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Marketing Specialist

Company name
American Tower Corporation.

Location
Woburn, MA

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Marketing Specialist','180000AJ','!*!SUMMARY: 

The Marketing Specialist supports American Tower’s marketing

efforts by planning and executing strategic marketing initiatives with the

overall goal of launching new products and solutions, driving demand, and

enhancing brand credibility.  The

incumbent works closely with the Senior Manager, Marketing and the Senior

Manager, Product Marketing to develop and execute marketing project plans with

associated budgets and key performance indicators.','!*!ESSENTIAL FUNCTIONS:Together with the Senior Manager, Product Marketing, plan

and develop marketing programs based on market intelligence gathered from

internal and external research and consultation with subject matter experts.Work with internal stakeholders to develop marketing

strategies based on customer needs; write creative briefs for marketing

programs; brief creative team on strategy behind program and executional

requirements for marketing materials.Together with the Senior Manager, Marketing and in-house

creative team, develop creative marketing materials, including but not limited

to print ads, brochures, mailers, newsletters, e-mail promotions, corporate

website, microsites, promotional giveaway items, and tradeshow and event

materials.Assist the Senior Manager, Product Marketing with developing

marketing content in line with customer needs and work with in-house creative

team and outside resources to produce and distribute same.Manage projects, which will include partnering with creative

team throughout the process, soliciting feedback about creative materials from

appropriate internal stakeholders, keeping projects on schedule and on budget,

and performing any other coordination necessary to ensure flawless execution and

production.Partner with Lead Generation team to establish distribution

strategies, success metrics, and appropriate reporting.Keep abreast of industry activity, including changes in

technology, products, and services and changes to corresponding marketing

campaigns, both for American Tower and its competitors;OTHER: Other duties as assigned. SUPERVISORY RESPONSIBILITIES: None QUALIFICATIONS:Highly detail-oriented with the ability to see the big

pictureExcellent organizational skills; ability to juggle multiple,

fast-paced projectsExcellent written and verbal skillsAble to communicate effectivelyAbility, after being given basic direction at the onset of

an assignment, to guide and provide direction to creative team to translate

business objectives and marketing strategy into a compelling final productAble to grasp and interpret complex information or data into

easy-to-understand concepts for presentations, proposals, and collateral

developmentStrong Microsoft Office package skills, including

PowerPoint, Excel, and WordExperience leading with limited supervision or oversight major

campaigns or events EDUCATION AND EXPERIENCE:Bachelor’s degree in Marketing, Advertising, Communications,

or other related field strongly preferredBetween 5–7 years’ experience in a Marketing, Advertising,

Communications or other related role requiredBusiness-to-business experience preferredExperience working with internal creative resources or

agency to complete creative projects preferredDigital marketing expertise, along with experience with marketing

automation tools, such as HubSpot or Salesforce Marketing Cloud preferred ENVIRONMENT: Approximately 100% performed in climate-controlled internal

office environment working under normal office conditions.  Five percent of the work may take place

outdoors or at tradeshow events.  Approximately

25% travel may be required in support of the position’s responsibilities. 

While performing the duties of this job, the employee is

regularly required to sit, stand, walk, use hands and fingers to feel and

handle, reach with arms and hands, talk and hear.  While performing the duties of this job, the

employee frequently is required to stoop, kneel and crouch, lift weight or

exert a force up to a maximum of 25 pounds.','North America-USA-MA-Woburn','','','','','','Spl Marketing','Regular','Full-time','First Shift','','Jun 11, 2018','Marketing Specialist

Company info

American Tower Corporation.
Website : http://www.americantower.com

Company Profile
Wireless technology connects people, devices and networks throughout the world. We help make that possible. Our multi-tenant leasing model offers communications sites that bridge the communication gap, keeping people and industries connected and in touch.

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