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Media Matters: Wooing the Consumer

For years, obnoxious pop-up ads hawking products and services of no interest hav...

YouTube to feature advertising

YouTube to feature advertisingNike hires Crispin to advertise its running shoesL...

Google's ad sales produce significant gains

Google's ad sales produce significant gainsAOL implements new strategy for rakin...

Say Goodbye to Click Fraud and Hello to Pay-Per-Action.

The Internet is the most accountable of all advertising media. While traditiona...

The Changing Face of the Internet

What do you call someone who, in addition to going to work, throws together hot ...

Google outbids Microsoft, purchases DoubleClick

Google outbids Microsoft, purchases DoubleClick Blamer joins Creston as new U...

Connection Planning: Destination Consumer

First, there was account planning, which bridged the divide between the agency c...

United signs on with new ad agency

United signs on with new ad agency Multicultural interface to exploit untapped ...

Cashing in on Nostalgia to Sell a Brand

According to Aaker (1991), "For many businesses, the brand name and what it repr...

Study examines junk food ads on TV

Study examines junk food ads on TV Zubi hires new VP-creative director Hos...

Old Wine in a New Bottle: Virals and Blogs

The mood, mode, modus operandi, and e-metrics of online selling have changed. S...

Google testing new ad-payment policy

Google testing new ad-payment policy Advertising spending in the U.S. up by 4...

Nike considers other advertising agencies

Nike considers other advertising agenciesMcCann HumanCare to help launch Chantix...

Creative account for Kraft Foods' Miracle Whip moves to DDB in Chicago

Creative account for Kraft Foods' Miracle Whip moves to DDB in ChicagoNokia vent...

The Boston Blunder: A Lesson to Guerilla Marketing

Wrong positioning and target segmentation command the hub of almost all common m...

55 archived articles
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