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Job Details

Marketing Specialist

Company name
Bruker AXS Inc.

Madison, WI, United States

Employment Type

Marketing, Advertising, Pr

Posted on
Oct 07, 2021

Valid Through
Jan 20, 2022

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Responsible for all logistics of 30 tradeshows & meetings annually, ranging in size from meeting support with no exhibit to 10\u2019 and larger booths. Applications and maintenance training program management. Webinar/virtual event program management. Literature management. Booth graphic asset management.

Tradeshows: Plan, organize and execute ~30 tradeshow exhibits annually. Work with relevant Product Manager(s) to determine booth location, graphics, equipment, furniture, electrical, multimedia needs, special promotions, staffing, etc. Contract booth space, exhibit house rental (if applicable), order booth items from show decorator. Pack and unpack exhibit crates and trunks. Ensure shipment arrives to show site and back to Bruker. Write booth descriptions, company profiles, and product listings. Communicate tradeshow arrangements to Bruker attendees. Travel to larger tradeshows to direct booth setup and tear-down and staff booth on an as-needed basis. Create and send email invites and social media posts associated with tradeshows.
Training coordination: Manage the training program for all Madison-based classes. Work with course instructors to schedule and execute applications and maintenance classes. Ensure class descriptions are up to date and all dates are current on website. Assist customers with registration and maintain up to date registration lists. Ensure customers receive timely communications regarding their registration. Promote classes via email and social media as needed.

Webinars/Virtual Events: Plan, organize and execute ~10 webinars/virtual events annually. Work with relevant Product Manager(s) to determine dates, content, target audience and promotion. Create and send email invites, promote on social media, maintain registration list and act as host for each.

Manage inventory of all printed graphics for tradeshow booths and special events.
Manage printed & electronic literature inventory and fulfillment, keeping printed stock current and display shelves up to date.
Perform other tasks as assigned by manager
Performance of this position is critical to Bruker AXS Inc., including reporting to work every day as scheduled, or to make arrangements as far in advance as possible with your supervisor.


Bachelor\u2019s Degree in Marketing, Advertising, Communications or Business Administration
1-3 years in business to business, industrial or technical product marketing and advertising. Experience in tradeshow or special event coordination a plus.
Strong organizational, communication (written and verbal), and interpersonal skills. Positive, team-oriented attitude.
Proficiency with Microsoft Office, including Outlook, Word, Excel and PowerPoint. Experience with the Adobe suite of products (Photoshop, InDesign, Premiere) a plus.
Basic to mid-level experience with a marketing automation tool such as ActOn or similar.
Familiarity with Customer Relationship Management systems, ideally
Experience with social media marketing a plus.
Ability to participate and contribute as a member of a team.
Ability to work independently with minimal supervision.
Ability to handle multiple tasks effectively.
Ability to interact and communicate with all levels of individuals, both inside and outside the company, in a professional manner.
Occasional domestic travel required.
Ability to occasionally lift up to 30 lbs, bend, stoop, climb stairs, kneel and reach overhead.


Company info

Bruker AXS Inc.
Website :

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