The Associate Media Buyer is responsible for performing analysis of market opportunities, marketing, and analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. The Associate Media Buyer may be allocated to focus on a particular component of the marketing life cycle and or channel. Work with others in evaluating decisions/solutions.
Responsibilities are applicable based on the position focus/channel
Helps to analyze/execute new and potential product/services, markets, and advertising opportunities.
Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.
Helps to prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.
Investigates & provides inputs for marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.
Prepares & assists in the development of presentation materials/findings both internally and externally for the marketing focus/channel he or she supports.
Provides insights which facilitate the development of plans for partner promotion
Executes against partner marketing plans to deliver results that exceed defined objectives
Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
●4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
●Entry level position generally requires at least 2 years of experience in the following areas:
Experience with the development, management, analysis, reporting and forecasting of social media campaigns
Experience in or with direct response marketing for lead generation, channels, sources, best practices and KPI’s
Experience with web analytics platforms
Superior attention to detail, excellent organizational and project management skills
Ability to multi-task while working well under pressure with tight deadlines
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835
Sep 29, 2017
Website : http://www.pearson.com/
Welcome to Pearson. Around a decade ago, we set out to make this a learning company. (We said, a little too immodestly for my liking, that we wanted to become the world’s leading learning company). We’ve made some progress along the way. But whatever we’ve accomplished, we recognize the wisdom in Alexander Pope’s observation. We can’t stop at a little; there is so much more to do. Tens of millions of students still don’t even have the chance to go to school. Many more fall behind or drop out of education completely, as adults languish without the skills to realize their dreams.