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Job Details

Digital-Marketing-Analyst-III--Collection-Services--Military-veterans-preferred

Company name
Bank of America Corporation

Location
Kennesaw, GA

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Job Description:Role is to optimize strategies involving digital and direct mail channels used to contact past due consumer credit borrowers. Involves design and development of sequencing-based, trigger-based, and mainstream collection non-voice treatment flows that demonstrate credit loss and expense savings while working in concert with voice-based collections strategies. High visibility position offering unique opportunity to interact with senior management to drive significant business results. Areas of focus:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
Creating digital and direct mail treatment strategies across multiple product lines and customer segments.
Optimizing treatment sequences, in alignment with voice-based strategies, to improve ROI as well as the customer experience.
Developing trigger-based channel treatment that aligns the outreach attempt to events and attribute changes associated with the customer's account.
Designing champion-vs-challenger tests to identify optimal timing, sequence, intensity, content, and tone of channel outreach attempts.
Leveraging existing channels to increase on-line visitation and self-servicing rates.
Leveraging models and other internal/external customer attribute information to tailor outreach strategies to those attributes.
Analysis of strategy performance to identify opportunities to maximize effectiveness, including deep-dive, segmentation-based analytics, correlation and regression analysis, statistical significance testing, etc.
This position is not eligible for MyWork.Required Skills and Experience:Strong evidence of leveraging analytics to drive business results (3 years)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Digital marketing experience with SMS texting, email, and online outreach strategiesStrong ability to build business cases for changes to strategies and processes that will improve ROI\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Technical experience in SAS/SQL; MS Office (Excel, Access, Word, and PowerPoint)\u00a0\u00a0Excellent written and oral communication, including presentation and persuasion skills\u00a0\u00a0Bachelor degree\u00a0 or advanced degree preferredEnterprise Role Description:Responsible for performing more complex analysis and modeling for multiple products with the goal of maximizing profits and asset growth and minimizing risk and operating losses and/or other financial and marketing exposures. Develops complex program models to extract data and uses multiple databases to acquire statistical and financial data. Utilizes portfolio trends to propose policy/procedural changes within segmentation structure to produce optimal results. Excels at risk/reward trade off. Build relationships with external agencies. Participates in the rollout of company-wide pilot programs developed as a result of programmed models. Duties primarily include the regular use of discretion, independent judgment, the ability to communicate with multiple levels of management and the utilization of core leadership behaviors. SAS and/or MicroStrategy experience preferred; 2-5 years experience preferred.Shift:1st shift (United States of America)Hours Per Week:\u00a040

Company info

Bank of America Corporation
Website : http://www.bankofamerica.com

Company Profile
Bank of America Corporation, through its subsidiaries, provides various banking and financial products and services for individual consumers, small and middle market businesses, institutional investors, corporations, and governments in the United States and internationally. The company’s Consumer & Business Banking segment offers traditional and money market savings accounts, CDs and IRAs, checking accounts, and investment accounts and products, as well as credit and debit cards; and lending related products and services, working capital management, and treasury solutions. This segment provides its products and services through operating 5,100 banking centers, 16,300 ATMs, call centers, and online and mobile banking platforms. Its Consumer Real Estate Services segment offers consumer real estate products comprising fixed and adjustable-rate first-lien mortgage loans for home purchase and refinancing needs, home equity lines of credit, and home equity loans. The company’s Global Wealth & Investment Management segment provides investment and brokerage, estate and financial planning, fiduciary portfolio management, cash and liability management, and specialty asset management services; and retirement and benefit plan, philanthropic management, and asset management services. Its Global Banking segment provides various commercial loans, leases, commitment facilities, trade finance, real estate and asset-based loans, and consumer loans; treasury management, foreign exchange, and short-term investing options; and debt and equity underwriting and distribution, and merger-related and other advisory services. The company’s Global Markets segment offers sales and trading services for securities and derivative products in primary and secondary markets; market-making, financing, securities clearing, settlement, and custody services to institutional investor clients; and risk management products. The company was founded in 1874 and is based in Charlotte, North Carolina.

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