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Job Details

Integrated Digital Specialist

Company name
Arkansas Broadcasters Association

Location
Little Rock, AR

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Profile

: Integrated Digital Specialist

Station: KARK-TV

Location: Little Rock

As a member of the Nexstar digital sales team, the Integrated Digital Specialist (IDS) is responsible for generating and growing digital marketing service revenue for the company. The IDS will be the market’s subject matter expert on digital services and will work, independently to achieve budgeted revenue goals for the Nexstar owned digital properties and in the digital marketing services area. The Integrated Digital Specialist will achieve this by professionally and effectively selling Nexstar’s O&O digital properties and the Tactive Digital suite of digital marketing services/products (including targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the objective of advancing client objectives.

Education Requirements: BA or BS in Business, Marketing, Advertising or Communications preferred.

Experience:

• 1 years of digital marketing or media sales preferred

• Significant knowledge of the local digital marketing services product offering and its effective use for clients.

• Motivated, enthusiastic, self-starter who can work effectively both independently and in conjunction with the Digital Sales Manager

• Effective communication and client presentation skills

• Ability to interact with high-level decision makers

• Ability to execute in an organization through collaboration and a consultative process

• Excellent follow-up, strong organizational skills and attention to detail

• Proven ability to meet and exceed sales goals

• Up to date on latest trends in digital marketing service industry

• Resourceful, self-motivated and a skillful multi-tasker

• Ability to manage account receivables for your book of business

• Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems

Apply online at www.nexstar.tv. EOE. 5/10/2017

Company info

Arkansas Broadcasters Association
Website : http://www.arkbroadcasters.org

Company Profile
The Arkansas Broadcasters Association exists to promote and protect a favorable economic and regulatory climate for broadcasting, and to educate members and the public about the opportunities available through the efforts of free, over-the-air broadcast operations. Most member services are funded by stations' participation in the NCSA program, in which non-profit and governmental agencies partner with the ABA to extend the reach of on-air public education messages.

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