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Job Details

Paid Marketing Skimmr

Location
New York City, NY

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Profile

ABOUT THE TEAM AND ROLE
**MEMBERS ONLY**SIGN UP NOW***. makes it easier to live smarter. We started as two friends on a couch and have since purchased more couches and gotten new friends, er... employees. Skimm HQ works hard but knows when to take breaks and when its time to update the Spotify playlist. We drink the kool-aid but know were drinking it. Through our suite of products, we are disrupting routines and information consumption one Skimmr at a time. Come join us, were changing things.
The marketing team at **MEMBERS ONLY**SIGN UP NOW***. is made up of experienced, resourceful, creative, scrappy hustlers. We pull out all of the stops to get sh*t done. We’re seeking an experienced paid specialist who is ready to jump in, be strategic, think outside of the box, and build a paid strategy across our products to drive the business forward. **MEMBERS ONLY**SIGN UP NOW***. is for high performers who thrive off of seeing direct impact and response to their work.
WHAT YOULL BE DOING
As **MEMBERS ONLY**SIGN UP NOW***.s Paid Media Skimm’r you will:
Work directly with the Paid Marketing Manager to build a wholistic paid media strategy across products and platforms
Lead daily campaign management of **MEMBERS ONLY**SIGN UP NOW***.’s SEM initiatives across Google, Bing and Yahoo
Provide strategic counsel to internal stakeholders, understand the business, and serve as the go-to thought leader on SEM and PPC opportunities
Create and manage campaign forecasting trends, budget planning, pacing and advanced optimization techniques
Build and lead weekly reporting and insights
Build out a strategy for paid search to grow an e-commerce and content specific site and initiatives
Analyze performance data, formulate insights and translate them to actionable next steps
Conduct keyword research and development
Assist on paid social campaign management under the guidance of the Paid Media Manager to acquire users for the Daily Skimm and **MEMBERS ONLY**SIGN UP NOW***. App
Build our a
Lead and implement testing across all paid media channels with both direct response and branding KPI’s
Manage daily relationships with vendors and technology platforms
Adept at explaining difficult concepts using simple language and graphics
Maintaining expertise on search engine marketing news and trends
Assist with tagging and relevant ad operations as necessary
WHAT WILL SET YOU UP FOR SUCCESS
4-5 years of tactical and strategic experience in SEM and PPC particularly in the e-commerce vertical
Has a BA/BS in Marketing, Advertising or Communications, Mathematics, Data and Analytics, or related discipline
Excellent written and verbal communication skills
Show the ability to articulate clearly and effectively both in writing and in person
Strong proficiency in Excel (vlookups, pivot tables, graphs, formulas, regression etc)
Experience with Google Analytics and other analytics platforms
Familiarity with other digital marketing such as SEO, Social Media, Display, Video and Mobile
Demonstrate passion and thirst for knowledge of SEM and digital marketing in general
Show enthusiasm, commitment, creativity and positive can do attitude
Enjoy problem solving and have the ability to adapt to new technologies and processes
Have strong organizational skills, being able to manage multiple projects at once in a fast-paced, deadline-driven environment
Have strong analytical skills and is data and performance driven
Be a proactive self-starter with the ability to work independently while collaborating with other departments
Provide training and education for non-SEM team members
Google Adwords certification mandatory and Google Analytics certification a plus
Experienced in managing CPA, CPL, ROI and ROAS campaigns preferred
WHAT WOULD SET YOU APART
Direct response display and paid social experience
Experience working with tagging and within Google Tag Manager or related Tag management solutions
Affinity for **MEMBERS ONLY**SIGN UP NOW***. and its mission
WHAT WE OFFER
Medical, Dental, Vision, Life & Disability Insurances, starting on your first day!
Competitive salary & equity packages alongside annual performance reviews aimed at rewarding and recognizing our diverse talents
A flexible vacation policy and generous holiday observances
MassMutual 401(k) program
Free One Medical Membership
Free Headspace Membership
Subsidized family planning and fertility benefits through Carrot Fertility
Up to $400 in annual gym-membership reimbursement
Collaborative office space with a mix of snacks, seltzer, caffeine and a pretty sweet roof deck
Catered meals and drinks during our weekly Sip’n Skimm all-hands meeting and twice-monthly Skimme A Drink! happy hour
The opportunity to be part of a friendly, hardworking and diverse group of people building a membership company that makes it easier to live smarter.
This is a full-time role based in New York, NY

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