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Job Details

Digital Marketing Specialist

Company name
Public Communications

Location
Chicago, IL, United States

Employment Type
Full-Time

Industry
Marketing, Pr, Advertising

Posted on
Aug 17,2019

Valid Through
Nov 30,2019

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Profile

Public Communications Inc. (PCI) seeks an experienced and passionate digital marketing specialist to support its growing digital team on strategy, content development and amplification. This individual will manage and execute client digital programs, analyze results and report metrics.

This is a great opportunity for someone who is creative and has experience developing effective, engaging digital content to achieve communication goals. PCI’s mission is to use the power of communications to achieve the results that matter most to our clients and make a positive difference. You will work on client programs that range from safeguarding people’s health to ensuring wildlife conservation. You will also lead the agency’s shared and owned content marketing efforts.

PCI excels as a national communications agency driven by a purpose – to make a positive difference for our clients and community. More than 57 years after our founding, we remain proudly independent and focused on providing results-oriented, measurable communications services. Our experienced 35 member team includes senior counselors, strategists, media relations experts, digital strategists, writers and planners. We are based in downtown Chicago and extend our reach across the United States and globally to help clients meet their goals through strategic planning, creativity and collaboration.

You’re a perfect fit if you:

Bring passion and purpose to your work.

Want to engage with clients whose missions matter to our lives and well-being.

Proactively solve problems, think strategically, identify new opportunities, productively challenge the status quo and find evidence-based creative solutions.

Have an entrepreneurial drive, achieving winning results with existing and potential new clients.

Excel in a fast-paced environment as both a team member and an independent contributor with autonomy.

Believe hard work, professionalism, integrity and follow-through are keys to success.

Can demonstrate a proven track record of assuming greater responsibilities.

Excel in achieving outstanding results.

Model your strategic thinking, can-do attitude and professionalism to others and serve as a trusted mentor and advisor to PCI staff and leadership and to clients.

Want to contribute to a smart, strategic communications agency that is ever-evolving, on a growth path, investing in its people, and is currently reshaping its services and offerings to be flexible and nimble to meet the demands of today’s business environment.

In this role, you will:

Strategize and execute digital campaigns that will tell our clients’ stories in engaging, visual ways, including email newsletter marketing, website communications, and social media (Facebook, Twitter, Instagram and LinkedIn) community management and content development.

Manage the development and execution of compelling content for the agency’s owned and shared platforms, including a monthly email newsletter, weekly social media content (Facebook, Twitter, Instagram, LinkedIn) and website copy.

Analyze and create reports to support the agency’s and clients’ communications goals, including sources like Twitter Analytics, Facebook Insights, Instagram Insights, Google Analytics and native email marketing platforms.

Manage the agency’s and clients’ websites through content management systems like WordPress.

Conduct weekly research and stay abreast of digital communications trends; develop POVs (point of views) for internal staff and email newsletters to educate clients.

Conduct SEO keyword research and infuse it within earned and owned client content (i.e., press releases, blog posts, webpages).

Support the directors of the PCI Digital group in filtering internal client staffing requests, providing short-term and long-term assistance on client accounts, and management of a digital marketing intern.

Support the PCI Digital Advertising Manager in the implementation, management, optimization and reporting of short- and long-term digital advertising campaigns across client programs. This includes display/retargeting, video, mobile, search engine marketing (SEM) and social media (Facebook, Twitter, Instagram, LinkedIn) advertising.

Guide and train agency staff on social media best practices and process through internal presentations or creation of tip sheets.

Participate in creative and strategic ideation across accounts.

Qualifications

At least a year of professional experience (including internships) in social media, email marketing, website management and audience engagement, preferably in a public relations agency setting.

Intricate knowledge and experience using major social platforms, including Facebook, Twitter, Instagram and LinkedIn, and natural curiosity in exploring emerging platforms.

Experience using website content management systems (i.e., WordPress, Squarespace, etc.).

Experience using email marketing campaign development and platform management (i.e., MailChimp, Constant Contact, etc.).

Experience using graphic design and video editing programs to support social media content development (i.e., InDesign, Photoshop, Canva, iMovie, Premiere Pro, etc.)

Experience managing social media communities, developing engaging content and facilitating meaningful connections with followers.

Working knowledge of SEO best practices and implementation.

Experience using social media management platforms (i.e., Facebook Business Manager, Sprout Social, Hootsuite, etc.).

Experience using analytic programs (i.e., Facebook Insights, Twitter Analytics, Instagram Insights, Google Analytics, RIVAL IQ, and native email marketing platforms)

Familiarity and usage of AP Style writing.

Bonus Round (preferable but not required)

You possess other skills such as web design and video editing.

Certifications such as Google Ads, Google Analytics, Bing Ads, Facebook Blueprint.

Interpersonal skills:

A strategic thinker and doer, seeing the big picture while making sure the details are well executed.

Proactive in determining what the team and/or your client needs, and taking the right steps to make sure it gets done.

Strong presentation skills, poise and professionalism.

High attention to detail and excellent written and verbal communications skills.

Smart, hard-working and willing to go the extra mile for your clients and team.

What we offer:

Competitive salary with profit sharing, 401(k) plan and generous benefits including:

12 paid holidays annually (several are personal choice)

12 days of paid vacation for the first two years, 15 days paid with 3-4 years in service

Medical, dental, vision insurance

Parental leave program, plus eligibility for bonus upon return

Professional/personal development allowance

Monthly allowance for cell phone

Employee charitable contributions and match program

And more!

Physical requirements:

The physical requirements described here are representative of those that must be met by an employee to successfully perform the functions of the job.

Physical requirements include: good speaking, hearing, vision ability and excellent manual dexterity. Occasional lifting up to 10 pounds.

Working conditions:

Work is performed in an office environment. This is a full-time position. May require some weekend and evening work.

Public Communications Inc. is an equal opportunity employer of all protected classes.

Company info

Public Communications

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