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Job Details


Company name
GE Appliances.

Louisville, KY

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**Job Location**

USA, Louisville, KY

**Job Posting Title**

Trade Advertising Manager

**The Challenge**

The Trade Advertising Manager owns the execution of turn-key marketing programs designed to support the smaller to mid-size resellers by optimizing the use of their cooperative advertising dollars toward digital media. They will contribute to the success of the organization through driving increased co-op fund utilization and targeting the right resellers influencing them to adopt the turnkey program which best fits their needs.

**What you will Do**

**Essential Responsibilities**

Drive results and manage communication workflow in a matrix commercial organization for Trade Advertising.

Own and execute all Digital Advertising Activities supporting Field Marketers, Field Sales and Customers through Path to Purchase Program:

New site upgrades and site management

Web banners, print and digital ad creation

Communication to ASMs and Customers

Set performance goals and metrics

Own and execute all Social Advertising with Promoboxx:

Content and Campaign management

Mobile Advertising

ASM & Customer communications

Develop strategy for growth, increase customer and ASM adoption

Set performance goals and metrics

Interface for vendors, Field and Sales teams providing education and driving effective program execution:

P2P program and Promoboxx

Manage digital needs and provide education to the Groups team, Field and Sales teams.

Relocation assistance: Yes

**What you need to Succeed**


BA/BS degree from an accredited university or college

Minimum of 5 years of Marketing and/or Sales experience

Excellent Interpersonal skills

Articulate, effective communicator

Demonstrated ability to influence cross functionally

High attention to detail

Must be willing and able to travel to GEA sites and customers, as needed

**Desired Characteristics**


5 years of Marketing experience to include digital

Prior digital marketing experience

Proven self-initiative

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Company info

GE Appliances.
Website :

Company Profile

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