Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in Austin, TX
View more jobs in Texas

Job Details

Marketing Communications Manager

Company name
Asuragen, Inc.

Location
Austin, TX

Apply for this job






17 hit(s)  

Profile

JOB SUMMARY:

Leveraging the marketing plans and value proposition work of Product and Commercial Marketing Managers, the Marketing Communications Manager executes against messaging strategy and helps develop implement, and optimize an integrated communication plan. This role works with internal and external partners to execute tradeshows/events, produce product & portfolio collateral as well as brand level campaigns that may include advertising, digital marketing, public relations, marketing automation, direct mail, trade show marketing, field marketing materials, and/or content marketing.

The Marketing Communications Manager also partners with Product Managers and Commercial Marketing Manager at every stage of the product development process from concept through product life-cycle. Working with upstream partners, this role supports turning customer insights into personas, positioning, and value propositions.

This role is responsible for identifying channels and overseeing the production of all creative assets required to implement communications plans working with internal stakeholders including Executive Management, external vendors and PR agency. In addition to being strategic and creative, this position is also operational, requiring hands-on management of resources, workflow, budgets, and processes.

PRIMARY DUTIES AND RESPONSIBILITIES:

Executes against and supports development of marketing communications plans, including messaging strategy, channel plans, to achieve marketing plan objectives and associated KPI’s for the Asuragen product portfolio including Dx, CDx and Custom Dx products.

Works cross-functionally with Product Managers to support value proposition development.

Works directly with external and/or internal creative partners providing strategic direction on concepts, copy and design while also managing project timelines and budgets.

Manages resources, workflow, and processes to enable efficient production of creative assets for marketing communications plans, including print, digital, direct response, trade shows, public relations, and social media.

Coordinates with the Digital Marketing Specialist on the implementation of the communications strategy for the company website, advertising and social media.

Directs the planning and execution of tradeshows and conferences.

Works with vendors and designers on print materials, purchasing, and production planning.

Provides guidance to business partners and staff on communications planning and strategy.

Gains subject matter expertise on company products and services, industry trends, and competitive landscape.

Requirements

Bachelor’s degree in Marketing, Advertising, Communication, or related field

Must have a minimum of 5 years creating and developing advertising and marketing communications that drive brand preference

Must have experience developing creative concepts, pitching ideas to stakeholders and overseeing the implementation of multi-channel campaigns

Generate original creative ideas that achieve business objectives

Marketing and business acumen

Creative direction of internal and external copy, design and production teams

Stellar project management with innate sense of how to get things done most efficiently

Proven ability to verbally and visually communicate strategic ideas; excellent presentation skills.

Persuades others by sharing ideas in a compelling way to gain commitment

Self-starter with a high degree of personal initiative who works well independently as well as under directive

Achieves results even under tough circumstances, persists in the face of challenges and setbacks

Delivers messages in clear, compelling and concise manner

Builds strong relationships and support across the organization and works collaboratively

Instinctively plans, prioritizes and aligns to meet organizational goals

Quick mind that connects, concludes, decides and has the flexibility to pivot

Working knowledge of digital and traditional media platforms.

Proficient in Microsoft Office Suite, CMS, marketing automation software or Adobe products is a plus

Apply

Company info

Asuragen, Inc.
Website : http://www.asuragen.com

Company Profile
We are a global diagnostic products company that delivers the answers patients deserve. We believe better answers start with the right questions. That’s why we are always striving to develop diagnostic products that build knowledge and understanding of complex clinical questions. A Reputation You Can Rely On. Asuragen’s application of our deep scientific heritage and molecular expertise delivers diagnostic products in oncology and genetics that provide the best answers with optimal workflows – so time can be spent delivering actionable insights, rather than searching for them. Every year, Asuragen’s products and technologies impact over 15 million patient tests in 70+ countries. Progress is Mandatory. We continually strive to advance and transform the science of personalized medicine, demonstrated in part by over 50 peer-reviewed publications in the past 5 years. With so many unmet clinical needs across oncology and genetic testing, we know time is of the essence. Patients need answers and labs need a diagnostic partner they can rely on.

Similar Jobs:
Manager, Marketing Communications
location Austin, TX
We are seeking an experienced, high caliber Marketing Communications Manager who will be responsible for using an understanding of the business, product, customer, distribution channel and competitors and applying their perspectiv...
Assistant Store Manager
location Austin, TX
\nhey! we see you… a bright, talented, caring person that wants a retail career with MORE but 'more what' exactly??more caring…a community whose sole mission is to help our customers with health & well beingmore impact…knowing eve...
Director, Partner Sales
location Austin, TX
Yext puts business on the map. The Yext Knowledge Engine™ lets companies manage their digital knowledge in the cloud and sync it to over 100 services in the PowerListings® Network. Yext Listings, Pages, and Reviews help businesses...
EmploymentCrossing provides an excellent service. I have recommended the website to many people..
Laurie H - Dallas, TX
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
AdvertisingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
AdvertisingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2016 AdvertisingCrossing - All rights reserved.