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Job Details

Facebook IQ Program Manager Global Business Marketing

Company name
Facebook

Location
New York City, NY

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Profile

Facebooks mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, were building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether were creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — were just getting started.

The Global Business Marketing team seeks an experienced Global Program Manager for the Facebook IQ team. As the world becomes more open and connected, the practice of marketing is continuously redefined. Facebook IQ (https://www.facebook.com/iq/) helps marketers navigate this ever-changing landscape by focusing on what remains constant: people. Rooted in what we’ve learned from 2 billion people on our platforms and the 5 million businesses that advertise with us, Facebook IQ uncovers actionable insights about people, marketing and measurement available nowhere else. We offer studies, tools and resources built to transform how marketers reach people and deliver real results in this cross-channel, multi-device world. Whether a marketer needs inspiration for their next big idea, data on consumer segments or the latest in ad effectiveness, they lean on Facebook IQ for insights and strategies. The Global Program Manager will be responsible for developing a global marketing platform and distribution strategy for our insights practice. This candidate should have experience across all marketing channels including web, email, PR, video, podcasts, sales, events and more. In addition, the successful candidate will have expertise in building new, integrated, global programs and packages, building scalable platforms within which content can be leveraged around the world, and managing external vendors. Knowledge of marketing concepts and technologies within the digital advertising space, strong content marketing strategy, integrated marketing and channel marketing skills are a must, as is experience working with global or region-specific teams. Ideally the candidate will also have experience working with creative teams, channel managers, sales to deploy best-in-class solutions for the industry. Excellent project management, communication, creative skills are critical to success in this position, as is a demonstrated ability to work across cross-functional teams with time sensitive deadlines. The candidate will need to combine strategic-thinking with a high degree of creativity to execute on high-impact, high-leverage, innovative materials and programs. This position is full-time, based in our Menlo Park or New York City offices.

Responsibilities

Provide essential project management oversight for Global programs in collaboration with Content Strategist and Global Campaign team

Develop a marketing strategy and communication platform alongside regional marketing leads for distributing insights to sales and the industry at large

Develop innovative and creative platforms and packages to scale these insights through various owned and FB channels

Drive central briefing and communication program on ‘global’ topics to ensure that content is fully scaled

Collaborate closely with channel owners to ensure adoption and schedule activation across channels

Work directly with the channel managers, Facebook marketing partners, product marketing communications, to deeply understand insights needs and integration opportunities

Work with global, regional and cross-functional counterparts to ensure cohesion and scalability for content

Act as liaison between team and Workfront team and build out and manage FBIQ specific templates/process

Work with Copy Editor to manage and improve translation process management

Support the regional teams on driving program execution and delivering performance / results

Measure results and optimize our program and implement improvements

Lead reporting and tracking of performance and ROI

Minimum Qualifications

Bachelors degree

6 years of experience in B2B with web technology companies, strategic consulting or advertising working with global brands or agencies

Ability to manage multiple projects simultaneously

Experience building marketing insights programs and communications for marketers and the industry at large

Experience across all marketing channels and building integrated marketing plans

Cross-functional, project management and leadership skills and the ability to influence across all levels of the organization

Ability to translate complex concepts into simple and intuitive communications

Creative perspective to bring ideas to product positioning and marketing campaigns

Experience with project management tools (ie: Salesforce, iMeet, Workfront, etc.)

Job Location(s):

New York City, NY, US

Company info

Facebook
Website : http://www.facebook.com

Company Profile
Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them

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