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Job Details

Success-Manager

Company name
KSLA

Location
Shreveport, LA

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Success Manager

This position will be responsible for maximizing client relationships and services for specific accounts by serving as the primary point of contact for the client and as the internal liaison between Media Sales Consultants, Media Planners, Research Director and other resource personnel. This position will report to the Local Sales Manager and is the key owner of the post-sale client experience and the key overseer of campaign implementation and performance.

Primary Responsibilities:

Oversees the daily management of assigned accounts that meet specific criteria

Executes regular touch points with clients at campaign inception and throughout the lifetime of the client relationship

Identifies upsell opportunities within an account’s marketing strategy and passes them along to the Media Sales Consultant for presentation to the client

Retains client base through exemplary service and positive ROI for the client

Targets accounts not meeting account management criteria and recommends strategies for the account to meet that criteria, thus growing the Account Manager’s account base

Through the identification of new opportunities, grows average revenue per account (ARPA)

Evaluates new and existing products to determine optimal fit for each account and makes recommended marketing changes as necessary

Develops and maintains working relationships with key contacts and team members in all functional areas

Coordinates and monitors development of artwork, ad copy and proofs with creative team to ensure successful execution of the client’s advertising campaign

Receives, compiles, and presents campaign performance reports to client; makes recommendations as necessary

Stays abreast of client’s marketing needs: strategy, audience, objective, ROI expectations

Key Traits

Proven self-starter with a natural curiosity toward business solutions and customer positioning

Mix of analytical ability to see trends in data and ability to influence customer behavior using results

Passionate about improving and innovating the customer experience

Desire for future growth and advancement in media sales and customer solutions.

Skills and qualifications

Minimum 2 years of customer engagement experience in the area of marketing/advertising.

Minimum 2 years of project and customer management experience. Matrix or SalesForce experience, a plus

Demonstrated ability to communicate clearly with decision makers with various talk tracks depending on expertise level

Critical thinking skills including data analysis and ability to position findings to customer with actionable steps

Ability to understand customer environments and re-sell Raycom Media’s value proposition continually and influence decision makers

Fluent in Excel, PowerPoint, analytics and research tools

Advanced communication, presentation, analytical, and organizational skills

Technical prowess

Proven ability to manage projects in a changing, fast-paced environment

Degree in Marketing, Advertising, Communications, or related field strongly preferred

Candidate must successfully complete pre-employment drug screen.

Qualified applicants, apply online at

https://careers-raycommedia.icims.com/jobs/7486/success-manager/job

and attach resume with cover letter. No phone calls, please. EOE-M/F/D/V

Marketing Producer

KSLA TV is seeking a full-time Marketing Producer. The ideal candidate will be a self-starter with hands-on knowledge and experience in the production field. Non-linear editing experience is a must, (Final Cut Pro preferred) experience shooting in the studio and in the field, strong writing skills and knowledge of proper lighting techniques. This person will be expected to be a team player and take part in all aspects of promotion and marketing, work closely with sales and clients to conceptualize, write, shoot and edit commercials. This position reports directly to the Marketing Manager. Must have a clean driving record and pass a drug screening test. A college degree or equivalent is preferred.

Qualified applicants, apply online at https://careers-raycommedia.icims.com/jobs/7450/marketing-producer/job

and attach resume with cover letter. No phone calls, please. EOE-M/F/D/V

Meteorologist/Reporter

If you’re passionate about tracking storms and telling stories, this could be your dream job. Our coverage area includes Dixie Alley and Tornado Alley and we are the market weather leader on all platforms. We’re looking for a qualified meteorologist to round out our team. Responsibilities include forecasting and producing distinct weathercasts as well as weather and news content for multi-platforms including digital, social and broadcast. Experience in severe weather coverage is required. Experience with WSI systems is a plus. Applicant must have superior social media skills. The successful candidate will also be responsible for developing enterprise stories as a multi-media journalist. Experience reporting, shooting, and editing is ideal. A bachelor’s degree in meteorology is required. At least two years’ television experience is preferred but will consider all talented and qualified candidates. Please apply online at https://careers-raycommedia.icims.com/jobs/6961/meteorologist-reporter/job

and attach resume' and links to your most recent work. Candidates must successfully complete a pre-employment drug screen and MVR check. No phone calls, please. EOE-M/F/D/V

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