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Job Details

Director Marketing Apartments.com

Company name
CoStar Realty Information, Inc

Location
Atlanta, GA

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Director, Marketing, Apartments.comJob DescriptionCoStar is the owner of the Apartments.com Network and is the leading provider of information, marketing and analytic services to the commercial real estate and multifamily industries.  Our multifamily customers include owners, investors, property management companies and small property managers who need our information and internet listing services to help them market communities, lease vacant rental units, valuate market conditions and track competitive properties.The Marketing Director is a pivotal role working closely with senior management to ideate, create, develop and implement a wide variety of campaigns to market the Apartments.com Network to multifamily communities and property management companies.  The ideal candidate is an energetic, forward-thinking, creative and detailed-oriented leader.  This position is an exciting opportunity for a proven B2B marketing leader who works quickly and efficiently on multiple projects at a time, is results-oriented, has strong time management skills, and easily interacts across departments.  This position will partner closely with Sales, Product, Events, Training, Legal and other departments to ensure every marketing campaign is meticulously completed and communicated to internal and external customers alike.Role Overview
Serve as the Apartments.com Network’s Marketing Team Lead for creating and managing B2B marketing campaigns and lead generation activities targeted to key audiences, to include inbound marketing campaigns, nurture campaigns, digital advertising and direct marketing that effectively position the apartment listing network
Oversee all aspects of ideation, creative, production and implementation of compelling marketing strategies for the Apartments.com listing network
Work closely and professionally with key stakeholders, including executives and c-suite personnel, to ensure GTM objectives are clearly understood and executed accordingly
Lead development of GTM strategies and preparation timelines to ensure proper communication with all staff involved regarding project goals, responsibilities and shifting priorities
Proactively determine when the business requires additional marketing and/or sales enablement support and quickly accommodate needs
Create, track and manage marketing budget aligned to the goals of the business
Simultaneously manage multiple projects with precision and attention to detail while continually finding ways to improve processes to produce higher quality and more effective results
Collaborate with multidisciplinary teams to execute multifamily events including Sales, Events, Facilities, IT, Legal, Accounting and others, as appropriate
Supervise a team of direct reports to implement the above mentioned responsibilities, and play an integral role in nurturing associate talent, establishing team priorities, defining project timelines and providing feedback to ensure highest quality of output
Continually mentor, coach, and develop the skills and project contributions of  direct reports; produce team and individual goals and conduct annual performance reviews
Maintain exemplary relationships with external vendors and national associations and identify appropriate new business relationships, championing the most productive partnerships for the company
Roles & Requirements
Bachelor’s Degree
7 years of experience in multifamily marketing leadership
5 years of experience managing a highly productive team
Experience supporting a national sales force
Excellent written and verbal communication skills
Exceptional business acumen
Proven experience improving awareness, perception and consideration of a brand
Messaging framework across all audiences, products and features
Go-to-market plan for new product, features, upsell, cross sell programs
Sales Enablement content, collateral, positioning and more
Product Marketing
Competitive research
Differentiated propositions
Analyzes the market and performance to uncover new revenue opportunities.  Builds and executed plans to attack the opportunities with measurable results
Partners with Marketing Services and Operations team to execute on marketing campaigns and report on results.
Manages the hiring, developing and retaining of marketing talent
Key Competencies
Excellent written and verbal communication skills
Exceptional business acumen
Ability to thrive in fast-paced environments with short lead times
Ability to accurately prioritize problems/initiatives in time sensitive situations
Ability to apply sound judgment in new or ambiguous situations
Ability to formulate processes necessary to accomplish goals in the most efficient and effective way
Ability to remain nimble and quickly shift project priorities as business needs fluctuate
*LI-AM1CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

Company info

CoStar Realty Information, Inc
Website : http://www.costar.com

Company Profile
The world leader for commercial real estate intelligence CoStar Group, Inc. (NASDAQ — CSGP) is commercial real estate's leading provider of information and analytic services. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities.

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