MARS Advertising Inc
Bentonville, AR, United States
We are The Mars Agency—a full-service, global agency in a world full of agencies. The difference between us and them? We write our own rules. It’s one of the many perks of being independently owned for over forty years. We exist to nurture growth & good—in business, in people and in communities. From strategy to execution, here, it’s all about leadership and ideas that create impact.
We’re looking for a VP, Walmart Advisor for our Bentonville office to create impact for our Fortune 500 clients.
What You’ll Do:
Lead retail activity with clients including senior level meetings (top to tops), business growth sessions, and annual planning (joint business planning)
Innovate with new, retail-focused products that solve important client problems.
Stay abreast of the changing retail landscape to provide an informed perspective on how it is affecting the assigned retailer
Operate as a business partner to clients’ sales and shopper marketing teams in the market to continually generate demand for the services of the department within client organizations
Network in the marketplace and within the retailer to cultivate strong working relationships with key decision makers
Translate assigned retailer business objectives into marketing and communication objectives for the agency
Understand programming and implications across categories of the store to provide clients with perspective across the “total box”
Deliver thought leadership, best practices, and industry news relative to the retailer with implications for their business via PoVs, white papers, etc.
Perform personnel reviews, coach and mentor direct reports to ensure succession planning
All other duties as assigned by the SVP, Customer Solutions
What You Bring to Us:
Bachelor’s degree in advertising, marketing, or related field. Master’s degree preferred
Experience working with Walmart is required
Minimum 15 years experience in the CPG industry- with Tier 1 Manufacturers, Retailer or Shopper Marketing Agency
Previous personnel management responsibilities – managing and leading several individuals at one time
Strong relationship building skills
Proven leadership and organizational skills
Excellent written and verbal communication skills
Self starter with strong problem solving ability
Comfortable with high pressure, fluid and ambiguous situations
Some travel is required
MARS Advertising Inc
Website : http://www.themarsagency.com/
Mars Advertising is a service-driven advertising and marketing agency with a focus on building national brand sales through retail channels. With 34 years in the business, we take pride in building strategic partnerships, dynamic creative and unparalleled customer service for top consumer packaged goods, pharmaceutical and grocery store channel clients.