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Job Details

Director-of-Marketing-and-Audience-Development

Company name
Raycom Media, Inc.

Location
New Orleans, LA

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ID2017-7492# of Openings1DepartmentMarketing/Creative ServicesEmployment StatusRegular Full-TimeWork DaysMonday - FridayWork Hours8:30am - 5:30pmJob OverviewWVUE - Director of Marketing and Brand Managment The Director of Marketing and Brand Management is the leader of the station’s marketing department and top brand authority. This role provides expertise and support to News, Digital, and all other local content efforts in the form of multiplatform creative strategies, as well as commercial production services and creative direction to support the Sales mission. The Director of Marketing and Brand Management is responsible for both audience development and revenue generation. Duties and responsibilities The primary job duties and responsibilities of the Director of Marketing include, but are not limited to:Protect and improve the station’s brand image at all customer touchpointsMeet individual performance objectives as approved by the VP & GMCollaborate with station and corporate stakeholders to develop & execute a comprehensive, multiplatform marketing plan that supports the goals of the stationLead a creative team of employees, delegating responsibilities of the multiplatform marketing plan to successfully achieve goals and adapting to seize new opportunities as they present themselves Audience DevelopmentProduce breakthrough advertising that advances the station’s brand position and grows audience on all platforms.Identify and analyze key performance indicators using qualitative and quantitative research data synthesized from multiple sources such as Nielsen, ComScore, DOMO, CrowdTangle, etc.Create and manage the station’s outside media advertising budget, community events calendar and other public relations opportunities to maximize brand exposure to target audiences. Revenue GenerationProvide creative consultation, marketing expertise and customer service for Sales clients and initiatives to ensure their investments with the station deliver agreed upon value.Analyze and manage marketing department expenses within budgetary limitations, adjusting as needed at the direction of the VP & GM. Qualifications Bachelor’s Degree in Marketing, Advertising, Film/Video or other related field requiredMust have a creative reel demonstrating advanced knowledge of video production, especially Adobe Creative Suite software8 years experience in a creative leadership position implementing strategic priorities requiredPrevious team management experience preferred Physical Requirements To ensure safe completion of all required job duties, this job regularly requires the following physical demands of employees in this position Ability to work shifts of at least 8 hours, and occasionally longer, 5 days per weekAbility to sit and stand for prolonged periodsAbility to interact with employees and customers in a professional and courteous mannerAbility to provide effective creative direction for video, audio and graphic design projectsAbility to use a computer for tasks such as communicating via email, preparing reports and editing video.Ability to lift and carry objects weighing up to 40 lbs.Candidate must successfully complete pre-employment drug screen.Qualified applicants, apply online and attach resume with cover letter. No phone calls please. EOE-M/F/D/V

Company info

Raycom Media, Inc.
Website : http://www.raycommedia.com

Company Profile
Raycom Media, Inc. was created in 1996 with the purchase of 15 television stations, two radio stations, and a sports marketing, production, events management, and distribution company. Shortly after this first acquisition, Raycom Media quickly acquired two other companies and began an unheard of growth in the media business. Raycom Media, an employee-owned company, is one of the nation's largest privately owned broadcasters and owns and/or provides services for 62 television stations in 42 markets and 20 states. Raycom Media owns or provides services for stations covering over 14% of U.S. television households and employs over 4,600 individuals in full and part-time positions. In addition to television stations, Raycom Media owns PureCars (digital ad platform for automotive), Raycom Sports (a marketing, production and events management and distribution company), Tupelo-Honey Productions (a NY-based production company), RTM Productions (a Franklin, TN-based automotive programming production and marketing solutions company), WebStream Sports (an Indianapolis-based, live event production company) and Broadview Media (a post-production/digital signage company based in Montgomery, AL). Raycom is also responsible for the design and hosting of Alabama's Robert Trent Jones Golf Trail website. Raycom owns over-the-air syndication, regional cable, and digital media rights to Atlantic Coast Conference Athletics. With a strong belief in community, Raycom Media television stations take editorial positions on key community issues. It is the vision of the company that it be involved in the communities its broadcast properties serve. By editorializing on local issues and seeking out divergent points of view, Raycom Media television stations create an atmosphere of community dialog. Raycom Media is headquartered in Montgomery, Alabama.

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