Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in Las Vegas, NV
View more jobs in Nevada
View Similar Jobs

Job Details

Brand Strategy Lead

Company name
Humana Inc.

Location
Las Vegas, NV, United States

Employment Type
Full-Time

Industry
Marketing, Pr, Advertising

Posted on
Jun 18, 2021

Apply for this job






Profile

Description

The goal of the Brand Strategy and Experience team is to refine and elevate Humana's brand image and messaging, clearly articulating and reinforcing a consistent positioning around the core brand pillars. The messaging needs to extend the brand story to all segments and lines of business. In addition, we strive to create brand clarity and consistency in actions with greatest impact on consumer/customer experience.

To that end, the Brand Strategy Lead will work with assigned consumer segments and lines of business as an expert on the brand. They will work with the business to ensure that all messaging is consistent with the Humana brand and is grounded in the things that differentiate Humana from competitors. In addition, they will determine areas of the customer experience that can be improved or pain points that can be addressed by infusing the brand strategy. They will then work to build, test and implement these improvements.

Responsibilities

The Brand Strategy Lead will:

Liaise with internal departments and external agencies to ensure full communication and success of marketing plans that support the overall brand

Contribute to creativity of product packaging, presentation, and promotional activities

Partner closely with internal and external agencies to ensure strategy translates into exceptional creative

Constantly monitor brand metrics of business lines and products to ensure they meet organization objectives and drive brand meaning

Work on naming and brand architecture projects as needed

Develop strong understanding of business and relationships with business leaders

Required Qualifications

Bachelor's Degree in Marketing, Communications or relevant field

8 years of Marketing experience

4 years of Brand Management

Progressive experience in Marketing, Advertising or Customer Experience

Experience using Marketing Analytics to drive strategy

Proven project management experience

Excellent relationship building skills

Proficient in all Microsoft programs

Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Must have accessibility to high speed DSL or cable modem for a home office (satellite internet service is NOT allowed for this role); and a minimum internet connection speed of 10M x 1M

Preferred Qualifications

MBA

Prior health insurance industry experience

Financial services industry

Brand experience

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com

Similar Jobs:
Account Executive III
Location : Las Vegas, NV
Nexstar Media Inc. is Americas largest local television and media company with 198full power stations (including partner stations) in 116 markets addressing nearly 62% of US television households and a growing digital media operat...
Apply for this job *Please note that while this role will operate remotely, it is required that the candidate resides in the West Region and within 50 miles of a major airport. States included in Yelp's defined West Region include...
Dealer Account Manager
Location : Las Vegas, NV
\u003cp\u003e\u003cstrong\u003eWESTLAKE FINANCIAL SERVICES\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWestlake Financial Services is the largest privately held auto finance company in the Nation.\u003c/p\u003e\n\u003cp\u003eWe...
By using Employment Crossing, I was able to find a job that I was qualified for and a place that I wanted to work at.
Madison Currin - Greenville, NC
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
AdvertisingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
AdvertisingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2021 AdvertisingCrossing - All rights reserved. 21 192