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Digital Sales Specialist - WBIR

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Knoxville, TN

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Job Description
WBIR, a TEGNA Company, has an exciting opportunity for a Digital Sales Specialist to join our dynamic and forward-thinking sales team. The ideal candidate will work strategically with the sales staff to generate creative solutions that deliver customer results through our digital assets, as well as, monitor campaign performance. Responsibilities: Retain and grow our digital revenue by proactively finding opportunities to optimize campaign performanceManage the startup process of all digital campaignsMonitor all digital campaigns pacing and effectiveness to ensure campaign deliveryExecute creative development for all digital advertisingAssist the sales team with developing creative multimedia recommendations that meet customer's needs, goals, and expectationsReport monthly metrics and campaign results to the account executives and assist account executives in interpreting the results to the clientManage and communicate inventory sell through percentages and avails to staff for all digital solutionsEducate staff and clients on effective marketing strategies and revenue growth tactics that utilize our digital product suiteMonitors competitive media trends to identify opportunities to increase market shareAssist in the development of sales presentationsAttend sales calls as the digital expert on our product offeringsOther duties as assigned by Digital Sales Manager Requirements: Familiar with SEM, social media, targeted display, mobile & video marketing strategiesMust possess a winning attitude, great energy, and enthusiasm for their craftExceptional written and oral communication skillsExtensive knowledge of Microsoft OfficeProven track record of exceeding expectationsAbout TEGNA: TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry's top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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Company Profile
TEGNA Inc., formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver.

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