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L Oreal USA Manager Precision Advertising Planner

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Wake Forest, NC

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Job Description: Precision Advertising Planner The Precision Advertising Planner will need to deliver dynamic, best-in-class proven talent that are results driven. In this role you will assist in the campaign management process, assisting senior team members in delivering successful audience-based programmatic media programs across the L\u2019Oreal portfolio of brands. As a Strategic Planner you will help create, innovate, and guide the programmatic process. Role Description: \u00b7 Serve as the main point of contact for brand team for strategy, planning and activation specific to each programmatic campaign \u00b7 Be seen as resource in terms of gathering and distributing research around the programmatic industry \u00b7 Ensure proper pacing of impression\/click delivery of campaigns, prompt delivery of reports to clients and accurate\/useful performance reports \u00b7 Maintain a deep understanding of innovation capabilities, the L\u2019Oreal business & existing and emerging buying platforms (Tube, DBM, etc.) \u00b7 Work closely with the senior team members to contribute to the success of cross-channel programmatic client campaigns \u00b7 Assist team with all executional aspects of the campaign management processes \u2013 campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting \u00b7 Liaise between key internal groups (CMI, IT, Omni, research\/analytics & operations) \u00b7 Help in designing and delivering performance updates, optimizations, business reviews, new audience-based programmatic solutions and growth opportunity presentations \u00b7 Generate supporting documentation for post campaign presentations and provide insights to client teams \u00b7 Responsible for the overall success of programmatic client campaigns \u00b7 Support the performance media lead in defining audience strategies and tactics to maximize economic outcomes within campaign limits Experience & Qualifications: \u00b7 Bachelor\u2019s degree required \u00b7 4-5 years of experience digital media experience across display, video, social and mobile; a minimum of 2 years in-console audience-based RTB media \u00b7 Deep understanding of segment builds for data overlay within media activation (KRUX) \u00b7 Knowledge of digital media systems and tools (i.e., ad servers, attribution, tagging, ad verification) \u00b7 Knowledge of ad targeting methodologies \u00b7 Knowledge of media optimization methodologies \u00b7 Familiarity with general IT and internet technologies \u00b7 Strong analytical, problem solving and critical thinking skills \u00b7 Can multi-task, prioritize, and balance time across clients, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail \u00b7 Understanding of ad networks, exchanges and\/or auction marketplaces, with the ability to manage bid pricing and optimization levers to meet client goals \u00b7 Knowledge of online media metrics and analysis \u00b7 Proficiency in Microsoft Office; deep experience with data analysis in Excel, including pivot tables and advanced functions \u00b7 Data analysis experience \u00b7 Strong analytical, problem solving and critical thinking skills \u00b7 Excellent written and verbal communicator \u00b7 Outstanding relationship and business builder \u00b7 Collaborative team-player yet comfortable with independence We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

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