University of Idaho.
University of Idaho
Brand Marketing Manager
University Communications & Marketing
$50,644 per year
Reporting to the Director of Marketing (DM), the Brand Marketing Manager (BMM) oversees development of key external and internal marketing tools. The BMM will advance the institution's brand reputation through the successful execution of purposeful campaigns, projects, creative work and messaging to showcase the university's brand and strategic initiatives. The BMM supports marketing leadership in a variety of ways, including oversight of advertising fulfillment, brand ambassador engagement, promotional event experiences, publication production, campaign execution and marketing evaluation. The BMM edits a variety of marketing materials in electronic and print format, including web content, brochures, fact sheets and posters, scripts and talking points, advertisements, promotional articles; supervises select marketing team members; coordinates special events and oversees the work of designers, videographers, photographers, writers and select vendors.
As a member of the university's marketing team, this collaborative position interfaces with the unit marketing and creative services teams, as well as the university's agency of record and internal partners across the university's statewide locations to ensure the successful delivery of a heavy schedule of short- and long-term projects. Under the direction of the DM and in collaboration with the Director of Creative Services (DCS), the BMM provides clarity and structure to direction for the successful execution of brand marketing projects, campaigns and initiatives and tracks progress to ensure delivery that is on message, on time and on budget according to established targets. The Brand Marketing Manager will coordinate the evaluation of the effectiveness of UI's brand promotion and publicity efforts to advise the DM on adjustments to strategy and implementation.
Bachelors degree in marketing, advertising, public relations or a related field and four years of professional experience, or a combination of education and experience totaling 8 years;
Proven project management skills with experience balancing multiple priorities, deadlines and budgets;
Demonstrated ability to lead teams to complete projects or campaigns on time and on budget;
Experience executing marketing or advertising initiatives across multiple channels, including digital and print, to achieve unit goals;
Demonstrable excellent written and oral communication, presentation and problem-solving skills;
Ability to process and prioritize heavy workload and work efficiently;
Proficiency in Microsoft Word/Pages, PowerPoint/Keynote, Adobe Acrobat, Photoshop or other photo editing program and social media platforms;
Established record of collaboration and good interpersonal and communication skills with diverse internal and external constituents;
Knowledge of compiling reports, building charts and graphs and displaying results in compelling ways.
Experience using analytics tools and systems to measure marketing campaign/project success;
Project management certification;
Track record of demonstrating initiative in identifying innovative techniques for navigating the modern marketing landscape and a willingness to learn new techniques in real time;
Demonstrable understanding of the higher education market;
Experience buying and placing paid media/advertising;
Experience using content management systems and other distribution tools, including web, email, and customer relationship management systems;
Familiarity with enrollment management practices and corresponding marketing strategies;
Familiarity with advancement and fundraising practices and corresponding marketing strategies;
Knowledge of supervisory and management techniques;
Experience producing and editing informational and marketing materials as well as talking points.
Physical Requirements & Working Conditions:
Open Until Filled:
To be considered your Letter of Qualification must address each of the minimum qualifications.
Applications received by October 3, 2017 will receive first consideration.
Additionally, please provide information in support of your application regarding the desired qualifications as relevant.
Applicants who are selected as final possible candidates must be able to pass a criminal background check.
To apply, please visit:
University of Idaho is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.
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University of Idaho.
University Communications & Marketin
Website : http://www.uidaho.edu
The University of Idaho College of Law is among America's best small state public law schools. Recognized nationally as an exceptional value, we emphasize quality over quantity. With an average enrollment of only 300 students, we guarantee the personal attention each student deserves and the numerous firsthand public service and clinical opportunities that set Idaho law alumni apart. Our strong commitment to diversity ensures a vibrant community of scholars, lawyers and professionals. This distinctive, intimate collegial environment is further enriched by the surrounding region well known for its vast beauty, ample outdoor recreation and excellent quality of life.