Brand Marketing Manager, Creative Activation, Brand Studio
The Brand Studio is a passionate team of creative thinkers tasked with shaping the future of Google brands by deepening the love of our users. As part of this team, you work with many kinds of creative thinkers all tasked with ensuring creative excellence across the Google Marketing landscape. Your goal is to deliver one integrated Google brand experience, and to better define the Google Marketing way. By embracing user insights, strategic thinking, and beautiful design paired with provocative execution, you strive to create delightfully intuitive (and delightfully inventive!) experiences that will define the future of our brand.
As partner to our creative and strategy leads the Brand Marketing, Creative Activations, Brand Studio will utilize honed creative instincts to ensure the internal teams, creative environment and external partners are all optimized and nurtured to allow for our best work to take place. Using best practices, keen judgment and industry knowledge to support, optimize and shepherd the very best work of their career.
You are a builder of teams, ideas, brands, relationships and people’s potential. You have a natural ability to bring people together around a problem that becomes an idea and then protect the core of that idea through the creative process. Challenging people around you to grow, to ask why, to push creative boundaries and to put forth the best of themselves. You rely on your senses to identify problems early and clearly see how to unstick the process to move people and ideas forward. Most importantly, you can demonstrate exceptional creative and design sensibilities with an attention to detail.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Launch end-to-end global marketing projects, including planning, creative development, execution, budget management, measurement and optimization of projects with partner brands and agencies.
Partner closely with brand studio strategy and creative leads to push, challenge and transform creative briefs with strong strategic thinking and an innate connection to culture.
Generate and execute big never-been-done-before ideas, identify gaps and opportunities, that will make lasting impacts across Google and in users lives.
Scale communications globally, working with the respective regional brand and product marketing leadership.
Build and maintain relationships across the studio that can help to facilitate a strong cross functional team dynamic that leads to better creative work.
BA/BS degree or equivalent practical experience.
8 years of experience at an advertising agency, and/or consumer product marketing and brand management experience within a brand organization.
Extensive experience leading integrated marketing efforts on a global scale for a major brand.
Demonstrated experience with exceptional creative and design sensibilities with aggressive attention to detail.
Demonstrated expertise managing a breadth of marketing agency partners and developing best in class creative work.
Demonstrated digital marketing, pushing the limits of technology to tell stories and bring product experiences to life in new and remarkable ways.
Proven ability to excel in a creative, fast-paced environment.
At Google, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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Website : https://www.google.com/about/company/
Google Inc., a technology company, builds products and provides services to organize the information. The company offers Google Search, which provides information online; Knowledge Graph that allows to search for things, people, or places, as well as builds systems that recognize speech and understand natural language; Google Now, which provides information to users when they need it; and Product Listing Ads that offer product image, price, and merchant information. It also provides AdWords, an auction-based advertising program; AdSense, which enables Websites that are part of the Google Network to deliver ads; Google Display, a display advertising network; DoubleClick Ad Exchange, a marketplace for the trading display ad space; and YouTube that offers video, interactive, and other ad formats. In addition, the company offers Android, an open source mobile software platform; hardware products, including Chromebook, Chrome, Chromecast, and Nexus devices; Google+ to share things online with people; Google Play, a cloud-based digital entertainment store for apps, music, books, and movies; Google Drive, a place for users to create, share, collaborate, and keep their stuff; and Google Wallet, a virtual wallet for in-store contactless payments. Further, it provides Google Apps, which include Gmail, Calendar, and Google Sites that are built for people to work anywhere, anytime, on any device without loss of security or control; Google Maps Application Programming Interface; and Google Earth Enterprise, a software solution for imagery and data visualization. Additionally, the company offers Google App Engine, a platform as a service offering; Google Cloud Storage; Google BigQuery for real time analytics; Google Cloud SQL for structured query language; and Google Compute Engine, an infrastructure as a service platform. It also offers mobile wireless devices, and related products and services. Google Inc. was founded in 1998 and is headquartered in Mountain View, California.