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Senior-Digital-Strategist

Company name
GMMB Inc.

Location
Washington, DC

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Location:Washington, D.C.Job Code:2892# of Openings:1Are you up for a meaningful challenge? Do you aspire to use your creativity to drive social change?  Then come join our team of sharp, passionate and (sometimes) quirky activists.  In our 30 years, we’ve helped elect presidents and world leaders; fought for stricter laws on tobacco from Nashville to Nigeria; united foster children with their forever families; and helped bring vaccinations to children around the world.Our mission:  to create real and lasting positive change in the world.  And between our D.C. home base and our Seattle, WA office you’ll find all the know-how and drive to create communications and advocacy campaigns that deliver real results.We are…earned media experts, public policy wonks, social and digital strategists, comms and advertising gurus, designers, writers, media planners and multi-media producers.You are…a Senior Digital Strategist who knows how to:Understand and apply user experiences to build customer journeys along paid and owned channels, driving users' actions to meet clients' goals through measurable KPIs Develop unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectivesDevelop strong, trusting relationships between clients and agency partners, providing support during strategy, ideation, and executionProvide digital content strategy for key accounts, understanding the larger integrated communications strategies in place, and delivering ideas and solutions that enhance reach and effectiveness for websites, campaigns, or social media communitiesDevelop digital strategy tools and content, including editorial calendars, blog posts, Facebook posts, Tweets, etc.Writes and produces client-facing proposals and memoranda, presentations, strategic plans, landscape analysis report, and other materials, both independently and in collaboration with internal teamsConduct and reports on stakeholder interviews, audience interviews, content audits, traffic analysis, social media scans, and other digital discovery workMonitors, evaluates and presents campaign results by leveraging online tools, including Crimson Hexagon and Google AnalyticsPartner with Research & Planning team to develop a total understanding og online target audience and mindset modesReview deliverables prior to client reviewProvide campaign performance reporting and analysis internally and to clientsPartner with functional digital strategists in SEO, UX, technology, paid media, and creative, along with account managers, to shape digital content plans for clientsYou have…Bachelor’s degree or equivalent in a related field7 years of experience in digital marketing or advertising (digital experience required)Strong relationship management, organizational and project management skillsAbility to work effectively with a variety of internal teams and business groups, including Account, Creative, Media and Technical delivery specialistsStrong interest in technology or digital marketingHealth, education, political or nonprofit marketing experience a plusExperience working in a fast-paced environment and you are comfortable working with interdisciplinary teamsGMMB is an equal opportunity employer. All applicants are considered without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, marital status, veteran status or any other discriminatory factors prohibited by law.

Company info

GMMB Inc.

Company Profile

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