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Job Details

project manager interactive advertising crm

Company name
The Home Depot, Inc.

Atlanta, GA

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The Project Manager, Interactive Advertising e-mail serves as a

primary contact to the CRM team, Marketing, Creative, Production

Support and agency partners for email. Responsible for managing

process from start to finish: keeping team projects on-task, within

budget and within expectations of project timelines. Works with Sr.

Manager/leadership to prioritize projects and acts as primary chair in

owning deliverables of the team. Manages the day-to-day relationships

with internal clients & external agency partners. This role will work

with senior team members to develop strategic recommendations for

enhancements based on analytics. Should be a highly creative

problem-solver and adept a negotiating with internal clients to

execute key deliverables. Will learn and report on best practices,

industry standards, and technical requirements associated with

assigned projects.

Will have customer-focused mindset for every project to ensure the

best customer experience in each communication. This person also

serves as a mentor to junior level members of the team.

Will have/gain an understanding of THD brand guidelines and key

marketing initiatives to work across channels to drive fully

integrated and consistent campaigns, in addition to helping drive new

formats and keeping abreast of industry trends while seeking

innovative and cost efficient solutions.


* 30%-Monitors day-to-day progress of campaigns to make sure that

deadlines are met. Troubleshoot /solve issues. Ensure email

embodies complete & relevant customer experience. Document and

develop supporting processes as needed. Monitoring prog hours on

monthly basis to ensure proper utilization of team members.

* 30%-Coordinates the planning and execution of interactive and

traditional direct marketing programs on strategy and on budget.

* 10%-Consults with production, marketing, creative, agency partners

and others when appropriate to develop strategic solutions to


* 10%-Crafts recommendations and ongoing enhancement/optimization

strategy based on analysis of campaigns. Measures ongoing

effectiveness of programs against target metrics

* 20%-Write creative briefs based on strategy objective. Send proofs

to all internal partners to creative visibility and gain approvals

of all campaigns. Q/A & test emails to ensure segmentation and

content is correct before deployment


Position Reports to Sr Manager, Interactive Advertising

Number of Direct Reports: 0



Located in a comfortable indoor area. Any unpleasant conditions would

be infrequent and not objectionable.


Typically requires overnight travel less than 10% of the time.

Additional Environmental Job Requirements: MINIMUM QUALIFICATIONS

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Additional Minimum Qualifications:

Education Required:

The knowledge, skills and abilities typically acquired through the

completion of a associates degree program or equivalent degree in a

field of study related to the job.

Years of Relevant Work Experience: 3 years

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there

is frequent opportunity to move about. On rare occasions there may be

a need to move or lift light articles.

Additional Qualifications:

Preferred Qualifications:

Knowledge, Skills, Abilities and Competencies:

* Thrives in fast-paced, deadline-oriented environment

* Strong organizational and time management skills with ability to


* Excellent writing and strong/persuasive presentation skills

* The ability to drive and/or assist on the steps necessary to get

various programs launched. Possess strong planning, project

management, communication and executional skills.

* Manage schedules and timelines for each project.

* Write creative briefs using marketing strategy briefs in order to

turn over jobs to creative team.

* Manage entire process to ensure jobs are completed accurately and

on time.

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Company info

The Home Depot, Inc.
Website :

Company Profile
The Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank. Along with investment banker Ken Langone and merchandising guru Pat Farrah, the founders’ vision of one-stop shopping for the do-it-yourselfer came to fruition when they opened the first two Home Depot stores on June 22, 1979, in Atlanta, Georgia. The first stores, at around 60,000 square feet each, were cavernous warehouses that dwarfed the competition and stocked 25,000 SKUs, much more than the average hardware store at that time. Empty boxes piled high on the shelves gave the illusion of even more product. From the start, associates were able to offer the best customer service in the industry, guiding customers through projects such as laying tile, changing a fill valve or handling a power tool. Not only did store associates undergo rigorous product knowledge training, but they also began offering clinics so customers could learn how to do it themselves. The Home Depot revolutionized the home improvement industry by bringing the know-how and the tools to the consumer and by saving them money.

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