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Senior Manager Advertising Multicultural

El Segundo, CA

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Senior Manager, Advertising Multicultural
El Segundo
AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen.
AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it.
The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short-term sales and long-term value.
As Senior Manager, Advertising Multicultural you will lead some of the most exciting and high-profile advertising campaigns in the country, from strategy through execution and in-market monitoring:
A natural passion for the most fresh, distinctive and memorable ideas in the world
Deep understanding of the cultural context that Multicultural and Millennial consumers live in
Support your Lead Manager in the development of fully integrated advertising campaigns from strategy, through production, execution, monitoring and final campaign reporting
Work with external agencies, platforms, and internal partners ensuring clear communication and flawless execution
Manage regular reporting and analysis of the performance of programs providing optimization recommendations
Collaborate with all internal departments, including General Market Advertising, Marketing, Media, Sponsorships, Segments, Promotions, Legal, Product, and e-Commerce to gain correct direction, information, approvals, and eliminate redundancies
Lead project management with tracking against deadlines, production schedules, budgets and competitive response initiatives
Manage schedules and calendars for team as needed
Drive Digital & Social Media strategy, working with internal teams such as, PR, media and e-commerce
Innovate and create new digital and social media possibilities
Act as liaison to emerging and established platforms – developing ideas that leverage the platforms to further the Entertainment Group’s business objectives
Brief peers in the Advertising Team on new technologies and ad units, and the development of platform Alphas and Betas
Work with internal business units to craft social media strategies to help support various products, devices, partnerships
Provide analysis, recommendations and rationale for emerging digital and social marketing campaigns, while delivering revenue and profits consistent with fiscal year budget
Develop positive ROI programs and benchmark campaign results
Act as subject matter expert, communicating internally and externally on social media
Additional Information:
Position Requirements:
5 or more years of marketing/advertising, digital marketing/social media experience with agency experience preferred
Strong analytics and reporting background
Ambition to go far, fast
Able to clearly and concisely articulate a persuasive point of view, both written and verbal
Self-starter with an exceptional work ethic
Thrive in fast paced, constantly changing environments
A multi-tasker able to manage multiple things at once with an eye for detail
Bilingual (Spanish/English), able to seamlessly communicate in-language and in-culture
Exceptional project/program management skills, able to work with other groups and teams
Highly proficient in PowerPoint, Excel and Word
Bachelor’s degree in Business, Marketing, or Communications strongly preferred

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