We are looking for an experienced Digital Marketing Analyst who will work closely with a dedicated, yet fun marketing team. This person will play a critical role in driving our profitable growth by being responsible for online traffic acquisition programs such as Search Engine Marketing (SEM) and Display Advertising across multiple verticals added bonus in experience with affiliate marketing and partnerships. This person should be comfortable with data analysis and demonstrate a proven track record of problem solving.
Essential Duties and Responsibilities:
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
Primarily responsible for day to day management of SEM/Display and other lead generation programs such as affiliate marketing or partnerships.
Advises/consults with Director of Digital and Social Media on marketing strategy, campaign design, execution, measurement, testing, optimization, and reporting.
Studies demographic data and consumer profiles to identify desired target audiences for online advertising.
Evaluates editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience.
Hands on experience planning and managing campaigns in SEM, Display, Affiliate Marketing, and partnerships.
Minimum Skills and Competencies:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
2 years’ experience of relevant online marketing experience with a strong understanding of how the digital advertising ecosystem works together.
Strong understanding of digital marketing best practices from search ad copy and keyword strategies to campaign management and A/B testing.
Bachelor’s Degree or in-lieu of degree equivalent education, training and work-related experience.
Must possess effective verbal and written communication skills.
Excellent interpersonal skills with the ability to establish working relationships with individuals at varying levels within the organization.
Demonstrate strong business knowledge.
Demonstrates strong problem solving skills with ability to identify and execute solutions.
Demonstrates effective leadership and diplomacy skills across the internal NGIC spectrum as well as partners, vendors and customers.
Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint).
Ability to build and provide executive-level presentations.
Must have the ability to travel occasionally for company meetings or vendor engagements.
Experience with online advertising platforms including AdWords, Bing Ads, as well bid management platforms such as Kenshoo, Marin Software, DCM.
Google Adwords or other certifications bonus.
Demonstrates strong ability to learn and master proprietary systems such as Agent Cubed, Interactive Intelligence, NPS etc.
Bachelor’s degree in preferably Marketing or Advertising.
Experience working for or with advertising agencies desired.
About the Organization
National General Insurance is one of the largest automobile insurers in the United States. National General Insurance offers a variety of property and casualty products, including personal auto, RV, motorcycle, commercial auto and homeowners insurance. With a nationwide network of claims professionals, local independent agents and a 24-hour, toll-free claims hotline available 365 days a year, National General Insurance provides superior claims service for its customers.
National General is a fast paced, dynamic, and entrepreneurial organization. Our team members live by and exemplify what we call the 4Es. At National General, we are Energized, Engaged, Empowered, and we Execute every day in order to provide an exceptional experience for our customers! We are passionate about our organization and the value that we add every day. A successful candidate with National General will embody the 4Es. Our team is poised to outperform the competition. We are National General Insurance and with us you can be extraordinary! Come join our team!
In addition to a phenomenal career opportunity, National General Insurance offers an excellent benefits package including:
• Paid Training
• Medical, Dental, Vision benefits
• Wellness Programs
• Life and Short/Long Term Disability Insurance
• 401k w/ Company Match
• Company Paid Holidays
• Generous Time-off policy
• Employee Discount Program
• Career Advancement and Development opportunities
• On-site Healthcare Clinic (Winston-Salem and Cleveland offices)
• On-site Fitness Center (Cleveland office)
• Subsidized parking (Cleveland office)
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
Website : http://www.GMACInsurance.com