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Job Details

Digital Planner amp Media Buyer

Company name
OMD Worldwide

Plymouth, MN

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NOVUS means “new.”

So it’s fitting that our brand has always been a magnet for bright people seeking new opportunities. Imagine joining a dynamic media organization with ties to over 5,000 clients in more than 100 countries. As part of Omnicom Media Group (OMG), Novus is a respected pioneer and innovator in both traditional and emerging engagement channels. Our entrepreneurial roots stretch back to 1987, and we’ve never lost our independent streak. We’re known for staying two steps ahead of a changing and highly disruptive media environment—blending art and science to constantly reinvent digital and print media planning and buying. From Fortune 500s to some of the world’s elite creative agencies, organizations of all sizes rely on our expertise and strong customer service. As a Novus team member, you’ll enjoy a culture that combines the camaraderie of “small” with the benefits of “big.” But be warned: We’re not for everybody. Our employees aren’t followers; they share a passion for pushing boundaries and exploring uncharted territory.

That’s why we say: “Think new. Think Novus.”

About the role:

The Digital Planner/Buyer will be responsible for working with clients, agencies, sites/publishers and internal departments to plan and buy digital media with a strong emphasis on local and national trusted sites. The ability to ingest research and data, boil it down to relevant insights, plan the media and then clearly and succinctly communicate the plan to individuals internally and externally. Utilize experience and expertise to oversee the execution of campaigns from beginning to end.

Specific Responsibilities:

Monitor day-to-day campaign performance through regular delivery of reporting with the help of Digital Analyst

Assist with development of media strategy and recommendations

Sustain campaign insertion orders with publishers with help of Assistant Planner

Maintain invoices by ensuring receipt and prompt payment through approval process with help of Digital Assistant

Prepare flowcharts, run reach/frequencies and balance budgets for media plan using Excel, Powerpoint and planning specific software (i.e. ComScore, Nielsen etc.)

Issue campaign specs to creative agency

Utlize research and reports to write media POVs and recommendations considering audience information, product usage information, etc. to determine whether appropriate choice for use

Meet with sales reps to analyze value and applicability of media vehicles/tactics for client media plan

Manage daily duties, ensuring accuracy and timeliness of all documents

Manage key client contacts in coordination with Director

Identify opportunities to assist in developing processes to streamline execution of digital media product

Contribute to New Business pitches or efforts when appropriate

Participates in company initiatives throughout the year


2-3 years digital industry work experience (background in digital planning/buying)

Bachelor’s degree (preferably in Marketing or Advertising)

Proficiency in Microsoft Office (especially Outlook, PowerPoint and Excel)

Strong quantitative and analytical skills

Excellent verbal and written/presentation communications skills

Strong organizational and planning skills

Keep abreast of new media opportunities and developments and share information with the team/agency

Understand basic media terminology and CPM, CPC, CPA and CPL buying models

Knowledge of SEM and working knowledge of Google and MSN search management platforms

Working knowledge of 3


party software, specifically DART, ComScore and Nielsen software

Working knowledge of Rich Media Vendors: Doubleclick, Pointroll, Eyeblaster etc.

Basic knowledge of Double Click DFA and or Atlas

Understand of all aspects of online advertising/marketing specific to sales, operations, ad serving and billing

Self-motivated, success driven individual with a proven track record

Strong interpersonal and conflict resolution skills

Ability to multi-task and meet conflicting priorities as well as successfully manage day-to-day tasks in a fast-paced environment

Works well in team environment

Is able to think creatively and remain flexible; keeps a cool head under pressure

Demonstrates skill in dealing with clients and team members

Shows strong team building skills

Demonstrates good judgment and problem solving skills

Driven to master new skills

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Company info

OMD Worldwide
Website :

Company Profile
Nissan and PlayStation approached Manning Gottlieb OMD UK to help attract a new generation of sports car lovers and grow Gran Turismo’s audience of non-gamers. We created the Nissan PlayStation GT Academy to turn brilliant GT gamers into a brilliant racing drivers competing for Nissan at Le Mans. Our entire media budget was deployed to create a globally broadcasted TV series which followed the racing competition. A media investment of $445,500 delivered a global media value in excess of $50 million, and the campaign raced to victory at Cannes 2011 winning a Gold Lion in the Branded Content category.

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