TD Ameritrade IP Company, Inc
?The primary purpose of this position is to support the advancement of data driven marketing efforts. Using advanced statistical and machine learning algorithms this person will help build data products that will be used to understand and predict client behavior and work to get these data products implemented for marketing use. This person will work to find insights within client behavior data and help build processes to automate data aggregation and processing to support use within business decision making.\u00a0 This position would also be responsible for the management of data elements and exploration and validation of new data sources that are captured, produced, or purchased by the organization. \u00a0As a Sr Analyst, this person would be expected to work to solve problems autonomously with simple direction from team management and work through projects with limited oversight. They are expected to have the experience that will allow them to make decisions about the best way to proceed with an analytic exercise given the business implications, make trade off determinations, and adjust course based on findings.\u00a0 They are expected to develop a strong knowledge of the TDA data environment and how to navigate it as well as knowledge of application of statistical methodologies and techniques.
\tBuild Predictive Models to determine client behavior using the appropriate methodologies including algorithm selection, feature creation, model\u00a0 comparison, adequacy, and validation methodologies.\tConduct cluster analysis to find like groups of clients to use for marketing purposes\tConduct Principal Component analysis to reduce dimensionality of data\tValidate existing models, determine re-calibration timing, and execute model maintenance and version control\tContribute to the improvement and maintenance of modeling variable data sets\tCreate data sets to be used in future analysis, maintaining and automating data sources and performing QA on data\tWork to understand web click stream data behavior, analyze client usage trends that can be used to drive future Marketing campaigns to help support client experience\tWork cross functionally to understand and integrate new sources of data at TDA, working to ensure cleanliness of data used in analysis, and working to improve data quality\tHelp execute\u00a0 and manage analytic calibration plan to determine to accuracy of various methodologies and variable transformation to determine benefits of modifying models\tUse advanced programming skills to support other analytic projects including automation of data movement and aggregation, analysis and reporting to streamline other analytic projects\tAct as a resource for data, programming, and analytic expertise to other functions within the Marketing Analytics function\tHelp manage transition from ad hoc project to automation, working with other analytic and data management teams
\t?Advanced Knowledge of Relational Database SQL and an advanced statistical programming language (SAS,R,Python)\tExperience in predictive model construction, validation, maintenance\tExperience with ETL procedures to automate data movement and manipulation\tReal World experience in applying multivariate and exploratory analytic techniques to solve problems\tFamiliarity with analytic marketing techniques and process\tExperience with marketing attribution a plus\tDetail oriented and a keen eye for ensuring data quality\tAbility to work with messy data and create cleansing and maintenance programs\tSAS certification a plus\t3-5 years related experience\t7-10 years total experience\t4 year college degree in Statistics, Computer Science or another analytics based degree\tMilitary education or experience may be considered in lieu of civilian requirements listed
TD Ameritrade IP Company, Inc
Website : https://www.tdameritrade.com
When the Securities and Exchange Commission eliminated the practice of fixed brokerage commissions on May 1, 1975, none of the major brokerage firms at the time thought anyone would ‘break ranks’ and offer discounted commissions. But, a handful of small firms, including First Omaha Securities, Inc., saw a unique opportunity. First Omaha Securities evolved into TD Ameritrade, and for over 35 years has remained a pioneer in an industry that continues to innovate new ways that make Wall Street more accessible to the individual investor. In the 1980s and 1990s, TD Ameritrade pioneered a number of ‘firsts,’ leveraging technology to make investing easier, faster, and more efficient. In 1988, the company was the first to offer touch-tone phone trading. And, in 1995 it acquired K. Aufhauser & Co., which was credited with executing the first online trade in 1994. Following its Initial Public Offering (IPO) in March 1997, the company combined its various brokerage units into one broker dealer, Ameritrade, Inc., and launched its first national advertising campaign, complete with a pricing philosophy that continues today.