Principal Financial Services, Inc
Communication Strategist II - #220844Job Area:CommunicationsBusiness Area:PensionLocation:IA - Des MoinesCareer Category:Experienced ProfessionalFull/Part Time:Full TimeRegular/Temporary:RegularDate Posted:09/01/2017We're looking for more great people.Principal is more than just a financial services company. We help people live their best lives. And we do this through our products and services but more importantly through our employees. They do amazing work and we're looking for more passionate, driven people. You can expect an inclusive environment, innovative opportunities, impactful work and personal and professional growth. Because when you can bring your whole self to work, you can build your best life.Responsibilities:The Communications Strategist II will develop and implement integrated marketing communication programs to promote the company's brand image. In addition, this will manage assigned projects and deliver on strategies including digital, email marketing, social and/or print. May participate in strategic marketing planning.Additional responsibilities may include:Project/Resource Management: Manage projects/resources to accomplish marketing communication objectives in an effective and efficient manner.Digital/Content Marketing: Manage digital strategy, including facilitation of email marketing strategies, targeted, well-written web content, and social media. Participate in content strategy development and execution across all marketing channels to increase brand awareness, engagement, acquisition, retention and pipeline. Measure and analyze effectiveness of campaigns.Strategy: Independently develop integrated marketing communication programs and strategies. Translate marketing/business plans, competitive research and information into effective, efficient and innovative communication strategies that support business unit goals. Plan, organize, manage and control marketing communications projects.Teamwork: Collaborate with cross-functional teams, and serve as liaison between the business, IT, digital resources, and marketing to lead mid-scale marketing campaigns. Serve as liaison to and between external advertising agencies, technology firms, print suppliers and other marketing related vendors.Other: Perform other job-related duties or special projects as required.Qualifications:Skills required:Bachelor's degree or equivalent of 8 years' experience.6 years related marketing experience (Content creation, implementing marketing campaigns, etc.)Successful candidates will have the following:Excellent project management, problem-solving, analytical, presentation, listening, and oral and written communication skills.Understanding of various digital media platforms and experience with content marketing as well as implementing full scale integrated marketing campaigns.Experienced in project management and marketing, public relations, advertising or corporate communications, preferably with a financial services firm or advertising agency with similar client base.Basic computer skills and knowledge of business unit applications preferred.Must be accurate and detail oriented. Must be able to maintain confidentiality.Must be able to sit for extended periods of time and use fingers, arms, hands, or wrists repetitively.Travel, including overnight stays, may be required up to 10% of the time.Ability to build and maintain relationships in a matrix-driven environment; manage expectations and focus on results-orientation in a deadline-driven, multiple project environment.Principal is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, gender expression, pregnancy, national origin, citizenship status, disability, genetic characteristics, sexual orientation, marital status, domestic partner status, military status, protected veteran status, disability status or any other characteristic protected
The Principal Financial Group® (The Principal®) is a leading global financial company offering businesses, individuals and institutional clients a wide range of financial products and services. Our range of products and services includes retirement solutions, insurance, wellness programs, and investment and banking products through our diverse family of financial services companies and national network of financial professionals.