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Job Details

Copywriter - NYC

Company name
Kaplan, Inc - Kaplan Test Prep

New York City, NY

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The Copywriter, a key member of Kaplan Test Prep’s (KTP’s) creative marketing team, is responsible for creating razor-sharp, compelling, short- and long-form copy that aligns with business strategy, product goals, and best-in-class practices.

The ideal candidate is accustomed to taking initiative, being forward-thinking, and working on multiple projects at once in a fast-paced environment. Position is full-time and onsite at our New York City headquarters. Marketing background is preferred.

You should have:

3 years copywriting experience

Bachelor’s degree or higher in English, creative writing, or related creative field

A robust portfolio of digital writing samples

Experience writing captivating copy across marketing channels

Passion for branding and an understanding of how to incorporate brand across all marketing channels, including ads, video, email, social, product, website, etc.

A history of working closely with designers, interpreting and applying the language of visual design, and incorporating design principles into copy—under the guidance of a senior copywriter and creative director

A robust understanding of audience, benefits-oriented language, and how to speak to various audiences at once

Experience communicating internally and externally, and an appreciation of the difference

Unimpeachable grammar and proofing skills. Experience working on editorial style guides is a major plus. Familiarity with multiple style guides is a must.

An aptitude for collaborating with multiple teams across channels and businesses

A self-starting and motivated attitude

Talent for brainstorming with a creative team on a daily basis

About KTP

Kaplan Test Prep (KTP) is the founding business behind the Kaplan name and test prep legacy. We invented the industry in 1938, and have dominated it ever since as the world leader in test prep. KTP caters to the pioneering spirit, seeking talent who wish to advance by taking initiative and thinking about things in new ways. We are proud to offer entrepreneurial job growth with the security of an established company.

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Company info

Kaplan, Inc - Kaplan Test Prep
Website :

Company Profile
Kaplan, Inc., a subsidiary of Graham Holdings Company, is a premier provider of educational services for individuals, schools, and businesses worldwide. Kaplan is a pioneer in the for-profit education industry, with a brand name that is synonymous with quality, innovation and integrity. Kaplan offers a wide range of products and services for learners of all ages - from kindergarten students mastering basic skills to professionals looking for career advancement.

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