Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in Arlington, VA
View more jobs in Virginia

Job Details

Marketing-Data-Analyst

Company name
Airlines Reporting Corporation

Location
Arlington, VA

Apply for this job






18 hit(s)  

Profile

The Marketing Intelligence Analyst position plays a critical role in the development of analytics and reporting capabilities from our vast sources of data. This role is foundational to the success of our marketing initiatives and whose insights will help shape future strategy and tactics. You will lead and manage the execution of marketing analysis (e.g., website, email campaigns, social engagement campaigns, advertising, lead nurturing campaigns, event participation) and deliver actionable insights to the marketing team, product managers, sales teams and senior management.

The ideal candidate will:

Have a track record of facing problems smartly with confidence, overcoming obstacles - possibly with limited time, and maintain composure under pressure.

Be working closely with internal stakeholders to track, monitor, and optimize campaigns to maximize performance.

Proactively conduct analysis required to help ARC not only measure our ROI on marketing activities, but also see that we remain on the forefront of market trends.

Responsibilities

Oversees the development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics.

Work cross functionally to complete campaign post-mortem analyses and identify actionable insights to improve effectiveness.

Investigate and conduct deep dives into data across ARC’s marketing channels (email, web, social, digital advertising, events, etc.) to understand customer engagements and analyze user behaviors throughout the customer journey.

Responsible for not only leveraging best practices in documenting, analyzing, and optimizing marketing campaign processes (web, social and email), but also take new perspectives to improve efficiencies and identify new opportunities.

Measure the effectiveness of ongoing digital marketing initiatives, while making recommendations to enhance brand engagement and drive conversions, including organic traffic via SEO and social media content, and direct traffic to the ARC website through retargeting, SEM, ad network display, social media promoted and sponsored content, etc.

Identify key influencers and influencer circles across ARC’s social media platforms and monitor ongoing effectiveness of engagement with them.

Oversee ARC’s email database, including the connection between ARC’s CRM and Email Automation Platform, monitoring unsubscribes and bounces, developing queries and recommending additional targeting opportunities, etc.

Increase effectiveness and efficiency of marketing team’s relationship with other core teams (Product / Product Marketing, Sales, CRM, etc.…).

Requirements

Education and Work Experience Required

Bachelor's Degree

4 years data analytics experience

Specific Knowledge and Skills

Experience in marketing strategy and familiarity with email marketing, web behavior, analyzing the customer journey, SEO, SEM, network display advertising, influencer engagement, social media content promotion, content engagement, etc. along with a proven ability to manage multiple and lead projects simultaneously. Must be able to quickly react to changing priorities and deadlines.

Must have the ability to work within site analytic platforms and business intelligence tools such as Google Analytics, IBM Watson Customer Experience and Digital Analytics, SiteImprove, Tableau and data visualization tools, Hootsuite and others.

Must have experience with integrated CRM and marketing technology, including the ability to query data between systems and measure the impact across multiple systems, touchpoints and outputs.

Ability to think big picture when analyzing data and articulate conclusions from ongoing marketing initiatives, as well as recommend additional engagement opportunities from data analysis is critical.

Strong communication/problem-resolution skills. Proven track record of interacting with senior management and present analysis, conclusions, recommendation and ROI for projects with confidence and professionalism—building consensus towards a clear resolution.

Team player with high aptitude, problem solving skills

EOE M/F/D/V Females and Minorities Encouraged to Apply

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

Please view Equal Employment Opportunity Posters provided by OFCCP here

ARC does not discriminate against employees or applicants because they have inquired about, discussed, or disclosed information related to compensation. Employees and applicants who have access to others’ compensation information will not disclose it to others, unless compelled to do so in response to a complaint, legal action/request or investigation.

Company info

Airlines Reporting Corporation
Website : https://www.arccorp.com/index.jsp

Company Profile
ARC is the premier driver of air travel intelligence and commerce with leading business solutions, travel agency accreditation services, process and financial management tools, and high-quality data.

Similar Jobs:
Marketing Data Analyst
location Arlington, VA
Arlington, Virginia Salary: Open Type: Full Time - Experienced Categories: Marketing Research: Analyst, Marketing: Analyst The Marketing Intelligence Analyst position plays a critical role in the development of analytics and repor...
Communications Manager
location Washington, DC
Job DescriptionTitle: Communications Manager Location: Washington, DCSummary Description: CAPG, a national professional association representing physician groups, is hiring a Communications Manager. This position will have respons...
Public Affairs Manager
location Washington, DC
This is a mid-level professional position reporting to the senior manager of Public Affairs, Strategic Communications and Content. The AIA Public Affairs Manager, in coordination with the senior manager of public affairs, is re...
By using Employment Crossing, I was able to find a job that I was qualified for and a place that I wanted to work at.
Madison Currin - Greenville, NC
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
AdvertisingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
AdvertisingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2016 AdvertisingCrossing - All rights reserved.