Job added in hotlist
Applied job
Contract job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in Ashland, OR
View more jobs in Oregon

Job Details


Company name
The Creative Group

Ashland, OR

Apply for this job

16 hit(s)  


Ref ID: 03600-0010094127

Classification: Mktg/Comm Specialist

Compensation: DOE

DIGITAL MARKETING SPECIALIST The Digital Advertising Specialist builds and optimizes paid search, display and social advertising campaigns. This position requires a strong understanding of paid search and paid social ad platforms, keyword research, conversion rate optimization, web analytics, and pay-per-click reporting. Responsibilities: -Work with the content marketing team to develop segmented consumer sales funnels and lifecycles, and weave keywords into content as appropriate. -Lead and manage paid programmatic/display/banner advertising campaigns on the Internet. -Perform regular semi-weekly PPC optimization across multiple platforms (Google, Amazon Marketing Services, Google Shop, YouTube, etc.). -Analyze campaign performance and ROI using web analytics tools and internal cost of goods data. -Research and develop an ongoing keyword portfolio for each product line to optimize our ad copy, landing pages, bidding strategies, negative keywords, and search engine optimization. -Optimize ad position, impression share, and quality score to maximize CTR, CPA, Conversion Rate, ROAS and target CPCs. -Collect and compile reports from our ad agency; coordinate and synchronize our internal PPC and social efforts with our ad agency. -Report on the bottom line business impact of all digital advertising efforts. -Report and improve upon existing ad campaign success metrics (KPIs). Bonus Skills: -Experience managing Amazon Marketing Services (AMS) campaigns -Google Analytics certified or deep experience preferred -Marketing automation experience (HubSpot) -Experience working with a bid optimization platform

Job Requirements

-BA in Marketing, Communications or related field -3 years' minimum PPC ad account management experience -1 years' minimum social ad account management experience -Deep understanding of Google Shopping and pay per click campaigns -Deep understanding of Facebook, LinkedIn, and Twitter advertising -Deep understanding of display advertising and retargeting -Proficiency in web analytics platforms -Proficiency in online research and data analysis -Proficiency in Microsoft Excel

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

Company info

The Creative Group
Website :

Company Profile
The Creative Group, a division of specialized staffing leader Robert Half International Inc., focuses on placing freelance professionals in the creative, advertising, marketing, web and public relations fields. As companies develop short- and long-term strategies for building visibility in an increasingly competitive marketplace, they require immediate access to specialized freelancers. They turn to The Creative Group when supplementing their in-house creative and communications teams with consultants who possess expertise in a range of areas, including Internet design, direct marketing, e-marketing and media relations.

Similar Jobs:
Market Strategy Manager
location Medford, OR
Overview\n \nMarket Strategy Manager \nLithia Motors, Inc.  Lithia Advertising Department\n \n \nThis is an incredible opportunity to work with one of the fastest growing companies in the Fortune 500, alongside some of the most in...
Sales Manager
location Eagle Point, OR
\nFull-TimeSales ManagerBrookdale Eagle Point 261 Loto St Eagle Point, OR 97524Job #:SMWeagleOR48508We're looking for a sales/marketing professional with a proven track record of generating and closing qualified leads. As our Sale...
Website Support Specialist
location Medford, OR
Overview\nLithia Auto Stores, Medford Oregon\n \nWebsite Support Specialist\n \nWebsite Support Specialist - Website Administrator \u2013 Website Analyst \u2013 Internet Administrator\n \nLithia Auto Stores embodies a unique blend...
By using Employment Crossing, I was able to find a job that I was qualified for and a place that I wanted to work at.
Madison Currin - Greenville, NC
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
AdvertisingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
AdvertisingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2016 AdvertisingCrossing - All rights reserved.