Hatch exists to create and deploy innovative, cross-platform sales solutions that drive incremental revenue for all TEGNA business units. We leverage a growing portfoloio of media properties (including broadcast, digital and OTT) to design game-changing marketing solutions for high-value clients across the country. TEGNA has an immediate opportunity for a BIG IDEA person. Do you have a natural talent for coming up with great ideas for clients? Are you a creative thinker? Are you the one everyone else comes to when they need a good idea? Can you come up with ideas on the fly…literally off the top of your head? Do you have a verifiable track record of doing exactly that? If so, we should talk, because we have an amazing opportunity in one of the fastest growing companies in the media space. We're looking for a Don Draper or Peggy Olson here…(and if you have to look that up…this is probably not the right gig for you)! In this key role, you will be the principal ideator…responsible for feeding great ideas to marketing team members who are working with clients at media properties all over the country. You'll also be the principal solution designer for the agency - which means you have to be able to take your great idea and turn it into a marketing plan for a client. Our portfolio includes 46 television stations, G/O Digital (a full-service digital advertising company) and Premion, our proprietary OTT solution. Your job is to come up with creative ways to leverage these awesome assets for big clients. Duties & Responsibilities:
Partner with multiple stakeholders to identify sales opportunities by vertical
Brainstorm and collaborate with AE's, Managers and Hatch personnel to identify winning strategies and creative solutions to secure new business from high-value clients
Identify actionable insights, support information gathering and deep-dive analysis of clients, categories, digital opportunities, market conditions and competitive analysis
Create integrated marketing and advertising proposals. You don't have to be a graphic designer, we have that covered - but you do have to be able to tell the story and work with the design team to layout your vision.
Keep projects on schedule and manage development process - including dates and assignments
Collaborate with sales partners at our media properties and your peers on the Hatch team to ensure a high level of service is delivered and our campaign execution is flawless
Speed is essential. You must be able to think fast…work fast…and handle multiple projects simultaneously.
Offer guidance, advice, feedback and expertise to other Hatch team members as well as to station personnel
Other duties and responsibilities as may be required to ensure the success of TEGNA and Hatch
Minimum 5 years experience in sales and/or marketing with demonstrated proficiency developing creative solutions for clients, preferably in the advertising space (electronic media experience preferred)
Excellent written and verbal communication skills including presentations to stations and clients
Demonstrated proficiency in writing presentations and working in Powerpoint
Must be highly experienced in digital advertising, social media and multi-platform solutions
Must be able to think on your feet and ideate/problem solve real time with sellers & clients
Familiarity with Salesforce.com a plus
Bachelor's Degree required, preferably in Marketing, Advertising or a related field of study
Must be a self-starter, comfortable working in a fast-paced, high change environment in constant evolution
Must be a team player, comfortable working in a highly collaborative, open-office environment
Open, honest communication skills and willingness to give and receive constructive feedback are essential to ensuring Hatch output is of the very best quality
About TEGNA: TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry's top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com. TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.
Website : http://www.tegna.com/
TEGNA Inc., formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver.