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Job Details

User Acquisition Analyst Aftershock

Company name
FOX

Location
Los Angeles, CA

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Profile

The User Acquisition Analyst will manage multiple advertising campaigns as well as coordinate creative development and program execution . He/She will be responsible for ensuring that advertising campaigns meet the agreed upon goals, and for communicating progress against those goals to various stakeholders on a regular basis.

Team: The User Acquisition team is tasked with acquiring new customers for our in-house developed mobile titles. Leveraging a substantial global budget, the team drives both scale and efficiency, managing campaigns across multiple channel partners. The team also tests new channels in search of innovative ways to reach potential players.

Responsibilities

Plan, execute, and analyze user acquisition campaigns across performance UA channels

Monitor, optimize and report performance of campaigns on an ongoing basis

Provide strategic creative analysis on various creative types to yield successful results

Identify new partner, platform, and optimization opportunities to drive campaign performance

Develop test plans, measure performance, and make recommendations based on testing

Identify the highest impact testing opportunities, prioritize, execute, track results and communicate to game and marketing teams

Daily, weekly, and quarterly budget forecasting and reporting of results

Synthesize and analyze performance data for reporting and decision-making

Collaborate with cross-functional teams to scope out business opportunities and to deliver results

Qualifications

Qualifications

3 years of work in a metrics-based environment

0-1 years of managing user acquisition campaigns

BS/BA degree in math, science, or engineering, or proven track record in a quantitative/problem solving environment

Strong analytical skills and experience working in a metrics based environment

Excellent organizational skills, attention to detail and ability to multi-task

Intuitive grasp of data and strong with Excel

The desire to learn and to constantly seek ways to improve the day-to-day process

Detail-oriented, organized, and highly-motivated

Outstanding communication skills - both written and verbal

Experience working in fast-paced environments, preferably in an internet, financial, or consulting industries

Self-motivated with the ability to roll-up the sleeves to prioritize and manage work load to meet critical deadlines

Preferred Qualifications

Passionate about gaming and media

Display, SEM, Facebook advertising experience a plus

Experience with advertising conversion metrics (CPM, CTR, CVR, CPA/I), a Digital Ad Ecosystem

Experience - and a desire - to do both strategic planning and daily execution/optimization

Division Description

FoxNext is driving immersive, next generation entertainment experiences in the areas of virtual and augmented reality, mobile, console and pc games and location-based entertainment across Twentieth Century Fox Film and Fox Network Group. The division consists of FoxNext Games, FoxNext Destinations and FoxNext VR Studio. Fox has a successful track record identifying exceptional games and publishing partners across the mobile and console/PC space, such as Family Guy: Another Freakin' Mobile Game, Animation Throwdown: The Quest for Cards, The Simpsons Tapped Out, Family Guy: The Quest for Stuff, Ice Age Adventures, Sugar Smash: Book of Life and Alien: Isolation. FoxNext VR Studio will oversee VR experiences, such as the already announced ALIEN and PLANET OF THE APES productions, and work to commercialize Fox's overarching VR strategy. FoxNext Destinations will oversee the company's location-based entertainment business including the development of the 20th Century Fox World theme park in Malaysia.

Aftershock Studios, a division of FoxNext Games, is on a never-ending mission to create unforgettable games for mobile devices. Our studio was built by passionate game makers dedicated to crafting playful, smart, addictively fun experiences. We care about accessibility, depth, innovation, and production values... but most of all, we care about our community of players. We don't just make games, we play and love them too, making player empathy a core value for all of us.

If you're thinking about joining our close-knit team you should love games, be world-class at making them, and understand fundamentally that great business results come from great games and loyal players. At Aftershock Studios you'll be working with some of the best developers in the world from hit games and franchises including This Means War, Command & Conquer, Battle for Middle-earth, and Empires & Allies.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

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Company info

FOX
Website : http://www.fox.com/

Company Profile
Fox Broadcasting Company (FOX), a unit of 21st Century Fox, is home to some of the highest-rated and most acclaimed series on television, including AMERICAN IDOL, THE FOLLOWING, NEW GIRL, GLEE, BROOKLYN NINE-NINE, THE SIMPSONS and SLEEPY HOLLOW. The network ranked No. 1 in the key adult demographic for eight of the past 10 seasons and continues to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news. “Like” FOX on Facebook at www.facebook.com/FOXTV and follow the network on Twitter @FOXTV.

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