United Technologies Corporation
Associate Director, Digital Marketing
Aftermarket & Service: Customer Service
Pratt & Whitney’s Marketing organization has an immediate opening for an Associate Director/Digital Marketing. The position is based at P&W HQ in East Hartford and you may travel up to 20% of the time.
Drives a vision and builds collaboration with cross-functional teams to align vision and execution
Work with business stakeholders, in-house IT organization and other technology partners to keep Pratt & Whitney and EngineWise competitive and to manage digital projects from inception to launch, ensuring marketing integration and timely implementation.
Participate in strategy, management, and coordination with key partners including agencies, ensuring the successful development of both integrated and standalone digital marketing programs.
Integrate and optimize mobile, tablet, desktop sites and mobile Apps into the EngineWise marketing ecosystem.
Manage digital analytics, including SEO, and CRM. Implement, report, and conduct analyses across all platforms along with the development and reporting of comprehensive analytical performance/conversion metrics to evaluate effectiveness/performance of tactics.
Participate in the development and implementation of digital advertising activities including strategy, production and messaging.
The ideal candidate will not only possess the minimum education and experience necessary to perform the job, but will also have these traits:
A Clear Thinker
And most importantly lead by example. We need someone who holds ethics & integrity to the highest standard, for this is the foundation of everything we stand for at Pratt & Whitney.
Experience in developing marketing strategies and executing plans for new projects/initiatives
7-10 years’ experience managing highly creative B2B marketing campaigns for global brands across different channels, including digital, print, and social.
5 years’ experience in digital/social media.
Ability to develop compelling and clear marketing and creative briefs and adept at building, designing and delivering presentations.
Strong attention to detail and ability to multi-task projects, priorities, schedules, and deliverables.
Experience using project/process management tools, and creating project plans, including statements of work, timing plans, and status reports for stakeholders.
Experience creating RFIs, participating in vendor assessments, procurement and contract negotiations with 3rd party vendors & partners.
Supervisory and agency management experience required.
Project Management Experience
Master’s Degree in Marketing or related field
United Technologies Corporation is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.
United Technologies Corporation
Website : http://www.utc.com
United Technologies (UTC) is a diversified company that provides a broad range of high-technology products and services to the global aerospace and building systems industries. Our commercial businesses are Otis elevators and escalators and UTC Climate, Controls & Security, a leading provider of heating, ventilation, air conditioning, fire and security systems, building automation and controls. Our aerospace businesses are Sikorsky aircraft and the new UTC Propulsion & Aerospace Systems, which includes Pratt & Whitney aircraft engines and UTC Aerospace Systems aerospace products. The company also operates a central research organization that pursues technologies for improving the performance, energy efficiency and cost of UTC products and processes.