Market Integration Manager
FreeWheel, a Comcast company, has superior end-to-end technology, premium marketplace, and best in market advisory services that power the advertising businesses of the largest media and entertainment companies in the world, including DIRECTV, Fox, NBC Universal, Turner Broadcasting System and Viacom in U.S., and Sky and Channel 4 in Europe. From our unique position at the center of the premium video economy, we enable our clients to unify audiences across desktop, mobile, OTT, and traditional STB devices, and profitably monetize their content. Headquartered in New York, with offices in San Francisco, London, and Beijing, FreeWheel stands to advocate for the entire industry through the FreeWheel Council for Premium Video.
MARKET INTEGRATION MANAGER
Media consumption is increasingly fluid across channels and our platform needs to make sense of how to allocate spend, track return-on-ad spend and re-aggregate audiences to find a brand's true target. We are looking for a talented and analytical resource to become part of a dynamic team driving the future success of our media platform for agencies and marketers. We work in a fast-paced environment and are seeking someone who is self-motivated, detail-oriented and comfortable working in an agile team. This is an ideal opportunity for an individual with a passion for advertising technology and solving complex business and technical challenges.
The Market Integration Manager will have a solid understanding of Strata's current and target market segments and will have the following responsibilities:
Conduct client meetings to have a clear picture of the business problems that are consistent within and across customer segments
Act as the Voice of the Customer to articulate market opportunities and challenges to relevant teams at Strata
Develop, validate and oversee execution of strategies to drive adoption of existing solutions
This role will work closely with Strata's Activation resources to ensure demand and continuous adoption of our partnership solutions
Work closely with Product team to come up with creative ways to tap into Strata's demand and expose media supply and services to streamline the buying experience
Integrate usability studies, research, and market analysis into product requirements to ensure that we are building the right products to enable our partnerships
Identify growth potential for new solutions to enable new partnerships or increase adoption of existing partners
This role will have direct influence over our partnership pipeline and corresponding product development roadmap
Job Knowledge, skills and abilities (KSA's)
5 years' experience in business development or business analysis
Deep knowledge of advertising planning and buying workflow
Expert in business analysis and able to develop actionable recommendations
Effective presentation and communication aptitude
Strong project management and cross-team coordination skills
Familiarity with programmatic buying workflow
Familiarity with supply side platforms and inventory yield management
Knowledge of cross-screen planning and buying (Linear TV and Digital Video)
Team or program management experience
This role will not have administrative direct reports but will have the responsibility of mobilizing resources from various teams within the organization to deliver against the Partnership team's goals.
Working conditions are in agreement with conditions described within the company handbook unless explicitly noted in this document.
Requires travel to Client locations and to Strata meetings
Ability to work independently from home or/and Strata office with hours agreed upon by their manager.
Minimum qualifications and requirements
Bachelor's Degree in Communications or related field, plus 5 years work related experience.
Successful employees will be able to drive the successful adoption of our integration solutions, built and prioritized based on market intelligence.
Comcast is an EOE/Veterans/Disabled/LGBT employer
Website : http://corporate.comcast.com
Comcast Corporation operates as a media and technology company worldwide. It operates through Cable Communications, Cable Networks, Broadcast Television, Filmed Entertainment, and Theme Parks segments. The Cable Communications segment offers video, high-speed Internet, and voice services to residential and business customers under the XFINITY brand name. This segment also provides business services, such as cellular backhaul services to mobile network operators; Ethernet network services; and online advertising services. The Cable Networks segment operates national cable networks, which provide entertainment, news and information, and sports content; regional sports and news networks; international channels; and cable television production operations, as well as owns digital media properties. The Broadcast Television segment operates NBC and Telemundo broadcast networks, NBC and Telemundo owned local broadcast television stations, and broadcast television production operations, as well as owns digital media properties. The Filmed Entertainment segment produces, acquires, markets, and distributes live-action and animated filmed entertainment under the Universal Pictures, Focus Features, and Illumination names. This segment also develops, produces, and licenses stage plays, as well as owns digital media properties. The Theme Parks segment operates theme parks; studios; Island of adventures; and a dining, retail, and entertainment complex. Comcast Corporation was founded in 1963 and is headquartered in Philadelphia, Pennsylvania.