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Job Details

United Airlines Executive Director of Advertising Media and Product Development

Company name
JPMorgan Chase & Co,

Location
Wilmington, DE

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United Airlines Executive Director of Advertising, Media and Product Development','170073603','!*!

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com.

 

The Marketing Director of Advertising, Media, and Product Development will be responsible for developing and executing a multi-year plan for the United co-branded card program across two key areas:

Above-the-line marketing program including paid and earned media  

Product and benefits including branding, product portfolio optimization 

Key focus areas:

Deliver meaningful year-on-year improvements across brand funnel metrics

Manage product positioning, and associated creative and campaign strategies

Develop, test, and execute media buying strategies, with heavy focus on digital, data driven channels

Develop an earned media and PR plan that is core to our marketing and promotional strategies

Develop consumer insights to drive new products and/or new product benefits, and messaging and positioning of new products

Define go-to market strategy for new product or benefit launches

Bring together key stakeholders to optimize the customer experiential strategy and identify ways to amplify those efforts

Engage across the team, and the broader business, e.g., centers of excellence, to execute against strategy  and achieve goals

Develop a strong working relationship with the Partner and achieve goal alignment

Plan and deliver against financial, customer experience, operational and control goals ','!*!

10 years of marketing background with direct experience or significant exposure to advertising

Strong leader with insight and ability to identify business opportunities, manage P&L objectives

Ability to negotiate with external and internal constituents to drive consensus

Bachelors degree required, MBA preferred

Strong control mindset and understanding of internal processes, procedures and systems linked to acquisition campaign execution','JPMorgan Chase is an equal opportunity and affirmative action employer Disability/Veteran.','Other','US-DE-Wilmington-Three Christina Center / 52379','','CONSUMER & COMMUNITY BANKING','Full-time','Standard','Day Job','','','Chase','Chase','','','United Airlines Executive Director of Advertising, Media and Product Development

Company info

JPMorgan Chase & Co,
Website : http://www.jpmorganchase.com

Company Profile
JPMorgan Chase (NYSE: JPM) is one of the oldest financial institutions in the United States. With a history dating back over 200 years, here's where we stand today: JPMorgan Chase (NYSE: JPM) is one of the oldest financial institutions in the United States. With a history dating back over 200 years, here's where we stand today:

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