Long-Run-Ignasi-Puig/</link>
			<description><![CDATA[Ignasi Puig has been in the advertising industry for over 20 years.  He started out as an account executive in 1985 at ad agency Delvico Bates.  Two years later, he became the product manager at Warner-Lambert.  Next, Puig became the general manager of Backer Spielvogel Bates, and in 1992 he returned to Delvico as its general manager &quot; all before starting his own agency....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170462/In-It-for-the-Long-Run-Ignasi-Puig/</guid>
			<pubDate>Mon, 10 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[iH Design President and Owner Ignacio Hernandez]]></title>
			<link>http://www.advertisingcrossing.com/article/170457/iH-Design-President-and-Owner-Ignacio-Hernandez/</link>
			<description><![CDATA[''Whatever it takes.''
That's this ad star's attitude when it comes to his job.
As president and head designer of his own company, iH Design, Ignacio Hernandez describes his current company as the result of a lifetime of hard work....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170457/iH-Design-President-and-Owner-Ignacio-Hernandez/</guid>
			<pubDate>Mon, 03 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Four Common Radio Advertising Mistakes]]></title>
			<link>http://www.advertisingcrossing.com/article/170458/Four-Common-Radio-Advertising-Mistakes/</link>
			<description><![CDATA[1. Wasting Your Money on ''Image'' Advertising
A ''good'' radio commercial is one that motivates the targeted consumer to act on the sales message:]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170458/Four-Common-Radio-Advertising-Mistakes/</guid>
			<pubDate>Mon, 03 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[McKee Wallwork Cleveland's Traffic Director:  Elizabeth Reed]]></title>
			<link>http://www.advertisingcrossing.com/article/170450/McKee-Wallwork-Cleveland-s-Traffic-Director-Elizabeth-Reed/</link>
			<description><![CDATA[As a traffic director at ad agency McKee Wallwork Cleveland, Elizabeth Reed finds that her EMT training comes in handy.  Why? Because having learned how to triage her work in the medical field, she's now able to triage her work at the agency.  And what a workload she has....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170450/McKee-Wallwork-Cleveland-s-Traffic-Director-Elizabeth-Reed/</guid>
			<pubDate>Mon, 25 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Facts Are Your Friends:  Four Rules for Conducting Effective Research]]></title>
			<link>http://www.advertisingcrossing.com/article/170451/Facts-Are-Your-Friends-Four-Rules-for-Conducting-Effective-Research/</link>
			<description><![CDATA[Effective advertising that increases sales, profits, and awareness is based on customer research. It's important to know who the very specific target audience is, what message they are listening for, and where they are looking for that message....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170451/Facts-Are-Your-Friends-Four-Rules-for-Conducting-Effective-Research/</guid>
			<pubDate>Mon, 25 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[In It for the Commercials:  Roger Hurni]]></title>
			<link>http://www.advertisingcrossing.com/article/170449/In-It-for-the-Commercials-Roger-Hurni/</link>
			<description><![CDATA[For 23 years Roger Hurni has immersed himself in the advertising world.  He thrives on creating groundbreaking ads, aiding clients in altering their businesses, understanding what interests an audience.  So what does Hurni do for fun? ''[Watch] TV on my TiVo, where I often skip the commercials.''...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170449/In-It-for-the-Commercials-Roger-Hurni/</guid>
			<pubDate>Mon, 18 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising Account Executive yearly salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170370/Advertising-Account-Executive-yearly-salary/</link>
			<description><![CDATA[In the advertising industry account executives are typically paid on commission but may have a base salary plus commission combination. The national salary average for the advertising account executive is $45,000 a year. This pay does not include benefits such as insurance, 401k or profit sharing. Not all sources of employment offer benefits....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170370/Advertising-Account-Executive-yearly-salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising agency employee traits]]></title>
			<link>http://www.advertisingcrossing.com/article/170371/Advertising-agency-employee-traits/</link>
			<description><![CDATA[If you look into the employees across the nation in the advertising agencies you will notice common personalities through the agency in each department.  To get a job at an advertising agency you must have some of the similar traits. These common traits are as follows: Superior communication skills, every part of the advertising agency requires you have impeccable communication skills verbally in person, over the telephone and written. You must be able to articulate the advertising desig...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170371/Advertising-agency-employee-traits/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising agency sales manager salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170372/Advertising-agency-sales-manager-salary/</link>
			<description><![CDATA[An advertising agency sales manager salary has a national average of $87,000 a year. This figure does not include benefits or bonuses.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170372/Advertising-agency-sales-manager-salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising assistant art director salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170373/Advertising-assistant-art-director-salary/</link>
			<description><![CDATA[The advertising assistant art director salary ranges between $40,000 and $90,000 a year with the median income being $67,000 a year in the United States. The size of the company you are employed with can dramatically changes the income. These figures do not include benefits such as insurance, 401k or profit sharing. Not all employers offer such benefits....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170373/Advertising-assistant-art-director-salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Advertising brand manager salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170374/Advertising-brand-manager-salary/</link>
			<description><![CDATA[An advertising brand manager's salary is between $73,000 and $96,000 dollars a year with a median national average of $84,000 a year. The higher end of the pay scale requires a bachelor s degree and four or more years of experience in the industry....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170374/Advertising-brand-manager-salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising coordinator salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170375/Advertising-coordinator-salary/</link>
			<description><![CDATA[The advertising coordinator salary has a national median average of $43,000 a year; this does not have benefits included in. In order to pull in a higher than average advertising coordinator salary one must hold a bachelors degree and have experience as a coordinator....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170375/Advertising-coordinator-salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Advertising copywriter salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170376/Advertising-copywriter-salary/</link>
			<description><![CDATA[The advertising creative director salary ranges from $26,000 to $55,000 with the national average being $45,000. Two or more years of experience is necessary for this position. Typically this is an hourly paid position....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170376/Advertising-copywriter-salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Advertising creative director salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170377/Advertising-creative-director-salary/</link>
			<description><![CDATA[The advertising creative director salary ranges from $43,000 to 78,000 with the national average being $60,000. This position is sometimes offered salaried vs. hourly but not in all cases.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170377/Advertising-creative-director-salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Advertising graphic designer salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170379/Advertising-graphic-designer-salary/</link>
			<description><![CDATA[In the advertising industry the graphic designer salary has a national average of $42,000 a year, this salary will vary by region and experience and does not have benefits figured in.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170379/Advertising-graphic-designer-salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Advertising illustrator salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170380/Advertising-illustrator-salary/</link>
			<description><![CDATA[The advertising illustrators' salary is on the national average of $43,000 a year this does not include any benefits. This position is typically an hourly paid position.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170380/Advertising-illustrator-salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising Interships]]></title>
			<link>http://www.advertisingcrossing.com/article/170381/Advertising-Interships/</link>
			<description><![CDATA[In todays competitive job market, only the most aggressive career seekers will have control over their employment status and most will pick the job that offers the best compensation. To be one of these people you may have to use the ''foot in the door'' option otherwise known as the internship. This has been the back door to many successful careers and can be especially useful in obtaining a position that can work for you. It s beneficial to the company to have interns because they know ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170381/Advertising-Interships/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Advertising layout artist salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170382/Advertising-layout-artist-salary/</link>
			<description><![CDATA[The advertising layout artist salary ranges from $39,000 to $66,000 a year with the national median salary being $49,000 a year.
An advertising layout artist deals with the structure and layout of images and text in a pleasing format for printed media. The job of a layout artist requires graphic communications training in the various types of computer software used in electronic publishing....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170382/Advertising-layout-artist-salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Advertising manager positions]]></title>
			<link>http://www.advertisingcrossing.com/article/170383/Advertising-manager-positions/</link>
			<description><![CDATA[In the advertising industry there are several manager positions. Here are a few of them.
Advertising media manager: The advertising media manager plans and puts into place media programs in the advertising campaigns. Media managers hold meetings with product managers, advertising agency representatives such as the media planners and buyers. During these meetings the department establishes media goals and objective, and the strategies to achieve the goals and objectives ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170383/Advertising-manager-positions/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Advertising media buyer salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170384/Advertising-media-buyer-salary/</link>
			<description><![CDATA[The advertising media buyer salary has a national average of $76,000. This does not include company benefits such as insurance and 401k. Years of experience are necessary for this position. Typically this is an hourly paid position....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170384/Advertising-media-buyer-salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Advertising Overview]]></title>
			<link>http://www.advertisingcrossing.com/article/170385/Advertising-Overview/</link>
			<description><![CDATA[In the advertising industry you must understand the different pieces that form the entire puzzle of the industry. You cannot walk into a career without knowing about the industry and how it is all interconnected. The purpose of advertising is to create an image for a product or service and communicate this message to targeted consumers to provoke them into purchasing the product. In order for this to be done there must be people in the field to create and place the advertising for the en...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170385/Advertising-Overview/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Advertising print production coordinator salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170386/Advertising-print-production-coordinator-salary/</link>
			<description><![CDATA[An advertising Production coordinator is an extremely vital and essential part of any company as they are responsible for making sure that the material coming into the advertising company whether it be an advertising agency or an advertising medium, the production and the dispatch are all on time.  The print production coordinator is responsible for leading all of the aspects of the assigned print projects up to and including documenting the project scope and plan, managing changes to th...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170386/Advertising-print-production-coordinator-salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Advertising Print Production Supervisor salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170387/Advertising-Print-Production-Supervisor-salary/</link>
			<description><![CDATA[The advertising print production supervisor ahs a national median salary of $56,000 a year this does not include benefits or bonuses.
To become an advertising print production supervisor a bachelor s degree is not necessary but one must have a few years of training or experience in the print production field in order to have the knowledge to supervise in this time sensitive field....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170387/Advertising-Print-Production-Supervisor-salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Advertising Radio Copywriter Salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170388/Advertising-Radio-Copywriter-Salary/</link>
			<description><![CDATA[An advertising radio copywriter's salary has a national median for the united states of $48,000 a year. This does not include benefits such as insurance, 401k or other benefits that may be offered by an employer....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170388/Advertising-Radio-Copywriter-Salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Advertising sales manager salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170389/Advertising-sales-manager-salary/</link>
			<description><![CDATA[The advertising sales manager salary has a national average of $67,000 a year this figure does not have benefits figured in. the advertising sales manager may work on a salary or salary plus commission....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170389/Advertising-sales-manager-salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising sales representative's salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170390/Advertising-sales-representative-s-salary/</link>
			<description><![CDATA[An advertising account sales representative salary has a national average of $45,000 a year. In the advertising industry sales representatives are normally paid on commission but may have a base salary plus commission combination. This pay does not include benefits such as insurance, 401k or profit sharing....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170390/Advertising-sales-representative-s-salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to get a job as an Advertising Solicitor]]></title>
			<link>http://www.advertisingcrossing.com/article/170391/How-to-get-a-job-as-an-Advertising-Solicitor/</link>
			<description><![CDATA[The advertising solicitor is the same as the advertising sales representatives, they typically give the term as solicitor to those who barter, and they may barter advertising positioning or radio spots for products used in promotions....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170391/How-to-get-a-job-as-an-Advertising-Solicitor/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Advertising Solicitor Salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170392/Advertising-Solicitor-Salary/</link>
			<description><![CDATA[An advertising solicitor salary is $39,000 a year on a national average. The advertising solicitor's salary does not have benefits or bonuses figured in. In most cases the advertising solicitor's salary is commission or is a base salary plus commission....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170392/Advertising-Solicitor-Salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising Storyboard artist salary]]></title>
			<link>http://www.advertisingcrossing.com/article/170393/Advertising-Storyboard-artist-salary/</link>
			<description><![CDATA[In the advertising industry the storyboard artist salary is $60,000 year this is the national average.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170393/Advertising-Storyboard-artist-salary/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Advertising Terminology Part 1 A-L]]></title>
			<link>http://www.advertisingcrossing.com/article/170394/Advertising-Terminology-Part-1-A-L/</link>
			<description><![CDATA[The advertising industry terminology can be tricky at times. Entering an advertising career it is important to understand the terminology used. The following is a breakdown of common terminology used within the advertising industry....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170394/Advertising-Terminology-Part-1-A-L/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Advertising Terminology Part 2 M-Z]]></title>
			<link>http://www.advertisingcrossing.com/article/170395/Advertising-Terminology-Part-2-M-Z/</link>
			<description><![CDATA[Working in the advertising industry the terminology should be learned in order to succeed. As you pursue your career in advertising here is some of the lingo you may come across.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170395/Advertising-Terminology-Part-2-M-Z/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[An advertising freelance writer]]></title>
			<link>http://www.advertisingcrossing.com/article/170396/An-advertising-freelance-writer/</link>
			<description><![CDATA[In order to become an advertising freelance writer in the advertising industry, whether you quite your current job or need to do freelance work as a side job for extra income. To get your first freelance project, you need to get set up, this is a business and you need to appear professional....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170396/An-advertising-freelance-writer/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to get a job as an advertising brand Manager]]></title>
			<link>http://www.advertisingcrossing.com/article/170397/How-to-get-a-job-as-an-advertising-brand-Manager/</link>
			<description><![CDATA[In order to become an advertising brand manager you must understand that identity is important for any product in today's aggressive marketplace. This statement is the basis for the duties of the advertising brand managers' position within the advertising industry. An advertising brand managers' main goal is creating a lasting impression among consumers, increasing product sales and growing the products market share.  An advertising brand manager watches market trends and oversees advert...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170397/How-to-get-a-job-as-an-advertising-brand-Manager/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Career in advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170398/Career-in-advertising/</link>
			<description><![CDATA[You have decided on a career in the advertising industry, so now what? The advertising industry is a gigantic industry that employees many different people with many different career titles.  From the production and creative department to the sales and business departments.  Every type is employed under one roof. Each advertising medium has four our more departments (creative, sales, production, and media) they also have business managers that run the day to day business operations; each...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170398/Career-in-advertising/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Characteristics of an advertising professional]]></title>
			<link>http://www.advertisingcrossing.com/article/170399/Characteristics-of-an-advertising-professional/</link>
			<description><![CDATA[If you look at the advertising industry and look even closer at the advertising professional you will notice allot of similar characteristics from department to department. The following are very important skills to have when entering into an advertising career.  Leadership skills especially if you are looking to get into a management position within the advertising industry it is important to show you can lead a team. Every part of the advertising industry requires you have superior com...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170399/Characteristics-of-an-advertising-professional/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Common asked advertising interview questions]]></title>
			<link>http://www.advertisingcrossing.com/article/170400/Common-asked-advertising-interview-questions/</link>
			<description><![CDATA[When interviewing for an advertising position some of the following questions maybe asked. Remember when going to an interview always be on time, dress professionally, understand the advertising business as a whole and company you are applying to....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170400/Common-asked-advertising-interview-questions/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Departments in the advertising industry.]]></title>
			<link>http://www.advertisingcrossing.com/article/170401/Departments-in-the-advertising-industry/</link>
			<description><![CDATA[In the advertising industry there are several different departments, here are a few to get acquainted with, each has a brief description of the job they are responsible for within the company or agency....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170401/Departments-in-the-advertising-industry/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Do you have what it takes to be an advertising copywriter?]]></title>
			<link>http://www.advertisingcrossing.com/article/170402/Do-you-have-what-it-takes-to-be-an-advertising-copywriter/</link>
			<description><![CDATA[Do you have what it takes to become and advertising copywriter?  Advertising copywriters, also known in the advertising industry as 'creative's', they produce the written words or 'copy' for advertisements that millions of people see and hear every day. Do you have what it takes to enter this deadline driven, nerve racking, highly competitive industry?  So tell me are you an attentive observer?  Are you creative? Have people ever told you have a way with words? Do you enjoy the advertisi...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170402/Do-you-have-what-it-takes-to-be-an-advertising-copywriter/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Finding the target audience in advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170403/Finding-the-target-audience-in-advertising/</link>
			<description><![CDATA[The target audience for an advertising campaign is the audience or consumers most likely to purchase the product or hire your services you are advertising.
In order to reach your target audience (this is a difficult task in advertising because of the lack of information about what the consumers prefer). You must first identify your target audience who is most likely to purchase your product or hire your services. The more information you have, the better job you can do establi...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170403/Finding-the-target-audience-in-advertising/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Getting into the advertising traffic department.]]></title>
			<link>http://www.advertisingcrossing.com/article/170404/Getting-into-the-advertising-traffic-department/</link>
			<description><![CDATA[The advertising traffic department is in charge of regulating the amount and flow of work within the agency. The traffic department keeps tabs on the various stages of all work within the advertising agency. The traffic department is able to give the status of any given advertising campaign at any given time. The must be able to track all projects to ensure they are on the correct timeline and will be completed prior to deadline. They are responsible for making sure all production deadli...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170404/Getting-into-the-advertising-traffic-department/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Guide to careers in advertising.]]></title>
			<link>http://www.advertisingcrossing.com/article/170405/Guide-to-careers-in-advertising/</link>
			<description><![CDATA[As with any career it's not always easy getting started. A career in advertising is just the same, it takes hard work, dedication and determination in order to succeed. If you're just getting started in deciding what career path to take and you're set on advertising. You must decide on what path in advertising interests you most.  It is very advantageous to get a degree in advertising and take additional courses in your interest area. For example if you are most interested in the creativ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170405/Guide-to-careers-in-advertising/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to become a Advertising Media Buyer]]></title>
			<link>http://www.advertisingcrossing.com/article/170406/How-to-become-a-Advertising-Media-Buyer/</link>
			<description><![CDATA[In the advertising industry advertising media buyers track the media space and times available for purchase within the advertising mediums such as TV, newspaper, radio etc. Advertising media buyers negotiate and purchase time and space for ads, and make sure ads appear exactly as scheduled.  Advertising media buyers, have the responsibility for buying media as part of an overall integrated marketing strategy or advertising campaign.  Media buyers take the media plan determined by the med...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170406/How-to-become-a-Advertising-Media-Buyer/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[How to become an advertising account executive.]]></title>
			<link>http://www.advertisingcrossing.com/article/170407/How-to-become-an-advertising-account-executive/</link>
			<description><![CDATA[The Advertising Account Executive is responsible for meeting monthly sales goals, building, maintaining and managing a customer base, prospecting and developing new business, and maintaining a competitive edge over other advertising account executives within and out of the company. The advertising account executive is often the...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170407/How-to-become-an-advertising-account-executive/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[How to become an advertising agency manager]]></title>
			<link>http://www.advertisingcrossing.com/article/170408/How-to-become-an-advertising-agency-manager/</link>
			<description><![CDATA[An advertising agency manager is in charge of the advertising agency. An Advertising agency manager directs the day to day activities of the advertising agency. They are responsible for formulating the plans to keep existing customers happy and loyal as well as formulating the plans for expanding the current customer base by bringing in new accounts to the advertising agency. Keeping and expanding the customer base is an extremely important responsibility this is the heart and income of ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170408/How-to-become-an-advertising-agency-manager/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[How to become an advertising assistant art director]]></title>
			<link>http://www.advertisingcrossing.com/article/170409/How-to-become-an-advertising-assistant-art-director/</link>
			<description><![CDATA[Advertising assistant art directors can sometimes work on a freelance basis and are hired when an art director or the supervising art director requests an assistant. Advertising assistant art directors are also known as junior art directors. To work within the art department you must work smoothly with others, there is a defiant pecking order to the department and all must know their jobs and complete them in a timely manner. In order to understand the assistant art director position you...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170409/How-to-become-an-advertising-assistant-art-director/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[How to become an advertising market research executive.]]></title>
			<link>http://www.advertisingcrossing.com/article/170410/How-to-become-an-advertising-market-research-executive/</link>
			<description><![CDATA[In advertising market research executives find out information on customers and potential customer inorder to target them for an advertising campaign. In this position advertising market research executives must gather such information one of two ways.  The first way is quantitative, research is based on numbers this way explores how many people behave, buy or think in a certain way. The second way advertising market research executive gather information is called qualitative research wh...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170410/How-to-become-an-advertising-market-research-executive/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[How to become an advertising media director.]]></title>
			<link>http://www.advertisingcrossing.com/article/170411/How-to-become-an-advertising-media-director/</link>
			<description><![CDATA[An advertising media director is responsible for managing the purchase of print space in newspapers and magazines, and broadcast time on radio and television, or the outdoor space for billboard advertising for the clients of the advertising agency. In the media department media buyers and media planners often handle a few accounts whereas the media director is responsible for all accounts within the advertising agency. Advertising media directors oversee the media department and are resp...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170411/How-to-become-an-advertising-media-director/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[How to become an Advertising print production Supervisor]]></title>
			<link>http://www.advertisingcrossing.com/article/170412/How-to-become-an-Advertising-print-production-Supervisor/</link>
			<description><![CDATA[The advertising print production supervisor develops the subject matter and the presentation of the advertising at the advertising agency or within an advertising medium. They are responsible for coordinating the activities of design, illustration, photography, and paste up personnel who must prepare advertisements for publication. The advertising print production supervisor must over see the personnel engaged in pasting up the advertising layouts, as they are overseeing the layout; they...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170412/How-to-become-an-Advertising-print-production-Supervisor/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[How to become an advertising sales representative]]></title>
			<link>http://www.advertisingcrossing.com/article/170413/How-to-become-an-advertising-sales-representative/</link>
			<description><![CDATA[The Advertising sales representative is responsible for meeting and exceeding monthly sales goals, building, maintaining and managing a customer list, prospecting and developing new business.  The advertising sales representative is often the link between the newspaper and the community. Advertising sales representatives must develop excellent communication skills. They must also possess the ability to work as a team player with production, editorial and marketing departments. Advertisin...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170413/How-to-become-an-advertising-sales-representative/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to get a job as a Advertising account planner]]></title>
			<link>http://www.advertisingcrossing.com/article/170414/How-to-get-a-job-as-a-Advertising-account-planner/</link>
			<description><![CDATA[Advertising account planners are in charge of setting up the communication strategy for the advertising campaigns. Advertising account planner establish the goals and objectives, target audience, message and tone in which the advertising campaign should take. An advertising account planner must analyze existing data; market reports and trends develop and manage research projects. They work with developing managing research projects. They also work with other departments within the compan...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170414/How-to-get-a-job-as-a-Advertising-account-planner/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to get a job as a market research interviewer]]></title>
			<link>http://www.advertisingcrossing.com/article/170415/How-to-get-a-job-as-a-market-research-interviewer/</link>
			<description><![CDATA[When looking for an entry level position for entering into the advertising research field, look to enter as a market research interviewer. An advertising market research interviewer  conducts interviews with individuals or of study groups, records  their responses  gives the information to a market research executive who then studies the information and gives a report to the advertiser to create  a attractive advertising campaign geared for their target audience. The research gives the r...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170415/How-to-get-a-job-as-a-market-research-interviewer/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to get a job as a media manager]]></title>
			<link>http://www.advertisingcrossing.com/article/170416/How-to-get-a-job-as-a-media-manager/</link>
			<description><![CDATA[To work in the advertising industry as a media department manager you must first understand the media department. The advertising media department is responsible for putting the advertising where the client will get the most for their money. This means advertisements must be placed where the most potential customers will see the advertisement and will cost the client the least amount of money....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170416/How-to-get-a-job-as-a-media-manager/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Get a Job as an Advertising Account Coordinator]]></title>
			<link>http://www.advertisingcrossing.com/article/170417/How-to-Get-a-Job-as-an-Advertising-Account-Coordinator/</link>
			<description><![CDATA[Advertising Account Coordinators work with all departments throughout an advertising campaign. They organize and coordinate all the jobs in progress. They monitor each job to make sure that schedules are maintained and deadlines are met. An account coordinator will assist account executives in nurturing and maintaining a good client relationship and they make sure that projects get completed to the client s satisfaction....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170417/How-to-Get-a-Job-as-an-Advertising-Account-Coordinator/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Get a Job as an Advertising Agency Business Manager]]></title>
			<link>http://www.advertisingcrossing.com/article/170418/How-to-Get-a-Job-as-an-Advertising-Agency-Business-Manager/</link>
			<description><![CDATA[The goal of advertising is to market and sell a product or service by informing, reminding, and persuading consumers of a particular company's product or service. An Advertising agency business manager develops, implements and then manages an advertising campaign. They are responsible for preparing a strategy that benefits the client and the agency alike. They are also responsible for negotiating with sales representatives and managing this group so that effective sales materials and med...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170418/How-to-Get-a-Job-as-an-Advertising-Agency-Business-Manager/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[How to get a job as an Advertising Dispatch Clerk]]></title>
			<link>http://www.advertisingcrossing.com/article/170419/How-to-get-a-job-as-an-Advertising-Dispatch-Clerk/</link>
			<description><![CDATA[The advertising dispatch clerk is responsible for compiling and dispatching the advertising schedule and materials to the composing room, this is typically for daily or weekly publications. They must review the advertising order and prepare the advertising schedule by listing ad size, organizing it by date the ads are scheduled to appear, they must assign the page and position on the page the advertisement should appear. The advertising dispatch clerk now searches an advertising database...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170419/How-to-get-a-job-as-an-Advertising-Dispatch-Clerk/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Get a Job as an Advertising Graphic Artist]]></title>
			<link>http://www.advertisingcrossing.com/article/170420/How-to-Get-a-Job-as-an-Advertising-Graphic-Artist/</link>
			<description><![CDATA[Advertising Graphic Artists are creative individuals who add visual interest to advertising campaigns. An advertising graphic artist will work on advertising images, product packages, signs, logos, etc. They are part of an important team that creates images to draw attention to a particular product or service. It is important that they have computer skills because many advertising images are created on a computer....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170420/How-to-Get-a-Job-as-an-Advertising-Graphic-Artist/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to get a job as an advertising Installer]]></title>
			<link>http://www.advertisingcrossing.com/article/170421/How-to-get-a-job-as-an-advertising-Installer/</link>
			<description><![CDATA[When it comes to the advertising industry even the smallest job carries a great amount of importance.  The advertising installer has the responsibility of installing outdoor signage and posters. Advertising installers may install or fix posters on the sides of buildings, street benches, bus stops, shopping carts and bus and underground train panels, in shopping centers and other public places. Advertising installers work alone or as part of a team, typically they work as part of a team w...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170421/How-to-get-a-job-as-an-advertising-Installer/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[How to Get a Job as an Advertising Marketing Director]]></title>
			<link>http://www.advertisingcrossing.com/article/170422/How-to-Get-a-Job-as-an-Advertising-Marketing-Director/</link>
			<description><![CDATA[An Advertising Marketing Director develops, implements, and manages the strategy for a company's or client's advertising campaign. They are responsible for coming up with a strategy that helps the company and the client. They will negotiate with outside sales representatives and will manage the creation of sales materials and media kits. The marketing director is also responsible for managing a group of people....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170422/How-to-Get-a-Job-as-an-Advertising-Marketing-Director/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[How to Get a Job as an Advertising Media Planner]]></title>
			<link>http://www.advertisingcrossing.com/article/170423/How-to-Get-a-Job-as-an-Advertising-Media-Planner/</link>
			<description><![CDATA[An Advertising Media Planner manages the purchase and control of blocks of media time and space. Their goal is to minimize media cost and maximize media effectiveness. They do this by applying statistical models to audience, circulation, and cost figures. They then recommend and distribute this space to clients. It is also important for the media planner to negotiate billing terms that favor both the client and the agency by discussing large, repeat, and guaranteed space purchases....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170423/How-to-Get-a-Job-as-an-Advertising-Media-Planner/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to Get a Job as an Advertising Research Account Director]]></title>
			<link>http://www.advertisingcrossing.com/article/170424/How-to-Get-a-Job-as-an-Advertising-Research-Account-Director/</link>
			<description><![CDATA[An advertising research account director is an individual who leads a team of advertisers to help meet the needs of clients. They are important contributors in the development and planning of an advertising campaign. They are expected to work as part of a team and as strong leaders who know how to get their team to produce effective results for their clients. They should have excellent relationship and management skills....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170424/How-to-Get-a-Job-as-an-Advertising-Research-Account-Director/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to Get a Job as an Advertising Senior Art Director]]></title>
			<link>http://www.advertisingcrossing.com/article/170425/How-to-Get-a-Job-as-an-Advertising-Senior-Art-Director/</link>
			<description><![CDATA[An Advertising Senior Art Director will oversee a creative team of copywriters and designers who put together a product for clients. The senior art director develops an advertising campaign that is based on the client's marketing plan assuring that their ideas go from conceptualization to execution. To ensure that a client's needs are being met, the senior art director will work with the Account Executives. They will also assign projects to various members of their staff and verify that ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170425/How-to-Get-a-Job-as-an-Advertising-Senior-Art-Director/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to obtain a position as an advertising coordinator]]></title>
			<link>http://www.advertisingcrossing.com/article/170426/How-to-obtain-a-position-as-an-advertising-coordinator/</link>
			<description><![CDATA[An advertising coordinator organizes and arranges advertising for print media such as newspaper, magazines and brochures etc. The advertising coordinator is in charge of coordinating schedules and promotions, it is the advertising coordinators responsibility to be sure the client is one hundred percent satisfied, it is also their duty to follow the project to satisfactory completion. Advertising coordinators maintain client relationships to ensure they are happy with the advertising camp...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170426/How-to-obtain-a-position-as-an-advertising-coordinator/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Is an advertising career for you?]]></title>
			<link>http://www.advertisingcrossing.com/article/170427/Is-an-advertising-career-for-you/</link>
			<description><![CDATA[Is an advertising career for you? There are many things to consider when you are looking at a career for the first time or looking to change within a career. Advertising is no different than any other career it has its ups and downs. Here are some things to consider when looking at an advertising career....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170427/Is-an-advertising-career-for-you/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Job Titles in advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170428/Job-Titles-in-advertising/</link>
			<description><![CDATA[In the advertising industry there are many jobs available in many different areas of the industry. Every level of education is needed to fill the many positions available within the advertising industry....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170428/Job-Titles-in-advertising/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Learn the secrets to getting an advertising career at and advertising agency.]]></title>
			<link>http://www.advertisingcrossing.com/article/170429/Learn-the-secrets-to-getting-an-advertising-career-at-and-advertising-agency/</link>
			<description><![CDATA[To begin your career at an advertising agency, you must know a few secrets to securing your position. No matter the area of the agency you want to get into with these secrets you will get in. Of course if you re an average Joe Schmo with no experience and know nothing of advertising you re not getting in, but if you have the qualifications and want a job this will help....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170429/Learn-the-secrets-to-getting-an-advertising-career-at-and-advertising-agency/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to obtain a position as an Advertising Radio Copywriter]]></title>
			<link>http://www.advertisingcrossing.com/article/170430/How-to-obtain-a-position-as-an-Advertising-Radio-Copywriter/</link>
			<description><![CDATA[The advertising radio copywriter is part of the creative department within the advertising industry. The Creative department consists mostly of copywriters and art directors, they brainstorm until the final ad is completed, exchanging ideas until the perfect ad is created for the client. The creative department is also referred to as creative services or just creative's, it is the artistic side of the advertising industry....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170430/How-to-obtain-a-position-as-an-Advertising-Radio-Copywriter/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Salaries in the Advertising Creative Department]]></title>
			<link>http://www.advertisingcrossing.com/article/170431/Salaries-in-the-Advertising-Creative-Department/</link>
			<description><![CDATA[Advertising professionals can expect to find jobs in advertising agencies or with mass media as advertising sales representatives. Usually advertising agencies have four different departments which include account services, media, research, and creative. The Advertising Creative Department consists of many different positions from art direction to direct response advertising. All of the creative positions require knowledge of current advertising trends, strong communication skills, and t...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170431/Salaries-in-the-Advertising-Creative-Department/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to get a job as an advertising sales manager.]]></title>
			<link>http://www.advertisingcrossing.com/article/170432/How-to-get-a-job-as-an-advertising-sales-manager/</link>
			<description><![CDATA[Advertising Sales managers organize and lead a team of advertising sales representatives, they must develop strategies for the advertising sales team to use these strategies to maximize sales and customer loyalty. For advertising sales to grow you must have customer loyalty while growing a new customer base to ensure you're not losing customers while you're trying to add new ones. Advertising sales managers are responsible for sales in a specific geographical area, or nationally dependin...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170432/How-to-get-a-job-as-an-advertising-sales-manager/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Understanding Television as an advertising medium]]></title>
			<link>http://www.advertisingcrossing.com/article/170433/Understanding-Television-as-an-advertising-medium/</link>
			<description><![CDATA[In order to obtain a position in the advertising television industry you must understand television as an advertising medium. As with many other advertising mediums television is no different. Television reaches a large audience usually farther than your advertising campaign needs to reach and much farther than your local newspaper.  The broadcast signal covers what is called A.D.I., which stands for ''Area of Dominant Influence,'' which means the area the television station penetrates t...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170433/Understanding-Television-as-an-advertising-medium/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[The Advertising Industry]]></title>
			<link>http://www.advertisingcrossing.com/article/170434/The-Advertising-Industry/</link>
			<description><![CDATA[The advertising industry hosts some of the most interesting and creative fields in the business world. It is an industry that is necessary to almost every other business, which makes it both strong and consistent. And, like many other industries, the global marketplace is causing great change that will actually allow and encourage the growth of the advertising industry. The advertising industry is also home to a variety of skills so that many people find that they are drawn to the variou...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170434/The-Advertising-Industry/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[The advertising print production department.]]></title>
			<link>http://www.advertisingcrossing.com/article/170435/The-advertising-print-production-department/</link>
			<description><![CDATA[In the advertising industry the print production department has the responsibility of turning a creative idea into printed material whether that is a magazine ad, newspaper ad, brochure, outdoor sign or poster.  Print Production handles the print production projects, transport files, proofs to and from print houses they work with clients to handle content and content changes. Many times the print production is jobbed out, not many agencies have their own print production department in ho...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170435/The-advertising-print-production-department/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[To become and advertising agency Media Director]]></title>
			<link>http://www.advertisingcrossing.com/article/170436/To-become-and-advertising-agency-Media-Director/</link>
			<description><![CDATA[An advertising agency media director is responsible for the advertising agency media department. They are ultimately responsible for managing the client's media buying and planning within the advertising campaign. Advertising agency media directors must ensure the clients happiness. Some other responsibilities for an advertising agency media director  is they are responsible for placing advertisement in the proper advertising medium such as television, radio, newspapers, billboards and m...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170436/To-become-and-advertising-agency-Media-Director/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Understanding Outdoor advertising as an advertising medium.]]></title>
			<link>http://www.advertisingcrossing.com/article/170437/Understanding-Outdoor-advertising-as-an-advertising-medium/</link>
			<description><![CDATA[In order to obtain a position in outdoor advertising you must understand outdoor advertising as an advertising medium. Typically outdoor advertising is thought of as billboards, big, bright in your face billboards. There are many other forms of outdoor advertising out there, they include transit advertising, benches, signs, etc. Outdoor advertising reaches an audience as an element within their surrounding environment. Unlike other advertising mediums, it doesn't have to be invited into ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170437/Understanding-Outdoor-advertising-as-an-advertising-medium/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Understanding newspaper as an advertising medium.]]></title>
			<link>http://www.advertisingcrossing.com/article/170438/Understanding-newspaper-as-an-advertising-medium/</link>
			<description><![CDATA[In order to obtain a position in the newspaper advertising industry you must first understand it as an advertising medium. As with any advertising mediums newspaper has its pro and cons. In newspaper advertising you must advertise on a regular basis being consistent is important in conveying the message being advertised....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170438/Understanding-newspaper-as-an-advertising-medium/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Understanding Radio as an advertising medium.]]></title>
			<link>http://www.advertisingcrossing.com/article/170439/Understanding-Radio-as-an-advertising-medium/</link>
			<description><![CDATA[In order to obtain a career in radio advertising you must understand the medium first. Radio advertising has many pros and cons. Radio, as a medium, offers a form of entertainment that draws listeners in while they are working, traveling or relaxing. Radio offers information as well as entertainment many people tune in for news, weather reports, traffic conditions, advertising. It's not just for music anymore....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170439/Understanding-Radio-as-an-advertising-medium/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Understanding the account services department in the advertising industry.]]></title>
			<link>http://www.advertisingcrossing.com/article/170440/Understanding-the-account-services-department-in-the-advertising-industry/</link>
			<description><![CDATA[The account services department is responsible for seeing that the client's needs are met accurately and on time, in order for the advertising to be on schedule it is important for the account services department to follow the in-house progress of the advertising campaign. Some positions you will find in the advertising account services department are as follows. First is the account executives or coordinators (there are many different names for this position) these people must be very o...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170440/Understanding-the-account-services-department-in-the-advertising-industry/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Understanding the advertising agency traffic department]]></title>
			<link>http://www.advertisingcrossing.com/article/170441/Understanding-the-advertising-agency-traffic-department/</link>
			<description><![CDATA[The advertising traffic department has the responsibility of regulating the amount of work within the advertising agency. The advertising agency traffic department keeps tabs on the work and monitors it through the various stages.  The advertising agency traffic department is able to give the status of any given advertising project at any given time. They must be able to track all advertising projects to ensure they are on the proper timeline and will be completed prior to deadline. The ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170441/Understanding-the-advertising-agency-traffic-department/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Understanding the advertising media department.]]></title>
			<link>http://www.advertisingcrossing.com/article/170442/Understanding-the-advertising-media-department/</link>
			<description><![CDATA[The advertising media department  is responsible for putting the advertising where the client will get the most bang for their  buck. This means an ad is placed where the most potential customers will see the ad and will cost the client the least amount of money....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170442/Understanding-the-advertising-media-department/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Understanding the advertising research department.]]></title>
			<link>http://www.advertisingcrossing.com/article/170443/Understanding-the-advertising-research-department/</link>
			<description><![CDATA[The advertising research department is vital to the advertising agency. The  advertising produced by the agency needs to be compelling, memorable and strike an emotional chord with the consumer, in order for it to do this there is allot of research that must be done. To determine what will grab a particular target market it is the responsibility of the advertising research department to find out the likes, dislikes, desires and lifestyles of the target audience. Once this is determined t...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170443/Understanding-the-advertising-research-department/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Understanding the creative department]]></title>
			<link>http://www.advertisingcrossing.com/article/170444/Understanding-the-creative-department/</link>
			<description><![CDATA[The Creative departments in advertising are the people who create the actual ads they are also known as the ''creatives''. The creative department forms the heart of an advertising agency. There are three main roles in the creative department: art director, creative director and copywriter. Creative departments may employ production artists or junior copywriter and junior art directors as entry-level positions. The copywriters' position within the department is they are responsible for t...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170444/Understanding-the-creative-department/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Understanding the different advertising mediums.]]></title>
			<link>http://www.advertisingcrossing.com/article/170445/Understanding-the-different-advertising-mediums/</link>
			<description><![CDATA[In an advertising career you must understand the different advertising mediums. With many different mediums out there here is a brief description of a few key mediums.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170445/Understanding-the-different-advertising-mediums/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[What do advertising agencies do?]]></title>
			<link>http://www.advertisingcrossing.com/article/170446/What-do-advertising-agencies-do/</link>
			<description><![CDATA[With an amazing amount of products and companies out there, everyone is selling something in order to sell a product or service you must promote it by making sure that the public knows about it, to do this one must advertise their product or service. An advertising agency does just that for you, advertising has become a science and the advertising agency has it down pat. So what exactly does an advertising agency do for you?...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170446/What-do-advertising-agencies-do/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[What does advertising do?]]></title>
			<link>http://www.advertisingcrossing.com/article/170447/What-does-advertising-do/</link>
			<description><![CDATA[When you advertise you are informing a potential buyer of what you have to offer. This is often described as the stream of information about a product or service from the seller to the potential buyer. This information needs to persuade the buyers to take action, to go out and buy your product or try your service. Advertising is built to be persuasive and influence potential buyers....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170447/What-does-advertising-do/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Writing an advertising resume.]]></title>
			<link>http://www.advertisingcrossing.com/article/170448/Writing-an-advertising-resume/</link>
			<description><![CDATA[Getting into an advertising career can be a daunting experience, inorder to make sure you stand out from the pile of possible candidates write a stand out advertising resume.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170448/Writing-an-advertising-resume/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[AdvertisingCrossing Rapidly Expands, Adding Hundreds of New Jobs Every Week]]></title>
			<link>http://www.advertisingcrossing.com/article/170456/AdvertisingCrossing-Rapidly-Expands-Adding-Hundreds-of-New-Jobs-Every-Week/</link>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170456/AdvertisingCrossing-Rapidly-Expands-Adding-Hundreds-of-New-Jobs-Every-Week/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[When It Comes to Talent, Don't Just Say It; Mean It]]></title>
			<link>http://www.advertisingcrossing.com/article/170368/When-It-Comes-to-Talent-Don-t-Just-Say-It-Mean-It/</link>
			<description><![CDATA[''In our business, it's all about the people.''
You've heard that a million times. (In fact, you ve probably even heard yourself saying that a million times.)  While it's easy to say, how often do you really feel it?
Working in both a large global network agency and a small creative shop, in the U.S. and overseas, and within very different agency cultures, I have found that wherever they are, what motivates people is basically the same....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170368/When-It-Comes-to-Talent-Don-t-Just-Say-It-Mean-It/</guid>
			<pubDate>Mon, 11 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Not All Cartoons Are Fun: Schwab's Kvetchy Animated Shills]]></title>
			<link>http://www.advertisingcrossing.com/article/170369/Not-All-Cartoons-Are-Fun-Schwab-s-Kvetchy-Animated-Shills/</link>
			<description><![CDATA[Well, this is only the second installment of ''On the Spot,'' and already I have a confession to make.  But it's best to just get this out of the way early, so here we go:  your humble correspondent has long been a fan of the ''Ad Report Card'' columns for Slate (yes, I'm that cool), and ''On the Spot'' is basically just a rip-off...er, homage to those cogent commercial deconstructions. To be sure, Slate was hardly the first outfit to start riffing on adverts, but i...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170369/Not-All-Cartoons-Are-Fun-Schwab-s-Kvetchy-Animated-Shills/</guid>
			<pubDate>Mon, 11 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[From a Book to a Business:  Robert Smith]]></title>
			<link>http://www.advertisingcrossing.com/article/170367/From-a-Book-to-a-Business-Robert-Smith/</link>
			<description><![CDATA[''I've never had a job in advertising,'' admits Robert Smith, owner of Champion Media Worldwide (CMW).  An ironic statement, considering Smith owns a full-service optimized media, PR, and marketing firm.  How, then, did he land in the advertising industry?  By reading a book, of course....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170367/From-a-Book-to-a-Business-Robert-Smith/</guid>
			<pubDate>Mon, 04 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[A Career in Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170345/A-Career-in-Advertising/</link>
			<description><![CDATA[What you make of your advertising career is completely up to you.  To succeed in an advertising career, you need to be creative, organized, motivated, tactful, outgoing, decisive, and tough.  In an advertising career there are numerous career options available due to the diversity of the advertising world....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170345/A-Career-in-Advertising/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to become an Advertising Illustrator.]]></title>
			<link>http://www.advertisingcrossing.com/article/170346/How-to-become-an-Advertising-Illustrator/</link>
			<description><![CDATA[Advertising illustrators are graphic artists whose work consists of illustrating products, services or business concepts in the context of advertising campaigns.  Agencies choose advertising illustrators whose style is best suited for each individual advertising campaign. At any given point there can be several advertising illustrators working within an agency, sometimes working or competing for work on the same advertising campaign....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170346/How-to-become-an-Advertising-Illustrator/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to build your Copywriting Portfolio.]]></title>
			<link>http://www.advertisingcrossing.com/article/170347/How-to-build-your-Copywriting-Portfolio/</link>
			<description><![CDATA[You're on your way to becoming a Copywriter, but first you must build your portfolio or ''book''.  Your book is most important in securing a copywriting position at an advertising agency; it displays your ability and special talents other candidates may not have. Although there are courses out there to teach you to build an attractive portfolio, be sure to follow these tips. Your biggest obstacle is the lack of experience and material to present in your book.  Some of your options inclu...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170347/How-to-build-your-Copywriting-Portfolio/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to create an advanced copywriting portfolio.]]></title>
			<link>http://www.advertisingcrossing.com/article/170348/How-to-create-an-advanced-copywriting-portfolio/</link>
			<description><![CDATA[Now that you've been copywriting for a while, you have gained experience, created many ad campaigns.  Your portfolio or ''book'' should show it.  Although you have probably gained a great reputation, in order for you to obtain new clientele and possibly advance your career you need to keep your book up to date. Here are a few tips and ideas on how to advance your career by creating an advanced portfolio....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170348/How-to-create-an-advanced-copywriting-portfolio/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to get a job as a storyboard artist.]]></title>
			<link>http://www.advertisingcrossing.com/article/170349/How-to-get-a-job-as-a-storyboard-artist/</link>
			<description><![CDATA[A Storyboard artist (sometimes referred to as story artist) is a career specializing in creating storyboards for ad agencies and film productions. Storyboard Artists are used by directors, writers, producers, cinematographers and commercial production houses all over the world. To create the storyboard for commercials, cartoons, films etc.  They find animation jobs in a variety of entertainment fields, making it a versatile profession to be a part of. Most Storyboard artists tend to wor...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170349/How-to-get-a-job-as-a-storyboard-artist/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Become an Advertising Production Coordinator]]></title>
			<link>http://www.advertisingcrossing.com/article/170350/Become-an-Advertising-Production-Coordinator/</link>
			<description><![CDATA[A Production coordinator is an extremely vital and essential part of any company as they are responsible for making sure that the material coming in, the production and the dispatch are all on time.  The print production coordinator is responsible for leading all of the aspects of the assigned print projects up to and including documenting the project scope and plan, managing changes to the plan, communicating with team, and coordinating the successful compilation of all elements requir...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170350/Become-an-Advertising-Production-Coordinator/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to get a job a sales position in advertising.]]></title>
			<link>http://www.advertisingcrossing.com/article/170351/How-to-get-a-job-a-sales-position-in-advertising/</link>
			<description><![CDATA[Depending on the advertising career you choose, there can be several different routes to secure a position as a salesperson. Many companies choose people without giving consideration to there educational background, but rather focus on their past performance in sales with other companies. To clarify, you may have been an excellent sales or customer service rep for a company and this experience will define your qualifications during your application process within in advertising industry...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170351/How-to-get-a-job-a-sales-position-in-advertising/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Becoming a creative director]]></title>
			<link>http://www.advertisingcrossing.com/article/170352/Becoming-a-creative-director/</link>
			<description><![CDATA[A Creative Director is ultimately in the end responsible for the quality of the final creative product. From individual development of each of the team members to fulfilling basic managerial roles, the duty of the creative director is critical to the success of the entire creative team. A great creative director inspires their team to work together as a team and pushes them to dig deep within their creative talent to produce the best work possible for the client....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170352/Becoming-a-creative-director/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Becoming an Advertising Copywriter]]></title>
			<link>http://www.advertisingcrossing.com/article/170353/Becoming-an-Advertising-Copywriter/</link>
			<description><![CDATA[Advertising Copywriters, also known in the advertising industry as 'creatives', produce the written words or 'copy' for advertisements in advertising campaigns, such as slogans, catch phrases and text for printed ads and leaflets, they also write scripts and jingles for TV and radio commercials. Advertising copywriters write the ads that millions of people watch, read, and listen to every day. Advertising copywriters work very close with other members of an advertising team to create sn...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170353/Becoming-an-Advertising-Copywriter/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Entry level advertising agency jobs]]></title>
			<link>http://www.advertisingcrossing.com/article/170354/Entry-level-advertising-agency-jobs/</link>
			<description><![CDATA[Getting started in an advertising career you will most likely begining with an entry level position.  There are entry level advertising positions available in each area of advertising.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170354/Entry-level-advertising-agency-jobs/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to get a job in advertising sales.]]></title>
			<link>http://www.advertisingcrossing.com/article/170355/How-to-get-a-job-in-advertising-sales/</link>
			<description><![CDATA[Advertising sales agents also called account executives. Account executives typically sell or solicit advertising for the industry mediums, which include newspaper, periodicals, TV, radio, internet, and outdoor advertising....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170355/How-to-get-a-job-in-advertising-sales/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to become an advertising designer]]></title>
			<link>http://www.advertisingcrossing.com/article/170356/How-to-become-an-advertising-designer/</link>
			<description><![CDATA[Advertising designers create visual and print ideas for advertising and marketing campaigns.  They must be able to work independently and effectively communicate their ideas in written, verbal, and visual ways.  The Advertising Designer will create ad designs and other related artwork for advertisers from conception of the advertising campaign to the final layout, finishing ads with copy, generating proofs and making revisions, uploading released ads, attending team meetings and attendi...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170356/How-to-become-an-advertising-designer/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising Internships]]></title>
			<link>http://www.advertisingcrossing.com/article/170357/Advertising-Internships/</link>
			<description><![CDATA[In today's competitive job market, only the most aggressive career seekers will have control over their employment status and most will pick the job that offers the best compensation.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170357/Advertising-Internships/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Once you land an interview with an advertising agency.]]></title>
			<link>http://www.advertisingcrossing.com/article/170358/Once-you-land-an-interview-with-an-advertising-agency/</link>
			<description><![CDATA[Once you finally land the interview with an advertising agency, Make sure to follow a few simple ''rules'' in order to catch the interviewers' attention.  Your main objective is to capture their attention and make them what to hire you....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170358/Once-you-land-an-interview-with-an-advertising-agency/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Opportunities in Advertising Careers.]]></title>
			<link>http://www.advertisingcrossing.com/article/170360/Opportunities-in-Advertising-Careers/</link>
			<description><![CDATA[Once you choose advertising as a career you have many different opportunities to choose from.  In reading the following you will learn of a few of the choices out there.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170360/Opportunities-in-Advertising-Careers/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Preparing for a career in advertising.]]></title>
			<link>http://www.advertisingcrossing.com/article/170361/Preparing-for-a-career-in-advertising/</link>
			<description><![CDATA[When you're first thinking of a career in advertising, you may wonder if you need a degree. Not everyone agrees on this point, there are many people in the industry that would argue that you don't need a four year education in order to succeed.  With or without a formal education in the advertising industry, it can be a ''catch 22'' with a degree it can be hard to obtain a position with no experience, and without a degree it can be hard to obtain a position without and education....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170361/Preparing-for-a-career-in-advertising/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Tops ways to get a job at an ad agency.]]></title>
			<link>http://www.advertisingcrossing.com/article/170362/Tops-ways-to-get-a-job-at-an-ad-agency/</link>
			<description><![CDATA[After years of studying and contemplating a career, you have chosen to work in advertising.  Your first barrier has been crossed you have made your choice you want in at an ad agency, but it's not always that easy.  Here are a few tips on how to overcome the barrier of obtaining a position at an ad agency....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170362/Tops-ways-to-get-a-job-at-an-ad-agency/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[What jobs are available in the advertising field? - Part 1 of 4]]></title>
			<link>http://www.advertisingcrossing.com/article/170363/What-jobs-are-available-in-the-advertising-field-Part-1-of-4/</link>
			<description><![CDATA[Now that you have your advertising degree, which position is right for you? This is the first of four articles to help you answer that question. Many people think the advertising industry consist of creative, artistic people, but this is not so. Not all advertising positions require such skills; there are many positions that are ''just business''. Whether you are the artistic one or on the business end of the advertising field you shall find a good variety of the positions available out there...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170363/What-jobs-are-available-in-the-advertising-field-Part-1-of-4/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Become an advertising layout artist]]></title>
			<link>http://www.advertisingcrossing.com/article/170364/Become-an-advertising-layout-artist/</link>
			<description><![CDATA[A layout artist deals with the structure and layout of images and text in a pleasing format for printed media.  The job of a layout artist requires graphic communications training in the various types of computer software used in electronic publishing....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170364/Become-an-advertising-layout-artist/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to Use TV and the Internet to Tap into the Baby Boomer Market]]></title>
			<link>http://www.advertisingcrossing.com/article/170365/How-to-Use-TV-and-the-Internet-to-Tap-into-the-Baby-Boomer-Market/</link>
			<description><![CDATA[In the past, advertisers have focused on reaching consumers in the 18-49 age range. Today, that may be changing. As more and more companies are realizing the buying power that the Baby Boomer generation possesses, marketers are shifting their ad dollars and campaigns to reach this powerful market segment....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170365/How-to-Use-TV-and-the-Internet-to-Tap-into-the-Baby-Boomer-Market/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Anything but Typical:  Robert Gourley]]></title>
			<link>http://www.advertisingcrossing.com/article/170366/Anything-but-Typical-Robert-Gourley/</link>
			<description><![CDATA[A typical day for creative director Robert Gourley is filled with client meetings, consumer research, presentations, art directing &quot; you name it.  Here, typical almost sounds overwhelming, hectic.  But not to this online advertising savant.  No, to Gourley typical means a challenge.  Typical means excitement.  Typical means life at Gourley s own ad agency, Mojave Interactive....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170366/Anything-but-Typical-Robert-Gourley/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Plus Over Normal: Accurately Measure Advertising Effectiveness]]></title>
			<link>http://www.advertisingcrossing.com/article/170338/Plus-Over-Normal-Accurately-Measure-Advertising-Effectiveness/</link>
			<description><![CDATA[When I was the president of a mid-line regional department store company, I wanted to know if our advertising was effective. What I quickly came to realize was that the word ''effective'' had a different meaning to me than to our advertising agency. They talked about advertising effectiveness as an increase in brand awareness or share of mind. I wanted to know if our ads were increasing our sales and profits....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170338/Plus-Over-Normal-Accurately-Measure-Advertising-Effectiveness/</guid>
			<pubDate>Mon, 21 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[The Investment Balancing Act: Asset Allocation for the New Year]]></title>
			<link>http://www.advertisingcrossing.com/article/170339/The-Investment-Balancing-Act-Asset-Allocation-for-the-New-Year/</link>
			<description><![CDATA[I'm sure many of you make adjustments to your portfolios in December. But how many of you take the next step and reevaluate your entire portfolio? Now is an ideal opportunity to perform three simple steps to ensure you're on the right track for 2008 &quot; review your goals, determine your asset allocation and make adjustments as needed. Why not use the start of the new year to ''take stock'' of your portfolio?...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170339/The-Investment-Balancing-Act-Asset-Allocation-for-the-New-Year/</guid>
			<pubDate>Mon, 21 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Left Bank, Left Coast - Don't Get Left Behind]]></title>
			<link>http://www.advertisingcrossing.com/article/170340/Left-Bank-Left-Coast-Don-t-Get-Left-Behind/</link>
			<description><![CDATA[Whether you're heading for the Left Bank or the Left Coast, recent resources can make your trip more memorable.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170340/Left-Bank-Left-Coast-Don-t-Get-Left-Behind/</guid>
			<pubDate>Mon, 21 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[PAWS Works to Help People and Pets Stay Together]]></title>
			<link>http://www.advertisingcrossing.com/article/170341/PAWS-Works-to-Help-People-and-Pets-Stay-Together/</link>
			<description><![CDATA[Pets Are Wonderful Support, or PAWS, was founded in 1993 by volunteers in San Diego to help people living with HIV/AIDS to keep their animals. Since then, the nonprofit group has expanded to include low-income disabled and elderly people....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170341/PAWS-Works-to-Help-People-and-Pets-Stay-Together/</guid>
			<pubDate>Mon, 21 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Conference Seeks the Genesis of Faith]]></title>
			<link>http://www.advertisingcrossing.com/article/170342/Conference-Seeks-the-Genesis-of-Faith/</link>
			<description><![CDATA[Daoist priests used their palms and fingertips to carefully shape the dragon's outline, built with mounds of white rice scooped from 50-pound bags.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170342/Conference-Seeks-the-Genesis-of-Faith/</guid>
			<pubDate>Mon, 21 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Cherry Chocolate Soda]]></title>
			<link>http://www.advertisingcrossing.com/article/170343/Cherry-Chocolate-Soda/</link>
			<description><![CDATA[Welcome to the inaugural installment of ''On the Spot,'' an occasional column wherein I wax prosaic on the good, bad, and just plain silly creations of the world of advertising. Join me on safari through this commercial Serengeti as I offer my only slightly informed opinions, both varnished and unvarnished, on the sights and sounds that assail and amuse us every day....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170343/Cherry-Chocolate-Soda/</guid>
			<pubDate>Mon, 21 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[The Real Deal]]></title>
			<link>http://www.advertisingcrossing.com/article/170344/The-Real-Deal/</link>
			<description><![CDATA[''Traffic'' is a word that doesn't typically evoke good feelings. Traffic slows you down. There are those who traffic guns or slaves or drugs.  Traffic is to be avoided at all costs.  But for those in the advertising industry, traffic is a good thing.  My coworkers are going to help me tell you why....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170344/The-Real-Deal/</guid>
			<pubDate>Mon, 21 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Neuroscience takes mental note of our affinity for music]]></title>
			<link>http://www.advertisingcrossing.com/article/170337/Neuroscience-takes-mental-note-of-our-affinity-for-music/</link>
			<description><![CDATA[Quick! Recite the alphabet.Odds are, you recalled your ABCs in the form of a song, specifically that tuneful mnemonic most of us learned as children. That's not to say you couldn't recite the alphabet without humming it, but music makes it easier....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170337/Neuroscience-takes-mental-note-of-our-affinity-for-music/</guid>
			<pubDate>Mon, 14 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Online Video Streaming Reaches Target Audiences]]></title>
			<link>http://www.advertisingcrossing.com/article/170333/Online-Video-Streaming-Reaches-Target-Audiences/</link>
			<description><![CDATA[In recent years, online video streaming has been one of the most effective vehicles for delivering entertainment, sports, and advertisements directly to target audiences. Popular sites such as Youtube, MySpace, Yahoo, and Time Warner provide video streaming features that attract many users on a consistent basis.  ITFacts.biz released a study indicating that three out of every five U.S. internet users streamed or downloaded videos during the month of July 2006. According to]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170333/Online-Video-Streaming-Reaches-Target-Audiences/</guid>
			<pubDate>Mon, 14 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[The Health Insurance Dilemma: Choices for Retirees Under 65]]></title>
			<link>http://www.advertisingcrossing.com/article/170334/The-Health-Insurance-Dilemma-Choices-for-Retirees-Under-65/</link>
			<description><![CDATA[If you're fortunate enough to think about retiring early, you've obviously been doing some smart financial planning. But in spite of all the calculating you've done to prepare for this next phase in your life, there's one area where you might want to take a second look at the numbers - health insurance....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170334/The-Health-Insurance-Dilemma-Choices-for-Retirees-Under-65/</guid>
			<pubDate>Mon, 14 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Ways to Make '08 a Trippy Year]]></title>
			<link>http://www.advertisingcrossing.com/article/170335/Ways-to-Make-08-a-Trippy-Year/</link>
			<description><![CDATA[Is 2008 the year you've vowed to take the trip of a lifetime? If so, here are a few ideas to strengthen your resolve:]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170335/Ways-to-Make-08-a-Trippy-Year/</guid>
			<pubDate>Mon, 14 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Red Tape an Obstacle for Entry into National Cemeteries]]></title>
			<link>http://www.advertisingcrossing.com/article/170336/Red-Tape-an-Obstacle-for-Entry-into-National-Cemeteries/</link>
			<description><![CDATA[Earl Holland, a World War II veteran, had long thought of Fort Rosecrans National Cemetery in San Diego as a dignified place to be buried.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170336/Red-Tape-an-Obstacle-for-Entry-into-National-Cemeteries/</guid>
			<pubDate>Mon, 14 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Consistency is King]]></title>
			<link>http://www.advertisingcrossing.com/article/170328/Consistency-is-King/</link>
			<description><![CDATA[In today's marketplace, where a person comes across hundreds of brands in a day, it is important to keep consistency when developing and maintaining a brand.  John Schaub, a senior vice president and creative director at Laughlin/Constable, an integrated marketing agency with offices in Chicago and Milwaukee, provides some advice for creating and maintaining a consistent brand image....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170328/Consistency-is-King/</guid>
			<pubDate>Mon, 07 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Common Blunders: Personal Finance Resolutions for 2008]]></title>
			<link>http://www.advertisingcrossing.com/article/170329/Common-Blunders-Personal-Finance-Resolutions-for-2008/</link>
			<description><![CDATA[When most of us make resolutions for the new year, we phrase them as ''things to do'': ''I'm going to lose 10 pounds this year,'' or ''I'm going to join a gym (and actually go).'' But I'm taking a slightly different tack with my slate of 2008 resolutions....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170329/Common-Blunders-Personal-Finance-Resolutions-for-2008/</guid>
			<pubDate>Mon, 07 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[With Its Wild Past Behind It, Fort Lauderdale Is Now for Families]]></title>
			<link>http://www.advertisingcrossing.com/article/170330/With-Its-Wild-Past-Behind-It-Fort-Lauderdale-Is-Now-for-Families/</link>
			<description><![CDATA[Greater Fort Lauderdale's Superior Small Lodgings program started in 1989, as an attempt to help small-hotel owners adapt from its days as a Spring Break mecca to the beach chic destination it is today. The collection of 72 distinctive owner-operated properties has released its annual lodgings directory for 2008. Tied together by high quality standards and an annual review, Superior Small Lodgings has a diverse array of properties, each with 50 rooms or fewer, located along prime beachfront a...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170330/With-Its-Wild-Past-Behind-It-Fort-Lauderdale-Is-Now-for-Families/</guid>
			<pubDate>Mon, 07 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Giving Your Kid a Map for the Sexual Minefield]]></title>
			<link>http://www.advertisingcrossing.com/article/170331/Giving-Your-Kid-a-Map-for-the-Sexual-Minefield/</link>
			<description><![CDATA[At first I thought it was a joke. Jamie Lynn Spears, baby sister of Britney, is pregnant. Surely, this wasn't happening in a family already under siege. Surely, she'd learned something from watching Britney spiral out of control. Surely, she wouldn't purposely ruin her charmed life as the star of ''Zoey 101'' on Nickelodeon....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170331/Giving-Your-Kid-a-Map-for-the-Sexual-Minefield/</guid>
			<pubDate>Mon, 07 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Patrick Dempsey's a Real Doll, But Also a Happily Married Family Man]]></title>
			<link>http://www.advertisingcrossing.com/article/170332/Patrick-Dempsey-s-a-Real-Doll-But-Also-a-Happily-Married-Family-Man/</link>
			<description><![CDATA[Every rabid female ''Grey's Anatomy'' fan thinks Patrick Dempsey is a doll. Now he really is a Mattel-made, Ken-sized plastic plaything for ages 3 and up.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170332/Patrick-Dempsey-s-a-Real-Doll-But-Also-a-Happily-Married-Family-Man/</guid>
			<pubDate>Mon, 07 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[President of Minyanville: Kevin Wassong]]></title>
			<link>http://www.advertisingcrossing.com/article/170322/President-of-Minyanville-Kevin-Wassong/</link>
			<description><![CDATA[Hard-hitters Phil Mickelson, Wayne Levi, and Scott Hoch share certain characteristics of Ad Star Kevin Wassong.  No, it's not their affinity for the green or their choice in clubs (although it could be).  But what these men share is their love of what they do, their focus on how they do it, and their determination to do what it takes to win.  These men play hard to win hard....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170322/President-of-Minyanville-Kevin-Wassong/</guid>
			<pubDate>Mon, 31 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[What's Really Happening in Your Organization?  Tapping the Power of the Grapevine]]></title>
			<link>http://www.advertisingcrossing.com/article/170323/What-s-Really-Happening-in-Your-Organization-Tapping-the-Power-of-the-Grapevine/</link>
			<description><![CDATA[Let's face it:  we all know where to go if we want to know what's really going on in our organizations.  It's the grapevine, and it's the most powerful, fastest, and most unbelievably credible (if not always accurate) media channel within the organization....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170323/What-s-Really-Happening-in-Your-Organization-Tapping-the-Power-of-the-Grapevine/</guid>
			<pubDate>Mon, 31 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Sharing Your Good Fortune]]></title>
			<link>http://www.advertisingcrossing.com/article/170324/Sharing-Your-Good-Fortune/</link>
			<description><![CDATA[There's something about the holidays that makes us reflect on our lives, our families and our good fortune. At the same time, we can't help but be aware of the many people who could use a little extra help. In the spirit of the season, many deserving groups find the holidays a perfect time to reach out for donations. So, while the last two articles have focused on traditional gift giving and spreading the gift of knowledge, this time I'd like to share some thoughts on another important aspect...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170324/Sharing-Your-Good-Fortune/</guid>
			<pubDate>Mon, 31 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[The Poconos Welcome First-Timers on the Slopes]]></title>
			<link>http://www.advertisingcrossing.com/article/170325/The-Poconos-Welcome-First-Timers-on-the-Slopes/</link>
			<description><![CDATA[Turning winter into something to look forward to, the Pocono Mountains region of northeastern Pennsylvania has created a Learn to Turn promotion that lets visitors save some money while learning to ski and snowboard. Learn to Turn invites midweek visitors to the 2,400-square-mile Pocono Mountains for three consecutive days of lift passes to any of the seven local ski areas, rental equipment and three group lessons when they book three nights accommodations at participating properties. Package...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170325/The-Poconos-Welcome-First-Timers-on-the-Slopes/</guid>
			<pubDate>Mon, 31 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[There is More to Human Behavior Than Nature Vs. Nurture]]></title>
			<link>http://www.advertisingcrossing.com/article/170326/There-is-More-to-Human-Behavior-Than-Nature-Vs-Nurture/</link>
			<description><![CDATA[Sixteen centuries ago, in an epic poem called ''Psychomachia'' or ''Contest of the Soul,'' a Roman Christian poet named Aurelius Clemens Prudentius described a battle between good and evil waged within every person....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170326/There-is-More-to-Human-Behavior-Than-Nature-Vs-Nurture/</guid>
			<pubDate>Mon, 31 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Marathoner is No Shoo-In to Buy the Latest Shoes]]></title>
			<link>http://www.advertisingcrossing.com/article/170327/Marathoner-is-No-Shoo-In-to-Buy-the-Latest-Shoes/</link>
			<description><![CDATA[Reflecting his Japanese culture, Tsuyoshi Yoshino politely asks you to remove your shoes upon entering his San Diego home. If the aspiring running coach has his way, you'll also take off your thick-soled running shoes for some of your workouts....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170327/Marathoner-is-No-Shoo-In-to-Buy-the-Latest-Shoes/</guid>
			<pubDate>Mon, 31 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[How to Use Print Advertising to Drive Your Online Sales]]></title>
			<link>http://www.advertisingcrossing.com/article/170315/How-to-Use-Print-Advertising-to-Drive-Your-Online-Sales/</link>
			<description><![CDATA[These days, advertising your product or service requires much more than simply a print ad campaign or even a television blitz.  To reach today s consumers in the most efficient manner, you need a mix of offline and online ads.  And while many advertisers are already aware of the power of television advertising to drive sales and online traffic, few realize the potential of print advertising and how it impacts a company s bottom line....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170315/How-to-Use-Print-Advertising-to-Drive-Your-Online-Sales/</guid>
			<pubDate>Mon, 24 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[The gift of knowledge]]></title>
			<link>http://www.advertisingcrossing.com/article/170316/The-gift-of-knowledge/</link>
			<description><![CDATA[During the holidays most of us think about giving. We choose presents for our loved ones, as I discussed last week in Part I of this three-part series, and we make donations to charities and social causes that move us. But this year, as you think about giving, consider spreading the gift of knowledge to someone you care about. Make a ''present'' out of the wisdom you've gained dealing with money, investing and personal finance....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170316/The-gift-of-knowledge/</guid>
			<pubDate>Mon, 24 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Ski season has begun]]></title>
			<link>http://www.advertisingcrossing.com/article/170317/Ski-season-has-begun/</link>
			<description><![CDATA[The Peaks Resort and Golden Door Spa in Telluride, Colo., will open its doors for the 2007-08 ski season with rates starting at $199 per room, per night available through April 6. Snow enthusiasts of all ages and skill levels will enjoy exploring Telluride Mountain and its more than 1,700 acres of pristine, skiable terrain while non-skiers can relax at the newly renovated Golden Door Spa....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170317/Ski-season-has-begun/</guid>
			<pubDate>Mon, 24 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[10 rules of the road for your holiday newsletter]]></title>
			<link>http://www.advertisingcrossing.com/article/170318/10-rules-of-the-road-for-your-holiday-newsletter/</link>
			<description><![CDATA[Every year around this time, along with the catalogs and the Christmas cards, another sort of correspondence appears in the mailbox - the family holiday newsletter.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170318/10-rules-of-the-road-for-your-holiday-newsletter/</guid>
			<pubDate>Mon, 24 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Football players susceptible to packing on pounds]]></title>
			<link>http://www.advertisingcrossing.com/article/170319/Football-players-susceptible-to-packing-on-pounds/</link>
			<description><![CDATA[For Kyle Kmet, it only takes one play.Within seconds of the football being snapped, Kmet, an offensive lineman for the Bonita Vista High School Barons in Chula Vista, Calif., knows if the defender he's facing spends his free time lifting in the weight room or lounging in front of a television....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170319/Football-players-susceptible-to-packing-on-pounds/</guid>
			<pubDate>Mon, 24 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Cramer-Krasselt President and CEO: Peter Krivkovich]]></title>
			<link>http://www.advertisingcrossing.com/article/170320/Cramer-Krasselt-President-and-CEO-Peter-Krivkovich/</link>
			<description><![CDATA[''It's a funny story,'' starts Peter Krivkovich when asked how he got into advertising.  ''When I was in college, I was sitting in a bar with a friend and we were looking for a one-hour college course to fit into our schedules.  It had to be between 10 a.m. and 2 p.m., and we decided the first thing that fit, we'd take. Advertising starts with an 'A,' and that's how we picked it.''...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170320/Cramer-Krasselt-President-and-CEO-Peter-Krivkovich/</guid>
			<pubDate>Mon, 24 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Inspiration is Creativity's Best Friend.  Is It Also One of Yours?]]></title>
			<link>http://www.advertisingcrossing.com/article/170321/Inspiration-is-Creativity-s-Best-Friend-Is-It-Also-One-of-Yours/</link>
			<description><![CDATA[When I was a junior in high school, my family moved from a conservative college town in Southern Utah to a diverse and relatively urban Southeast Texas city. Cops patrolled the hallways in my new school &amp;amp;mdash; monitoring gang activity and other miscreant behavior. The classrooms had no windows, I was quickly informed of who sold the drugs, and the student body president was even busted for shooting craps in the bathroom....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170321/Inspiration-is-Creativity-s-Best-Friend-Is-It-Also-One-of-Yours/</guid>
			<pubDate>Mon, 24 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Tie it Together: Five Tips for Aligning Brand Identity with Business Goals]]></title>
			<link>http://www.advertisingcrossing.com/article/170309/Tie-it-Together-Five-Tips-for-Aligning-Brand-Identity-with-Business-Goals/</link>
			<description><![CDATA[Many business leaders have become resigned to viewing creative services such as branding strategy and interactive as necessary evils.  The assumption, often rightfully so, is that creative firms are more interested in how their campaigns look than how they perform.  When creative is not achieving business goals, the resulting frustration can hit overdrive....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170309/Tie-it-Together-Five-Tips-for-Aligning-Brand-Identity-with-Business-Goals/</guid>
			<pubDate>Mon, 17 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[McKee Wallwork Cleveland Media Buyer: Amy Rounds]]></title>
			<link>http://www.advertisingcrossing.com/article/170310/McKee-Wallwork-Cleveland-Media-Buyer-Amy-Rounds/</link>
			<description><![CDATA[McKee Wallwork Cleveland media buyer Amy Rounds discovered her passion for advertising after her best friend recruited her to work on his campaign.  Her mission?  To plan the ''media'' portion of the ad....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170310/McKee-Wallwork-Cleveland-Media-Buyer-Amy-Rounds/</guid>
			<pubDate>Mon, 17 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[The season of giving, Part I]]></title>
			<link>http://www.advertisingcrossing.com/article/170311/The-season-of-giving-Part-I/</link>
			<description><![CDATA[It is the season of giving. In the next three articles, I'm going to talk about ideas for giving in every sense of the word - giving to our friends and families; giving the gift of knowledge (a gift we should all give more often to those we care about); and giving to charity. This week features the joys and dangers of present giving....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170311/The-season-of-giving-Part-I/</guid>
			<pubDate>Mon, 17 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Utah's snow isn't just for skiing]]></title>
			<link>http://www.advertisingcrossing.com/article/170312/Utah-s-snow-isn-t-just-for-skiing/</link>
			<description><![CDATA[Summit Meadows Adventures near Park City, Utah, offers a variety of guided snowmobile tour options for individuals as well as groups. Located on the beautiful Garff Ranch and operated by Deer Valley Resort, Summit Meadows is just a five-mile, 10-minute drive from Park City's Main Street. Scenic views of the Wasatch Mountains and canyons make this an adventure not to be missed. Free transportation from Park City is available....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170312/Utah-s-snow-isn-t-just-for-skiing/</guid>
			<pubDate>Mon, 17 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Don't let family foibles keep you away from home on the holidays]]></title>
			<link>http://www.advertisingcrossing.com/article/170313/Don-t-let-family-foibles-keep-you-away-from-home-on-the-holidays/</link>
			<description><![CDATA[As the Ghost of Christmas Past would verify, Tom won't be the only turkey at the holiday dinner table. There's Aunt Betsy, the hypochondriac; brother Billy, who's tanked before the meal even gets started; sister Susie, who's as critical as ever; adult children who still whine, aging parents who still tell everyone what to do .......]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170313/Don-t-let-family-foibles-keep-you-away-from-home-on-the-holidays/</guid>
			<pubDate>Mon, 17 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Test your holiday history]]></title>
			<link>http://www.advertisingcrossing.com/article/170314/Test-your-holiday-history/</link>
			<description><![CDATA[What a month for God. Hanukkah begins Dec. 4, Christmas arrives Dec. 25, Kwanzaa starts the next day, Hajj gets under way Dec. 18, with Eid al-Adha on Dec. 20.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170314/Test-your-holiday-history/</guid>
			<pubDate>Mon, 17 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Technology to Keep You on Top]]></title>
			<link>http://www.advertisingcrossing.com/article/170303/Technology-to-Keep-You-on-Top/</link>
			<description><![CDATA[Technology has changed the way we think, the way we communicate, and the way we function as a society.  It has also improved the way we do business.  Using technology to streamline complicated processes and to improve efficiencies will advance client goals.  Paul Brienza, senior vice president of interactive branding at Laughlin/Constable, an integrated marketing agency with offices in Chicago and Milwaukee, provides insight into using technology to advance client goals....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170303/Technology-to-Keep-You-on-Top/</guid>
			<pubDate>Mon, 10 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Money and Family Harmony]]></title>
			<link>http://www.advertisingcrossing.com/article/170304/Money-and-Family-Harmony/</link>
			<description><![CDATA[In its purest form, money is a resource. A tool, if you will, that provides choices. Money also has a lot of symbolic power. To some people it becomes a metaphor for success or self-esteem, and for some families money becomes a way to exert power and control - or even a symbol of love itself....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170304/Money-and-Family-Harmony/</guid>
			<pubDate>Mon, 10 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[A Unique Museum Experience, 650 Feet Down]]></title>
			<link>http://www.advertisingcrossing.com/article/170305/A-Unique-Museum-Experience-650-Feet-Down/</link>
			<description><![CDATA[A journey into the subterranean world of a working salt mine is possible in just a few places on Earth, and the only mine in the Western Hemisphere that allows visitors is in Hutchinson, Kan., at the Underground Salt Museum. A 70-second, noisy, dark elevator ride takes visitors 650 feet below the ground to the museum, which opened in May. Visitors go underground wearing a hard hat and a small, light rescue breather in case of a fire, but since salt isn't flammable, a salt mine is much safer t...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170305/A-Unique-Museum-Experience-650-Feet-Down/</guid>
			<pubDate>Mon, 10 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Knowledge Can Help You Avoid Seasonal Diet Danger Strain]]></title>
			<link>http://www.advertisingcrossing.com/article/170306/Knowledge-Can-Help-You-Avoid-Seasonal-Diet-Danger-Strain/</link>
			<description><![CDATA[You started out the holiday party circuit with such virtuous intentions, pledging to nibble only carrot sticks and whole-wheat crackers while sipping club soda.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170306/Knowledge-Can-Help-You-Avoid-Seasonal-Diet-Danger-Strain/</guid>
			<pubDate>Mon, 10 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Dobbs Sees Himself as Fighting the Good Fight Against the Elite]]></title>
			<link>http://www.advertisingcrossing.com/article/170307/Dobbs-Sees-Himself-as-Fighting-the-Good-Fight-Against-the-Elite/</link>
			<description><![CDATA[''It's not very complicated,'' insisted Lou Dobbs.The cable TV anchor was in a car, somewhere in New York, talking into a cell phone. The topic of the moment was drug abuse, but he quickly shifted gears. In a 20-minute chat, he would touch on immigration, Iraq, the war on terror, immigration, corporate malfeasance, public education, immigration, the 2008 presidential election, political parties and immigration....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170307/Dobbs-Sees-Himself-as-Fighting-the-Good-Fight-Against-the-Elite/</guid>
			<pubDate>Mon, 10 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Draftfcb Chicago's Executive Vice President and Managing Director: Karen Sauder]]></title>
			<link>http://www.advertisingcrossing.com/article/170308/Draftfcb-Chicago-s-Executive-Vice-President-and-Managing-Director-Karen-Sauder/</link>
			<description><![CDATA[As the executive vice president and managing director of ad agency Draftfcb Chicago, Karen Sauder does a bit of everything.  She provides clients with quality work.  She dabbles in finance.  She's involved with operations.  However, Sauder thrives in the industry and admits, ''[It s] an exciting career choice because it s evolving so quickly.''...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170308/Draftfcb-Chicago-s-Executive-Vice-President-and-Managing-Director-Karen-Sauder/</guid>
			<pubDate>Mon, 10 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[The Aftermath of Acquisitions: Who's Winning the Display Advertising Battle*]]></title>
			<link>http://www.advertisingcrossing.com/article/170296/The-Aftermath-of-Acquisitions-Who-s-Winning-the-Display-Advertising-Battle/</link>
			<description><![CDATA[The online advertising industry has recently seen an unprecedented flurry of acquisitions with Google's acquisition of DoubleClick for $3.1 billion on April 14, setting off a domino effect among its rivals.  Yahoo! followed on April 30 with its acquisition of remaining Right Media shares; on May 17, WPP bought 24/7 Real Media.  And just a day later &quot; the biggest of all &quot; Microsoft acquired aQuantive.  These four big deals were followed in July by AOL's acquisition of TACODA and Microsoft's ac...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170296/The-Aftermath-of-Acquisitions-Who-s-Winning-the-Display-Advertising-Battle/</guid>
			<pubDate>Mon, 03 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Millennial Generation Offers New Perspective to Advertising Industry]]></title>
			<link>http://www.advertisingcrossing.com/article/170297/Millennial-Generation-Offers-New-Perspective-to-Advertising-Industry/</link>
			<description><![CDATA[Knowledge is power.  That sentiment conjures up all kinds of lofty ideas as far as what the word]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170297/Millennial-Generation-Offers-New-Perspective-to-Advertising-Industry/</guid>
			<pubDate>Mon, 03 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Instilling values in your children: Part II]]></title>
			<link>http://www.advertisingcrossing.com/article/170298/Instilling-values-in-your-children-Part-II/</link>
			<description><![CDATA[Last week, I talked about ways to give your children practical experience with money - spending it , saving it and earning it - with an eye toward providing them with a foundation of good financial values that will prepare them to be financially responsible adults. These values aren't entirely about personal gain; I certainly believe that we would do well to instill in our children a sense of generosity and help them learn about our collective responsibility to help others....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170298/Instilling-values-in-your-children-Part-II/</guid>
			<pubDate>Mon, 03 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Couples can get carried away in the Dominican Republic]]></title>
			<link>http://www.advertisingcrossing.com/article/170299/Couples-can-get-carried-away-in-the-Dominican-Republic/</link>
			<description><![CDATA[Enjoy a unique bird's-eye view of the luscious north coast of the Dominican Republic with Casa Colonial Beach and Spa Resort's new]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170299/Couples-can-get-carried-away-in-the-Dominican-Republic/</guid>
			<pubDate>Mon, 03 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Silent plight: For some, the holidays are a time of stress and strain]]></title>
			<link>http://www.advertisingcrossing.com/article/170300/Silent-plight-For-some-the-holidays-are-a-time-of-stress-and-strain/</link>
			<description><![CDATA[It's that time of year again. Christmas carols trumpet across crowded malls. Tiny lights twinkle from rooftops and trees. Homes fill with laughter and frivolity.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170300/Silent-plight-For-some-the-holidays-are-a-time-of-stress-and-strain/</guid>
			<pubDate>Mon, 03 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Woman writes about lessons she learned from Mother Teresa]]></title>
			<link>http://www.advertisingcrossing.com/article/170301/Woman-writes-about-lessons-she-learned-from-Mother-Teresa/</link>
			<description><![CDATA[It has been more than two decades since author Maryanne Raphael began working with the charities that Mother Teresa helped to establish.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170301/Woman-writes-about-lessons-she-learned-from-Mother-Teresa/</guid>
			<pubDate>Mon, 03 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Dave Syferd &amp;amp; Partners' Kevin Nolan and Vandy Kindred]]></title>
			<link>http://www.advertisingcrossing.com/article/170302/Dave-Syferd-Partners-Kevin-Nolan-and-Vandy-Kindred/</link>
			<description><![CDATA[Initially, both Kevin Nolan and Vandy Kindred didn't aspire to work in advertising.  But something drew them in, and it wasn't necessarily the work.  For Nolan, it was the ''laid back atmosphere and cool, creative vibe that flowed throughout [his brother's advertising agency].'' And for Kindred?...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170302/Dave-Syferd-Partners-Kevin-Nolan-and-Vandy-Kindred/</guid>
			<pubDate>Mon, 03 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Partner and Copywriter at Ad Agency zig: Kevin Lynch]]></title>
			<link>http://www.advertisingcrossing.com/article/170290/Partner-and-Copywriter-at-Ad-Agency-zig-Kevin-Lynch/</link>
			<description><![CDATA[''In college I was kicked out of marketing, journalism, and psychology before meandering into advertising,'' says Kevin Lynch, partner and copywriter at ad agency zig.  ''In hindsight, it was a perfect curriculum.''  But his meandering was as far from feckless as California is from New York.  For today, Lynch thrives in the advertising world.  Get this.  If he had an extra hour in the day, he would spend it &quot; making better advertising....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170290/Partner-and-Copywriter-at-Ad-Agency-zig-Kevin-Lynch/</guid>
			<pubDate>Mon, 26 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Portfolio Pointers]]></title>
			<link>http://www.advertisingcrossing.com/article/170291/Portfolio-Pointers/</link>
			<description><![CDATA[It is your finest thinking and strongest ideas channeled into one outlet, revealing your greatest potential.  It is your greatest-hits album.  It is &quot; your portfolio!]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170291/Portfolio-Pointers/</guid>
			<pubDate>Mon, 26 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Instilling values in your kids: Part I]]></title>
			<link>http://www.advertisingcrossing.com/article/170292/Instilling-values-in-your-kids-Part-I/</link>
			<description><![CDATA[A friend of mine, the mother of a 10-year-old, recently asked me for advice. ''My husband and I have started to give our daughter an allowance,'' she said. ''But frankly, I don't know how to teach her what money really means. What does she need to know? And what should I do?''...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170292/Instilling-values-in-your-kids-Part-I/</guid>
			<pubDate>Mon, 26 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Beaches aren't the only draw in South Carolina]]></title>
			<link>http://www.advertisingcrossing.com/article/170293/Beaches-aren-t-the-only-draw-in-South-Carolina/</link>
			<description><![CDATA[In the small town of Canadys, S.C., an hour west of Charleston, families can discover an outdoor adventure unique to the Palmetto State. Carolina Heritage Outfitters offers a full-day canoeing trip on the Edisto River, where the only noisy neighbors will include alligators, otters, herons, egrets, wood storks, turkey and deer. Spend the day paddling through cypress trees on the free-flowing blackwater river, and spend the night in a fully equipped, adult-sized treehouse....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170293/Beaches-aren-t-the-only-draw-in-South-Carolina/</guid>
			<pubDate>Mon, 26 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Naughty or nice: putting Chinese toys to the test]]></title>
			<link>http://www.advertisingcrossing.com/article/170294/Naughty-or-nice-putting-Chinese-toys-to-the-test/</link>
			<description><![CDATA[Isabela Montana rocked her baby doll, providing comfort as only a 2-year-old can. Then she leaned down and kissed the doll's face, demonstrating the same kind of love her parents, Luis and Monica Montana, show her....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170294/Naughty-or-nice-putting-Chinese-toys-to-the-test/</guid>
			<pubDate>Mon, 26 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Sept. 11 attack spurred trio to launch interfaith movement]]></title>
			<link>http://www.advertisingcrossing.com/article/170295/Sept-11-attack-spurred-trio-to-launch-interfaith-movement/</link>
			<description><![CDATA[SAN DIEGO - The church where they were supposed to speak was closed because it was in an evacuation zone.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170295/Sept-11-attack-spurred-trio-to-launch-interfaith-movement/</guid>
			<pubDate>Mon, 26 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Write Off Your AdvertisingCrossing Membership Fees When You File Your Taxes]]></title>
			<link>http://www.advertisingcrossing.com/article/170455/Write-Off-Your-AdvertisingCrossing-Membership-Fees-When-You-File-Your-Taxes/</link>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170455/Write-Off-Your-AdvertisingCrossing-Membership-Fees-When-You-File-Your-Taxes/</guid>
			<pubDate>Tue, 20 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Riester's Creative Director Tom Ortega]]></title>
			<link>http://www.advertisingcrossing.com/article/170284/Riester-s-Creative-Director-Tom-Ortega/</link>
			<description><![CDATA[Tom Ortega's first advertising stint was working for a ''German ad guy'' in 1982, just one year shy of graduating college.  He worked as a junior art director, graduated Texas Tech University with his B.A. in Advertising, and then switched careers....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170284/Riester-s-Creative-Director-Tom-Ortega/</guid>
			<pubDate>Mon, 19 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Upstage the Competition With Good Advertising and Promotion]]></title>
			<link>http://www.advertisingcrossing.com/article/170285/Upstage-the-Competition-With-Good-Advertising-and-Promotion/</link>
			<description><![CDATA[You cannot find a better way to grow your business than with advertising and promotion.   But too many business owners spend most of their time running their businesses and not promoting them.  Another problem is that many in the advertising business are inexperienced and don t know what does and does not work.  The following are some tips that will help you promote your business more effectively....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170285/Upstage-the-Competition-With-Good-Advertising-and-Promotion/</guid>
			<pubDate>Mon, 19 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Retirement realities: Fostering a culture of investing]]></title>
			<link>http://www.advertisingcrossing.com/article/170286/Retirement-realities-Fostering-a-culture-of-investing/</link>
			<description><![CDATA[In one of my first Money and You columns, I wrote about the alarming number of Americans who are ill-prepared for retirement. One of the statistics I mentioned was that about 60 percent of people age 45 or older have less than $100,000 in retirement savings, according to a 2007 Employee Benefit Research Institute study. It is a pretty scary figure when you consider just how much it costs to have a secure retirement....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170286/Retirement-realities-Fostering-a-culture-of-investing/</guid>
			<pubDate>Mon, 19 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Stowe is getting ready for the snow]]></title>
			<link>http://www.advertisingcrossing.com/article/170287/Stowe-is-getting-ready-for-the-snow/</link>
			<description><![CDATA[Stoweflake, located five minutes from New England's Stowe Mountain Resort, recently underwent a $400 million revitalization with the addition of an intermountain transfer gondola, new trails, a new beginner area, two new high-speed detachable quads, fully automated snowmaking and an enhanced freestyle area....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170287/Stowe-is-getting-ready-for-the-snow/</guid>
			<pubDate>Mon, 19 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Steps to take when you see a child at risk]]></title>
			<link>http://www.advertisingcrossing.com/article/170288/Steps-to-take-when-you-see-a-child-at-risk/</link>
			<description><![CDATA[I remember, years ago, when my husband and I were walking to our car in the parking lot after an outing to the swap meet when a man in front of us jerked a little girl off the ground by her arm and yelled at her. When the girl started crying, the guy whacked her on the backside and snarled, ''Shut up!''...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170288/Steps-to-take-when-you-see-a-child-at-risk/</guid>
			<pubDate>Mon, 19 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Wildfires add to growing problem of global air pollution]]></title>
			<link>http://www.advertisingcrossing.com/article/170289/Wildfires-add-to-growing-problem-of-global-air-pollution/</link>
			<description><![CDATA[In the immediacy of a raging wildfire, smoke is a tangible, burning presence. It has a taste and a smell. It can color the world.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170289/Wildfires-add-to-growing-problem-of-global-air-pollution/</guid>
			<pubDate>Mon, 19 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[McKee Wallwork Cleveland's Art Director: John Reams]]></title>
			<link>http://www.advertisingcrossing.com/article/170279/McKee-Wallwork-Cleveland-s-Art-Director-John-Reams/</link>
			<description><![CDATA[Art director John Reams ''sort of flipped a coin'' when a professor broached the career question, ''graphic design or advertising?'' in a college class.  The ''coin'' landed advertising-side-up.  ''Next thing I knew I was in Dallas at TraceyLocke as a production artist.''...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170279/McKee-Wallwork-Cleveland-s-Art-Director-John-Reams/</guid>
			<pubDate>Mon, 12 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Company Expansion, Talent Retraction Opportunities and Challenges in the New Media-Advertising Space]]></title>
			<link>http://www.advertisingcrossing.com/article/170280/Company-Expansion-Talent-Retraction-Opportunities-and-Challenges-in-the-New-Media-Advertising-Space/</link>
			<description><![CDATA[Google continues to expand its online advertising domain with its recent acquisition of DoubleClick and its move into the radio arena through deals with CBS and Clear Channel radio. As such, it is leading a significant shift in the advertising scene by increasing the need for executives who can meld new and traditional-media sales.  At the same time, Google's latest moves may actually create an interesting opportunity....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170280/Company-Expansion-Talent-Retraction-Opportunities-and-Challenges-in-the-New-Media-Advertising-Space/</guid>
			<pubDate>Mon, 12 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Expect the unexpected and prepare for it]]></title>
			<link>http://www.advertisingcrossing.com/article/170281/Expect-the-unexpected-and-prepare-for-it/</link>
			<description><![CDATA[I talk to investors all the time, and I'm almost always impressed by their ability to focus on the future. People are tapping the opportunities of the financial markets to build wealth for long-term goals. Most investors are pretty diligent about reviewing their portfolios and making adjustments as situations change. But many of us fall short when it comes to taking care of the more mundane aspects of our financial lives, particularly when it comes to preparing for the unexpected....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170281/Expect-the-unexpected-and-prepare-for-it/</guid>
			<pubDate>Mon, 12 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Awash in solar winds, Earth experiences a variety of ill effects]]></title>
			<link>http://www.advertisingcrossing.com/article/170282/Awash-in-solar-winds-Earth-experiences-a-variety-of-ill-effects/</link>
			<description><![CDATA[Appearances aside, outer space is not an empty vacuum but a blustery void roiled by superheated gases and unseen particles produced and propelled by the sun's sometimes manic energy.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170282/Awash-in-solar-winds-Earth-experiences-a-variety-of-ill-effects/</guid>
			<pubDate>Mon, 12 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Many turn to the Web for medical advice]]></title>
			<link>http://www.advertisingcrossing.com/article/170283/Many-turn-to-the-Web-for-medical-advice/</link>
			<description><![CDATA[Are you a ''cyberchondriac''? If you have ever typed in a disease or condition into a search box on the Internet, you qualify.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170283/Many-turn-to-the-Web-for-medical-advice/</guid>
			<pubDate>Mon, 12 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising Freelancer: Alex Grossman]]></title>
			<link>http://www.advertisingcrossing.com/article/170273/Advertising-Freelancer-Alex-Grossman/</link>
			<description><![CDATA[Alex Grossman, a freelance advertiser, says his favorite types of ads are the ones ''where the client kill[s] round after round of work, but [he and the client] finally reach a consensus and [come] up with something great.''  In other words, perseverance works and this Ad Star is living proof....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170273/Advertising-Freelancer-Alex-Grossman/</guid>
			<pubDate>Mon, 05 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[How You Can Make Advertising Pay Big Dividends]]></title>
			<link>http://www.advertisingcrossing.com/article/170274/How-You-Can-Make-Advertising-Pay-Big-Dividends/</link>
			<description><![CDATA[McGraw-Hill once commissioned an extensive study of more than 1,000 companies comprised of the most well-known in their markets.  The study revealed that all of the companies used six primary marketing weapons (newer studies show there is a seventh, the Internet, but here are the original six):...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170274/How-You-Can-Make-Advertising-Pay-Big-Dividends/</guid>
			<pubDate>Mon, 05 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Money isn't the only issue in retirement]]></title>
			<link>http://www.advertisingcrossing.com/article/170275/Money-isn-t-the-only-issue-in-retirement/</link>
			<description><![CDATA[When the husband of a friend recently announced his plan to take early retirement, he'd just turned 60 and been offered a good package, his wife told me she was worried. Anna was still working hard and planned to put in several more years before leaving the work force....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170275/Money-isn-t-the-only-issue-in-retirement/</guid>
			<pubDate>Mon, 05 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Former jail still welcomes visitors to stay the night]]></title>
			<link>http://www.advertisingcrossing.com/article/170276/Former-jail-still-welcomes-visitors-to-stay-the-night/</link>
			<description><![CDATA[Following an extensive five-year restoration, Boston's Charles Street Jail is now the Liberty Hotel, a $150 million property that sits at the foot of Boston's posh Beacon Hill neighborhood overlooking the Charles River....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170276/Former-jail-still-welcomes-visitors-to-stay-the-night/</guid>
			<pubDate>Mon, 05 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Retirement community's care packages deliver materials and a message of support to the troops]]></title>
			<link>http://www.advertisingcrossing.com/article/170277/Retirement-community-s-care-packages-deliver-materials-and-a-message-of-support-to-the-troops/</link>
			<description><![CDATA[The other night, 88-year-old Les Tenney cruised his local 99 Cent Store's aisles. He was hunting for the right items:]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170277/Retirement-community-s-care-packages-deliver-materials-and-a-message-of-support-to-the-troops/</guid>
			<pubDate>Mon, 05 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Giving all Michaels a bad name]]></title>
			<link>http://www.advertisingcrossing.com/article/170278/Giving-all-Michaels-a-bad-name/</link>
			<description><![CDATA[Thanks, Michael Vick. Thanks a lot.
Just what the name Michael needed: another PR nightmare.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170278/Giving-all-Michaels-a-bad-name/</guid>
			<pubDate>Mon, 05 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Spending and saving with pleasure]]></title>
			<link>http://www.advertisingcrossing.com/article/170269/Spending-and-saving-with-pleasure/</link>
			<description><![CDATA[Most of us have experienced what psychologists call ''cognitive dissonance,'' the sense of tension that inevitably arises when we're faced with two conflicting choices, or when we behave in a way that might be at odds with what we think is right. You've finished a meal, for example, and your hunger is satisfied; however, you're still tempted when you see the dessert tray rolling down the aisle. For me, at least, I'm going to enjoy my cake, but I'm also going to have to deal with the regret th...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170269/Spending-and-saving-with-pleasure/</guid>
			<pubDate>Mon, 29 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Looking for Excitement in Advertising:  Jay Matsueda]]></title>
			<link>http://www.advertisingcrossing.com/article/170268/Looking-for-Excitement-in-Advertising-Jay-Matsueda/</link>
			<description><![CDATA[Jay Matsueda, the account supervisor for The Miller Group ad agency, used to work as an auditor for Coopers &amp;amp; Lybrand, LLP (what is now Price Waterhouse Coopers), but he felt the career lacked a certain something &quot; excitement....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170268/Looking-for-Excitement-in-Advertising-Jay-Matsueda/</guid>
			<pubDate>Mon, 29 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Radisson invites all divers to scuba in Aruba]]></title>
			<link>http://www.advertisingcrossing.com/article/170270/Radisson-invites-all-divers-to-scuba-in-Aruba/</link>
			<description><![CDATA[The Radisson Aruba Resort and Casino is catering to divers with its Scuba in Aruba packages. The Learn to Dive Program lasts seven nights and includes accommodations, diving and instruction, tanks, weight belts and a welcome martini at the open-air Mira Solo, starting at $2,899. The Unlimited Diving package also starts at $2,889 and includes accommodations for seven nights, unlimited dives and a welcome cocktail at the resort's popular martini bar. Both packages are based on double occupancy,...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170270/Radisson-invites-all-divers-to-scuba-in-Aruba/</guid>
			<pubDate>Mon, 29 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Between fear and there]]></title>
			<link>http://www.advertisingcrossing.com/article/170271/Between-fear-and-there/</link>
			<description><![CDATA[Self-confidence, serenity, a sense of fears vanquished and aspirations attained. All those priceless rewards awaited Matt Stradling and Dan Stevens, and all they had to do was walk 55 feet in a straight line....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170271/Between-fear-and-there/</guid>
			<pubDate>Mon, 29 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Cruise ship crime jurisdiction often murky]]></title>
			<link>http://www.advertisingcrossing.com/article/170272/Cruise-ship-crime-jurisdiction-often-murky/</link>
			<description><![CDATA[Utah construction worker Kade McRae sat alone in his cruise ship stateroom enveloped in uncertainty. It had been less than a day since the ship had sailed from San Diego and just a few hours since he had pushed Windmill Farms grocer Scott Boney during an altercation, sending Boney tumbling down a ship staircase....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170272/Cruise-ship-crime-jurisdiction-often-murky/</guid>
			<pubDate>Mon, 29 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Million-Dollar Mistakes:  10 Advertising Blunders to Avoid]]></title>
			<link>http://www.advertisingcrossing.com/article/170261/Million-Dollar-Mistakes-10-Advertising-Blunders-to-Avoid/</link>
			<description><![CDATA[For any company, $1 million is a lot to lose.  Companies with $100 million in revenue may spend as much as $10 million on advertising, so they need to spend it wisely.  Advertising can be the biggest expenditure after salaries and benefits &quot; as much as 5% to 10% of a company's budget....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170261/Million-Dollar-Mistakes-10-Advertising-Blunders-to-Avoid/</guid>
			<pubDate>Mon, 22 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Investing in your kids, part II: Saving for life]]></title>
			<link>http://www.advertisingcrossing.com/article/170262/Investing-in-your-kids-part-II-Saving-for-life/</link>
			<description><![CDATA[In the first half of this two-part column on investing in your kids, I focused on saving for college, primarily through 529 plans. But in addition you can invest in other parts of your kids' future, and perhaps encourage them to learn about the markets and investing in the process. This is where custodial accounts can play an important role....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170262/Investing-in-your-kids-part-II-Saving-for-life/</guid>
			<pubDate>Mon, 22 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Tango is the ticket in Buenos Aires]]></title>
			<link>http://www.advertisingcrossing.com/article/170263/Tango-is-the-ticket-in-Buenos-Aires/</link>
			<description><![CDATA[Romance, passion, history - it all comes together in Argentina's signature dance, the tango. Now, guests at Hilton Buenos Aires can make their own dance magic with the hotel's Totally Tango experience....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170263/Tango-is-the-ticket-in-Buenos-Aires/</guid>
			<pubDate>Mon, 22 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Digging deeper into the process of dying]]></title>
			<link>http://www.advertisingcrossing.com/article/170264/Digging-deeper-into-the-process-of-dying/</link>
			<description><![CDATA[It is Halloween and, once again, gruesome images of death and the dead haunt the scene.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170264/Digging-deeper-into-the-process-of-dying/</guid>
			<pubDate>Mon, 22 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Sputnik launched an idea that's still sky-high]]></title>
			<link>http://www.advertisingcrossing.com/article/170265/Sputnik-launched-an-idea-that-s-still-sky-high/</link>
			<description><![CDATA[Fifty years ago, Sputnik 1 became the first man-made satellite successfully launched into orbit around the Earth.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170265/Sputnik-launched-an-idea-that-s-still-sky-high/</guid>
			<pubDate>Mon, 22 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[siteEDGE Agency's Co-Founder and Managing Director:  Janice Thompson]]></title>
			<link>http://www.advertisingcrossing.com/article/170266/siteEDGE-Agency-s-Co-Founder-and-Managing-Director-Janice-Thompson/</link>
			<description><![CDATA[At siteEDGE Agency, ''an Internet marketing agency that helps companies achieve quantifiable returns from their online advertising investment,'' Janice Thompson splits her time between ''client-facing activities'' (how to grow client business) and ''agency-facing activities'' (strategic planning, staffing, etc.).  In other words, siteEDGE's co-founder and managing director is busy....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170266/siteEDGE-Agency-s-Co-Founder-and-Managing-Director-Janice-Thompson/</guid>
			<pubDate>Mon, 22 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Agency Angle:  An Acquired Taste for Creatives]]></title>
			<link>http://www.advertisingcrossing.com/article/170267/The-Agency-Angle-An-Acquired-Taste-for-Creatives/</link>
			<description><![CDATA[There are certain people who have said things that have always stuck with me throughout my career.  For instance, it was a college classmate, Clay Macintosh, who told me to keep a journal and write down everything.  Over the years, I've picked up several tactics for navigating agency life, sharpening my skills and generally keeping things interesting.  Here are a few:...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170267/The-Agency-Angle-An-Acquired-Taste-for-Creatives/</guid>
			<pubDate>Mon, 22 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Emotional Connection Key to Advertising Success in Banking Industry]]></title>
			<link>http://www.advertisingcrossing.com/article/170254/Emotional-Connection-Key-to-Advertising-Success-in-Banking-Industry/</link>
			<description><![CDATA[Advertising executives have long known about the need for creating emotional connections to consumers in order for advertisements or entire campaigns to be truly successful.  This appears to be particularly salient in the financial industry, where consumers often want relationships with trusted partners and are generally looking to maintain those relationships long term....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170254/Emotional-Connection-Key-to-Advertising-Success-in-Banking-Industry/</guid>
			<pubDate>Mon, 15 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Adblock Plus:  TiVo for the Online Space]]></title>
			<link>http://www.advertisingcrossing.com/article/170255/Adblock-Plus-TiVo-for-the-Online-Space/</link>
			<description><![CDATA[When TiVo was first launched in 1998, advertisers everywhere scrambled to make sense of their new opponent.  They quickly realized that in order to survive they had to evolve and find new ways to connect with consumers.  This primarily entailed moving their activities to the Internet, which has since become the fastest-growing sector in the field with $5 billion being spent on the medium in the first quarter of 2007 alone.  However, just as advertisers have started to successfully combat the ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170255/Adblock-Plus-TiVo-for-the-Online-Space/</guid>
			<pubDate>Mon, 15 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Investing in your kids, part I: Saving for college]]></title>
			<link>http://www.advertisingcrossing.com/article/170256/Investing-in-your-kids-part-I-Saving-for-college/</link>
			<description><![CDATA[What's the best way to invest in your childrens' futures? And I'm talking about financial investments, not the figurative - but even more important - investments we make of our time, our energy and our love. If you can afford to put money away for your kids, you have some choices to make. As is the case with most investment planning, understanding your goals will help you make the right choice. In this first article of two on the topic...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170256/Investing-in-your-kids-part-I-Saving-for-college/</guid>
			<pubDate>Mon, 15 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA['Gates of Paradise' to make a stop in Seattle before heading home for good]]></title>
			<link>http://www.advertisingcrossing.com/article/170257/Gates-of-Paradise-to-make-a-stop-in-Seattle-before-heading-home-for-good/</link>
			<description><![CDATA[Three gilded bronze panels from the doors of the Baptistery of the Duomo in Florence, Italy, will arrive at the Seattle Art Museum in January 2008 for a rare glimpse at what Michelangelo named the]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170257/Gates-of-Paradise-to-make-a-stop-in-Seattle-before-heading-home-for-good/</guid>
			<pubDate>Mon, 15 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Pain is present in mean boys and girls]]></title>
			<link>http://www.advertisingcrossing.com/article/170258/Pain-is-present-in-mean-boys-and-girls/</link>
			<description><![CDATA[OK, you've seen your child do some things, little things really, but nagging little things. Being just a little too aggressive with younger siblings, a little too snarky on the phone about classmates, a little too intimidating with the kids in the neighborhood....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170258/Pain-is-present-in-mean-boys-and-girls/</guid>
			<pubDate>Mon, 15 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[DNA pioneer James Watson is far from elementary]]></title>
			<link>http://www.advertisingcrossing.com/article/170259/DNA-pioneer-James-Watson-is-far-from-elementary/</link>
			<description><![CDATA[In terms of sheer accomplishment and renown, few scientists can match James Dewey Watson. He's best known, of course, as co-discoverer of the structure of DNA, for which he earned a Nobel Prize with colleagues Francis Crick and Maurice Wilkins in 1963....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170259/DNA-pioneer-James-Watson-is-far-from-elementary/</guid>
			<pubDate>Mon, 15 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[At Brownstein Group, President Marc Brownstein Leads by Example]]></title>
			<link>http://www.advertisingcrossing.com/article/170260/At-Brownstein-Group-President-Marc-Brownstein-Leads-by-Example/</link>
			<description><![CDATA[At only three years old, Marc Brownstein had already attended his first client meeting.  True, it was his father who brought him, but that experience served as a catalyst for greater advertising endeavors&quot;such as creating a billboard at the age of 13 for his father's ad agency, graduating from Penn State with an advertising degree, and becoming president of Brownstein Group....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170260/At-Brownstein-Group-President-Marc-Brownstein-Leads-by-Example/</guid>
			<pubDate>Mon, 15 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Jason Bangerter and Ryan Goodwin Were STRUCK by Advertising at a Young Age]]></title>
			<link>http://www.advertisingcrossing.com/article/170247/Jason-Bangerter-and-Ryan-Goodwin-Were-STRUCK-by-Advertising-at-a-Young-Age/</link>
			<description><![CDATA[With pencils poised in their hands, Jason Bangerter and Ryan Goodwin, creators of ad agency STRUCK, can conquer the world&quot;or at least the advertising world.  And all of it began in Bangerter's backyard....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170247/Jason-Bangerter-and-Ryan-Goodwin-Were-STRUCK-by-Advertising-at-a-Young-Age/</guid>
			<pubDate>Mon, 08 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Enter the eFactor, the Latest Advance in Predicting Success:  New Word Enters Marketing Lexicon]]></title>
			<link>http://www.advertisingcrossing.com/article/170248/Enter-the-eFactor-the-Latest-Advance-in-Predicting-Success-New-Word-Enters-Marketing-Lexicon/</link>
			<description><![CDATA[If practitioners had crystal balls to understand how successful marketing programs would be, what would they be worth to the practitioners?  Well, send your check my way, as a new term and a new methodology is going to change the way advertising strategy is developed....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170248/Enter-the-eFactor-the-Latest-Advance-in-Predicting-Success-New-Word-Enters-Marketing-Lexicon/</guid>
			<pubDate>Mon, 08 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[To Attract Viewers, Don't Tell Them It's an Ad]]></title>
			<link>http://www.advertisingcrossing.com/article/170249/To-Attract-Viewers-Don-t-Tell-Them-It-s-an-Ad/</link>
			<description><![CDATA[As many advertisers are acutely aware, viewers everywhere are tuning out television commercials.  With the advent of TiVo, the abundance of commercial-free stations such as HBO and Showtime, and the rising popularity of the Internet, advertisers are increasingly looking for new ways to engage viewers so that they will watch their ads.  The CW Network has come up with such a solution:  incorporate advertisements into the television program that is being watched....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170249/To-Attract-Viewers-Don-t-Tell-Them-It-s-an-Ad/</guid>
			<pubDate>Mon, 08 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to prepare for a layoff]]></title>
			<link>http://www.advertisingcrossing.com/article/170250/How-to-prepare-for-a-layoff/</link>
			<description><![CDATA[Market volatility and economic uncertainty often go hand in hand. When the markets are roiling and the future of the economy is less than clear, financial insecurity can take root. Are you worried about your job? Fearful about downsizing or layoffs?...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170250/How-to-prepare-for-a-layoff/</guid>
			<pubDate>Mon, 08 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Wildlife adventures are easy to find in Costa Rica]]></title>
			<link>http://www.advertisingcrossing.com/article/170251/Wildlife-adventures-are-easy-to-find-in-Costa-Rica/</link>
			<description><![CDATA[Costa Rica is a wildlife lover's paradise, boasting tropical birds and exotic mammals around every corner. Only here, among miles of unspoiled beaches, rain forests, rivers and churning volcanoes, can travelers experience 12 distinct ecological zones. Teeming with biological diversity, each zone offers an opportunity to further explore the depths of Central America's tropics....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170251/Wildlife-adventures-are-easy-to-find-in-Costa-Rica/</guid>
			<pubDate>Mon, 08 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[1 hombre's siesta is another man's power nap]]></title>
			<link>http://www.advertisingcrossing.com/article/170252/1-hombre-s-siesta-is-another-man-s-power-nap/</link>
			<description><![CDATA[On the Mexico side of the border it's called a siesta, that time-honored snooze after a heavy lunch. On the U.S. side of the border, it has a totally different name: The Power Nap.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170252/1-hombre-s-siesta-is-another-man-s-power-nap/</guid>
			<pubDate>Mon, 08 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Winemaking branches across the nation]]></title>
			<link>http://www.advertisingcrossing.com/article/170253/Winemaking-branches-across-the-nation/</link>
			<description><![CDATA[Not to be an elitist, but when it comes to the making of fine wine, Tennessee doesn't immediately pop to mind.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170253/Winemaking-branches-across-the-nation/</guid>
			<pubDate>Mon, 08 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[McKee Wallwork Cleveland's Account Executive:  Deena Crawley]]></title>
			<link>http://www.advertisingcrossing.com/article/170240/McKee-Wallwork-Cleveland-s-Account-Executive-Deena-Crawley/</link>
			<description><![CDATA[Like the old Byrds song ''Turn! Turn! Turn! (To Everything There is a Season)'' says, there was an unknown purpose to Deena Crawley's punishment for throwing a raucous (and parentally unsupervised) high school party....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170240/McKee-Wallwork-Cleveland-s-Account-Executive-Deena-Crawley/</guid>
			<pubDate>Mon, 01 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Expand Your Online-Advertising Horizons]]></title>
			<link>http://www.advertisingcrossing.com/article/170241/Expand-Your-Online-Advertising-Horizons/</link>
			<description><![CDATA[Many of today's savviest advertisers are now allocating more and more of their advertising budgets toward the Internet.  Companies like Ford and Samsung are leading the way.  In fact, online advertising will reach about $9 billion this year.  And the online-advertising market is growing at a rate of 29%, which is far outpacing the growth of other advertising forms....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170241/Expand-Your-Online-Advertising-Horizons/</guid>
			<pubDate>Mon, 01 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The pros and cons of 401(k) plans]]></title>
			<link>http://www.advertisingcrossing.com/article/170242/The-pros-and-cons-of-401-k-plans/</link>
			<description><![CDATA[As a passionate advocate for financial literacy, I've been a staunch supporter of aggressive, disciplined retirement investing. I've been particularly vocal about the benefits of 401(k) plans (and their cousins, 403(b) and 457 plans), the tax-deferred, payroll-deduction-based retirement accounts sponsored by employers....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170242/The-pros-and-cons-of-401-k-plans/</guid>
			<pubDate>Mon, 01 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[New lift means more access for skiers at Heavenly]]></title>
			<link>http://www.advertisingcrossing.com/article/170243/New-lift-means-more-access-for-skiers-at-Heavenly/</link>
			<description><![CDATA[For the 2007-2008 ski season, Heavenly at Lake Tahoe will unveil Olympic Express, a new high-speed quad on the Nevada side of the mountain that will replace the original Olympic Chair. The new lift will provide high-speed access to a currently under-utilized area of the mountain. Once strictly the domain of dedicated powder seekers, Olympic Express will provide access to Nevada Woods, some of the best tree skiing on the planet....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170243/New-lift-means-more-access-for-skiers-at-Heavenly/</guid>
			<pubDate>Mon, 01 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Sorry, kids, the party's over]]></title>
			<link>http://www.advertisingcrossing.com/article/170244/Sorry-kids-the-party-s-over/</link>
			<description><![CDATA[Birthday parties have gone from little gatherings with family and neighborhood friends to highly orchestrated and costly events, right up to the mind-boggling multithousand-dollar extravaganzas seen on MTV's ''My Super Sweet 16.'' How do you handle your child's annual celebration, given ever-higher expectations?...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170244/Sorry-kids-the-party-s-over/</guid>
			<pubDate>Mon, 01 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Determined mothers turn preschool education idea into a TV show]]></title>
			<link>http://www.advertisingcrossing.com/article/170245/Determined-mothers-turn-preschool-education-idea-into-a-TV-show/</link>
			<description><![CDATA[When Jill Luedtke and Tracey Hornbuckle took their young children to visit a farm in Utah, they met a calf named Wilbur. They wanted to bring that farm and Wilbur to other preschoolers.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170245/Determined-mothers-turn-preschool-education-idea-into-a-TV-show/</guid>
			<pubDate>Mon, 01 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Targeting ''Passionistas'']]></title>
			<link>http://www.advertisingcrossing.com/article/170246/Targeting-Passionistas/</link>
			<description><![CDATA[In today's digital age, advertisers everywhere are searching for the perfect way to get their messages across to potential customers and motivate them to take action.  Accomplishing this means targeting the best consumers with appropriately placed advertisements.  The challenge is discovering who and how to target....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170246/Targeting-Passionistas/</guid>
			<pubDate>Mon, 01 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Kathy Sharpe: CEO of Sharpe Partners, a Dynamic Online Advertising Agency]]></title>
			<link>http://www.advertisingcrossing.com/article/170233/Kathy-Sharpe-CEO-of-Sharpe-Partners-a-Dynamic-Online-Advertising-Agency/</link>
			<description><![CDATA[CEO of Sharpe Partners, an advertising agency that began as a consultancy, Kathy Sharpe got hooked on &amp;quot;real world&amp;quot; advertising&quot;&amp;quot;things you saw every day in magazines, on TV, in newspapers&amp;quot;&quot;and never looked back....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170233/Kathy-Sharpe-CEO-of-Sharpe-Partners-a-Dynamic-Online-Advertising-Agency/</guid>
			<pubDate>Mon, 24 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[From Anthropology to Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170234/From-Anthropology-to-Advertising/</link>
			<description><![CDATA[At some point in my college career, I decided to take an anthropology class despite not knowing what the word ''anthropology'' even meant.  I was immediately drawn to the ethnographic side of the field after reading a book titled Nisa, which told the story of a hunter-gatherer tribe in Africa.  I found ethnography so intriguing while in school that I considered changing my major from marketing to anthropology.  I brought this idea up with my mother, and she immediately responded by say...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170234/From-Anthropology-to-Advertising/</guid>
			<pubDate>Mon, 24 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[New Advances of Advertising in the Mobile Space]]></title>
			<link>http://www.advertisingcrossing.com/article/170235/New-Advances-of-Advertising-in-the-Mobile-Space/</link>
			<description><![CDATA[Although the digital revolution has succeeded in permanently attaching mobile devices to the consumer, it has not fundamentally changed the way people shop. 95% of retail sales still occur in traditional brick-and-mortar retail locations....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170235/New-Advances-of-Advertising-in-the-Mobile-Space/</guid>
			<pubDate>Mon, 24 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[College &amp;amp; money: a warm-up for the real world]]></title>
			<link>http://www.advertisingcrossing.com/article/170236/College-money-a-warm-up-for-the-real-world/</link>
			<description><![CDATA[Like many parents across the country during the last weekend of August, my husband and I drove our oldest son to begin his freshman year in college. Most of it is a big blur, but I must admit, I got a pretty big lump in my throat when I saw all those young people and their parents unloading gear....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170236/College-money-a-warm-up-for-the-real-world/</guid>
			<pubDate>Mon, 24 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Trick-or-treat off your street this Halloween]]></title>
			<link>http://www.advertisingcrossing.com/article/170237/Trick-or-treat-off-your-street-this-Halloween/</link>
			<description><![CDATA[Now that Halloween, the trickiest of all holidays, has become oh-so predictable, venture to ghoulish places that spark a scare this season. Below is a sampling of resorts and destinations offering an array of fright and fun this Halloween:...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170237/Trick-or-treat-off-your-street-this-Halloween/</guid>
			<pubDate>Mon, 24 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[A last reunion for the 10th Mountain Division]]></title>
			<link>http://www.advertisingcrossing.com/article/170238/A-last-reunion-for-the-10th-Mountain-Division/</link>
			<description><![CDATA[They made history and gradually they're becoming it. Every day in America, an estimated 1,000 World War II veterans die.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170238/A-last-reunion-for-the-10th-Mountain-Division/</guid>
			<pubDate>Mon, 24 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Training aims to help Marines cope with combat stress]]></title>
			<link>http://www.advertisingcrossing.com/article/170239/Training-aims-to-help-Marines-cope-with-combat-stress/</link>
			<description><![CDATA[The Marine Corps is teaching its junior leaders to spot combat stress before it explodes into post-traumatic stress disorder or causes troops to commit war atrocities.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170239/Training-aims-to-help-Marines-cope-with-combat-stress/</guid>
			<pubDate>Mon, 24 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[AdvertisingCrossing's Main Hub, EmploymentCrossing, Joins Social Networking Site MySpace]]></title>
			<link>http://www.advertisingcrossing.com/article/170454/AdvertisingCrossing-s-Main-Hub-EmploymentCrossing-Joins-Social-Networking-Site-MySpace/</link>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170454/AdvertisingCrossing-s-Main-Hub-EmploymentCrossing-Joins-Social-Networking-Site-MySpace/</guid>
			<pubDate>Mon, 24 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Kristi Bridges:  Partner and Creative Director of The Sawtooth Group]]></title>
			<link>http://www.advertisingcrossing.com/article/170224/Kristi-Bridges-Partner-and-Creative-Director-of-The-Sawtooth-Group/</link>
			<description><![CDATA[When Kristi Bridges, partner and creative director of The Sawtooth Group, visited an ad agency at age 11, she fell hard for the advertising industry.  She met Carol Ann Fine, a partner at the agency, showed off her writing, and after Fine claimed to love it, decided she wanted to be just like Fine.  ''I've been in love with this business ever since,'' said Bridges....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170224/Kristi-Bridges-Partner-and-Creative-Director-of-The-Sawtooth-Group/</guid>
			<pubDate>Mon, 17 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[RSW Study Reveals Most Internal Agency Business-Development Efforts Fail]]></title>
			<link>http://www.advertisingcrossing.com/article/170225/RSW-Study-Reveals-Most-Internal-Agency-Business-Development-Efforts-Fail/</link>
			<description><![CDATA[Agency New Business Development Manager Study Released June 5, 2007
If you are an advertising, public relations, website-development, or graphic-design agency seeking to grow, today may just change the way you go about securing evermore-elusive new business.  According to the ''2007 Agency New Business Development Manager Report'' released by agency lead-generation firm Reardon Smith Whittaker (RSW), nearly 85% of agencies continue to hire new business-development personnel ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170225/RSW-Study-Reveals-Most-Internal-Agency-Business-Development-Efforts-Fail/</guid>
			<pubDate>Mon, 17 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Inwindow Outdoor to launch innovative, interactive outdoor-advertising platform]]></title>
			<link>http://www.advertisingcrossing.com/article/170226/Inwindow-Outdoor-to-launch-innovative-interactive-outdoor-advertising-platform/</link>
			<description><![CDATA[Inwindow Outdoor to launch innovative, interactive outdoor-advertising platformYahoo! to buy BlueLithium for $300 millionPorsche signs deal with Chicago-based ad agency Cramer-Krasselt]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170226/Inwindow-Outdoor-to-launch-innovative-interactive-outdoor-advertising-platform/</guid>
			<pubDate>Mon, 17 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Reflections on Advertising Careers]]></title>
			<link>http://www.advertisingcrossing.com/article/170227/Reflections-on-Advertising-Careers/</link>
			<description><![CDATA[Joining an industry without knowing it completely is dicey.  It could be the right career move, but it could turn out to be a blunder, too.  And for some people, such moves could be made too late in their careers to amend the mistakes and clarify the misconceptions....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170227/Reflections-on-Advertising-Careers/</guid>
			<pubDate>Mon, 17 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[How Top Account Executives Monitor Their Body Language]]></title>
			<link>http://www.advertisingcrossing.com/article/170228/How-Top-Account-Executives-Monitor-Their-Body-Language/</link>
			<description><![CDATA[Whether you are an account executive or not, if you've been wondering why career success seems to elude you despite your zeal, efforts, and proven productivity, or if you are looking for tips on how to build real career success, then you are invited to read and comment on this article on effective techniques used in personal interaction.  Your comments and suggestions will decide the topics of new features in this section....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170228/How-Top-Account-Executives-Monitor-Their-Body-Language/</guid>
			<pubDate>Mon, 17 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Couples' finances: Yours, Mine &amp;amp; Ours]]></title>
			<link>http://www.advertisingcrossing.com/article/170229/Couples-finances-Yours-Mine-Ours/</link>
			<description><![CDATA[I've yet to meet a couple who was attracted to each other because of compatible investing styles or a shared abhorrence of credit card debt. Still, as I'm sure we've all witnessed, money and all the issues surrounding it can often become a wedge that drives people apart. But it doesn't have to be that way, even for partners with wildly different approaches to personal finance. If you're about to make a long-term commitment, if you've recently entered a serious relationship, or if your relatio...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170229/Couples-finances-Yours-Mine-Ours/</guid>
			<pubDate>Mon, 17 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Technicolor leaf-peeping getaways around the U.S.]]></title>
			<link>http://www.advertisingcrossing.com/article/170230/Technicolor-leaf-peeping-getaways-around-the-U-S/</link>
			<description><![CDATA[From Vermont's Green Mountains to New York's Adirondacks, there's no shortage of prime places to glimpse autumn's annual show in its multihued prime.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170230/Technicolor-leaf-peeping-getaways-around-the-U-S/</guid>
			<pubDate>Mon, 17 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Museum director wants to share fervor for her work]]></title>
			<link>http://www.advertisingcrossing.com/article/170231/Museum-director-wants-to-share-fervor-for-her-work/</link>
			<description><![CDATA[SAN DIEGO - Back when she began her college education in the 1970s, Deborah Klochko was intent on becoming an artist. But, along the way, while earning her bachelor's and master's degree in photography, she fell in love with museum work and returned to grad school to get a second master's degree in museum education....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170231/Museum-director-wants-to-share-fervor-for-her-work/</guid>
			<pubDate>Mon, 17 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[ACLU focusing on proliferation of surveillance cameras]]></title>
			<link>http://www.advertisingcrossing.com/article/170232/ACLU-focusing-on-proliferation-of-surveillance-cameras/</link>
			<description><![CDATA[Cities across California are using surveillance cameras to record people's activities with almost no public debate and few adopted policies outlining how the data will be used, an American Civil Liberties Union analysis concludes....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170232/ACLU-focusing-on-proliferation-of-surveillance-cameras/</guid>
			<pubDate>Mon, 17 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Tom Simons:  President and Creative Director of PARTNERS+simons]]></title>
			<link>http://www.advertisingcrossing.com/article/170215/Tom-Simons-President-and-Creative-Director-of-PARTNERS-simons/</link>
			<description><![CDATA[As president and creative director of PARTNERS+simons, Tom Simons's job is to ''make sure that the trains run on time and that no one goes to sleep at night mad at the company.'']]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170215/Tom-Simons-President-and-Creative-Director-of-PARTNERS-simons/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Seven Keys to an Effective and Profitable Website]]></title>
			<link>http://www.advertisingcrossing.com/article/170216/Seven-Keys-to-an-Effective-and-Profitable-Website/</link>
			<description><![CDATA[Gone are the days when having a web presence was something for only multi-national companies with huge marketing and technology budgets.  In today's business environment, having a website is a must for any business, no matter how large or small.  In fact, not having a web presence is like having a storefront in a busy shopping district yet always having the ''closed'' sign displayed and the doors locked.  So while people may have heard about you, they have no easy way to buy from you or to ge...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170216/Seven-Keys-to-an-Effective-and-Profitable-Website/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Creative Manager Pro announces updated version 8.5 for financial reporting and support for Mac OS X Leopard]]></title>
			<link>http://www.advertisingcrossing.com/article/170217/Creative-Manager-Pro-announces-updated-version-8-5-for-financial-reporting-and-support-for-Mac-OS-X-Leopard/</link>
			<description><![CDATA[Creative Manager Pro announces updated version 8.5 for financial reporting and support for Mac OS X Leopard3FN.Marketing improves usability of Internet marketing servicesThe American Cancer Society to devote entire ad budget to campaign for adequate health coverage...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170217/Creative-Manager-Pro-announces-updated-version-8-5-for-financial-reporting-and-support-for-Mac-OS-X-Leopard/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Get a Job Interview]]></title>
			<link>http://www.advertisingcrossing.com/article/170218/How-to-Get-a-Job-Interview/</link>
			<description><![CDATA[Getting a job interview with an ad agency is challenging.  Applicants often try different things to land interviews.  Sometimes, if you are lucky, a single phone call may do the trick, and sometimes the process may seem like rocket science....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170218/How-to-Get-a-Job-Interview/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[How Top Account Executives Speak with Clients]]></title>
			<link>http://www.advertisingcrossing.com/article/170219/How-Top-Account-Executives-Speak-with-Clients/</link>
			<description><![CDATA[Top account executives set themselves apart by being able to persuade clients and land accounts more frequently than other account executives.  Their primary strength lies in the sophistication of their interpersonal skills.  All great account executives have two things in common:...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170219/How-Top-Account-Executives-Speak-with-Clients/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Online radio fears for its future over royalty fees for record labels]]></title>
			<link>http://www.advertisingcrossing.com/article/170220/Online-radio-fears-for-its-future-over-royalty-fees-for-record-labels/</link>
			<description><![CDATA[Luis Kaloyan sees the future of radio as a metaphorical mix of retro and new age.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170220/Online-radio-fears-for-its-future-over-royalty-fees-for-record-labels/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Baby boomers urged to rethink future]]></title>
			<link>http://www.advertisingcrossing.com/article/170221/Baby-boomers-urged-to-rethink-future/</link>
			<description><![CDATA[Just because members of the largest generation in U.S. history are graying doesn't mean they should fade away like overwashed blue jeans.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170221/Baby-boomers-urged-to-rethink-future/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Ski for free]]></title>
			<link>http://www.advertisingcrossing.com/article/170222/Ski-for-free/</link>
			<description><![CDATA[It might be hard to think about getting geared up for the winter ski season when the heat of the summer is still blistering, but if planning ahead meant skiing for free, you might be interested right? The beautiful mountainous region of Gunnison-Crested Butte in Colorado is encouraging visitors to try out their snowy slopes by offering free lift tickets from Nov. 25 - Dec. 15....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170222/Ski-for-free/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[A soldier's story: coming home]]></title>
			<link>http://www.advertisingcrossing.com/article/170223/A-soldier-s-story-coming-home/</link>
			<description><![CDATA[Sara Mattero slowly finished ironing her silk Hawaiian shirt. The kitchen clock in her Chula Vista, Calif., home read 9:20 a.m.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170223/A-soldier-s-story-coming-home/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[J.C. Abbruzzi: Copywriter at GSD&amp;amp;M]]></title>
			<link>http://www.advertisingcrossing.com/article/170207/J-C-Abbruzzi-Copywriter-at-GSD-M/</link>
			<description><![CDATA[J.C. Abbruzzi thought crunching numbers all day would kill him.  ''Literally,'' said the copywriter for GSD&amp;amp;M, an advertising agency located in Austin, TX.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170207/J-C-Abbruzzi-Copywriter-at-GSD-M/</guid>
			<pubDate>Mon, 03 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Agencies Great at Marketing Others...Most Horrible at Marketing Themselves]]></title>
			<link>http://www.advertisingcrossing.com/article/170208/Agencies-Great-at-Marketing-Others-Most-Horrible-at-Marketing-Themselves/</link>
			<description><![CDATA[Although most advertising and public relations agencies are excellent at developing strategic programs, creative, and media strategies for their clients, they don't do a great job of marketing and selling themselves!   Rightly, agencies spend the majority of their time focused on the well-being and benefit of their clients and use their resources for the betterment of their clients&quot;but rarely, if ever, dedicate the time and the same sense of objectivity to themselves....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170208/Agencies-Great-at-Marketing-Others-Most-Horrible-at-Marketing-Themselves/</guid>
			<pubDate>Mon, 03 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Fascinating Field of Client Service]]></title>
			<link>http://www.advertisingcrossing.com/article/170209/The-Fascinating-Field-of-Client-Service/</link>
			<description><![CDATA[Advertising is a combination of marketing strategies and imagination.  The success of an advertisement depends on marketing professionals' techniques and artists' creative processes.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170209/The-Fascinating-Field-of-Client-Service/</guid>
			<pubDate>Mon, 03 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Media Planning and Consumer Decision-Making Processes]]></title>
			<link>http://www.advertisingcrossing.com/article/170210/Media-Planning-and-Consumer-Decision-Making-Processes/</link>
			<description><![CDATA[Marketing objectives may be related to any of the four major areas of marketing: product, promotion, distribution, or price.  Before establishing specific media objectives, though, it is important to understand how different media affect your advertising goals.  Although the ultimate marketing goal of most campaigns is to sell more products (or services or images), unless the target market learns about the product, it is unlikely that the goal will be reached.  Advertising media make target a...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170210/Media-Planning-and-Consumer-Decision-Making-Processes/</guid>
			<pubDate>Mon, 03 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Subjects your kids won't be studying, part 2]]></title>
			<link>http://www.advertisingcrossing.com/article/170211/Subjects-your-kids-won-t-be-studying-part-2/</link>
			<description><![CDATA[Last week I wrote about putting personal finance on your teen's curriculum this fall by teaching them about the basics of money management: budgeting, saving, and the pros and cons of credit cards. But I also believe teens should at least start to learn about investing for the long term. One of the more eye-opening findings of the survey about teens and money I mentioned last week, co-sponsored by Schwab and the Boys &amp;amp; Girls Clubs of America, was that 22% of teens surveyed know how to invest ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170211/Subjects-your-kids-won-t-be-studying-part-2/</guid>
			<pubDate>Mon, 03 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[A tasty vacation]]></title>
			<link>http://www.advertisingcrossing.com/article/170212/A-tasty-vacation/</link>
			<description><![CDATA[If you love to cook and love to eat, the renowned Greenbrier resort in White Sulphur Springs, W.Va., has an event planned for the weekend of Oct. 25-28 that you won't want to miss.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170212/A-tasty-vacation/</guid>
			<pubDate>Mon, 03 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Inspiration a mystery, but weight loss is real]]></title>
			<link>http://www.advertisingcrossing.com/article/170213/Inspiration-a-mystery-but-weight-loss-is-real/</link>
			<description><![CDATA[It's no mystery how Michelle Satren lost 95 pounds. She simply ate less and exercised more.''Instead of eating three or four pieces of pizza, now I'll have just one. Maybe two if they're small,'' She said....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170213/Inspiration-a-mystery-but-weight-loss-is-real/</guid>
			<pubDate>Mon, 03 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Antarctic icebergs teem with diverse life]]></title>
			<link>http://www.advertisingcrossing.com/article/170214/Antarctic-icebergs-teem-with-diverse-life/</link>
			<description><![CDATA[Fractured from the ancient ice sheets that encrust Antarctica, the bergs of the Weddell Sea may appear at first glance to be cold and sterile places, as lifeless as ice cubes bobbing in a glass of water....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170214/Antarctic-icebergs-teem-with-diverse-life/</guid>
			<pubDate>Mon, 03 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[June Bisel:  ''Advertising Chose Me'']]></title>
			<link>http://www.advertisingcrossing.com/article/170198/June-Bisel-Advertising-Chose-Me/</link>
			<description><![CDATA[''Oddly enough, I didn't seem to choose advertising as a career&amp;amp;mdash;it was more like it chose me.'']]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170198/June-Bisel-Advertising-Chose-Me/</guid>
			<pubDate>Mon, 27 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Power of the KPI-The Only Measurement That Matters]]></title>
			<link>http://www.advertisingcrossing.com/article/170199/The-Power-of-the-KPI-The-Only-Measurement-That-Matters/</link>
			<description><![CDATA[I love convoluted measurement programs&amp;amp;mdash;they allow me to justify how brilliant and marvelous I, as a PR professional, am.  They enable me to obfuscate, huckster, and otherwise create smoke and mirrors instead of producing real results.  Hopefully, this is not you and not your agency, yet agencies and corporations spend millions of dollars in time and money to justify their existences with fancy tracking software, advertising equivalencies, and a host of other add-ons to find out just how...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170199/The-Power-of-the-KPI-The-Only-Measurement-That-Matters/</guid>
			<pubDate>Mon, 27 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Fairway Outdoor Advertising donates ad package to ALS Foundation]]></title>
			<link>http://www.advertisingcrossing.com/article/170200/Fairway-Outdoor-Advertising-donates-ad-package-to-ALS-Foundation/</link>
			<description><![CDATA[Fairway Outdoor Advertising donates ad package to ALS Foundatione-Healthcare Solutions signs online advertising deal with ACPAdsNGames to turn games into an ad venture]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170200/Fairway-Outdoor-Advertising-donates-ad-package-to-ALS-Foundation/</guid>
			<pubDate>Mon, 27 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Handling the Specter of Job Loss in the Advertising Industry]]></title>
			<link>http://www.advertisingcrossing.com/article/170201/Handling-the-Specter-of-Job-Loss-in-the-Advertising-Industry/</link>
			<description><![CDATA[Advertising professionals' jobs are among the most vulnerable in any industry.  Advertising budget slashing and advertising staff reductions are common occurrences.  Such actions by organizational management often leave those in advertising jobs floundering to cope with the additional workloads created by those who have left.  The vicious cycle of peer job loss followed by increased workloads for survivors, reduced performances, and eventually survivor job loss plagues the advertising agency,...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170201/Handling-the-Specter-of-Job-Loss-in-the-Advertising-Industry/</guid>
			<pubDate>Mon, 27 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Advantages of Online Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170202/The-Advantages-of-Online-Advertising/</link>
			<description><![CDATA[The Internet enables extensive coverage, as it has the capacity to reach global audiences at a rapid rate.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170202/The-Advantages-of-Online-Advertising/</guid>
			<pubDate>Mon, 27 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Subjects your kids won't be studying]]></title>
			<link>http://www.advertisingcrossing.com/article/170203/Subjects-your-kids-won-t-be-studying/</link>
			<description><![CDATA[&amp;quot;Back to school.&amp;quot; Time for new clothes, new notebooks and pencils. And for teens who don't have one, a savings account.
                        Why a savings account? Because one of the topics your teens should be learning about is personal finance, and the chances are good that your child isn't going to find &amp;quot;Money 101&amp;quot; on the curriculum this fall. Just seven states require students to learn about personal finance, which is particularly troubling given how little today's teens know ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170203/Subjects-your-kids-won-t-be-studying/</guid>
			<pubDate>Mon, 27 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Eight ways to take a swim ... or not]]></title>
			<link>http://www.advertisingcrossing.com/article/170204/Eight-ways-to-take-a-swim-or-not/</link>
			<description><![CDATA[Eighty-six miles east of Aruba, the Dutch Caribbean island Bonaire sits in year-round sunshine, surrounded by beautiful coral reefs, and swarms of fish swimming in the clear, calm water.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170204/Eight-ways-to-take-a-swim-or-not/</guid>
			<pubDate>Mon, 27 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Fans adore the 'Supernanny']]></title>
			<link>http://www.advertisingcrossing.com/article/170205/Fans-adore-the-Supernanny/</link>
			<description><![CDATA[Jo Frost comes across as one tough cookie when she's laying down the law for children - and their parents - on ABC's hit series &amp;quot;Supernanny.&amp;quot; Off camera, she literally lets her hair down from that British bun....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170205/Fans-adore-the-Supernanny/</guid>
			<pubDate>Mon, 27 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Google snaps the streets across America]]></title>
			<link>http://www.advertisingcrossing.com/article/170206/Google-snaps-the-streets-across-America/</link>
			<description><![CDATA[Hey, is that your white pickup in front of the pink sign reading NUDE SHOW in big block letters?]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170206/Google-snaps-the-streets-across-America/</guid>
			<pubDate>Mon, 27 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Zimmerman Advertising starts Z-Media Exchange]]></title>
			<link>http://www.advertisingcrossing.com/article/170188/Zimmerman-Advertising-starts-Z-Media-Exchange/</link>
			<description><![CDATA[Zimmerman Advertising starts Z-Media ExchangeStuller starts customized TV ad programSony signs ZAAZ as the new creative agency]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170188/Zimmerman-Advertising-starts-Z-Media-Exchange/</guid>
			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Eric Robertson: Marketing Manager (Etcetera) for Ad Agency JWT Worldwide]]></title>
			<link>http://www.advertisingcrossing.com/article/170189/Eric-Robertson-Marketing-Manager-Etcetera-for-Ad-Agency-JWT-Worldwide/</link>
			<description><![CDATA[At JWT Worldwide, currently the United State's largest and world's fourth-largest advertising agency, Eric Robertson dabbles in just about everything.  Marketing.  Account managing.  PR.  Event planning.  You name it.  Each day is different than the next, and Robertson never knows quite what to expect.  However, he wouldn't have it any other way....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170189/Eric-Robertson-Marketing-Manager-Etcetera-for-Ad-Agency-JWT-Worldwide/</guid>
			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Keeping with the Times: The New, High-Tech Face of Advertising]]></title>
			<link>http://www.advertisingcrossing.com/article/170190/Keeping-with-the-Times-The-New-High-Tech-Face-of-Advertising/</link>
			<description><![CDATA[Rapid advances in technology have changed everything from healthcare to communication.  Now, as the latest technology becomes more accessible to a broader market, the advertising field is changing, too.  Ten years ago, you could plan your advertising campaign around a few television commercials and print advertisements.  And most companies would never have considered spending a sizeable portion of their advertising budget on the Internet.  But in 2007, online ad expenditures are expected to r...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170190/Keeping-with-the-Times-The-New-High-Tech-Face-of-Advertising/</guid>
			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Advertising Job of a Media Buyer or Media Planner]]></title>
			<link>http://www.advertisingcrossing.com/article/170191/The-Advertising-Job-of-a-Media-Buyer-or-Media-Planner/</link>
			<description><![CDATA[A media buyer or media planner is on the frontline of an advertising industry and acts as a representative of his or her advertising agency or in-house department.  People in advertising jobs involving media buying or planning need to be high performers and need to have flexibility and multi-tasking abilities to handle the workloads associated with their positions.  Usually the advertising job of a media buyer is set in a fast-paced environment that may require meeting clients, generating pla...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170191/The-Advertising-Job-of-a-Media-Buyer-or-Media-Planner/</guid>
			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Advertising Profession: Of Shorts and Pink Flip-Flops]]></title>
			<link>http://www.advertisingcrossing.com/article/170192/The-Advertising-Profession-Of-Shorts-and-Pink-Flip-Flops/</link>
			<description><![CDATA[&amp;quot;Glamour and fun, parties on the beach, and picnics in the sun!&amp;quot; 
    					&amp;quot;Anyone can do it&amp;amp;mdash;write, draw, paint, and photograph.&amp;quot;  
    					&amp;quot;Flexible working hours, cheerful workplace, and a fat salary!&amp;quot;
    					
    					Try asking someone what advertising is.  You will come across one of those answers for sure....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170192/The-Advertising-Profession-Of-Shorts-and-Pink-Flip-Flops/</guid>
			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Rethinking retirement]]></title>
			<link>http://www.advertisingcrossing.com/article/170193/Rethinking-retirement/</link>
			<description><![CDATA[Recently, I had a heart-to-heart chat with a good friend of mine, who confessed she was worried about retirement. I was surprised since she's a very successful businesswoman who is in her late 40s and earns a good salary. But she'd recently divorced with no settlement, and is putting her son through college....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170193/Rethinking-retirement/</guid>
			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Say hello to paradise]]></title>
			<link>http://www.advertisingcrossing.com/article/170194/Say-hello-to-paradise/</link>
			<description><![CDATA[White sandy beaches, warm water and sunny skies begin to call vacationers to the Caribbean as the fall arrives and temperatures cool in North America. St. Kitts is a pristine island with all the attractions of a luxurious Caribbean paradise without the crowds and pollution. This year new package deals called ''Fall in Love with St. Kitts'' are being offered to prospective guests. Stay four nights in a beachfront hotel or a beautiful plantation home inn and only pay for three nights. In additi...]]></description>
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			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Is your child a cyberbully?]]></title>
			<link>http://www.advertisingcrossing.com/article/170195/Is-your-child-a-cyberbully/</link>
			<description><![CDATA[If you have teens or preteens in your house, it probably comes as no surprise that summer means more time to spend online. What may come as a surprise is how they spend some of that time.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170195/Is-your-child-a-cyberbully/</guid>
			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Restroom dryer a winner ... hands down]]></title>
			<link>http://www.advertisingcrossing.com/article/170196/Restroom-dryer-a-winner-hands-down/</link>
			<description><![CDATA[Don't you just hate walking out of the bathroom with your hands still damp because a lame hand dryer failed to do the job?]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170196/Restroom-dryer-a-winner-hands-down/</guid>
			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Media Planning is Central to Campaign Success]]></title>
			<link>http://www.advertisingcrossing.com/article/170197/Media-Planning-is-Central-to-Campaign-Success/</link>
			<description><![CDATA[Can you imagine a time when all a media planner had to contend with were three broadcast networks?  When I started in the media industry over 25 years ago, the one-minute ad made up 25% of commercials, and the rest were 30-second spots.  One commercial in primetime would reach 1/3 of all households.  Today, this same time period on one of the over-the-air networks will reach 5% of households.  Cable and satellite didn't exist.  We've gone from three channels to the average household getting 1...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170197/Media-Planning-is-Central-to-Campaign-Success/</guid>
			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Rocker and Advertiser Herb Gross]]></title>
			<link>http://www.advertisingcrossing.com/article/170179/Rocker-and-Advertiser-Herb-Gross/</link>
			<description><![CDATA[&amp;gt;A lover of all things rock-'n'-roll, Herb Gross, who received his B.S. in both business administration and graphic arts at Rochester Institute of Technology in Rochester, NY, began advertising because &amp;quot;it was the closet career I could find to music in the city I lived in&amp;amp;mdash;Rochester, NY.&amp;quot;  Now, Gross has over 30 years of experience promoting and producing ad campaigns tucked under his belt....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170179/Rocker-and-Advertiser-Herb-Gross/</guid>
			<pubDate>Mon, 13 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[]]></title>
			<link>http://www.advertisingcrossing.com/article/170180/Power-Your-Marketing-Programs-With-High-Voltage-Communications--Part-II/</link>
			<description><![CDATA[In &amp;quot;Power Your Marketing Programs With High Voltage CommunicationsTM Part I,&amp;quot; Randy talked about the first P of high voltage communications: personhood. In this installment, he concludes with discussion of purpose, persona, and presence. ...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170180/Power-Your-Marketing-Programs-With-High-Voltage-Communications--Part-II/</guid>
			<pubDate>Mon, 13 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[McKinney lands Virgin Atlantic creative contract]]></title>
			<link>http://www.advertisingcrossing.com/article/170181/McKinney-lands-Virgin-Atlantic-creative-contract/</link>
			<description><![CDATA[McKinney lands Virgin Atlantic creative contractPublicis plans to restructure ad agenciesAOL will buy Tacoda for $275 million]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170181/McKinney-lands-Virgin-Atlantic-creative-contract/</guid>
			<pubDate>Mon, 13 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[A Career in Publishing: Avenues and Opportunities]]></title>
			<link>http://www.advertisingcrossing.com/article/170182/A-Career-in-Publishing-Avenues-and-Opportunities/</link>
			<description><![CDATA[Despite being around for centuries, publishing is thriving and offers a large number of career opportunities.  Publishers produce different types of publications such as magazines, books, newspapers, journals, directories, and other materials.  Many companies have also ventured into online publishing.  Publishers handle the content, designs, marketing, and profitability of their print and online publications....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170182/A-Career-in-Publishing-Avenues-and-Opportunities/</guid>
			<pubDate>Mon, 13 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Simple steps to financial confidence]]></title>
			<link>http://www.advertisingcrossing.com/article/170183/Simple-steps-to-financial-confidence/</link>
			<description><![CDATA[One of my crusades is to encourage &amp;quot;financial literacy.&amp;quot; I believe everyone needs a practical understanding of personal finance so they can make smart decisions when it comes to money, both spending today and investing for tomorrow....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170183/Simple-steps-to-financial-confidence/</guid>
			<pubDate>Mon, 13 Aug 2007 00:00:00 CDT</pubDate>
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		<item>
			<title><![CDATA[For some resorts, just any art won't do]]></title>
			<link>http://www.advertisingcrossing.com/article/170184/For-some-resorts-just-any-art-won-t-do/</link>
			<description><![CDATA[Luxury hotels and resorts are masquerading as art galleries, displaying original pieces in guest rooms, lobbies, hotel bars and garden expanses. Where can you find hotels and resorts with art collections - and art connections - of distinction?...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170184/For-some-resorts-just-any-art-won-t-do/</guid>
			<pubDate>Mon, 13 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Baby boomer parents pushing as much as pulling for the grad]]></title>
			<link>http://www.advertisingcrossing.com/article/170185/Baby-boomer-parents-pushing-as-much-as-pulling-for-the-grad/</link>
			<description><![CDATA[Rowena Paz's parents did everything they could to help her land a good job after college.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170185/Baby-boomer-parents-pushing-as-much-as-pulling-for-the-grad/</guid>
			<pubDate>Mon, 13 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Weight loss helps couple find freedom and happiness]]></title>
			<link>http://www.advertisingcrossing.com/article/170186/Weight-loss-helps-couple-find-freedom-and-happiness/</link>
			<description><![CDATA[In photos from September 2005, Jessica and Jon Mize are smiling. That's no surprise, as the camera caught the couple on vacation. Seeing the sights. In San Francisco.]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170186/Weight-loss-helps-couple-find-freedom-and-happiness/</guid>
			<pubDate>Mon, 13 Aug 2007 00:00:00 CDT</pubDate>
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		<item>
			<title><![CDATA[]]></title>
			<link>http://www.advertisingcrossing.com/article/170187/Advertising-Dj-Vu/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170187/Advertising-Dj-Vu/</guid>
			<pubDate>Mon, 13 Aug 2007 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Microsoft, Digg ink advertising deal]]></title>
			<link>http://www.advertisingcrossing.com/article/170171/Microsoft-Digg-ink-advertising-deal/</link>
			<description><![CDATA[Microsoft, Digg ink advertising dealAOL buys Tacoda, strengthens online-ad offeringsTiVo appoints Karen Bressner as senior VP of advertising sales]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170171/Microsoft-Digg-ink-advertising-deal/</guid>
			<pubDate>Mon, 06 Aug 2007 00:00:00 CDT</pubDate>
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		<item>
			<title><![CDATA[Graphic Design: Combining Art and Technology]]></title>
			<link>http://www.advertisingcrossing.com/article/170172/Graphic-Design-Combining-Art-and-Technology/</link>
			<description><![CDATA[Graphic design has been around for ages.  From advertisements on paper and screen to company logos and product packaging, we encounter design every day.  Combining thought, appeal, and function with colors, lines, and fonts, designers influence our views of the world....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170172/Graphic-Design-Combining-Art-and-Technology/</guid>
			<pubDate>Mon, 06 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Account Executive and Strategies for Surviving an Advertising Budget Cut]]></title>
			<link>http://www.advertisingcrossing.com/article/170173/The-Account-Executive-and-Strategies-for-Surviving-an-Advertising-Budget-Cut/</link>
			<description><![CDATA[All account executives learn to face advertising budget cuts.  The client's marketing manager begins the year with a seemingly ideal marketing plan and then realizes, six months later, that things are not as they should be.  The marketer knows that canceling advertising budgets does not have short-term repercussions but canceling trade or consumer promotions means even lesser sales.  Unless the manager handling advertising budgets is a long-term strategist and visionary, the common reaction t...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170173/The-Account-Executive-and-Strategies-for-Surviving-an-Advertising-Budget-Cut/</guid>
			<pubDate>Mon, 06 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[A chance to see seldom-traveled Chiapas]]></title>
			<link>http://www.advertisingcrossing.com/article/170174/A-chance-to-see-seldom-traveled-Chiapas/</link>
			<description><![CDATA[Austin-Lehman Adventures, which specializes in multisport vacations throughout the Americas, is offering a rare opportunity to accompany National Geographic Adventure magazine Contributing Editor Bob Howells on its inaugural trip in Chiapas, dubbed Mexico's last exotic frontier....]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170174/A-chance-to-see-seldom-traveled-Chiapas/</guid>
			<pubDate>Mon, 06 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Preteens finding exercise fits their lifestyle]]></title>
			<link>http://www.advertisingcrossing.com/article/170175/Preteens-finding-exercise-fits-their-lifestyle/</link>
			<description><![CDATA[Kevin Spearman shakes his head when the subject of childhood obesity comes up. ''It's a big problem,'' he says, with a sigh. Kids have to start eating more fruits and vegetables, he adds, and stop eating junk food. ''Especially fast food,&amp;quot; he says, in a very serious tone. &amp;quot;That's where the real problem is.''...]]></description>
			<guid isPermaLink="false">http://www.advertisingcrossing.com/article/170175/Preteens-finding-exercise-fits-their-lifestyle/</guid>
			<pubDate>Mon, 06 Aug 2007 00:00:00 CDT</pubDate>
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