Audience and Automation Specialist, Travel Vertical
Note: By applying to this position your application is automatically submitted to the following locations: Seattle, WA, USA; San Francisco, CA, USA
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
Reporting to the Head of Audience & Automation, you will be an Audience & Automation (AA) Specialist for Google Large Customer Sales teams in the travel vertical. Your product knowledge, combined with your analytical and interpersonal skills, will help your grow large customer businesses. Not only will you be an authority on AA solutions, but you are naturally curious, love to build and nurture relationships, and are viewed as a trustworthy adviser to clients and colleagues.
You will directly partner with top travel clients to identify best fit audience and automated bidding solutions. This will include frequent in-person customer meetings.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Inspire advertisers to accelerate their shift from traditional search to modern search through Audience and Automation solutions.
Demonstrate the value of Google Audience and Automation products for clients through deep analysis and incrementally testing.
Partner internally with sales teams to create client solutions and product teams to advocate for product changes.
As a specialist, participate in multiple specialist communities and proactively educate your colleagues on our Audience and Automation solutions. Reduce the need for product questions from the front-line through referrals to self-serve education as well as scalable support like “office hours.”
BA/BS degree or equivalent practical experience.
6 years of experience in advertising sales, media analytics, digital media and marketing, consulting, financial analysis, or product management
Experience with advertising automated bidding and audience products, ideally including Data Management Platform (DMP) experience.
Demonstrated analytical background and experience with marketing analytics, return on investment/financial modeling, and/or statistical analysis.
Knowledge of Google Analytics and audience activation strategy; experience with incrementally testing and a complementary understanding of cookie/user-ID spaces.
Demonstrated record of working closely with clients, advising on how to increase business performance.
Excellent problem solver, critical thinker, and partner.
At Google, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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Website : https://www.google.com/about/company/
Google Inc., a technology company, builds products and provides services to organize the information. The company offers Google Search, which provides information online; Knowledge Graph that allows to search for things, people, or places, as well as builds systems that recognize speech and understand natural language; Google Now, which provides information to users when they need it; and Product Listing Ads that offer product image, price, and merchant information. It also provides AdWords, an auction-based advertising program; AdSense, which enables Websites that are part of the Google Network to deliver ads; Google Display, a display advertising network; DoubleClick Ad Exchange, a marketplace for the trading display ad space; and YouTube that offers video, interactive, and other ad formats. In addition, the company offers Android, an open source mobile software platform; hardware products, including Chromebook, Chrome, Chromecast, and Nexus devices; Google+ to share things online with people; Google Play, a cloud-based digital entertainment store for apps, music, books, and movies; Google Drive, a place for users to create, share, collaborate, and keep their stuff; and Google Wallet, a virtual wallet for in-store contactless payments. Further, it provides Google Apps, which include Gmail, Calendar, and Google Sites that are built for people to work anywhere, anytime, on any device without loss of security or control; Google Maps Application Programming Interface; and Google Earth Enterprise, a software solution for imagery and data visualization. Additionally, the company offers Google App Engine, a platform as a service offering; Google Cloud Storage; Google BigQuery for real time analytics; Google Cloud SQL for structured query language; and Google Compute Engine, an infrastructure as a service platform. It also offers mobile wireless devices, and related products and services. Google Inc. was founded in 1998 and is headquartered in Mountain View, California.