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Job Details


Company name
The Creative Group


Minneapolis, MN

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Ref ID: 02310-9500804812Classification: Media PlannerCompensation: $25.00 to $35.00 per hourDigital Media Planner/Analyst 6 month contract - on site: Use your skills, experience and talents to be a part of groundbreaking thinking and visionary goals as a part of a face pace innovative team. As a Senior Media Analyst, you'll take the lead as you… • Provide recommendations on tactics/placements, targeting/segmentation and messaging to meet specific campaign objectives • Present digital media plans and strategies to internal and external teams • Collaborate with cross functional project teams to motivate, create, and implement short and long-term marketing strategies • Work closely with Ad Operations on day-to-day operational processes including campaign set-up, receipt of creative or tags, trafficking, optimization, troubleshooting and QA. • Work closely with Ad Operations to determine root causes for vendor success or failure, and drive requirements for product or process enhancement and development as needed • Manage customer activity with CRM tools for maximum efficiency and visibility, with carefully executed follow-up to closure on open issues • Monitor and analyze internet ad traffic patterns and share out best practices • Work with internal teams to schedule and maintain relevant and timely marketing messages • Primary point of contact for planning questions for the ad server • Review reporting and deliver insights recommendations to tell a story rooted in data • Share and present campaign, flight and annual program recaps to internal external teams • Stay up to date with competitive landscape, industry (particularly the retail vertical) and digital advertising space and trends • Prepare and confirm media availability and make media inventory reservations • Provide high level of customer service to clients with effective communication, timely responses to requests and proactive resolution of potential issue Requirements • Four year college degree in Business or Marketing • 3 years of experience in digital media planning and execution using various ad technology including Ad Serving, Media Planning and/or relevant digital media tools. • Excellent communication and relationship building skills • Ability and passion to drive results and thrives in an ambiguous environment • Strong analytical and critical thinking abilities • Superior time management and multitasking skill • Competency of industry system/tools such as Doubleclick, Integral Ad Science, Google Analytics, ComScore, eMarketer, Nielsen tools, etc. • Exposure to online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, social, RTB, programmatic buying. • Highly proficient in Microsoft Office including Excel, PowerPoint and Word as well as other equivalent programs local candidates may submit resume to [Click Here to Email Your Resumé]

Job Requirements
Digital MediaAt TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Company info

The Creative Group
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Company Profile
The Creative Group, a division of specialized staffing leader Robert Half International Inc., focuses on placing freelance professionals in the creative, advertising, marketing, web and public relations fields. As companies develop short- and long-term strategies for building visibility in an increasingly competitive marketplace, they require immediate access to specialized freelancers. They turn to The Creative Group when supplementing their in-house creative and communications teams with consultants who possess expertise in a range of areas, including Internet design, direct marketing, e-marketing and media relations.

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