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Digital Marketing Specialist

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Farmington, UT

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Job Description: Digital Marketing Specialist

Vista Outdoor is looking for a Digital Marketing Specialist with proven online marketing experience to become a contributing member of our growing eTail Division. The ideal candidate should have hands on knowledge and experience managing all aspects of digital marketing and be able to implement digital strategies which will increases our brand awareness and consumer engagement online. Primary responsibilities included the implementation and management online marketing campaigns across all digital channels.


Help plan and implement all SEO/SEM, display advertising, Email, Influencer and Social media campaigns to work in concert with our overall business objectives and marketing goals

Be able to implement new digital marketing strategies across multiple online channels and determine best ROI/KPI’s and metrics to monitor their effectiveness

Implement campaigns designed to increase brand awareness, customer engagement and consumer direct sales

Work closely with creative team to ensure all digital assets such as, images, videos, and content is staged and ready to be used in our digital plans

Manage all digital campaigns and initiatives while coordinating with our core marketing team to make sure consistent message across all web, email and social media platforms

Make effective data-driven decisions and be able to implement changes quickly in order to improve effectiveness of all digital marketing initiatives

Research and identify new online marketing growth opportunities which offer the potential of increased sales or drive more traffic to our brand

Track and report on effectiveness of all digital campaigns and make recommendations for improvements and increased ROI

Collaborate with outside agencies and various online marketing technology partners to improve our digital outreach

Keep current with emerging digital marketing technologies through relevant blogs, community forums, industry events, conferences, etc…


Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Solid knowledge of website analytics tools (e.g., Google Analytics and various SEO tools)

Strong analytical skills and data-driven thinking

Experience with site optimization and developing user funnels

Experience with A/B and multivariate testing and various website optimization tools

Experiences in setting up and optimizing various paid campaigns through Google Adwords, Yahoo, Bing, Social Media and various other digital advertising platforms

Working knowledge of HTML/CSS along with basic image editing skills is a plus

Up-to-date with the latest trends and best practices in digital marketing & mobile platform advertising

Ability to track and analyze data from Google Analytics, Facebook, Twitter, YouTube and Email marketing platforms

Experience managing marketing spends, evaluating ROI and building custom spreadsheet reports for tracking trends and results

Possess a creative mind with the ability to think outside of the box

Ability to work with various content management systems, shopping cart and blog platforms

Experience managing campaigns for an ecommerce company using digital marketing best practices

Able to manage multiple projects in a fast-paced environment

Proven ability to build consensus and work effectively with other employees as well as manage projects independently

Must have a great personality and enjoy outdoor recreational activities

Excellent oral/written communication and organizational skills

BS/MS degree in marketing or related field with an emphasis on digital marketing

A minimum of 3 to 5 years of prior digital marketing experience required

Direct hands on experience with the management of SEM/SEO, Display, Content and Social Media Marketing campaigns

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, and the ability to add value to an exciting mission!

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

Vista Outdoor is an equal opportunity employer. All applicants are considered for employment without regard race, color, religion, sexual orientation, gender identity, national origin, disability, veteran status, and any other characteristics protected by law. The EEO Law poster is available here:

If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to . Please note that this email address is for accommodation purposes only. Vista Outdoor will not respond to inquiries for other purposes.

Company info

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Company Profile
Vista Outdoor was born of an innate desire to exceed the lofty expectations of outdoor enthusiasts across the globe. We know what it means to reach for the top, to truly test your mettle, to overcome mental and physical boundaries and thrive in the world outside. The people who lace up every day to work for Vista Outdoor and our many brands understand the trust our customers place in the products we make. They represent the spirit of achievement, a duty to honor and a passion to continually innovate. We tirelessly evolve our products in ways that match the drive of the people who put them to work in the field, on the course, in the wild and on the battlefield. We’re not just a name on the door—we’re the people crafting the products that help inspire you to attain the impossible.

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