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Job Details

Brand-Marketing-Manager

Company name
Educational Credit Management Corporation

Location
Laramie, WY

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Choosing a career with ECMC Group means joining a nonprofit corporation with a mission to help students succeed. With a vibrant mission and values, great benefits, and strong community involvement, ECMC Group companies are an ideal team to join.Job Summary:Under the leadership of the Director of Brand Strategy and Customer Experience-WyoTech and the Laramie Campus Director, the Brand Marketing Manager will play both leading and supporting roles in a variety of key campus-specific Marketing initiatives, such as local/regional marketing program design and implementation, new program launch support, process development and results reporting. This is a highly visible role requiring adept social skills and judicious decision-making ability. The range of responsibilities will demand a self-starting, disciplined approach to prioritizing activities and to making strategic trade-offs, driven by the objective of driving more qualified student enrollment for the campus. Project management skills are a prerequisite that will contribute to generating high quality, effective marketing initiatives. Overall, the Brand Marketing Manager must be willing to take initiative, have strong communication and relationship-building skills, and thrive in a fast-paced, dynamic team environment where cross-functional leadership and influence is critical. Job Responsibilities:The Brand Marketing Manager will report to the Marketing Director of Brand Strategy & Experience - Wyotech, with dotted line accountability to the Campus Director-Laramie.  Specific duties and responsibilities will include, but are not limited to, the following:Lead local marketing program development, execution and management designed to drive more qualified student leads, partnering with key stakeholders in Marketing, other departments and on campus, to align on expectations and results.Partner with the Marketing Director of Brand Strategy & Experience to identify lead generation requirements and determine measurements to ensure requirements are met.In conjunction with Support Center, lead campus’ social media marketing efforts, including story co-creation, production, posting, monitoring and reporting on engagement outcomes from content across various local social media platforms.Lead local and regional event marketing planning, execution and management, including event strategy, logistics planning, event management, staffing requirements and post-event evaluation.Foster collaborative relationships with cross-functional teams such as admissions, training, academics, operations, legal, and others to help qualify student prospects and accelerate growth of the student population.Analyze campus-specific data and trends, partnering with internal teams on hypotheses development, conclusions and actions.Identify and socialize competitive developments, assessing implications and developing the option set for local or national response (attack, retrench and defend, bypass, etc.)Audit and analyze the Laramie student’s experience/journey, providing recommendations for improvements to delivering on the WyoTech brand promise.In conjunction with Support Center, field, prioritize, and traffic ad hoc requests for marketing materials supporting the campus.Assist in budget monthly tracking and reconciliationQualifications:Bachelor’s degree in advertising, marketing, business, communications or related field.Five or more years of professional or related experience in Laramie region.Highly collaborative: ability to lead high visibility marketing programs in a self-sufficient manner but with the wisdom to seek assistance/guidance when necessary.  Skill in influencing key expectations.Social-media experience; prior social media program management preferred.Aptitude to solve complex problems and overcome challenges with creativity and insightExperience with budget managementFamiliarity with a variety of project management best practices and proceduresResilience in a fast paced, high-energy, technical environmentSuperb organizational and communication skillsPositive, can-do, customer service attitudeDeadline-driven and detail-oriented work ethicHigh personal values and standardsProficient in MS Office (Excel, Word and PowerPoint) while able to learn/navigate a variety of corporate support systems (Digital asset systems, Vendor Portals, etc.)Experience with Photoshop preferred.Supervision/Contacts:Reports to (title only) – Director of Brand Strategy & Experience – WyoTech (with dotted line reporting to Campus Director - Laramie)#CBAt ECMC Group companies, we don't just talk about valuing our employees, we back it up by providing a generous benefits program, as follows:Health benefits—include medical, dental, vision, life and disability, and flexible spending accountsWealth benefits—include 401k with a generous employer matchAdditional benefits—include robust health and wellness program, paid time off and holidays, birth/adoption bonus time off, tuition assistance, student loan reimbursement and moreECMC Group's corporate headquarters are located in Minnesota, but job opportunities span across the country and range anywhere from an office setting, to on-the-road sales and even college classroom settings.Posted 20 Days AgoFull timeR1251

Company info

Educational Credit Management Corporation
Website : http://www.ecmc.org

Company Profile

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