Sentry Insurance Groups
Sentry is expanding our Digital Marketing team! If you have a passion for Social Media, experience and proven success with developing Social Media strategies, Community Management, analysis and reporting on social media metrics – this is an exciting opportunity to help build a growing area within a Fortune 1000 business. In this role, you will
collaborate with the Marketing team to deliver effective Social Media programs to support the integrated marketing programs for Sentry’s business groups, while staying abreast to the latest trends and technologies.
What You'll Do
In this position, you will be responsible for understanding the unique objectives of Sentry’s business groups, developing, implementing and measuring comprehensive Social Media marketing strategies to achieve them. You will be responsible for leading the execution of Social Media strategies and daily management of the program. You will accomplish these critical initiatives by:
Develop, implement and overseeing comprehensive social digital strategies and programs that meet business objectives and integrate with offline marketing programs.
Establish best practices and be a catalyst for change in the adoption of these across business units.
Serving as the project lead for Social Media programs and tactics from concept through execution
Community Management - Actively manage 40 social media channels including day-to-day and campaign management of Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.
Publish, monitor & engage across multiple social media channels on behalf of multiple brands and customers.
Respond to comments and reviews based on established policy.
Manage paid social media campaigns and optimize based on pre-determined KPIs
Consolidate metrics and provide ongoing reporting and analytics to senior level management, and provide guidance for program optimization.
Create weekly, monthly and quarterly reports analyzing social media KPIs for each business unit
Collaborate across functions and teams to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.
What it Takes
Bachelor’s Degree or equivalent work experience - emphasis in marketing, communications, advertising or related field is required
5-8 plus years of related work experience.
Effective presentation skills and the ability to communicate with various audiences, including executives in a persuasive manner.
Strong written and oral communication skills.
Extensive experience and knowledge of effective Social Media marketing strategies with demonstrated creativity and a strong background in digital marketing or eCommerce.
Experience designing, implementing and managing Social Media marketing programs, measurement & analytics
Proven experience to think strategically and align marketing plans with business objectives.
Thought leadership and the ability to manage numerous priorities of high visibility programs.
Strong analytical skills to ensure clear analysis and sound data based decision-making.
The successful candidate must be able to work independently, as well as thrive in a fast-paced, collaborative, team-oriented environment
What You'll Receive
Sentry's excellent benefits package is designed to meet today's most important needs. Benefits for full-time Sentry Insurance employees include:
Group Medical, Dental, Vision and Life
401 (K) plan with a dollar-for-dollar
match on your first six percent
Comprehensive paid training
Generous Paid-Time Off Plan
Pretax Dependent Care and Health Expense Reimbursement Accounts
Sentry Insurance was founded in 1904 by members of the Wisconsin Retail Hardware Association to provide quality insurance for its members. Throughout our more than 100-year history, we’ve protected businesses, families and individuals with Strength, Protection and Vigilance. Sentry provides the coverage our policyholders need, and the service they expect. Our experienced teams of professionals are specially trained in the following ares: Auto Dealerships, Automotive Services, Distributors and Retailers, Electronic Component Manufacturing, Equipment Dealerships, Farm Equipment Manufactures Assoc., Food Processing, Metalworking, Motorsports Dealerships, National Accounts, Plastics and Rubber Goods, Printing, RV and Boat Dealerships, Transportation, Truck and Trailer Dealerships, State Workers’ Comp. Programs, Employee Benefits, Business Life Insurance, Life and Annuity and Motorcycle Insurance. More than 1.1 million policyholders put their trust in Sentry.