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Job Details


Company name
The Coca-Cola Company.

Atlanta, GA

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Senior Manager, Connection Planning & Investment

Position Overview:

The Sr. Manager Connections Planning & Media Investments is responsible for providing critical thinking and thought leadership on 1-2 brands in the Glaceau business unit portfolio. He/She will report to the Director Connections Planning & Media Investment.

The role is responsible, in partnership with Brand Marketers, Creative Partners, Customer Teams, and Bottling Partners, for determining how to best spend a brand's direct marketing expenditures (DME) to build best in class connection plans across paid, earned, owned, and shared media. They will do this by understanding and interpreting marketing mix learning, consumer insights, and industry and marketplace knowledge.

This person is able to link business strategy to communications strategy and translate the communication strategy into an optimal connections plan. This role also provides the vision and connections strategy that is fully integrated with Core Creative Ideas across Owned/Earned/Shared/Paid channels to deliver brand objectives while deriving greater impact from our advertising and integrated communication efforts for priority brands.

He or She directs the negotiations of paid media investments for a brand(s) against national and/or local media (Broadcast, Print, Online, Radio, OOH, etc), Customer Media (In-Store, PRN), Social Listening, Mobile and Search efforts in partnership and with the support of agencies (Media agency, Social agencies, Search agency, etc).

Function Specific Activities:

Experienced in media planning and buying; management of investment strategy across online and offline channels.

Lead and manage external agency partners. Serve as the day-to-day management of agency deliverables. Be the internal team's go-to for all connection and media planning questions and deliverables.

Interprets business and consumer data to develop insightful solutions to business problems. Translates business objectives and priorities into strategic briefs that guide the agency's direction.

Identify, design, negotiate, and execute integrated marketing media programs that include the development of branded content. Work with internal cross-functional team leads across Legal, Business Affairs, IMC Content, and Public Relations, to flawlessly execute programs.

Actively participate in key brand and customer cross functional planning process

Understand and able to simply communicate complex trends in the media landscape and consumer media behaviour.

Preferred Qualifications:

Strategic thinking, strategy and brand development, marketing experience, has worked in areas of communication beyond paid media (e.g. PR, Shopper Marketing, etc.), knowledge of current trends/pop culture, experience in marketing and branding of lifestyle or entertainment brands, knowledge of data and programmatic buying, content/social media knowledge.

Technical Skills:

Solid strategic ideation

Project and relationship management skills

Experience in working on a cross functional team

Strong Leadership

Strong Influencing Skills

Strong Financial Acumen

Position Requirements:

Bachelor Degree or equivalent experience, MBA Preferred

At least 7 - 8 years of relevant experience

Experience in media planning and buying; and the management of investment strategy

Experience leading and managing agency partners

Ability to interpret business and consumer data to develop insightful solutions to business problems

Leadership Behaviors:

Drive Innovation:

Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)

Collaborate with Systems, Customers and Other Stakeholders

: Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)

Act like an Owner:

Deliver results, creating value for our brands, our System, our customers and key stakeholders

Inspire Others:

Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible

Develop Self and Others:

Develop self and support others' development to achieve full potential

Growth Behaviors:

Growth Mindset

: Demonstrates Curiosity. Welcomes failure as a learning opportunity.

Smart Risk

: Makes bold decisions/recommendations

Externally Focused:

Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices, or ideas.

Performance Driven & Accountable:

Has high performance standards. Outperforms her/his peers.


Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.


Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants, employees, and contractors of the company. The scope of this inquiry may cover such elements as education, employment history, a criminal history check, reference checks, and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company portfolio features 20 billion-dollar brands, many of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, vitaminwater and Powerade. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca-Cola Journey at

Some relocation may be available for this position.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.


Company info

The Coca-Cola Company.
Website :

Company Profile
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.

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